How to Easily Set Up a High-Conversion Facebook Retargeting Campaign

Single Grain

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads.

36 (of the) Best Facebook Guides, Stats and Rants of 2010


It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Facebook Marketing Tips and Guides. What Happens After the Facebook Like?

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Your corporate website needs to become a trap


During a meeting on Friday he quipped, “a website is a trap — or should be.” The same thing is true when it comes to your website. When it comes to boring corporate websites, there’s really no such thing as a freeloader.

How to Create Facebook Lead Ads: A Beginner's Guide


Typically, lead generation marketers collect information through form submissions on a website. Well, you can -- with Facebook Lead Ads. For a full guide on how to successfully create, target, and utilize Facebook lead ads in your marketing efforts, check out this guide.

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The Easy Step-by-Step Guide to Creating a Website


In 2017, 71% of small businesses had a website, and 92% of businesses without a website said they’d have one by the end of 2018. Today, having a website is as necessary for a company as having a phone number. Or, maybe you’re looking to update your company’s outdated website.

How to Create Great Facebook Cover Photos (Free Templates)


When someone visits your Facebook page , the first thing they see is a large splash image taking up almost a quarter of the screen: your Facebook cover photo. This is your profile’s headline, a big, bold banner image that introduces your brand to potential Facebook followers.

Top 5 Facebook Trends & How to Implement Them

Sprout Social

It seems like every time you check the news, there’s something new going on at Facebook. But we’ve got you covered with a few of the latest Facebook trends we’ve seen. These Facebook trends aren’t the shiny new features that may or may not take off. Facebook Live.

The 26 Best WordPress Plugins


WordPress is far and away the most popular content management system (CMS) for websites. It runs between 25% and 28% of all websites, and nearly 60% of all sites built using any sort of CMS platform. 21) NextGEN Facebook. Allows you to customize your Open Graph data for Facebook.

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Everything you need to know about Facebook Pixel

Exo B2B

Do you have a website and want to advertise via Facebook? Besides grooming the content of your ad beforehand , is also essential is to get complete statistics on how visitors interact on your website through your advertising. What is Facebook Pixel? Facebook does the rest!

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Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed


The announcement marks a shift from Zuckerberg's previous statements that Facebook would not become a media company, and the significance is meaningful. 7 New Facebook Features You May Have Missed. Facebook Journalism Project. Here's what it will look like: Source: Facebook.

How to Embed a Facebook Post [Quick Tip]


A few weeks ago, Facebook started testing a cool new feature: Facebook embedded posts. But today we can all -- you, me, and your mother -- play around with Facebook embedded posts! Here''s how to embed a Facebook post. How to Embed a Facebook Post.

How to Add Pinterest's Buttons & Widgets to Your Website


Luckily, yesterday Pinterest also announced some other awesome tools and resources just for businesses, including a couple of brand new widgets that help you promote your business' Pinterest presence through one of your most powerful marketing assets: Your website! Didjya hear the news?

25 of the Best WordPress Plugins for Marketers (es-la)


WordPress plugins allow you to enhance your website's functionality by adding features and capabilities that don't come standard with the system. They'll also keep both you and your WordPress website running efficiently and effectively. wordpress website

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The 4 Best Content Management Software Tools in 2019


These days, websites are so much more than words and pictures on a page -- while design and content are still important, it's becoming increasingly critical to put thought into the platform your site is built on, as well. Chances are, you have a team of people working on one website.

12 Ways to Create a User-Friendly Website Registration Process


As a user, registering for websites is no fun. But it's part of doing business in the online world, and because most website visitors are quite used to the process, they've also come to have pet peeves over UX and UI choices businesses make around their registration process. Even more startling, eMarketer reports that 88% of people have intentionally left website registration information blank or inserted false information.

A B2B Marketer’s Guide to Instagram’s New Advertising Platform

KoMarketing Associates

Let’s take a closer look at Instagram’s new advertising platform: The Facebook-Instagram Connection. If a company currently uses Facebook advertising, it’s already one step ahead of the game in setting up an Instagram ad.

Marketing Tactics in 2019: A Guide With 200+ Tactics Worth Testing

You zone in on ads, write stunning content, use gorgeous product images, run campaigns on Facebook, Twitter, and Google, and…. 10 Website Survey Tactics. Acquisition tactics typically draw potential customers to your website, your landing pages, and your other online assets. Activation tactics usually pertain to your calls to action (CTAs), your email and social media strategies, and the usability of your website. Facebook Fans Targeting.

5 Best Practices for Cold Emailing with Templates Included!


Even if they don’t fill out a contact form or landing page, we reach out to the right person at the right time because Leadfeeder can help identify which companies visit a website, and which content they’re engaging with, almost in real-time. I am a representative of [Insert Company].

8 Top-Quality Tools for Retargeting Ads


In addition to placing retargeted ad content on banners and other ad blocks across the internet, the tool also provides Facebook and Twitter coverage to carry your retargeted content onto social media as well. Facebook Custom Audiences. Retargeting, or remarketing, is super powerful.

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When Shouldn’t You Automate B2B Marketing?

KoMarketing Associates

Social media, and Facebook in particular, is becoming one of the more popular ways consumers are looking to reach out to businesses, no matter the industry. According to Pew Research Center , 68 percent of all adults in the United States use Facebook. This is an overwhelming majority and makes Facebook a huge leader against all other main social networks (for perspective, only 25 percent use LinkedIn). Website Outreach.

What is Structured Data?

Pearl Digital Marketing

One of the fundamentals of SEO is making sure your website is properly structured in its basic code so that it’s easy for search engines to parse its content and to understand it. If you have a WordPress site, there are also plugins you can use to insert the code for you.


Everything You Need to Know About Adding GIFs in Email


But first, it may be helpful to learn how to insert an animated GIF in an email. How to insert an animated GIF in an email. Most people have figured out how to use GIFs on Twitter and Facebook, but when it comes to email, many are in the dark. Click “Insert”.

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5 Best Practices for Cold Emailing with Templates Included!


Even if they don’t fill out a contact form or landing page, we reach out to the right person at the right time because Leadfeeder can help identify which companies visit a website, and which content they’re engaging with, almost in real-time. Here’s an example from our sales team: Dear [Insert Name], I am contacting you on behalf of [Insert Company]. We at [Insert Company] look forward to hearing from you. I am a representative of [Insert Company].

5 Best Practices for Cold Emailing with Templates Included!


Even if they don’t fill out a contact form or landing page, we reach out to the right person at the right time because Leadfeeder can help identify which companies visit a website, and which content they’re engaging with, almost in real-time. Here’s an example from our sales team: Dear [Insert Name], I am contacting you on behalf of [Insert Company]. We at [Insert Company] look forward to hearing from you. I am a representative of [Insert Company].

The Best Video Hosting for Business: Compare Your Options


You can’t upload it directly to your website—that’d devour bandwidth and slow the site down. Facebook 6. Video hosting sounds intimidating, but it’s simply a website that lets you upload, store, and share your videos. Facebook. So you’ve created a business video. Now what?

PR Trends: How to Empower Your PR with SEO

B2B PR Sense

SEO, or search engine optimization, is the practice of improving traffic to your website content through such search engines as Google or Bing. Instagram Insights, Facebook Audience Insights, etc.).

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How to Create a Link to Jump to a Specific Part of a Page [Quick Tip]


You use hyperlinks to connect two of your blog posts, or a blog post and a landing page, or a blog post and a product page, or a tweet to your website. Let''s say we wanted to link to an example of a company using Facebook ads in a post.

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The Six Best Screen Capture Tools


It can capture single images or screen motion include mouse button presses, with the ability to pause and restart recording and add inserted text messages. Save screenshots, GIFs, and websites and upload to the cloud with a click. 3: The Nine Best Facebook Marketing Tools. #4:

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All 11 Marketing Attribution Models, Explained


The First Touch model gives 100% of the credit to the marketing effort that drove a visitor to your website for the first time. Last [Insert Marketing Channel] Touch Attribution.

Instagram Shopping: The Ultimate Guide


Your Instagram business account needs to be connected to Facebook. From there, sign into your Facebook profile. After that, connect to a catalog on Facebook. Facebook will guide you through a list of steps to connect an existing catalog or create one.

10 Tips I Learned About Creating Viral Campaigns From Larry Kim


Here, I sat down with Larry Kim to discuss one of his campaigns for WordStream, which went viral and resulted in millions of links back to WordStream's website. On the eve of Facebook becoming a publicly traded stock , Larry Kim spotted an opportunity that no one else saw.

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The 23 Best Free Google Chrome Extensions for Digital Marketers


A productivity extension for Google Chrome that helps you stay focused on work by restricting the amount of time you can spend on time-wasting websites. Post to Twitter, Facebook, and LinkedIn. Enables you to access websites blocked in your country, company or school.

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How B2B Brands Can Drive More Leads This Year


Use proper fonts and colors for better readability, insert clear calls to action (CTAs), and add available client testimonials. Use Google Analytics to track the number of visitors to your website. Connect with Grin on Facebook or Twitter. Guest post by Brandon Brown.

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5 Ways SMB Business Owners Can Revamp Their Digital Marketing Strategy

Single Grain

billion people who use Facebook Messenger , and by using chatbots you can be assured that your business will reach new people: Chatbots are fast becoming the next big tech tool for all businesses, but even large corporations are proving slow to adopt this emerging resource.

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Struggling to Find That Stat? Research Tips for Social Media Marketers


Site: This operator allows you to search only the results from a specific website. This is particularly helpful if a website does not have its own search field. For example, you could use it to search the Hootsuite website straight from Google. sources that mention only Facebook.

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5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

If you don’t already have a personal blog or website, publishing posts on LinkedIn is an awesome way to strengthen your own personal branding, as well as the opportunity to represent your company on LinkedIn.

How To Find New Customers And Increase Sales: Tried & Tested Tactics


Don’t worry - I’m not saying that you need to spend the bulk of your day posting on Facebook, Twitter, LinkedIn, Instagram, Pinterest and Snapchat. On top of that, we also know that LinkedIn drives over 64% of all visits from social media channels to corporate websites.