26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking?
How to Run LinkedIn Ad Campaigns: A Beginner's Guide
FEBRUARY 2, 2017
LinkedIn is a highly valuable tool to network with like-minded professionals. You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform. How to Run LinkedIn Ad Campaigns. LinkedIn Ad Reporting.
A High-Level B2B Marketing Budget Breakdown
Modern B2B Marketing
AUGUST 16, 2016
Before you have valuable, historical metrics to inform your campaign optimization and budget allocation, h ere’s a sample marketing budget breakdown that you can use as a guide: Campaign Planning and Content Creation: 40-50%. Facebook, LinkedIn, Target) offer excellent targeting options.
Keep your bet on Facebook’s dominance … for now
grow - Practical Marketing Solutions
AUGUST 26, 2013
common question I get asked in classes is if teens are abandoning Facebook. This is usually a function of the “sample of one problem” — “Well my kids are using Facebook much less, so it must be a dying platform.” facebook Social Media Strategy
The Definitive Guide to Awkward LinkedIn Networking
JULY 31, 2014
For me, Facebook is for friends. But LinkedIn? Now, I don''t keep up with my LinkedIn networking as well as I should. I meet a ton of people, there''s a lot of follow-up to do, and the very first thing I do with each new contact is send a LinkedIn invite.
Generating Leads from a Facebook Fan/Business Page Engagement Strategy
MAY 19, 2012
Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. All Facebook pages can like related business pages.
Make Your LinkedIn Profile Work for You | chrisbrogan.com
Buzz Marketing for Technology
SEPTEMBER 30, 2008
Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. linkedin. chrisbrogan.com.
Research shows Facebook emotional boost is like marriage
grow - Practical Marketing Solutions
JUNE 16, 2011
Among the many interesting findings, Pew reports that the social relationship “boost received by Facebook users is equivalent to about half the total support that the average American receives as a result of being married. Twitter is for girls, LinkedIn is for boys? .
A Simple Guide to Setting Up Your First LinkedIn Ad Campaign
JANUARY 21, 2013
Most of us have figured out that LinkedIn is a fantastic tool to network with like-minded professionals. But what about using LinkedIn for marketing ? More and more marketers are turning to LinkedIn to promote their products, services, and content. or "Click now for free samples!"
How to reach your customers at work or at home
NOVEMBER 23, 2016
On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access.
10 Customized LinkedIn Communication Tactics That Will Increase Response
OCTOBER 27, 2014
Are you getting the most out of your LinkedIn account? If you aren’t using LinkedIn as part of your social media marketing strategy, you are missing out. LinkedIn is a great networking tool for building your business or your career. Use professional business photos on LinkedIn.
The 17 Best Social Media Management Tools
MARCH 27, 2017
Sample review: “Mobile networks or Utility companies love Hootsuite as it allows them to delegate customer messages to different team members and these can be managed overall by an administrator. Create image posts with graphics pre-sized for Twitter, Facebook, Instagram, and Pinterest.
Is LinkedIn Really a Social Network?
APRIL 27, 2012
If you’re on LinkedIn, you more than likely have your work history on it. But does all this type of activity justify calling LinkedIn a social network? LinkedIn has tried to bring more social aspects into the site that claims to have more than.
The 26 Best WordPress Plugins
FEBRUARY 23, 2017
Sample review: “This convenient feature can save you time when it comes to your social media sharing. Sample review: “A lot of people have asked about the social sharing bar we use on Social Media Examiner and why we think it’s special. 21) NextGEN Facebook.
How Social Sign-On Increases Conversions [CHART]
JANUARY 14, 2013
Social Sign-On is the ubiquitous “Sign In with LinkedIn” or “Register with Facebook” buttons. They increase data quality, by pushing a standard set of data (such as standard “Industries” from LinkedIn). Click here to see samples of the landing pages.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily.
The 15 Best Content Distribution and Amplification Tools
MARCH 23, 2017
1 ) LinkedIn Pulse. Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.” Sample review: “LinkedIn Pulse is a mobile app that pushes news feed of your selected topic to your device.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Sample review: “Find interesting content on ANY topic.
Facebook Fans Are Hiding Your Posts, and Other Marketing Stories of the Week
OCTOBER 7, 2012
Your Facebook Fans Are Hiding Your Posts At An Alarming Rate, From Fast Company. Are you more concerned with earning page likes or engaging the audience you already have on Facebook? New LinkedIn Company Pages Are Finally Rolled Out to EVERYONE.
The 10 Best Customer Service and Customer Engagement Platforms
APRIL 27, 2017
Sample review: “These top customer support tools will help you grow…(check out) HelpScout for nurturing and improving relationships with customers.” Sample review: “Like Zendesk, Groove is another helpdesk that helps you offer awesome support. Sample review: “Intercom.io
The Eight Best Social CRM Tools
APRIL 6, 2017
Sample review: “Infusionsoft is a CRM designed to cater to small businesses. Sample review: “Nimble…merges the feeds from each (major social network) into one centralized inbox. Sample review: “Insightly is a tool that combines CRM and project management software into one.
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
Sample review: “Add and curate content from any public webpage. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge. Sample review: “Recently, Instapaper got a refresh; it looks and feels better-organized.
The 32 Best Twitter Marketing Tools
JANUARY 24, 2017
While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Sample review: “Grow and manage your following using Tweepi. ” Sample review: “It’s not breaking news.
The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
MARCH 7, 2017
Sample review: “Competitions get social media users engaged. Sample review: “Split testing is an important part of your website. Sample review: “This is an application I have been using from the very early beta days. 3: The Nine Best Facebook Marketing Tools. #4:
The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools
MAY 2, 2017
Sample review: “GinzaMetrics aims to help marketers use marketing intelligence that’s designed to get you found with thousands of marketing strategies, search terms, content creations, and daily metrics to improve brand visibility. 3: The Nine Best Facebook Marketing Tools. #4:
The Six Best Google+ Marketing Tools
JUNE 21, 2016
For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. 3: The Nine Best Facebook Marketing Tools. #4:
The 24 Best Online Writing Tools and Apps
JUNE 14, 2016
Sample review: “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review: “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Sample review: “The cornerstone skill of great PR is being able to write well.
The 28 Best Influencer Marketing Tools
AUGUST 9, 2016
Sample review: “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. Newsle has now been acquired by and integrated into LinkedIn as a new feature, “Connections In The News.”
7 not-quite-predictions for marketing technology in 2016
DECEMBER 21, 2015
There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). Most people suck at accurately predicting the future.
10 Ways to Boost Your B2B Content Shares
MAY 4, 2016
However, the top 5 B2B sites achieve significantly more Facebook and LinkedIn shares (both absolutely and as a percentage). Look beyond Twitter to Facebook and LinkedIn as places to promote specific content. LinkedIn. LinkedIn. LinkedIn. Facebook.
The Five Best Pinterest and Instagram Marketing Tools
AUGUST 23, 2016
On Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenting on others’ images. 3: The Nine Best Facebook Marketing Tools. #4:
The 23 Best Free Google Chrome Extensions for Digital Marketers
MARCH 30, 2017
Displays LinkedIn profile and other information about your contacts right inside your Gmail inbox: profile picture, current location (if known), job role and company. Try different combinations inside of Gmail – when you hit on the right one their LinkedIn will pop up.
The 14 Best Content Planning and Research Tools
MAY 17, 2016
Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps. Sample review: “Super user friendly, works perfect and is very affordable!
The 12 Best Special-Purpose Business Software Tools
MAY 11, 2017
Sample review: “If you absolutely must have desktop applications for free, Open Office is a good alternative to the Microsoft suite.” Sample review: “Love it or hate it, Microsoft Office is still basically the standard when it comes to office suites.
The Eight Best Online Tools for Sales Professionals
MAY 9, 2017
Sample review: “How do you know whether people who don’t reply are reading your emails or ignoring them?…Use Sample review: “These top sales tools will help you grow…(use) ToutApp for automating and scaling your lead nurturing and sales processes.”
Why are America’s fastest-growing companies killing their blogs?
grow - Practical Marketing Solutions
JANUARY 29, 2012
I have a theory that would conclude “no,” but before I explain my rational, let’s look at a few more interesting trends from this study: Facebook and LinkedIn lead the way. 500 is Facebook with 74% of companies using it.
The Science Behind the Most Popular Infographics of 2016
DECEMBER 29, 2016
Using BuzzSumo , we identified every infographic with more than 5,000 shares across some major social media platforms -- Facebook, Pinterest, Twitter, LinkedIn, and Google+ -- and analyzed them for different characteristics. What makes people want to share an infographic?
The 17 Best Photo Editing Tools
MARCH 14, 2017
Sample review: “FotoFlexer (has) a clean, tabbed interface featuring basic edits, effects, and animations, and the ability to beautify, distort, and decorate your images. Sample review: “Pixlr…is a more advanced tool which is like a lightweight version of Photoshop.”
Why Likes Don’t Matter for Engagement Metrics
MAY 19, 2017
New research suggests that likes, one of the key features of platforms like Facebook, have minimal relevance when it comes to predicting consumer behavior. Then, both groups received a coupon for a free sample. Reconsider Your Facebook Purpose.
THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey
MARCH 1, 2017
You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Below you will see a few sample channel paths where organic search gets the credit, though it has been influenced through paid search efforts.