Webbiquity

FEBRUARY 23, 2021

This episode is sponsored by virtual event platform Shindig. Any system will let you show slides, but only Shindig is able to let your participants to network and mingle using video chat as naturally and spontaneously as at in-person events. How do you manage campus events, dorm life, classes, and dining in a safe way?

Enterprise Management 324

Enterprise Management Work Management Marketing Management Budget Programs 324

Webbiquity

NOVEMBER 10, 2020

The 63-page study provides a wealth of insights for B2B marketers and product managers. Virtual event software provider Shindig , for example, offers daily public group demos; private, one-on-one demos; and self-guided demos. 16% think spending will decrease next year. Mismatched Content Type Priorities. as opposed to products.

Enterprise Management 305

Enterprise Management Sales Management Work Management Marketing Management 305

Zoominfo

AUGUST 26, 2018

Whether your marketing workflow consists of social media, content creation, SEO, event planning, or all of the above, we’ve got a joke for you! What do you call a travel agency’s landing page? The second page of Google. They weren’t on the same landing page. A Destination URL. They have a lot of organic content.

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

Hubspot

SEPTEMBER 18, 2023

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.

Trigger Marketing 74

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 74

Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Not surprisingly, virtual event technology vendors have responded. The Product.

Marketing Automation Services 137

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 137

Top Rank Marketing

DECEMBER 1, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. The post Elevate B2B Marketing News Weekly Roundup: Top Multichannel B2B Challenges, Google Completes Search Update, & How Jargon Harms B2B appeared first on B2B Marketing Blog - TopRank®.

B2B Marketing 110

B2B Marketing Search Marketing B2B Multi-Channel 110

Unbounce

MAY 29, 2020

Imagine you’re an ecommerce business using landing pages to sell sweaters for miniature pigs. After all your optimization efforts, your landing pages now convert at 3.57%. Heck, how would you even know if a 30% conversion rate is any good for pages in your industry? million visits to 34,132 Unbounce-built landing pages.

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

Heinz Marketing

OCTOBER 16, 2020

This event had over four hundred attendees made up of marketing professionals across several different B2B industries. We are wrapping up a year like no other with the epidemic, multiple national disasters, and cities struggling to open to full capacity; not one industry has not been impacted by events from this year.

Webinar Metrics 142

Webinar Metrics Planning Top of Funnel Marketing & Strategy 142

Sprout Social

JULY 12, 2022

For businesses embroiled in scandal, recovery can take time; 30% of board members say their companies’ reputations rebounded in less than a year after a brand crisis, while 16% said the recovery took four years or more. — Aldi Stores UK (@AldiUK) April 16, 2021. Think of the damage that could occur in that length of time.

Examples 106

Examples Brand Identity Branding Public Relations 106

Martech

OCTOBER 10, 2023

Recent years have seen events that caused these shifts to happen at an unprecedented rate, dramatically altering how consumers and brands interact. There are also over 16% more online shoppers in 2023 compared to 2020. Address their needs by creating informative content like videos, blog posts, ingredient guides, or web pages.

Marketing AI 118

Marketing AI Paid Search Agency Allocation Marketing Management 118

SpotMe Blog

SEPTEMBER 23, 2021

Event planning is no easy feat. The best events bring together thought leaders who can provide unique value to guests. Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . But how do event planners find sponsors, and is it worth it to host a sponsored event?

Work Management 96

Work Management Marketing Management Marketing Proposals Gartner 96

Oktopost

FEBRUARY 23, 2021

Actually, XING has over 19 million users networking in 16 languages and over 22,000 groups and events from all over the world. Facebook profile vs. Facebook page). Our integration with XING will help you meaningfully amplify your social reach on the German-speaking market and beyond.

Paid Search Agency 104

Paid Search Agency Ads Ideal Customer Profiles Social Networks 104

Zoominfo

FEBRUARY 1, 2018

Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ). The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). Only 16% of marketers say outbound practices provide the highest quality leads for sales ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Brightedge

NOVEMBER 19, 2021

In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. During the live event, we asked our 750+ attendees about their experiences and perspectives on 2021 along with their plans for 2022. Check out a recording of the webinar.

Webinar Metrics 135

Webinar Metrics SEO SERP Tagging 135

Zoominfo

JULY 24, 2019

Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ). The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). Only 16% of marketers say outbound practices provide the highest quality leads for sales ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Unbounce

MAY 8, 2019

By offering landing page and conversion optimization services, you can create wicked new growth opportunities for both you and your clients. According to Jonathan Nacchache of Montreal’s Webistry , offering landing page services let them accelerate client success: It was a very natural decision that was born out of necessity.

Landing Pages 111

Landing Pages Paid Search Agency Advertising Agencies Marketing Automation Services 111

Brandpoint

MAY 26, 2021

The PRSA Travel & Tourism 2021 Virtual Conference is taking place on June 15 and 16, and while it might seem ironic given the content of the event, it is taking place entirely online. Two of our media team members will be attending the event. What interested you in the event? I know both of you love travel.

Conference 138

Conference PR Advertising Agencies Distribution 138

Salesforce Marketing Cloud

JULY 15, 2022

That’s the mantra we’ve been repeating since the first Prime Day event back in 2015. This year’s Prime Day provided some midsummer relief, but the event did not outperform 2021. And last year’s event, which took place in the middle of June, was already soft compared to Prime Day in 2019 and 2020. A rising tide lifts all ships.

Top of Funnel 98

Top of Funnel Digital Marketing Funnels Amazon Pricing 98

Hubspot

APRIL 14, 2021

In fact, 95% of marketers believe in-person events can have a major impact on achieving their company's primary business goals. In 2020, the majority of events were hosted virtually — and this likely isn't going to change in 2021 or immediately beyond. Plus, video is a good opportunity to showcase events from years past.

Conference 95

Conference Design Marketing Websites Best Practices 95

SmartBug Media

MAY 20, 2020

Luckily, there are many ways to promote your webinars before, during, and after the events. Trade shows and other events. Post multiple times on Twitter and consider giving your audience a hashtag to use during and after the event. After the event is over, upload the slides to SlideShare. Press releases. Advertising.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Salesforce Marketing Cloud

AUGUST 18, 2023

We can’t wait to gather with new and familiar Muleys at Salesforce’s biggest event of the year, Dreamforce, from September 12–14, 2023 live in San Francisco, CA and online on Salesforce+.

Automation 98

Automation Peer-to-peer API Communities 98

Optinmonster

DECEMBER 30, 2023

They were usually folded in half so passersby could see the top half of the front page. Look at metrics like time on page and bounce rate to gauge effectiveness. Click on the arrow, at the end of the welcome gate, and it takes you to his main page, where there’s social proof of his readership and online authority.

Examples 87

Examples Content Trigger Marketing Eye-Tracking 87

DAGMAR Marketing

MARCH 6, 2023

The Difference Between Universal Analytics and GA4 Sessions and Pageviews were the critical measures in Universal Analytics, and all metrics are events in Google Analytics 4. To track the events, you want to monitor, upload the GA4 measurement Id to your GTM container, after which you can make tags and triggers.

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

Martech

SEPTEMBER 11, 2023

Since starting with Bain & Company 16 years ago, he’s worked in real estate, education, publishing, and most recently, as a director at Wayfair, where he led the plumbing and hardware division to double-digit growth at the height of the pandemic. There are catalytic events that compel someone to purchase.

Curation 107

Curation Purchase Pricing Price 107

Hubspot

FEBRUARY 1, 2018

There's really nothing like a truly spectacular lunar event. Naturally, there was a great deal of chatter about in social media, with brands and other Pages jumping on board to celebrate this lunar event -- including a little-known Page for EBUZZ, which racked up 16 million views for its "coverage.". Source: CNN.

Facebook 73

Facebook Video Marketing Broadcasting Social Media 73

Optinmonster

MAY 10, 2023

It stems from the innate desire to participate in social activities, events, or opportunities others enjoy. SeedProd is the best drag-and-drop page builder for WordPress, and it comes with custom WooCommerce blocks. Simply drag the product block and drop it onto your page. Now let’s read about FOMO in marketing.

Examples 107

Examples Urgency Marketing Planning Trigger Marketing 107

Unbounce

JULY 23, 2020

We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. Together with the findings from the report itself, these numbers provide a behind-the-scenes view of what other marketers think when it comes to their landing pages.

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

Televerde

OCTOBER 19, 2020

B2B buyers are consumers for the 16 hours they spend outside work each day. Many companies still face massive hurdles to get sales and marketing on the same page. Browse the Televerde Resources and Events Hub to find all the tools you need to succeed! Use These Digital Marketing Trends to Stay Ahead of the Competition.

Marketing AI 145

Marketing AI Trends Account Based Marketing Buyer's Journey 145

SocialPilot

DECEMBER 6, 2023

You need to make sure that they find your professional portfolio rather than the Facebook page you created with all the cute pug pictures. Most likely the first thing you’ll find is your LinkedIn page but make sure that there’s nothing else damaging that appears. But it doesn’t always have to be in person.

Personalization 89

Personalization Brand Identity Branding Tips 89

Sprout Social

MARCH 16, 2017

One of the easiest ways to connect your friends, family or fans is through an event. And on Facebook, it’s simple to create an event , send invites and keep the conversation going. With all the noise on social, you need to make sure your Facebook event cover photo stands out and is memorable to invitees.

Facebook 102

Facebook Social Networks Display Guidelines 102

Hubspot

MARCH 24, 2021

So if you're trying to build a remarkable social media presence , you can bet that the look and feel of your brand pages in social media will make an impression on new visitors who know nothing or little about you. Take Twitter brand pages for example. 16) HubSpot. 16) HubSpot. 1) Etica Wines. 2) Spotify. 13) Zipcar.

Twitter 82

Twitter Examples Brand Identity Branding 82

Sword and the Script | B2B

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

Contently

AUGUST 17, 2020

The social video analytics team Tubular Labs released a 22-page report earlier this year that found the number of minutes spent watching livestreams increased 19 percent on YouTube and 16 percent on Twitch. So many, in fact, that a website has sprung up just to catalogue all of the live streaming events in the world.

Video Marketing 218

Video Marketing Class Lock-In Ad Exchange 218

chiefmartech

FEBRUARY 7, 2020

Ability to customize technology to specific needs — paging “citizen developers” The first — ease of use — speaks to the growing stirrings of revolution in so-called enterprise software. The top three: Ease of use (greater utilization & faster adoption by team) — by a 14-point margin! Thank heavens.

Vendors 120

Vendors Paid Search Agency API Correlation 120

Unbounce

OCTOBER 18, 2021

In just three years since opening its doors, the small startup has grown to 11 employees, 20 instructors, 280 graduates (with that number growing as we speak), and thousands of community members who join in their webinar series and networking events—with a global expansion currently in the works. Let’s start with allWomen’s landing pages.

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

ClearVoice

APRIL 21, 2022

A strategic landing page that converts leads into full-fledged consumers helps both the business and the consumer. By providing an enticing offer, using compelling copy, and functional design, a solid landing page not only helps you achieve your business goals, but it also helps consumers achieve their own goals. Figure out your goal.

Landing Pages 59

Landing Pages Content Paid Search Agency User-Generated Content 59

Optinmonster

JANUARY 18, 2024

Apps with 10-16-day trials have a 44% conversion rate. You can send these emails after specific events like the day users sign up, 3 days after the signup, or right before their trial expires. Be Mindful About Asking for Credit Card Details Some SaaS companies ask for credit card information on their optout free trial signup page.

Conversion Rate 86

Conversion Rate Conversion Examples Marketing Analytics Tools 86