How to Easily Set Up a High-Conversion Facebook Retargeting Campaign

Single Grain

This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads.

Want to Insert Ads Into Your iPad-Enabled, HTML5 Videos? There’s a Service for That

readwrite

mDialog , a four-year-old Canadian-based video platform company, is announcing the launch of their new Apple-focused service, an “ HTML5 adaptive video streaming service with dynamic ad-insertion.” Interested parties can get in touch with the company via their website.

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Your corporate website needs to become a trap

Biznology

During a meeting on Friday he quipped, “a website is a trap — or should be.” The same thing is true when it comes to your website. When it comes to boring corporate websites, there’s really no such thing as a freeloader.

The Easy Step-by-Step Guide to Creating a Website

Hubspot

In 2017, 71% of small businesses had a website, and 92% of businesses without a website said they’d have one by the end of 2018. Today, having a website is as necessary for a company as having a phone number. Or, maybe you’re looking to update your company’s outdated website.

Facebook Ad Examples That Convert

Sprout Social

billion people visit Facebook on a monthly basis, making it the third most visited website globally—falling behind only Google and YouTube. Marketing on Facebook requires a well-executed content strategy, but you don’t have to rely on organic reach alone. Facebook

How to Create Great Facebook Cover Photos (Free Templates)

Hootsuite

When someone visits your Facebook page , the first thing they see is a large splash image taking up almost a quarter of the screen: your Facebook cover photo. This is your profile’s headline, a big, bold banner image that introduces your brand to potential Facebook followers.

How to Use Facebook’s Dynamic Ads For Quality Blog Traffic

Ladder.io

One quick trick to seed that initial audience is to promote your posts on Facebook. Google isn’t in the habit of ranking websites with no traffic, and nobody can share your post if they don’t see it first, so spending on paid promotion can be just what you need to kickstart your blog’s growth.

The 26 Best WordPress Plugins

Webbiquity

WordPress is far and away the most popular content management system (CMS) for websites. It runs between 25% and 28% of all websites, and nearly 60% of all sites built using any sort of CMS platform. 21) NextGEN Facebook. Allows you to customize your Open Graph data for Facebook.

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Everything you need to know about Facebook Pixel

Exo B2B

Do you have a website and want to advertise via Facebook? Besides grooming the content of your ad beforehand , is also essential is to get complete statistics on how visitors interact on your website through your advertising. What is Facebook Pixel? Facebook does the rest!

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Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed

Hubspot

The announcement marks a shift from Zuckerberg's previous statements that Facebook would not become a media company, and the significance is meaningful. 7 New Facebook Features You May Have Missed. Facebook Journalism Project. Here's what it will look like: Source: Facebook.

How to Embed a Facebook Post [Quick Tip]

Hubspot

A few weeks ago, Facebook started testing a cool new feature: Facebook embedded posts. But today we can all -- you, me, and your mother -- play around with Facebook embedded posts! Here''s how to embed a Facebook post. How to Embed a Facebook Post.

How to Create Facebook Lead Ads: A Beginner's Guide

Hubspot

Typically, lead generation marketers collect information through form submissions on a website. Well, you can -- with Facebook Lead Ads. For a full guide on how to successfully create, target, and utilize Facebook lead ads in your marketing efforts, check out this guide.

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How to Add Pinterest's Buttons & Widgets to Your Website

Hubspot

Luckily, yesterday Pinterest also announced some other awesome tools and resources just for businesses, including a couple of brand new widgets that help you promote your business' Pinterest presence through one of your most powerful marketing assets: Your website! Didjya hear the news?

Back to Basics: What is a Landing Page and How Do They Work?

SmartBug Media

If you remember anything from this, remember that a landing page is any page on your website with no navigation and a form used to convert visitors into leads and every site should have them. Insert Images: Who doesn’t love a good image?

25 of the Best WordPress Plugins for Marketers (es-la)

Hubspot

WordPress plugins allow you to enhance your website's functionality by adding features and capabilities that don't come standard with the system. They'll also keep both you and your WordPress website running efficiently and effectively. wordpress website

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12 Ways to Create a User-Friendly Website Registration Process

Hubspot

As a user, registering for websites is no fun. But it's part of doing business in the online world, and because most website visitors are quite used to the process, they've also come to have pet peeves over UX and UI choices businesses make around their registration process. Even more startling, eMarketer reports that 88% of people have intentionally left website registration information blank or inserted false information.

The 4 Best Content Management Software Tools in 2019

Hubspot

These days, websites are so much more than words and pictures on a page -- while design and content are still important, it's becoming increasingly critical to put thought into the platform your site is built on, as well. Chances are, you have a team of people working on one website.

Top 5 Facebook Trends & How to Implement Them

Sprout Social

It seems like every time you check the news, there’s something new going on at Facebook. But we’ve got you covered with a few of the latest Facebook trends we’ve seen. These Facebook trends aren’t the shiny new features that may or may not take off. Facebook Live.

What is retargeting and how does it work

RockContent

Visitors who leave your website (or any other channel) without making purchases can, however, be tracked and impacted with new approaches. To illustrate, imagine that a visitor accessed your website after performing an internet search.

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A B2B Marketer’s Guide to Instagram’s New Advertising Platform

KoMarketing Associates

Let’s take a closer look at Instagram’s new advertising platform: The Facebook-Instagram Connection. If a company currently uses Facebook advertising, it’s already one step ahead of the game in setting up an Instagram ad.

8 of the Best WordPress Automation Plugins for Advertising That You Need to Know

Altitude Branding

Nowadays, you can simply install automation plugins on your WordPress website, and then let it do its magic. But more than anything else, Yoast SEO is known for making it easy for you to optimize every content on your website. As long as your website runs on WordPress 3.9

Marketing Tactics in 2019: A Guide With 200+ Tactics Worth Testing

Ladder.io

You zone in on ads, write stunning content, use gorgeous product images, run campaigns on Facebook, Twitter, and Google, and…. 10 Website Survey Tactics. Acquisition tactics typically draw potential customers to your website, your landing pages, and your other online assets. Activation tactics usually pertain to your calls to action (CTAs), your email and social media strategies, and the usability of your website. Facebook Fans Targeting.

5 Best Practices for Cold Emailing with Templates Included!

Leadfeeder

Even if they don’t fill out a contact form or landing page, we reach out to the right person at the right time because Leadfeeder can help identify which companies visit a website, and which content they’re engaging with, almost in real-time. I am a representative of [Insert Company].

8 Top-Quality Tools for Retargeting Ads

Hatchbuck

In addition to placing retargeted ad content on banners and other ad blocks across the internet, the tool also provides Facebook and Twitter coverage to carry your retargeted content onto social media as well. Facebook Custom Audiences. Retargeting, or remarketing, is super powerful.

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What is an interactive quiz and how to make one

RockContent

Just remember the personality tests that are common in magazines and sites or the BuzzFeed website’s success, filled with culture and behavior quizzes. BuzzFeed, which we mentioned at the beginning of the article, can get millions of shares on Facebook just by using interactive quizzes.

The Smart CMO’s Guide to Budget-Friendly Content Marketing

Marketing Insider Group

Quick Takeaways: Start with a blog on your company website. Use a WordPress CMS for your website: Unless you’re a coding expert, a WordPress website is your best bet. Instead, solve problems for your customers , and only insert your products when they’re part of the solution.

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When Shouldn’t You Automate B2B Marketing?

KoMarketing Associates

Social media, and Facebook in particular, is becoming one of the more popular ways consumers are looking to reach out to businesses, no matter the industry. According to Pew Research Center , 68 percent of all adults in the United States use Facebook. This is an overwhelming majority and makes Facebook a huge leader against all other main social networks (for perspective, only 25 percent use LinkedIn). Website Outreach.

5 Best Practices for Cold Emailing with Templates Included!

Leadfeeder

Even if they don’t fill out a contact form or landing page, we reach out to the right person at the right time because Leadfeeder can help identify which companies visit a website, and which content they’re engaging with, almost in real-time. Here’s an example from our sales team: Dear [Insert Name], I am contacting you on behalf of [Insert Company]. We at [Insert Company] look forward to hearing from you. I am a representative of [Insert Company].

5 Best Practices for Cold Emailing with Templates Included!

Leadfeeder

Even if they don’t fill out a contact form or landing page, we reach out to the right person at the right time because Leadfeeder can help identify which companies visit a website, and which content they’re engaging with, almost in real-time. Here’s an example from our sales team: Dear [Insert Name], I am contacting you on behalf of [Insert Company]. We at [Insert Company] look forward to hearing from you. I am a representative of [Insert Company].

How to Create a Link to Jump to a Specific Part of a Page [Quick Tip]

Hubspot

You use hyperlinks to connect two of your blog posts, or a blog post and a landing page, or a blog post and a product page, or a tweet to your website. Let''s say we wanted to link to an example of a company using Facebook ads in a post.

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All 11 Marketing Attribution Models, Explained

bizible

The First Touch model gives 100% of the credit to the marketing effort that drove a visitor to your website for the first time. Last [Insert Marketing Channel] Touch Attribution.

Our Top Resources and Tips to Develop Blog Topics Your Audience Will Love

Marketing Insider Group

It’s time to tackle the biggest question of content marketing: what to blog about on your company website. With a strategy and plan in place, it’s time to look to your available resources to define what to blog about on your website. Make a Website Blog Post Idea Generator.

How to Add a WooCommerce Announcement Bar (the Easy Way)

Optinmonster

For today’s tutorial, we’ll choose the Alert template because it can be customized to fit many different use cases: Then name your campaign, connect it with your WooCommerce website, and click Start Building : Now your campaign is in your editor, ready to customize.

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What is Structured Data?

Pearl Digital Marketing

One of the fundamentals of SEO is making sure your website is properly structured in its basic code so that it’s easy for search engines to parse its content and to understand it. If you have a WordPress site, there are also plugins you can use to insert the code for you.

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How B2B Brands Can Drive More Leads This Year

Webbiquity

Use proper fonts and colors for better readability, insert clear calls to action (CTAs), and add available client testimonials. Use Google Analytics to track the number of visitors to your website. Connect with Grin on Facebook or Twitter. Guest post by Brandon Brown.

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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

And, since these keywords are the same keywords driving targeted traffic to your website, you know that they’re going to help you boost conversions. Display URL : The website address that appears in your ad. Dynamic Keyword Insertion (DKI). What is the future of PPC?

5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

If you don’t already have a personal blog or website, publishing posts on LinkedIn is an awesome way to strengthen your own personal branding, as well as the opportunity to represent your company on LinkedIn.