Martech Advisor

OCTOBER 1, 2019

Modern marketers know the importance and value of having great content. That’s why it’s imperative to have a solid content marketing strategy in place. And as marketers, we know the importance and value of having good – actually, make that great – content. Website traffic (e.g., Google Analytics).

Marketing AI 78

Marketing AI Business Paid Search Agency Content 78

readwrite

SEPTEMBER 25, 2019

It truly does pay to keep moving, thinking, testing, and creating in the dynamic and ever-evolving world of marketing, and it’s pivotal that budgets are invested wisely. You didn’t commit enough time to initial market research. Google Analytics – a free, comprehensive tool for analyzing your site’s visitors and their behavior.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

Conductor

JUNE 4, 2020

C3, Conductor’s annual search and content marketing conference is hands down one of my favorite moments of the year. While we couldn’t have all our search friends, customers or even Conductors in the same place we did what all best marketers do… turn the challenge into an opportunity. Read surveys, respond to reviews, do focus groups.

SEO 64

SEO Tips SERP Forrester 64

ClearVoice

MAY 15, 2020

All this meaning, of course, that having a sound video marketing strategy is more essential now than ever. With more people likely to stay inside in the near future — putting outdoor entertainment and live-event activations at risk for the foreseeable future — video marketing is only going to get that much more important.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

seo.co

APRIL 5, 2022

However, as we enter a new era of search marketing, researching and optimizing for long-tail keywords has become somewhat obsolete. Focusing on the long tail keywords, can actually present higher traffic opportunities as big wins are easier to come by. More Targeted (Long Tail) Traffic = Higher Conversion Rate.

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

ClearVoice

MARCH 19, 2021

Seen a self-storage campaign on billboards during rush hour traffic? Brand awareness that you just ramped up through social sharing; for this, the marketers thank you. One brand awareness campaign that stood out to many marketers was the T-Mobile spot starring Tom Brady and Gronk. Brand awareness campaign. Grocery products.

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

Martech Advisor

DECEMBER 16, 2019

Marketers are using sophisticated tools powered by AI and machine learning (ML) to deliver personalized experiences to their target audience. One effective way to spice up your email marketing efforts is to use personalized video emails. Involve focus groups to double down on the reverse engineering process.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Outbrain

DECEMBER 20, 2018

There’s no shortage of apps on the market — around 5 million to date! Needless to say, for app owners and marketers, it’s tough out there… In this guide, we are going to lay the foundation for a solid mobile marketing plan. If you don’t have the resources for focus groups or research reports, don’t worry.

Paid Content 29

Paid Content Planning Mobile Marketing Marketing Plans 29

Outbrain

NOVEMBER 29, 2020

This is what every marketer aims for with their brand awareness activities. They have to work less hard to get the same kind of name recognition in the market. A brand that is well known, easily identifiable, and has a strong voice in the market naturally radiates a sense of authority and leadership. It promotes shared values.

Brand Identity 49

Brand Identity Branding Paid Search Agency High Quality Lead 49

Hubspot

DECEMBER 20, 2011

Marketing is hard. Daily, marketers have to find new audiences, engage them with creative ideas, test out new concepts, justify their budgets, and defend their efforts from the onslaught of often unhappy sales teams. Here's how you can use marketing analytics to solve four of your most irksome marketing challenges!

Analytics 28

Analytics Top of Funnel Lead Ranking Marketing Analytics Tools 28

NetLine

AUGUST 9, 2023

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker John Wanamaker was considered to be a marketing guru long before there were marketing gurus. (It With giants like Google planning to shelve cookies, we’re thrust into a new era: The post-cookie world.

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Marketing AI Digital Asset Management 52

Marketing Graham

DECEMBER 30, 2020

I’m occasionally asked “What is B2B Marketing?” But now I’ve set myself the task of putting it in writing I realise that modern B2B marketing is complex, and now inherits some features from its B2C cousin. Traditionally I’ve described B2B as marketing to an organisation, and B2C as marketing to consumers.

B2B Marketing 59

B2B Marketing Planning B2B Marketing Analytics Tools 59

Single Grain

DECEMBER 5, 2023

In the past year, the term “AI” has become more ubiquitous than we’ve ever seen in the past, especially in the marketing world. It’s so prevalent in everyday language that something like “AI marketing strategy” can feel generic without some sort of qualifier, given the different types of AI technology that now exist.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52

Optinmonster

JANUARY 25, 2023

Creating a buyer persona is important for any business that wants to understand its target audience and tailor its marketing strategies accordingly. Smart marketers know that clearly defining your ideal customer is the key to high conversions. Do you want to learn how to create a buyer persona? With a buyer persona, a business can: 1.

Buyer Personas 115

Buyer Personas Template Demographics Ideal Customer Profiles 115

Single Grain

MAY 31, 2023

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Work With Us What Is AI for Marketing?

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

ClearVoice

JANUARY 29, 2024

LEGO Ideas has several key elements: Users showcasing their creativity Online promotion to gain support for ideas Public voting to gauge user preferences LEGO integrating user-generated content (UGC) into its marketing and product development strategies No wonder LEGO is such a household name. But it’s just the first step.

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

Scoop.it

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs. Let’s get started.

Work Management 103

Work Management B2B Marketing Practices Content Marketing 103

Convert

OCTOBER 27, 2021

Is your marketing not performing how you want it to? Or maybe you have a budget for ads, but you’re struggling with paid traffic as the competition for ad space rises and you’re finding it harder and harder to compete? You can learn to make your marketing far more effective by improving it with A/B testing! Send emails ?

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Optinmonster

MARCH 30, 2020

Do Some Basic Market Research. Our third tip on how to start a side business from home is pretty standard business advice: do a bit of market research. Now, when some people hear the word “ market research ,” they think of small focus groups, expensive online surveys, and, for some reason, people in lab coats with clipboards.

Business 95

Business Paid Search Agency Budget Programs Social Media 95

Outgrow

APRIL 12, 2021

Marketers often tend to copy the most popular CRO strategies that have proven to deliver for other businesses. Tools like Google Analytics, Adobe Analytics , etc. Traffic source. Focus groups. Why does traffic from a certain device or browser have the maximum bounce rate? • But, they fail.

Conversion Rate 52

Conversion Rate Multivariate analysis Process Optimization 52

seo.co

JANUARY 25, 2021

Without it, there’s no social media, blogging, websites, landing pages, email marketing, or online courses. Consider the following data points : 72 percent of marketing professionals say content increases engagement and leads. 95 percent of people never click past the first page of Google results. (So Listen on social media.

SEO 115

SEO Lead Scoring Lead Ranking Content 115

Convert

MAY 19, 2021

If you’ve been around marketing and CRO for a while, you might think of image optimization as improving your image loading speed. I ran a paid traffic campaign a few years back to A/B test 2 images, but by accident, I added a 3rd and went away camping for the weekend before I realized. What Is Image Optimization? Let me explain.

Conversion Rate 59

Conversion Rate Paid Content Conversion Tips 59

ClearVoice

MAY 17, 2021

” declare many marketers, especially in the tech space. Plus, there’s ‘Henry Hybrid’ who likes both remote and in-person interaction,” a product manager or sales leader might declare. They don’t necessarily take into account the beliefs and desires of each market segment.

Research 96

Research Work Management Marketing Management Verticals 96

Unbounce

OCTOBER 1, 2018

Conversion optimization (CRO) is one of the most impactful things you can do as a marketer. I mean, bringing traffic to a website is important (because without traffic you’re designing for an audience of crickets). However, as with many marketing disciplines, conversion optimization is constantly misunderstood.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96