Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Marketing Insider Group

JANUARY 12, 2021

Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. However, when it comes to virtual event sponsorship, additional considerations are needed to create packages that can be used to attract the best sponsors. Create Special Packages for Your Mobile Event App.

Tips 284

Tips Co-Registration Microsite Pricing 284

Salesforce Marketing Cloud

MAY 9, 2024

We’ve built a series of learning events and resources to help you dive deeper and get hands-on with Data Cloud, Prompt Builder, and Einstein Copilot right now. Find an upcoming AI + Data Community Tour stop in your area We offer three versions of the event: in-person, virtual, and community group-led. Official rules apply.

Marketing AI 144

Marketing AI Peer-to-peer Enterprise Management Communities 144

Marketing Insider Group

FEBRUARY 5, 2024

Quick Takeaways GA4 represents a complete overhaul from previous Google Analytics versions, shifting focus to a more nuanced, event-based model of user interactions. GA4 ditches the session-based model of its predecessor for an event-based model. It’s a complete overhaul, and it’s reshaping how we approach data analytics.

Marketing Analytics Tools 236

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 236

Marketing Insider Group

NOVEMBER 29, 2022

Your menu should be easy to understand and highly visible on each web page. Consider using breadcrumb navigation to help web visitors understand their current location in relation to other pages and navigate back to previous pages as needed. Include a link to the page in your menu and throughout your blog posts.

Marketing Websites 266

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 266

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. It provides event registration and management; videos and polls to boost engagement; automatic invitations and reminder emails; and attendee analytics. GoToWebinar. Total reviews: 4,423. WebinarJam.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Marketing Insider Group

OCTOBER 20, 2020

A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience. If you’re looking to leverage your thought leadership, drive engagement, and increase brand awareness, you’ll want to develop a marketing strategy that gets the most out of the event. to drive revenue from your event.

Webinar Metrics 329

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 329

Litmus

MAY 24, 2024

From there, they will be directed to a landing page where they can then “scratch off” the cover image to reveal the image underneath, with a call-to-action (CTA) button underneath. Cover image : The image that is displayed in the email as well as the default image on the landing page.

Landing Pages 75

Landing Pages Webinar Metrics Click Rate CTR 75

Zoominfo

JANUARY 15, 2021

Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. Get Comfortable With Virtual Events. The COVID-19 pandemic forced many businesses to shift their tradeshow and events strategy. Get Your Lead Magnets Out There.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Martech

OCTOBER 31, 2023

Events, not sessions UA measured visits, not interactions. GA4 collects and stores interactions with your website or your app as events, those events provide insights on what’s happening,” said Sharon Mostyn, speaking at The Martech Conference. Events are called conversions in GA4 and they can be automatically collected.

Marketing Analytics Tools 116

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 116

Martech

JANUARY 10, 2024

Many marketers speak at industry events for various reasons. I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. Dig deeper: 4 keys to digital events planning 2. Dig deeper: How to unlock more value from your event content 3. In your inbox.

Conference 117

Conference Tips Work Management Marketing Management 117

Martech

APRIL 16, 2024

Major players like Adobe and Google won’t accept event data without consent. Fees vary widely depending on factors like the number of pages on your site, the number of domains (including subdomains) and the traffic volume. Define which events can be tracked with your analytics management platform. The repercussions?

Analytics 124

Analytics Marketing Analytics Tools Work Management Planning 124

Contently

NOVEMBER 19, 2020

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. Maybe you had to change an in-person event to a virtual event on the fly. The best virtual event talk I’ve given this year was at the MarketingProfs B2B Forum.

Trends 213

Trends First-Mover Advantage Linkedin Webinar Metrics 213

Navigate the Channel

NOVEMBER 6, 2023

Dead-End Pages Simply having an informative website presence is no longer enough. Broken Links and 404 Errors There are few things more frustrating to a consumer who is looking for something specific than “ Page Not Found ” …especially when that link comes from somewhere on your site. Consider these options instead: Update the page.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Trade Press Services

MAY 13, 2024

Event Teasers, Live Streams, and Recaps Teaser videos generate interest and encourage attendance at company-sponsored webinars , panel discussions, trade shows , and other programs. Include clips of featured speakers or snippets of past events to increase excitement.

Video Marketing 85

Video Marketing B2B Marketing B2B Thought Leadership Work Management 85

Martech

APRIL 15, 2024

Generate a deep link URL: Create a deep link URL that corresponds to the specific page or content within your app that you want to direct users to. ” Deep Link: The deep link should take the customer directly to the class schedule page within your gym’s mobile app, where they can easily reserve a spot for the yoga class.

Deep Linking 90

Deep Linking Best Practices Marketing AI Class 90

FMG Suite

APRIL 4, 2024

True, they require some effort to set up, but advisors who host them find out these events are an excellent way to engage a large audience and fuel their other marketing channels, all at little additional cost. If it helps, you could partner with law enforcement or cybersecurity experts to attract attendees to such an event. •

Webinar Metrics 52

Webinar Metrics Tips Banners Planning 52

SmartBug Media

MAY 9, 2024

Regardless of whether the event lasts a day or a week, trade shows are a whirlwind and require a robust plan of action. A successful event is one that, at the minimum, is coordinated and enjoyable, but ideally also secures and converts valuable leads for your business. Plus, it helps to develop a more comprehensive event budget.

Trade Show 59

Trade Show Planning ROI Sales Qualified Leads 59

Contently

DECEMBER 13, 2022

Even lower in the funnel, conversion might entail scheduling a demo, attending a webinar or event, or making a repeat purchase. Metrics to consider include: For engagement: Web: Landing page bounce rate, exit rate, time on page, pages visited per session, hyperlink clicks, repeat visitors.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

Contently

APRIL 12, 2023

When it comes to boosting your organic search visibility, creating content for search engine result pages (or SERPs) is essential. After selecting the data type and entering the URL or HTML, you’ll start tagging different elements on the page — in the case of a blog post, you’ll tag content like “Author” or “Date Published.”

CMS Development 166

CMS Development SERP Click Rate Paid Search Agency 166

Top Rank Marketing

MAY 15, 2024

Earning rankings for strategically important keywords is a clear sign that your approach is working, but the difference between a top-10 ranking versus a top-3 ranking can lead to a massive difference in organic traffic. Click “queries” to see a list of all the search terms that your site or page currently ranks for.

Lead Scoring 89

Lead Scoring Lead Ranking SEO SERP 89

Martech

NOVEMBER 20, 2023

Dig deeper: From campaigns to conversations: The future of email marketing 3. Website visits and page views. A visit to your pricing page could signal purchase intent. Event registrations and webinar attendance. Customize communications for event-goers. Lurked on the FAQ page? Monitor on-site interactions.

Email Marketing 129

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 129

Martech

OCTOBER 11, 2023

They have evolved their social media posts from simple updates and events to more sophisticated and produced content intended to engage audiences and drive business goals. At any given time, there may be 2-3 campaigns running on IG, tied together visually on the feed. 3-5 times a week on Instagram (daily on Stories).

Social Media 129

Social Media Media B2B B2B Thought Leadership 129

Top Rank Marketing

SEPTEMBER 27, 2023

What do five of today’s leading B2B marketers love about marketing and this year’s big MarketingProfs B2B Forum 2023 event taking place October 4 – 6 in Boston and online? Eastern, exploring “ Houston, We Have a Landing Page Problem—and ChatGPT Might be the Solution.”

B2B Marketing 125

B2B Marketing B2B Video Marketing Marketing Analytics Tools 125

Salesforce Marketing Cloud

AUGUST 1, 2023

You can find some of the latest hands-on challenges within: Salesforce CRM Sales Cloud Configuration Basics Omni-Channel for Lightning Experience Build an Event Registration App Complete the Get Hands-on with Learning Quest Did you know that many hands-on challenges are often worth a whopping 500 points per step? Official rules apply.

Peer-to-peer 98

Peer-to-peer Communities Ideal Customer Profiles Rules 98

Spiralytics

AUGUST 23, 2023

Schema markup is all about tagging your content to help search engines better interpret the context of a web page, allowing them to rank your content appropriately on the results page. This code helps search bots recognize every page, whether it’s an article, product, recipe, event, etc. What is schema markup?

SEO 62

SEO Practices SERP Lead Scoring 62

ClearVoice

APRIL 13, 2024

Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. Add or delete sections to your existing pages. That’s why user feedback is crucial.

Effectiveness 97

Effectiveness Marketing & Strategy Content Microsite 97

Hubspot

SEPTEMBER 18, 2023

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.

Trigger Marketing 74

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 74

Contently

FEBRUARY 23, 2023

Every action a person takes on your website has a reason behind it, whether it’s a click, engaged page view, form fill, or purchase. For example, say traffic to one of your webinar landing pages is much higher than usual, dropping your conversion rate. Let’s say you plan to attend an industry event next year.

Marketing AI 200

Marketing AI Webinar Metrics Paid Search Agency Content 200

SocialPilot

JANUARY 21, 2024

But what do you know about Facebook Pages? Let’s say you know a guy who has a small business and he already has 10,000 followers on his Page. More than 65 million businesses have a Facebook business page Tweet But then you actually start a Facebook page and no one – except a few of your closest friends – follow your page.

Small Business Marketing 110

Small Business Marketing Facebook Business Ideal Customer Profiles 110

Optinmonster

MAY 20, 2022

Think of it as a stamp in someone’s digital passport that shows they have been to your website or landing page. The retargeting pixel itself is a piece of Javascript code that you add to your website or landing page. From the Tools menu, select Events Manager. First, click on the Data sources icon on the left side of the page.

Work Management 92

Work Management eCommerce Trigger Marketing Advertising Funnels 92

SpotMe Blog

SEPTEMBER 23, 2021

Event planning is no easy feat. The best events bring together thought leaders who can provide unique value to guests. Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . But how do event planners find sponsors, and is it worth it to host a sponsored event?

Work Management 96

Work Management Marketing Management Marketing Proposals Gartner 96

Circle Studio

DECEMBER 8, 2021

In their never-ending quest to optimize the online search experience, Google has updated their ranking system to include new page experience factors known as Core Web Vitals. Core Web Vitals are a subset of Web Vitals that attempt to quantify key aspects of the user experience and apply that to all web pages. First Input Delay (FID).

Lead Ranking 148

Lead Ranking Lead Scoring B2B Marketing B2B 148

Blue Flame Thinking

MARCH 28, 2024

The 3 Critical Phases of the Marketing Funnel There are many models varying in sophistication levels that offer ways to approach the marketing funnel. Examples of engagement tactics include paid search, SEO-based content, compelling web pages via sessions and time spent on page, social media engagement, and email marketing.

Marketing Funnels 61

Marketing Funnels Top of Funnel Paid Content Paid Search Agency 61

Optinmonster

NOVEMBER 1, 2023

Are you looking for thank you page examples? One often overlooked yet crucial touchpoint is the “thank you page.” Let’s explore its significance and draw inspiration from some stellar thank you page examples. Let’s explore its significance and draw inspiration from some stellar thank you page examples.

Examples 68

Examples Webinar Metrics Marketing & Strategy Landing Pages 68

Martech

JULY 20, 2023

For me, someone is truly a journalist if they can find a story in a Zoning Board Committee meeting and get all the names right when covering a four-alarm house fire at 3 am. Event Descriptions enables users to generate event descriptions in seconds — in their company’s unique brand tone.

Marketing AI 97

Marketing AI Digital Asset Management Marketing Analytics Tools Marketing Management 97

Sprout Social

SEPTEMBER 30, 2022

Here are three simple steps to hide the like count on your Facebook posts: Step 1: Go to your brand Facebook Page and click on the profile icon at the top right-hand corner of the screen. From here, you can change settings for your Page information, tagging actions, blocking and messaging. Creates a more positive environment.

Facebook 113

Facebook Privacy Lead Scoring Lead Ranking 113