Marketing Craftmanship

DECEMBER 19, 2012

In a pre-pixilated world in the not too distant past, Ink on Paper ruled the world of marketing. They understood the difference between a sheet-fed and web offset printing press, could distinguish between thermography and engraving, and spent hours studying paper stock samples, typefaces and PMS color charts.

Paper 100

Paper Press Sample Paid Search Agency 100

Marketing Insider Group

FEBRUARY 3, 2021

An agency that specializes in content can zero in on producing top-quality material : writing that sets your brand apart as a thought leader in your field. Yet to get that message across to consumers or business executives in another field, you need to communicate in words your prospects understand. Tightly regulated content.

Marketing Agencies 2 270

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 270

NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Put a link to your new white paper on your home page.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

chiefmartech

JULY 14, 2020

Indeed, Benoit Mandelbrot , the father of fractal geometry, published a paper in Science magazine on this very phenomenon in 1967, How Long Is the Coast of Britain? The post What the coastline paradox reveals about infinite software specialization (in martech and other fields) appeared first on Chief Marketing Technologist.

Work Management 75

Work Management Marketing Management Software Multi-Channel 75

Marketing Insider Group

AUGUST 5, 2019

Said no one who’s actually in the field. Problems that frustrate content marketers—and what to do about them—have dogged creatives since the first human put pen to paper to promote a product.In “Content marketing is easy.” Or who’s produced quality content, for that matter.

Content Marketing 207

Content Marketing Content Paper Creativity 207

Vision Edge Marketing

APRIL 5, 2022

Inspirational, innovative, forward thinking and sometimes controversial, thought leaders are recognized by peers, customers, and other stakeholders as notable authorities in their field. . Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content.

Thought Leadership 220

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 220

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. While it’s helpful for lead generation forms for digital content overall to be short and sweet, ConversionXL shared data that shows that forms with 8 or 9 fields can actually see an increase in conversions. White Papers.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Marketing Insider Group

SEPTEMBER 15, 2020

By the late Spring, the one professional audience that had the most voracious appetite for content related to the virus and working from home was the Legal field. Sticking with the ongoing theme of every chart being nearly 50%, the Legal industry is the most prominent field in this category. White Papers offer that in spades.

Work Management 216

Work Management Content Marketing Management Paper 216

Marketing Insider Group

OCTOBER 22, 2020

To answer those questions and provide more context around these trends, we asked Mary Byrnes , a realtor-marketer based in Philadelphia with over 30 years in the field, to share her thoughts around what life has been like for Real Estate professionals, how COVID-19 has changed her business, and what specifically is driving this new tech adoption.

Analysis 245

Analysis Ad brokers Content Work Management 245

B2B Marketing Directions

MARCH 17, 2024

Source: Shutterstock (This year, I'm devoting some of my Research Round-Up posts to academic research papers relating to the use of artificial intelligence for marketing purposes. 2023 This paper describes the results of three studies designed to evaluate the performance of AI-generated vs. human-made images used for marketing purposes.

Marketing AI 70

Marketing AI Research Banner Ads Effectiveness 70

Zoominfo

MARCH 24, 2021

Examples of poor data include: Missing contact fields Inaccuracies due to outdated information (e.g., individual role changes and mergers and acquisitions) Data entered in the wrong field Duplicate entries Misspellings, typos, and spelling variations Non-normalized data. Are you asking prospects to fill out unnecessary fields?

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. You can find a list of academic journals at Jstor.org.

Stats 283

Stats Advertising Agencies Paid Search Agency Work Management 283

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. Double whammy! Let’s dive in.

Paper 54

Paper B2B Marketing Planning Screencast 54

Zoominfo

MARCH 10, 2021

However, in a sponsored research report, IDC estimated that Salesforce’s ecosystem will be six times the size of Salesforce itself by 2024 , which provides some context to the overall CRM field. From 2019 through 2024, “Salesforce and its ecosystem are expected to enable the creation of 4.2

Work Management 246

Work Management Analysis Marketing Management Cost 246

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 and share his insights on white papers with us.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Marketing Insider Group

MARCH 28, 2023

Make sure to put this down on paper! Addressing your customers with the right title and name will make them more likely to purchase from and trust your brand Standardize your data fields. Inventory management software, for example, can help save you time and avoid the errors of a manual, pen and paper inventory system.

Small Business Marketing 220

Small Business Marketing Work Management Data Hygiene Practices 220

Marketing Insider Group

DECEMBER 3, 2020

One group who won’t be getting a break, however, are those professionals working in the Retail field. Before we can rip open the wrapping paper, we have to position it under the tree just so. We don’t know how it will look but I, for one, am glad it’s here; we could all use the break. Food Industry report from FTI Consulting, Inc.,

Analysis 228

Analysis Budget Programs B2B Work Management 228

Buzz Marketing for Technology

JULY 20, 2008

And we also read yeast papers. Organizing PDF papers in your computer using iTunes. I though of sharing my new experience of using iTunes to organize the PDF papers in my computer. I want to find the PDF file of papers stored in my computer in a fast and accurate way. My other issue was to find papers.

Paper 100

Paper Organization Work Management Click Rate 100

Navigate the Channel

NOVEMBER 9, 2023

On the other hand, creating white papers and ebooks is a good way to improve your standing as a thought leader in your industry. New channels seem to pop up on an almost daily basis and join the already crowd field. What are white papers and ebooks good for? Should you attempt to interact with all of them?

Public Relations 65

Public Relations Social Media Paper FAQ 65

Martech

DECEMBER 1, 2023

It should be structured for easy access as needed, like organizing papers in file folders — alphabetically, chronologically or by topic. Summarization: Condensing information for clarity Generative AI can quickly summarize large volumes of data, such as academic papers and market research. Get MarTech! In your inbox.

Marketing AI 140

Marketing AI Classified Ads Generation Lead Ranking 140

Zoominfo

FEBRUARY 21, 2021

3221 Pulp, Paper, & Paperboard Mills. 322121 Paper Mills. 3222 Converted Paper Product Manufacturing. 322220 Paper Bag & Coated & Treated Paper Manufacturing. 322291 Sanitary Paper Product Manufacturing. 322299 All Other Converted Paper Product Manufacturing. 322121 Paper Mills.

Work Management 204

Work Management Marketing Management Paid Search Agency Planning 204

Marketing Insider Group

MAY 10, 2021

Today’s customers don’t often turn to the telephone book, the local paper, or even a desktop search. Experts in these fields often lapse into techie-speak or industry jargon when explaining what they do, leading to confusion rather than awareness and understanding. Then they head off to their local paper and buy an ad.

Paid Search Agency 322

Paid Search Agency Content Marketing Planning Advertising Agencies 322

Lead Liaison

JANUARY 3, 2023

A while back, we had a partner who was switching from paper lead capture forms to digital lead capture. They copied the paper form which included 20 survey questions. They ended up switching back to the paper forms where they felt more comfortable. 4: Stick to Multi-Select Fields. You’re probably noticing a theme here….

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

Trade Press Services Newsletter

SEPTEMBER 7, 2023

If you are an individual, share your personal and professional experience and establish what sets you apart from others in your field. Depending on your industry, you may want to include additional resources such as white papers, case studies, data sheets or background information. Fact sheet. When was your company founded?

Press 130

Press Personalization Branding Brand Identity 130

Trade Press Services Newsletter

JULY 6, 2023

You could be the most experienced expert in your field, but if your resume is not professionally written, easy to read and up to date, it won’t accurately reflect your capabilities and value. To define or refine your personal brand, follow our steps to success. Ensure your resume is well-designed, well-written, and current.

Personalization 130

Personalization Tips Branding Brand Identity 130

Animalz blog

NOVEMBER 28, 2023

Perplexity takes a question and searches sources like Bing, academic papers, YouTube, and Reddit for answers. Identify and summarize the top five most influential papers or articles on {insert your topic} , and explain their significance in the field.” Asking for the obvious is to summarize a paper, and that will work fine.

Marketing AI 78

Marketing AI Research Tactics SME 78

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Work Management SME 100

Valasys

JULY 25, 2023

July 25th, 2023, New Jersey – Stability AI and CarperAI Lab have made a groundbreaking announcement, introducing their latest creations, FreeWilly1 and FreeWilly2 – two powerful Large Language Models (LLMs) that are poised to revolutionize the field of AI research. However, the two models diverge in their data sources.

Advertising Benchmark 52

Advertising Benchmark Domain Ethics Sample 52

Trade Press Services

MARCH 4, 2024

It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. B2B evergreen content focuses on valuable expertise that’s built to last.

Top of Funnel 79

Top of Funnel Trends B2B Thought Leadership Buyer Personas 79

Martech

AUGUST 22, 2023

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. They also created a distributor event and sales collateral for distributors to use in the field.

Case Studies 73

Case Studies Case Study Studies Buy 73

Zoominfo

AUGUST 5, 2021

If you’re selling a very technical product in a crowded field, then you may want to focus your sales enablement on Detailed Information About Products & Services. Social proof, testimonials from customers in the same field as your prospect, and case studies are effective for these purposes.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Adobe Experience Cloud Blog

OCTOBER 12, 2016

Author: Stacey Thornberry I’ve written before about the curse of Murphy’s Law when it comes to field marketing. As a field marketer, there will be many times when you might get thrown off guard by situations beyond your control–but there are also ways that you can best deal with them and come out on top. At Capacity.

Thought Leadership 48

Thought Leadership Marketo Conference Webinar Metrics 48

Marketing Insider Group

AUGUST 12, 2020

You know that movie that people always misquote – Field of Dreams? “If As they connect on deeper and deeper levels, you want to encourage them to consume more detailed content, building your authority in your field. Complement your strategy with aligned social media posts to capture more qualified prospects.

Social Media 323

Social Media Top of Funnel Social Marketing Marketing & Strategy 323

Marketing Insider Group

APRIL 28, 2021

The more expertise you have in your field, the better products you’ll make. When you become the definitive source that people turn to for reliable information about topics you have expertise in, you have authority in your field. Showcasing your expertise with content doesn’t mean braggadocio. Quite the opposite.

SEO 307

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 307

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Marketing success boils down to one thing: your audience’s trust. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business.

Branding 355

Branding Brand Identity Advertising Agencies Content 355

Valasys

OCTOBER 19, 2023

The database generates results from all major web platforms like Wolfram Alpha, Wikipedia, Academic Literatures and research papers, YouTube, Reddit and more. Pull up recent studies from your field of research: Just type in recent papers and articles on the topic of your choice. This is a time saving feature.

Paper 52

Paper Youtube User-Generated Content Wikipedia 52