Convince & Convert

SEPTEMBER 11, 2015

When faced with the choice between a brand whose activities are front and center and whose messages are presented consistently and another brand that’s maintaining relative radio silence, consumers will nearly always pick the brand they know more about. Sample content: Really enjoying an article from @author (or @website) [link].

Loyalty 164

Loyalty Twitter Branding Brand Identity 164

Webbiquity

AUGUST 27, 2013

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The short answers are “yes” and “LinkedIn and Twitter.” Facebook LinkedIn Social Media Marketing Twitter'

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

ClearVoice

SEPTEMBER 13, 2021

On your website, LinkedIn page, ClearVoice portfolio , etc., Provide samples of your work. A professional website – even if it’s just your LinkedIn profile. Try these tactics to get more freelance business referrals: Invite a LinkedIn connection you respect to an in-person or virtual coffee date to learn more about them.

Ideal Customer Profiles 96

Ideal Customer Profiles Business High Quality Lead Peer-to-peer 96

Hinge Marketing

OCTOBER 26, 2020

This study revealed a rapidly evolving landscape that presented new challenges and opportunities. Sampled Both Buyers and Sellers. LinkedIn is used by over 77% of buyers, making it the dominant social media platform. Facebook is making a surprisingly strong showing with a third of A&FS buyers using it for business purposes.

Buyer's Journey 118

Buyer's Journey Studies Consulting Webinar Metrics 118

Hinge Marketing

NOVEMBER 11, 2020

This study revealed a rapidly evolving landscape that presented new challenges and opportunities. Sampled Both Buyers and Sellers. LinkedIn remains the most dominant social media platform for consulting buyers with more than 83% using it. A second version of the study was published in 2018.

Consulting 157

Consulting Research Work Management Marketing Management 157

Webbiquity

NOVEMBER 11, 2014

Andy Simmons presents a dozen jokes that will make people think. Sample: Did you hear about the Buddhist who refused Novocaine during a root canal? This post highlights the first cartoon, all of which are compiled in a Slideshare presentation. Dracula’s LinkedIn Profile by Social Media Today.

Advertising Agencies 100

Advertising Agencies Business Best Practices Paid Search Agency 100

GreenRope

DECEMBER 15, 2021

When you are resource and budget limited like a lot of small and medium sized businesses at present, creating a marketing strategy and budget might seem out of the question. Here is a condensed sample of what your marketing plan could look like. Social Media: LinkedIn. How to Create an Easy-to-Follow Marketing Strategy.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Webinar Metrics Planning 52

ClearVoice

NOVEMBER 7, 2019

But when it comes to creating presentations, spreadsheets and other sales collateral for your services, you draw one big ‘ole blank. Like Williams, writer Michelle Garett finds many of her leads through social media and LinkedIn — but she also has another layer of strategy in her toolbox: personally blogging.

Content Marketing 76

Content Marketing Marketing Proposals Work Management Lead Ranking 76

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. LinkedIn has an official opinion on connecting up with others. Newsletters.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Scoop.it

MARCH 18, 2021

There’s no one-size-fits-all when it comes to content hub structures, but here’s a sample framework to get you started: Broad categories as high-level overview. Click on Add more+ to connect any social channels you want: Twitter, LinkedIn, Facebook Page, LinkedIn Company Page, Buffer, Pinterest, Yammer, or Tumblr.

Process 53

Process Optimization Curation RSS 53

The Effective Marketer

JANUARY 27, 2014

Webinars are a great way to generate leads in the B2B world because not only of the fact that you will have a captive audience for the duration of most of the presentation, it also yields a ton of content possibilities. Then, the webinar details like duration and presenters are all the way to the bottom. Click to enlarge.

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

Convert

JANUARY 16, 2023

The tips presented are actionable, educational and inspirational. Their strategy resulted in 300% growth and cutting their Facebook budget in half. For example, if you are planning to hire a copywriter to help you launch a Facebook Ad campaign, you could look at click-through rates, engagements, and shares.

Copywriting 52

Copywriting Curation Branding Brand Identity 52

Writing on the Web

FEBRUARY 14, 2011

It demands vivid insight and storytelling skill to present an idea that packs enough emotional power to be memorable. In the sample quote I used about a “128-bit secure site,&# wouldn’t it be more interesting if the business blogged about a client who had a bad experience using an unsecured website? Share this on Facebook.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Hubspot

AUGUST 21, 2023

It should now be much easier to find specific companies or people who could use your product or service, especially when using a tool like LinkedIn. Since you're already on LinkedIn, check out each prospect's profile to personalize your approach. Some people add how they pronounce their name on Facebook and LinkedIn.

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

Attendify

SEPTEMBER 28, 2019

Ian Altman has provided helpful tips on the top ways speakers can engage audiences before, during and after their presentations. Did an attendee tell you in the concession line that she really liked the keynote presentation? We’d love to hear from you on our Facebook , Twitter and LinkedIn feeds. Event data!

Marketing Management 49

Marketing Management Peer-to-peer Social Networks Correlation 49

ClearVoice

JANUARY 17, 2019

Since the moment their ads hit Facebook a few years ago, the simple beauty of their card designs and the clever company branding stuck in my consciousness… and apparently, had the same effect on dozens of my peers. But if your business is very present on Instagram, Facebook or Twitter, you should include these.

Creativity 51

Creativity Business Peer-to-peer Paper 51

Customer Experience Matrix

JUNE 19, 2015

You can import a CSV file but not an Excel spreadsheet or other format; map the input file to database fields but not see a sample of the results; create custom fields but not custom tables; apply tags during the import but not link people within the same organization using a company field. Content building was more impressive.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Webbiquity

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. Though nine of the 10 companies are on LinkedIn, though only three have complete, optimized company profiles and product listings. Three of the companies aren’t on Twitter.

Social Media 100

Social Media Media Work Management Marketing Management 100

Content Marketing Institute

NOVEMBER 6, 2018

Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? Questioning where your Facebook ads might appear across its network of sites, including on Instagram and Messenger ? As trending topics come into the spotlight, they can present timely distribution opportunities.

Planning 111

Planning Social Media Template Marketing Plans 111

Heinz Marketing

AUGUST 23, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are watching this live on LinkedIn, Facebook, or YouTube, thank you very much for joining us in the middle of your workday. That same website has a free sample chapter of the book.

Enterprise Management 106

Enterprise Management Work Management Paid Search Agency B2B Sales 106

Hubspot

AUGUST 21, 2023

It includes sample content and walks you through the essential elements of an SEO proposal. Because we see Facebook, Twitter, Instagram, and Pinterest icons, the client instantly knows that this proposal doesn’t include LinkedIn, YouTube, or other platforms. Ask an influencer to present or vouch for your proposal.

Template 69

Template CMS Development Examples Marketing Proposals 69

ClearVoice

JUNE 23, 2020

A classic testimonial format presents a challenge or objective that the customer had, and then describes how the brand or product delivered the solution. LinkedIn is obvious, but Facebook is preferred if consumers are the target audience. Testimonials are a fundamental of marketing. Checklist of where to use testimonials.

Work Management 97

Work Management Paid Search Agency Marketing Management Advertising Agencies 97

Adobe Experience Cloud Blog

FEBRUARY 1, 2012

Referencing Ann Handley’s Content Rules sample blog template , we found this to be a fantastic tool in eliminating barriers that employees might have to writing a post. Working with Top Rank Online Marketing , we developed a “Blogging 101” slide presentation for the first of our social media workshops. Marketo blogging basics.

Marketo 48

Marketo Digg Training Social Media 48

Adobe Experience Cloud Blog

MAY 28, 2015

Checking your messaging across LinkedIn, Facebook, and Instagram and adjusting privacy settings accordingly is especially important during the job search. Think of LinkedIn as an ongoing interview with every possible employer, so make sure the image you’re putting out there is a professional one.

Personalization 48

Personalization Branding Brand Identity Thought Leadership 48

Writing on the Web

MAY 2, 2011

The challenge is to present all the services to readers, while maintaining the focus on them and their problems. So the video gives a sampling of what it’s like to see and hear him. Share this on Facebook. Share this on LinkedIn. His previous website was well designed, but it had too much information, in my opinion.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

QuanticMind

JUNE 14, 2017

Bing recently announced Dynamics 365, its big data CRM service, to begin integrating features across Microsoft’s properties, including LinkedIn. The panel’s discussion turned toward scientific testing across large sample sizes for Google Shopping campaigns, testing thousands of products and queries over controlled time periods.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

SnapApp

MAY 7, 2019

Advertise your article to your target person on social media (Facebook Ads, LinkedIn Ads, Twitter Ads, etc). We have tons of portfolio samples with testimonials. Add calls-to-action to your blog to guide people to the landing page. Share your article on your personal and company social media accounts.

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

Hubspot

JULY 11, 2012

To help get to the bottom of it, we analyzed a sample of 26 unique HubSpot emails that we sent to the same audience over a period of three months in 2012. In our marketing emails, for example, we include social media links to the most popular social media channels: Facebook, Twitter, and LinkedIn. Social Media Follow Links.

Email Marketing 28

Email Marketing CTR Paid Search Agency Hubspot 28

Hinge Marketing

NOVEMBER 7, 2016

Do they present you as a highly credible professional? Whatever format you choose for your signature piece of content, it should be a sample of your expertise at work and position you as a knowledgeable and creative thinker. LinkedIn is the most common social platform across the professional services, and many firms use it exclusively.

Personalization 93

Personalization Branding Brand Identity Tips 93

Webbiquity

MARCH 23, 2017

1 ) LinkedIn Pulse. Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.” But at the least, LinkedIn can extend the reach of your original or modified/repurposed content to a wider audience. Content Publishing Tools.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Integrated B2B

AUGUST 1, 2013

Most application processes still rely on the traditional cover letter and resume with transcripts, though often this is presented via an online application site. Carefully brand yourself as an up and coming leader in your field within social media sites, such as Twitter , Facebook , and LinkedIn.

Work Management 40

Work Management Marketing Management Class Sample 40

Webbiquity

APRIL 27, 2017

Sample review: “These top customer support tools will help you grow…(check out) HelpScout for nurturing and improving relationships with customers.” Sample review: “Like Zendesk, Groove is another helpdesk that helps you offer awesome support. Sample review: “Intercom.io ” — Marketing Insider Group.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Hubspot

JANUARY 15, 2015

People react to familiarity -- for instance, presenting someone from London with a case study from New York may not resonate as well as if you displayed a case study from the U.K. Update your cover image on Twitter/Facebook showing a happy customer. Add your case study to your list of publications on LinkedIn. Download it here.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Webbiquity

MAY 11, 2017

An open source office productivity suite with applications for word processing, spreadsheets, presentations, drawing, database management, and mathematical operations. Sample review: “If you absolutely must have desktop applications for free, Open Office is a good alternative to the Microsoft suite.” Productivity Suites.

Marketing Automation Services 213

Marketing Automation Services Enterprise Management Marketing Management Software 213

DiscoverOrg

AUGUST 23, 2018

This means the average user spends approximately 6 hours a week, or 303 hours a year, browsing over Facebook updates, Linkedin notifications, and an abundant amount of tweets. Social selling is more than just making pragmatic connections on LinkedIn. For sales professionals, it’s probably LinkedIn. You do you.

Social Media 197

Social Media Social Networks B2B Sales Linkedin 197

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98