Webbiquity

FEBRUARY 17, 2022

No company can successfully launch or maintain their competitive position without high quality marketing. Don’t Forget About Focus Groups. When launching new campaigns, it’s helpful to hold focus groups with members of your target audience. Focus groups are there to help you. Contributed post.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

SendX

JULY 1, 2021

According to a study by Qualtrics , improved customer experience (CX) has an overwhelmingly positive effect on business, with 94% of customers saying they are likely to buy again from a business with “very good” CX. And according to a study by Aberdeen Group , the top 20% of businesses using VOC data grew by 9.8x year-over-year.

Business 360

Business Template Customer Satisfaction Analysis 360

Marketing Insider Group

JANUARY 3, 2023

It can boost your position as a thought leader and add to your customer’s impression of your credibility, insight, and usefulness—all of which can increase customer retention. There are several ways to monitor feedback, including surveys or focus groups, online reviews, and general communication. Show Your Appreciation.

Marketing Strategy 342

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 342

Vision Edge Marketing

JUNE 16, 2020

It has long been held that a company’s or product’s success depends on the ability to identify and position it against a customer pain point – a specific problem current and prospective customers experience. We have seen a surge in positioning around social responsibility, sustainability, and other causes.

Allocation 164

Allocation Positioning Marketing Management Paid Search Agency 164

Vision Edge Marketing

JANUARY 11, 2022

According to the Qualitative Research Consultants Association , qualitative research helps identify customer needs, clarify positioning and messaging, address market-fit , and gain perspective on how a product, brand, or solution fits into a customer’s lifestyle. These questions form the structure for every story.

Paid Search Agency 193

Paid Search Agency Research Storytelling Work Management 193

The Lead Agency

NOVEMBER 14, 2023

By understanding exactly who your competitors are, and what they are offering, you are best positioned to set your prices competitively and to market your products and services in a way that stands out. If you want to ‘win’ the customer, you have to think about brand positioning.

Ad Building 118

Ad Building Business Work Management SWOT 118

Content Standard

APRIL 23, 2024

.” While I agree with his argument for meaningful innovation, this shouldn’t overshadow the essential work CMOs do to ensure their brands and products hold a significant position in the hearts and minds of customers. Conduct surveys, host focus groups, and utilize customer service interactions to gather real-world insights.

CMO 57

CMO Enterprise Management Planning Work Management 57

Tomorrow People

NOVEMBER 25, 2021

Marketers should expect a mix of both positive and negative reviews; for VoC to truly be used effectively, it’s important to pay close attention to both. Focus groups. For marketers, focus groups have one clear benefit: synergy. Interviews. A more traditional source of capturing VoC data is customer interviews.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Golden Spiral

APRIL 16, 2019

as an entrepreneur, this is a little side item, is learning how to position yourself, and all the weird things that go through your head when you do that. I got an opportunity to work for an association built around innovation, and being able to build messaging and positioning for a completely different demographic. What about there?

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Hubspot

AUGUST 8, 2011

Customer focus groups are moderated Q&A sessions with your customers, and as marketers know, they can serve as invaluable opportunities to test products and theories with your end users. But these direct conversations are expensive, and you'll need a talkative group to get the most out of them. This one is my favorite.

Focus Group 28

Focus Group Content Marketing Planning Content 28

Marketing Insider Group

JANUARY 30, 2024

What is your competitive strategy for positioning your content? The question is, will that impact be positive or negative? Content is the first product your customers “acquire” through their engagement process. They should use your content throughout the entire “customer lifecycle.” What are your competitors creating?

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Vision Edge Marketing

JUNE 6, 2023

While the CMO plays an important role in driving growth through marketing, the CGO is better positioned to drive growth across all areas of the organization and develop a comprehensive growth strategy that includes customer experience as a key component. The CGO is responsible for taking a more holistic approach to growth. “The

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Zoominfo

OCTOBER 18, 2022

Finding your place in the market Before worrying about whether to adopt a demand-gen or lead-gen approach, Hanson says startups need to figure out their place in the market, and then be able to articulate that position to the market in the form of a strategic narrative. Is this a brand-new thing you’re creating with this product?”

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Tomorrow People

APRIL 27, 2022

Previous customer surveys, interviews, focus groups. If there are major crossovers between your segment and other segments, this can cause confusion down the line – especially when it comes to brand positioning. But other important sources may also include: Demographic censuses. Google Analytics. Social media analytics tools.

Work Management 288

Work Management Marketing Management Tips Marketing Analytics Tools 288

SmartBug Media

MARCH 17, 2023

Before investing in them, you can get feedback on different product designs and promotional strategies through customer surveys, focus groups, and other methods. Through market research, businesses can identify potential design elements and promotional strategies that resonate with their target audience.

Research 98

Research Service Product Planning 98

Martech

JULY 13, 2023

The new feature summarizes open-end verbatim responses, focus group data, and in-depth interviews (IDIs) in a variety of ways. It provides insights into what drives positive and negative brand experiences and suggests actions to improve impact and ROI. Mercury Analytics , a research platform, now has MercuryAI driven by OpenAI.

Paid Search Agency 96

Paid Search Agency Product Urgency Marketing Enterprise Management 96

Hubspot

JULY 6, 2021

People who have studied brand salience have studied the human brain -- how do people recall information and how does a brand associate positive memory structure with their product? To increase your brand salience, some of your marketing campaigns probably won't even focus on persuading consumers to buy your product.

Brand Identity 101

Brand Identity Branding Lead Ranking Differentiation 101

Martech

FEBRUARY 5, 2024

Once we have an optimized survey email template, we can send it several times throughout the year, either to the whole list or to targeted groups or automate it after a purchase. We can post positive reviews on our website, in emails and social posts and on review sites to promote ourselves through social proof and authority.

Ideal Customer Profiles 130

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 130

Oktopost

DECEMBER 21, 2023

Focus on understanding their needs, preferences, and perceptions related to your products or services. Analyze their marketing strategies, customer feedback, and market positioning to identify potential gaps for your brand. Focus Groups: Conduct focus group discussions with a representative sample of your target audience.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Circle Studio

NOVEMBER 23, 2021

These zero click searches depend on Featured Snippets for the information and display in boxes, (nicknamed Position Zero) in search engine results. This can include one-on-one qualitative research with the goal of uncovering client needs, motivations, and preferences that traditional methods like surveys and focus groups can’t reveal.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Martech

SEPTEMBER 21, 2023

We describe organizations as being “data-driven” or “research-based” and industries as “cutting edge” or “slow-moving” to help us understand how to position ourselves and improve our messaging. This has traditionally been done through surveys, focus groups or other forms of direct communication.

Ideal Customer Profiles 118

Ideal Customer Profiles Marketing AI Profiling Personalization 118

Heinz Marketing

DECEMBER 26, 2023

Focus groups and interviews delve deeper into qualitative aspects, unveiling nuanced opinions and attitudes. Recognizing their market positioning helps in identifying gaps where a company can carve its niche or offer something unique.

Business 112

Business Analysis Work Management Forecasting 112

seo.co

SEPTEMBER 4, 2023

Google rewards websites with positive user experience, so this can support higher rankings as well. Use focus groups and surveys to improve user experience. You can use this information to better optimize your navigation links, in terms of wording, design, positioning, and order. Highlight the first and last position.

SEO 64

SEO Practices Best Practices Lead Scoring 64

Sprout Social

SEPTEMBER 15, 2021

Volume-wise, the conversation skews in favor of pumpkin, but people are feeling particularly positive about apple—74% of social messages about apple flavors had positive sentiment, compared to only 43% of messages about pumpkin spice. With social, the world’s largest and most open focus group, brands can see innovation differently.

Marketing & Strategy 126

Marketing & Strategy Buzz Trigger Marketing Validation 126

Hinge Marketing

NOVEMBER 18, 2020

Primary research will then help to inform the specifics of your brand’s position. In primary research, you are collecting data directly from your clients, prospects, and other stakeholders by way of interviews, surveys, and focus groups. Download the Professional Services Guide to Research – Second Edition.

Research 160

Research Process Training Customer Surveys 160

Choozle

APRIL 9, 2024

When individuals hear their identities reflected positively in the language used within the workplace, they feel more valued and accepted. Sometimes, people may not be aware of the harm caused by their language, so your intervention can help raise awareness and promote positive change.

Peer-to-peer 65

Peer-to-peer Education Guidelines Lead Scoring 65

Modern B2B

MARCH 1, 2024

As a neurodiverse and disabled female who has come from a background of working in and with charities and social enterprises, improving our score for community is close to my heart. 97% of employees hold certifications and we’re slowly working on our diversity and how we can become more inclusive. So, what’s next?

Communities 52

Communities Customer Surveys Focus Group Analysis 52

Contently

SEPTEMBER 17, 2021

What focus group or marketing agency would ever come up with it? ” The brand also moved to source all materials from raw trade resources, helped lead the fight for GMO labeling, and committed to becoming a zero-waste organization. “The ” That authenticity part is key.

Advertising Agencies 193

Advertising Agencies Brand Identity Branding Paid Search Agency 193

Liveintent

DECEMBER 21, 2021

A hyper-targeted marketing effort is inherently more costly, putting SMBs in the position of having to seek out other options. Groth says companies should move “at a more agile pace” and use marketing as a real-time focus group to update every aspect of their brand footprint. Balance data and creative.

Privacy Protection 127

Privacy Protection Webinar Metrics Privacy Creativity 127

Sprout Social

JULY 28, 2021

Lay the foundation: Brand positioning. If you’re anything like we were, you might not have the time or budget for traditional qualitative research with focus groups. Now all we had to do was to translate those three core tenets into one easily understood phrase to solidify our brand positioning.

Brand Identity 126

Brand Identity Branding Ad Building Work Management 126

Sprout Social

AUGUST 9, 2023

Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. You can also surface positive sentiment and consumer-generated trends and amplify them, like how McDonald’s translated the viral Grimace Shake trend into a nearly 12% increase in global same-store quarterly earnings.

Social Media 79

Social Media Media Customer Satisfaction Lead Scoring 79

Hubspot

APRIL 4, 2023

Be sure to focus on the positive results. Why are you the best person for this position? Focus on the ones that are most relevant to the position. For example, "My expertise in carbon management, combined with my desire to work on tough problems, makes me an ideal candidate for this position.

Consulting 66

Consulting Sample Work Management Marketing AI 66

Convince & Convert

OCTOBER 22, 2021

Who has had success at positioning themselves as thought leaders within the marketplace? Identify a new employee who learned about the position through a social post. Leverage this highly engaged focus group for feedback. Lean on their insights to help revise your efforts before rolling it out to a larger audience.

Social Media 125

Social Media Customer Surveys Eye-Tracking Opt-out 125

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. Of all 4,714 Tweets sent from July 5, 2021 to August 5, 2021, 39% had a positive sentiment. . Need insight into an emerging trend? Looking to prove a long-held belief about your audience?

Viral Marketing 119

Viral Marketing Network Marketing Fulfillment eCommerce 119

Stevens & Tate

JANUARY 9, 2020

Hold A Focus Group. A focus group can be an excellent way to find out what customers think about your brand. During a focus group, a moderator will ask a series of scripted questions to a group of customers at a neutral location. Observe Your Customers.

Research 83

Research Marketing Strategy Marketing & Strategy Focus Group 83

Stevens & Tate

APRIL 18, 2024

This research can include demographic studies to understand age distributions and economic factors, surveys to gauge service expectations, and focus groups to test market reactions to potential new services or facilities.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

illumin

NOVEMBER 10, 2023

To understand why Threads is in the position it’s in, it’s important to understand why users signed up in the first place. In addition, Instagram is holding several focus groups this autumn, engaging with digital creators in order to better understand how to woo new users and build the app into a social media staple.

Social Networks 52

Social Networks Emarketing Mobile Advertising Thought Leadership 52