The Marketing Blender

DECEMBER 28, 2020

To give you a significant head-start, we decided to put together this article highlighting 5 of the biggest marketing trends that businesses – big and small – will use to make a substantial mark even in the most competitive industries in 2021. Use these to explode your business in the next twelve months!

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Outbound Engine

FEBRUARY 10, 2020

Twitter, a mostly text powered platform, sees a nearly 150% boost in retweets from image posts. Here’s a cheat sheet of recommended pixel sizes for all the major social media sites that offer cover photos: Facebook : 820 x 312. Twitter : 1500 x 421. LinkedIn : 1584 x 396. YouTube : 2560 x 1440. Connect to their emotions.

Social Media 57

Social Media Media Ideal Customer Profiles Profiling 57

Parse.ly

SEPTEMBER 26, 2022

You want to know if your website is contributing to your business the best that it can. Many businesses start with Google Analytics. It’s free and robust enough for many small businesses. Businesses often use a combination of supplementary tools on top of one primary tool. Enter web analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Convince & Convert

JANUARY 6, 2016

But promoting niche businesses can actually be more fun and rewarding than well-known ventures. User-generated content is one of the best marketing tricks to use because it works two ways: It’s like free advertising for a company , and it’s a chance for the business to create a connection with people who already love their products.

Marketing Strategy 113

Marketing Strategy Marketing & Strategy Advertising Agencies Business 113

Hinge Marketing

NOVEMBER 11, 2020

At the same time, the traditional business development approaches that consultants have been using are becoming less and less effective. We also look at the new client journey from their first exploration of a business challenge to the final selection of the firm they choose to work with. Sampled Both Buyers and Sellers.

Consulting 157

Consulting Research Work Management Marketing Management 157

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward.

Paid Content 105

Paid Content Branding Brand Identity Lead Scoring 105

Sprout Social

MAY 26, 2022

Since its launch in 2016, TikTok (formerly Musical.ly) has grown by leaps and bounds, quickly cementing its place among established networks like Facebook, Instagram, Pinterest and Twitter. Consider using analytics from your other social profiles (Facebook, Instagram, Twitter, etc.)

Campaigns 141

Campaigns Examples Design Planning 141

Convince & Convert

DECEMBER 9, 2015

It has created a way for brands to not only connect with their target audiences, but also for consumers and influencers to form compensated business relationships with the brands they love, while creating and sharing brand-sponsored content with their online followings. sampling of 1,003 consumers, ages 18-70.

Budget Programs 102

Budget Programs Sample Word of Mouth Advertising Agencies 102

Customer Experience Matrix

JUNE 19, 2015

Small businesses constantly cite cost as a major roadblock to adoption. But first let me cover one more business issue, which is that there are two ways to get Mautic. Mautic.com runs an enhanced version of the system called AllydeMautic, provided by Allyde , a for-profit business also run by Hurley.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Sprout Social

MARCH 30, 2020

It’s no secret that readers today have small attention spans. As we’re scrolling through our Twitter or Facebook feeds, we’re passing by dozens of headlines in a matter of seconds. And yes, they probably won’t get cut off by Google or social previews on Facebook and Twitter. Think about it.

Work Management 139

Work Management Content Marketing Management Case Studies 139

Buffer

MAY 6, 2019

This is no small task on social media in 2019! We’ll give you fresh ideas that you can try today so that you can boost your follower count on Instagram, Facebook, Twitter, Pinterest, and more. For the most part, brands and businesses will have these elements covered. You’ve likely come across this many times before.

Social Media 83

Social Media Media Ideal Customer Profiles Profiling 83

Sharpspring

MARCH 18, 2021

Businesses that use CRM automation have a distinct advantage over their competition. Getting to know your customers and their business needs is crucial. While your objective is to solve your clients’ business problems, CRM also can help you build more personal trust and rapport. will put you at the top of their list.

CRM 89

CRM Automation Top of Funnel Marketing Automation Services 89

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward.

Paid Content 72

Paid Content Branding Brand Identity Lead Scoring 72

Convince & Convert

JANUARY 25, 2016

New sales are vital to a business and can help drive growth, but are executives forgetting the bread and butter of their income, their existing customers? To find out what brands can do to make sure their customers stay loyal, international telecommunications provider Toll Free Forwarding surveyed a sample of US consumers. Nostalgia.

Branding 101

Branding Brand Identity Loyalty Word of Mouth 101

ClearVoice

JANUARY 17, 2019

Since the moment their ads hit Facebook a few years ago, the simple beauty of their card designs and the clever company branding stuck in my consciousness… and apparently, had the same effect on dozens of my peers. At this point, who among us has not had a colorful square card from MOO pressed into our hand at some business meeting?

Creativity 51

Creativity Business Peer-to-peer Paper 51

SmartBug Media

OCTOBER 4, 2019

From business owners to senior executives to marketing managers to frontline staff, entire organizations are utilizing one type of software as both a strategic and tactical tool, as well as a way to improve marketing reporting. Main Benefits of Business Intelligence Software. Small business. Medium business.

Enterprise Management 67

Enterprise Management Work Management Marketing Management Marketing Report 67

Parse.ly

APRIL 6, 2020

You want to know if your website is contributing to your business the best that it can. Many businesses start with Google Analytics. It’s free and robust enough for many small businesses. Businesses often use a combination of supplementary tools on top of one primary tool. Enter web analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

KoMarketing Associates

AUGUST 29, 2013

These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. Like other verticals, SEO measurement goes far beyond traffic and keyword visibility and into broader business performance metrics.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

ConvertKit

JULY 9, 2021

For example, some artists like Sadie Dupuis from Speedy Ortiz and Sad13 have branded their own spreads, hot sauces and tea blends in partnership with small local brands. Like so much of the music business, networking is key in getting these paid session work opportunities. speedy ortiz ÷ haunted painting (@sad13) September 4, 2020.

Merchandising 106

Merchandising Youtube Paid Search Agency Cable 106

Webbiquity

MARCH 21, 2017

The first accounting applications for small business back in the early 90s were mostly repackaged, repriced versions of highly complex suites first designed for large companies. They enable even the smallest businesses to cost-effectively maintain accurate books while staying tax- and standards-compliant. Accounting Software.

Marketing Automation Services 181

Marketing Automation Services Small Business Marketing Enterprise Management Marketing Management 181

Hubspot

AUGUST 21, 2023

You've started a new business, and your customer base is starting to expand. That's where business proposals come in. A solid proposal can outline your value proposition and persuade a company or organization to do business with you. Here, we'll take a look at the various kinds of business proposals and go over how to write one.

Template 69

Template CMS Development Examples Marketing Proposals 69

Hinge Marketing

OCTOBER 10, 2019

What do they know that you do not know that you could apply to your business today? I have gone back and re-listened to many of our podcasts and tried to carve out a nice sampling of the conversations in this blog. If you do that on a consistent basis and build an audience of subscribers, then you can build whatever business you want.

Marketing AI 91

Marketing AI Service De-duping Marketing & Strategy 91

Content Standard

FEBRUARY 6, 2016

Thomas is the reason why brands are clamoring to use Snapchat: He’s among that coveted youthful demographic, he has a Facebook account but thinks Facebook is lame, and he spends more time on his phone, often in messaging apps , than he does watching broadcast TV. Instagram and Twitter claim the No. 2 spots, respectively.

Paid Search Agency 40

Paid Search Agency User-Generated Content Facebook Broadcasting 40

Hubspot

JANUARY 13, 2011

John runs Inbound Zombie , a social media strategy firm, where he helps small businesses and nonprofits develop their social media strategy, specifically focusing on Facebook. In the interview we discuss: How he built his business from the ground up through blogging and inbound marketing. Additional Facebook resources.

Facebook 28

Facebook Landing Pages Webinar Metrics RSS 28

Atomic Reach

NOVEMBER 21, 2018

If your business has more clones than an episode of Orphan Black, what is going to set you apart? People want to know how your brand can help their business. Let’s say, for example, you sell cloud computing software to businesses. This won’t be the case for every B2B business. Your brand voice. Communicate Your Vision.

Branding 45

Branding Brand Identity B2B Thought Leadership B2B 45

SnapApp

MAY 7, 2019

Alchemise Consulting “achieved a 25% conversion rate for sales-ready leads for a leading IBM business partner client in Australia,” says Chak Ng. Advertise your article to your target person on social media (Facebook Ads, LinkedIn Ads, Twitter Ads, etc). Then, reverse engineer their needs by identifying their pain points.

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

Litmus

MARCH 5, 2020

Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast. There are plenty of other posts and Twitter threads discussing the issue of privacy expectations in email, too. Basecamp is a massively profitable business—kudos to them!—and

Privacy 69

Privacy Email Marketing Marketing Automation Services Stats 69

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again? Fink) Twitter Comment As always, great stuff.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MAY 18, 2012

Let’s talk a little bit about Facebook, shall we? Some of the people listening to this podcast may have heard of Facebook. Eric : I think this is going to be the Facebook episode. Jay : It may be, so we are recording this in the shadow of the Facebook IPO, and two things actually happened today. I say, probably not.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Hubspot

FEBRUARY 13, 2013

Uber is a startup that's figured out a way to create a campaign that delights its audience and drives additional revenue for its business -- all without a tremendous resource investment. In other words, you can give someone you love -- whose heart you want to keep in tip-top shape -- a free sample of their product. Here's how it works.

Campaigns 28

Campaigns Planning Top of Funnel Sample 28

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

SnapApp

SEPTEMBER 12, 2011

Our business was centered on building great interactive content, driving traffic to that content, and generating advertising revenue from that traffic. Are you planning on sharing this blog post to Facebook or Twitter? Viral Lift. High Clickability of Shared Content. Within that tweet text, you can dynamically insert the user?s

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Marketing Insider Group

MARCH 28, 2024

Start scaling your e-commerce business with these simple growth hacking tactics. Product pages aren’t the only space for reviews — you can also add your business’ ratings to your Homepage and About page to show buyers how happy people are with your brand. Highlight testimonials.

eCommerce 208

eCommerce Tactics Budget Programs Work Management 208

Convince & Convert

JUNE 24, 2010

Maybe sampling and demos on location will fit better. Go onto Twitter and bitch about Dish Network. Next, go onto Twitter and bitch about AT&T. Do you ever see him talking about insurance on Twitter? You’re thinking that I’m crazy. Just like nateriggs says, infomercials have a bit of ‘negative’ vibe.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Hubspot

OCTOBER 12, 2012

When she published, Pepsi amplified the content on social channels and also used Twitter and Foursquare to flag notable events. Pretzel Crisps' "Social Sampling" Program. This real-time program monitors Twitter conversations to identify customers who are "in need of a snack." Pretzel Crisps has garnered over 4.2

Examples 28

Examples Work Management Advertising Agencies Marketing Management 28

Biznology

MAY 24, 2017

Not many small businesses currently take advantage of native advertising , so the small businesses that do gain a significant advantage over the competition. You’ve seen it when you scroll through Facebook , though you might not even realize some of those posts are sponsored. Build your content slowly.

Small Business Marketing 141

Small Business Marketing Advertisements Advertising Effectiveness 141

Convince & Convert

APRIL 20, 2010

While this is important for a blog like mine, it’s flat-out critical for e-commerce companies, and others that are blogging for business. More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? I have a small readership on my blog.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117