Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. With billions of daily messages reflecting the candid thoughts and opinions of the world, in real-time, social listening can provide the answers to any question a business might be facing.

Analysis 98

Analysis Custom Publishing Advertising Benchmark Keywords 98

Biznology

NOVEMBER 20, 2014

They have a point of view, are comfortable with their perspective and only accept information that confirms their opinions. Invest in a broad program of market research – There are many good social listening tools available and they provide a great perspective. These may not be new approaches, but they still yield insights.

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

readwrite

SEPTEMBER 25, 2019

A worryingly common pitfall in the world of advertising stems from decision-makers acting as their focus group. Before you strategize a campaign, make sure you conduct a well-scaled process of gathering the thoughts and opinions of prospective customers. Another tool you may want to utilize is Ahrefs’ Keyword Explorer.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

Hubspot

MARCH 24, 2015

Here’s a list of some of our favourite tools that will help you create better buyer personas, broken down by the different parts of the persona development process. To make sure you''re still having rich and productive virtual conversations, here are two tools you can use: 1) Skype. All three of these tools have their own merits.

Buyer Personas 28

Buyer Personas Resources Tools Skype 28

Content Standard

JULY 24, 2018

” But it’s not just about what’s happening on Twitter or Facebook; audience insights get stronger the more one-on-one you go. It helps you to understand behavior, needs, views, and opinions, and also to see the role a brand plays in everyday life. Focus Groups. SEO Research.

Top of Funnel 44

Top of Funnel Content Focus Group Customer Surveys 44

Sprout Social

AUGUST 23, 2016

Despite all of these stats, some businesses still aren’t sold on social media as a marketing tool. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. People aren’t afraid to voice their opinions on social media. Know What Customers Really Think.

Social Media 111

Social Media Paid Content Media Business 111

Hubspot

SEPTEMBER 15, 2011

With 200 million members, Twitter is one of the most popular social networks out there. Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. 35 Tips & Tricks for Getting the Most From Twitter. Optimize your Twitter profile.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Martech Advisor

DECEMBER 16, 2019

It’s not about implementing every suggestion but letting your customers know that you value their opinion. Here is an example of Slack, an instant messaging tool, demonstrating empathetic and proactive listening via Twitter: Slack Ensures That Every Query Receives an Honest, Empathetic Response.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

TrustRadius Marketing

MARCH 30, 2018

Perhaps you’ve conducted some focus groups and you try to stay up-to-date on industry journals, but the best way to find out what consumers really think about your industry — what they love, where their pain points are — is by engaging in social listening. Tools to Enhance Your Social Listening Strategy. Talkwalker.

Social Media 45

Social Media Effectiveness Media Marketing & Strategy 45

Conductor

JUNE 4, 2020

Read surveys, respond to reviews, do focus groups. There are a handful of different tools you can use to surface the questions they’re asking, not only on Google but on different search engines like Bing, Twitter, and Youtube. There are too many players, stakeholders and opinionators in every organization.

SEO 64

SEO Tips SERP Forrester 64

Convince & Convert

APRIL 1, 2010

But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. The Twitter background includes zero evidence of any other outpost. Linked from Twitter. In my opinion, this is the difference between good or great. They need to snap up that Facebook name pronto. Your Web site.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Buzz Marketing for Technology

JULY 7, 2008

In this scenario, you really need Program/Project mgmt and your consulting partner (in my opinion) should not be your PMO. 7) I’m not convinced there is a “tipping point&# for social tools (like twitter): Many may disagree on this and likely we’ll end up debating semantics…but here’s my thinking.

Social Media 100

Social Media Communities Wiki Work Management 100

Hubspot

OCTOBER 28, 2013

What kind of values and opinions do they have? I bet you''ve actually checked out a sentence or two on some of that mail, because marketers use web tools like Nielsen’s PRIZM segmentation system to figure out to whom to send mailings. Focus Groups or Group Interviews. What’s their lifestyle like?

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

Sprout Social

JUNE 12, 2023

Next, segment your customers into different groups based on shared characteristics. If you’re a SaaS tool, you might have a group of young, tech-savvy professionals who value efficiency, and a group of older, less tech-savvy professionals who value simplicity and ease of use. But that’s just the tip of the iceberg.

Marketing AI 129

Marketing AI Marketing & Strategy Lead Scoring Lead Ranking 129

Hubspot

APRIL 13, 2012

Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? This post will explain both the methodology you should implement when conducting any market research, and highlight some of the tools and tactics available to you to easily glean more insight into your target audience.

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

Golden Spiral

APRIL 16, 2019

Your brain is such a powerful tool. You know, the iterations of MySpace, and then Facebook, and the Twitters, etc. Some people have different opinions of that. B) it fills all of their personal needs of, "I'm important, and you care about my opinion." You talked about the bias of doing an internal group.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). These opinions are for the most part subjective. Twitter followers. Twitter mentions. And so what? LinkedIn followers.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Hubspot

FEBRUARY 8, 2011

Pundits, critics and focus groups barely let the confetti settle before they gave their verdicts (If you want to see the ads go to either USA Today Super Bowl Ad Meter or YouTube Ad Blitz ). These opinions are for the most part subjective. Twitter followers. Twitter mentions. And so what? LinkedIn followers.

Social Media 28

Social Media Paid Search Agency Ads Media 28

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. Between bit.ly If you’re an agency that has all of this figured out, congratulations.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Litmus

JANUARY 23, 2024

AI-powered email tools I don’t know about your email marketing program, but we send a LOT of emails here at Litmus. You can bounce ideas off of generative AI tools like ChatGPT or use an AI coding tool like Github Copilot to get a quick mockup of a design idea. Now that you’re inspired, what’s next?

Examples 90

Examples VALS Newsletter Design 90

Sprout Social

NOVEMBER 13, 2019

Thousands of people responded with their opinions and gave suggestions on how the streaming platform can better promote shows. When used correctly, social media crowdsourcing can be a powerful customer research tool. Enterprise.nxt, for instance, created a Twitter poll to understand how its followers manage their passwords.

Social Media 92

Social Media Effectiveness Media Opinions 92

Sprout Social

JANUARY 30, 2023

Social listening tools like Sprout’s can help you aggregate the voice of your customer so you can make crowd-pleasing decisions and bring the best possible product to your customers. Luckily, there are tools available to help you manage your inbox without missing a message. This is where social data comes into play.

Examples 108

Examples Ideal Customer Profiles Brand Identity Branding 108

Sprout Social

JANUARY 20, 2021

In fact, there’s a lot you can discover on your own with a few simple tools and methods. Keyword research tools, social media listening data and review sites are goldmines for market research that are oftentimes overlooked. Get tips, tools and more keyword research benefits here.

Work Management 106

Work Management Marketing Management Research B2B Marketing 106

B2B Digital Marketer

MARCH 4, 2021

Rita’s Twitter: [link]. Jim Rembach (00:59): Well, as you say that I started reflecting back in turning back the dial on like, well, those are some of the same questions I had about Twitter. You can connect on clubhouse using your Twitter or using your Instagram. ” Episode Links and Resources. Episode Transcript.

B2B Marketing 98

B2B Marketing Social Marketing B2B Work Management 98

Martech Advisor

FEBRUARY 5, 2020

Voice of the Customer converts raw feedback and opinions into action points for your marketing strategy. Select the right Voice of the Customer tool for you. For instance, you could use a tool such as CrazyEgg that analyzes website behavior. You could also adopt 360-degree Voice of the Customer tools such as Clarabridge.

Forrester 66

Forrester Customer Satisfaction Landing Pages Customer Surveys 66

Marketing Graham

DECEMBER 30, 2020

The reason for the difference will become clear as I outline my opinion on how to do B2B marketing successfully. The good news is that I’ve developed a set of tools that consists of a Lean Strategy and Plan-on-a-Page. More fool you because telemarketing is still one of the most powerful tools in the B2B arsenal.

B2B Marketing 59

B2B Marketing Planning B2B Marketing Analytics Tools 59

Buffer

JULY 25, 2019

” Jobs is known for a related, widely-circulated quote that picks at the same issue: “It’s really hard to design products by focus groups. You can also get it from free tools like Brand Grader and Mention. Id love to learn from your experience and opinion. Well, on social media, guess what?

Social Media 68

Social Media Cost Per Thousand Media Cost Per Click 68

Optinmonster

MARCH 30, 2020

Now, when some people hear the word “ market research ,” they think of small focus groups, expensive online surveys, and, for some reason, people in lab coats with clipboards. Blogs are, in our opinion, the cornerstone of content marketing, especially if you’re just learning how to start a side business from home.

Business 94

Business Paid Search Agency Budget Programs Social Media 94

LeadSquared

JUNE 25, 2015

It’s an opinion. There’s actually a tool that lets you analyze the authenticity of a review (it’s just for fun but uses an algorithm close to what’s used by most online review sites). This focus group of mine assigns as much value to movie-watching time as an average buyer would assign to his money.

Work Management 52

Work Management Buy Marketing Management Landing Pages 52

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. How do you PROVE the value of Twitter? in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

JANUARY 4, 2011

5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers? (4) to that list.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Hubspot

APRIL 28, 2014

When listening to impactful stories, your brain can actually cause you to develop thoughts, opinions, and ideas that align with the person telling the story. If you do it right, storytelling could serve to be a really powerful marketing tool. Stories Influence Our Way of Thinking. And the brain doesn’t just stop at experiences.

Storytelling 28

Storytelling Paid Search Agency Distribution Act-On 28

Hubspot

MAY 15, 2013

In the Don Draper school of marketing, a company would design a campaign, develop messaging (sometimes with the help from a focus group or two), agree upon an ad buy, then sit and wait to see what, if any, impact a given campaign had on customer growth, revenue, or awareness indicators.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Anteriad

APRIL 25, 2023

All of the tools and efforts utilized in the effort are part of the campaign. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. Influencers are targeted most notably on Twitter.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 147

Twitter CRM Business Paid Search Agency 147

Anteriad

APRIL 25, 2023

All of the tools and efforts utilized in the effort are part of the campaign. Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. Influencers are targeted most notably on Twitter.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Yet, it seems to be a stagnant mode of gathering feedback.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122