Hubspot

JUNE 23, 2020

“If you have speakers from other organizations, make sure to ask the thought leader or brand to promote the event -- or their session -- on their channels," Roini says. Aside from asking brands affiliated with your event to market it on their channels, you can also incentivize event marketing through a lead-share agreement.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Marketing Insider Group

AUGUST 17, 2020

Consider the following suggestions: Sponsors Listings: Create a sponsor section where you list all your event exhibitors and sponsors; each having their logo, short company description, and company URL well displayed.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

KoMarketing Associates

SEPTEMBER 11, 2013

Search Result URL Information. While a pretty straight forward factor in search result display, URL information can more clearly be defined through the implementation of domain canonicalization and the implementation of the REL Canonical tag on individual web pages.

Allocation 120

Allocation SERP Search Engine Marketing Tagging 120

SocialPilot

JANUARY 26, 2024

” “Provide guidelines for creating short, evergreen URLs for the blog post on [Topic], and write unique meta descriptions that increase organic click-through rates.” ” AI Prompts for Event Marketing Event marketing is a good way to reach the masses and create hype around your product/service only if done correctly.

Examples 78

Examples ROI Planning Work Management 78

Martech

MAY 9, 2022

Bornstein highlighted a webinar he liked that allowed users to make their own choices: You could click on webpages and different URLs, or ask for a meeting in real-time and then go to a calendar and schedule an event. ” Source: Mark Bornstein. “When I talk about self-selection, that’s what I mean,” he said.

Top of Funnel 101

Top of Funnel Optimization Digital Marketing Funnels Advertising Funnels 101

Marketing Insider Group

JANUARY 16, 2020

But first, content marketing strategists (and your CMO) need to understand the difference between themes and topics. For example, themes for a marketing blog could be content marketing, social media, event marketing, and so on. Content assets to link (with URLs). Team 1 Priority (and comments).

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Marketing Insider Group

SEPTEMBER 2, 2015

After all, when potential clients leave your seminar they will Google you or type in your URL. Perks, speaking engagements, seminars, and sponsoring events are all great offline ways you can build brand awareness and authority, but local event marketing has a twofold benefit.”. Make your clients informed.

Ad Building 100

Ad Building Brand Identity Branding Advertising Agencies 100

SmartBug Media

APRIL 24, 2020

Once you’ve built out the basics, here are five extra My Token tactics to get your creative juices flowing: Use email script My Tokens to pull in and display a list of upcoming events. Put URLs in text My Tokens to more quickly update your email buttons. Your list will stay current based on the date.

Marketo 99

Marketo Tactics Copyright Landing Pages 99

Heinz Marketing

MARCH 24, 2021

If you’re not using a scheduling platform (like Buffer ), I highly suggest shrinking down your registration URL using a tool like Bitly. You can also throw in some fun ideas like a LinkedIn Live post to promote the event or live tweeting during the event.

Promotion 81

Promotion Banners Ad Exchange Opt-out 81

SmartBug Media

OCTOBER 9, 2020

Tip: When you set up your emails, you will be able to use the token to send unique GTW URLs and the token to add a calendar link. You will insert them into your emails and landing page so you don’t have to re-write those details. Create your Marketo registration form.

Marketo 71

Marketo Webinar Metrics Touchpoints Template 71

SmartBug Media

JUNE 30, 2020

A bonus tip from our friends at HubSpot: Give each speaker a link to their own tracking URL to use in the content they share so you can track how much each speaker contributed to attendance. Make getting involved a no-brainer for them, and then make it easy for them to take action. Create Phase Two Assets.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Attendify

FEBRUARY 2, 2020

In the midst of an increasingly noisy meetings and events marketplace, event marketers are constantly being challenged to get the right people (not to mention the right amount of them) to attend their functions. Could event marketers realize the same benefits? TAMI NEALY: Absolutely.

Event Marketing 44

Event Marketing Planning Advertising Agencies Public Relations 44

Digital B2B Marketing

MARCH 27, 2013

Two sentences with what makes your solution worth remembering, a URL and a business card, included with the package, is appropriate. Whatever you do, leave someone with something about you. I was astounded by the number of branded products with no information about the company.

B2B Marketing 100

B2B Marketing B2B Conference Vendors 100

markempa

JANUARY 19, 2006

« This Years Hot New Lead Generation Strategy is Thinking | Main | Marketing Spend Shifting to Below-the-line » Improve your online sales lead tracking I liked the lead tracking tips provided in Michael Ortners article, " Eight Ways to Improve your Online Lead Tracking ," on MarketingProfs.com. Use tagged URLs.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

Conductor

AUGUST 24, 2022

Ensure findability through the correct setup of the new website URL. Set up meetings with interested parties, including creative, product, demand gen, PR, events, marketing execs, and company thought leaders, to understand the benefits of implementation. Content publication.

Work Management 59

Work Management Marketing Management SEO CMS Development 59

Webbiquity

JANUARY 24, 2011

Find out if the username or vanity URL you want is still available across dozens of social sites? Check dozens of popular social networking and social bookmarking websites to see if the username or vanity url you want to use is still available. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars.

Social Media 100

Social Media Tools Buzz Media 100

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

Webbiquity

OCTOBER 4, 2022

Getting to this answer requires identifying and looking at all sources of leads, which may include: Event marketing. Direct: This comes from people either typing in your website URL or clicking a bookmarked link. Again, there are several possible answers, and it’s quite possible that more than answer applies. Partnerships.

Paid Content 325

Paid Content Paid Search Agency Advertising Agencies Planning 325

Hubspot

NOVEMBER 9, 2011

Event marketers are under tremendous pressure to show ROI around the events they organize and attend. Luckily, LinkedIn has just made it easier to help marketers decide which industry conferences are good matches by launching a revamped LinkedIn Events, the newest version of which was released today with exciting new features.

Linkedin 28

Linkedin Ideal Customer Profiles Network Marketing Event Marketing 28

markempa

SEPTEMBER 4, 2007

Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 B-to-B Marketing; How to Measure & Manage Leads and more. I hope you can make it.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

NOVEMBER 1, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Targeting Your B2B Lead Generation | Main | Podcast: Tradeshow and Event Marketing with Ruth Stevens » Target Marketing: What’s a Lead?

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Leads 120

markempa

MAY 8, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

markempa

AUGUST 16, 2007

You can now watch the recorded archive Thank you to ON24 for sponsoring and to the AMA for hosting the event. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

OCTOBER 17, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Do you have to understand the customer buying cycle? Whats your definition of lead generation?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Generation 120

markempa

AUGUST 22, 2007

August 22, 2007 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Off topic: Response to meme - 8 Random Things About Me : Comments Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

AUGUST 16, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! There, I offer some thoughts on organizing and providing open access to more of your web content to successfully improve your lead generation success.

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

markempa

JUNE 28, 2007

Implementing the 4Ts can help you get the most out of the Internet in your b-to-b sales and marketing efforts, and can help improve the alignment between sales and marketing within an organization.”

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

AUGUST 30, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JUNE 26, 2006

Johns Duct Tape Marketing Blog was chosen as a Forbes favorite for small business and was twice named " Best Small Business Marketing Blog " by the readers of Marketing Sherpa. While youre visiting Johns blog, be sure to subscribe to his newsletter. Its terrific.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

JUNE 6, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Click here to listen to the recording.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

FEBRUARY 23, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! In it, he shares a fundamentals recipe for B2B lead generation success. Mac is also an expert that I cite in my upcoming book.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

SEPTEMBER 1, 2006

Download "What Sales Really Needs From Marketing" If you like what you read, you should check out Jills book ( Selling To Big Companies ) too. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

markempa

AUGUST 18, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! and Debbie Weils The Corporate Blogging Book , were included on the list.

BtoB 120

BtoB Lead Generation B2B Sales Generation 120

markempa

AUGUST 14, 2006

August 14, 2006 | Permalink TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Webinar: Lead Generation Strategies for the Complex Sale : Comments Webinar: Lead Generation Strategies for the Complex Sale Join me for a complimentary webinar this Thursday, August 17, 2006 at 1pm EDT.

Lead Generation 120

Lead Generation Webinar Metrics B2B Sales Generation 120

markempa

NOVEMBER 22, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Just remember that most web inquiries are not sales ready leads so dont simply throw them over the wall to your sales reps. Qualify them first.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

markempa

AUGUST 11, 2006

And, as my recent post about MarketingSherpa’s research shows, blogs have become a great lead generation tool for marketers. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JUNE 16, 2005

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120