Martech

JANUARY 10, 2024

Amy Hebdon , founder and managing director of Paid Search Magic, recently presented a session at SMX Next about optimizing landing pages with AI. Dig deeper: The secrets of successful martech event marketing Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Conference 121

Conference Tips Work Management Marketing Management 121

Webbiquity

AUGUST 18, 2020

An easy-to-use, highly rated platform for online meetings, webinars, and virtual events for up to 500 attendees that goes way beyond video sharing. A video streaming platform for marketing webcasts, internal communications, training, and other virtual events. Bleeding Edge Virtual Event Platforms. Pricing: free (!).

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Marketing Insider Group

APRIL 28, 2021

And if you didn’t stuff your content full of them, the divine bots wouldn’t grace your posts and web pages with the number one position in the search results. The Relationship Between SEO and Content Marketing: It’s Complicated. Organize Your Content into Category Pages. Lots of them. Because, you know, SEO.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Webbiquity

SEPTEMBER 17, 2019

They don’t start out thinking about the intricacies of marketing: how to shoot, edit, and promote a video; how design, test, and optimize landing pages; or how to develop conditional email sequences. Leadpages (landing page design software). This was the first in a series of posts about startup marketing.

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

Unbounce

JANUARY 26, 2021

Just look at your landing pages. What opportunities would they see on your landing pages? The first step was to find a landing page—a good one, so that we can find opportunities instead of just focusing on the basics. Also, we needed a real page—no hypothetical what-ifs would do.

Landing Pages 145

Landing Pages Optimization Paid Search Agency Lead Ranking 145

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 224

Planning Marketing Plans Work Management Marketing Management 224

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. It’s cheap, simple, and effective.

Best Practices 269

Best Practices Content Social Media Planning 269

markempa

APRIL 3, 2005

« Word of Mouth Marketing relies on reputation not branding | Main | Are you using the Best Lead Generation Techniques? » Podcast: Landing Pages for Lead Generation "Web visitors spend just 8-seconds scanning your website landing page before they decide to leave," says Anne Holland, Publisher of MarketingSherpa.

Landing Pages 120

Landing Pages Lead Generation Generation Leads 120

Unbounce

OCTOBER 13, 2020

The only thing better than the energy of a live event? As an event marketer, your job is to inspire that feeling in potential attendees—and then turn it into action (e.g., While building excitement for future events easier said than done, building an awesome event landing page can help you do just that.

Landing Pages 139

Landing Pages Examples Co-Registration Webinar Metrics 139

Contently

AUGUST 15, 2017

In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group. It makes sense that there is still plenty of confidence in event marketing. It’s not uncommon for event marketers to be siloed from the rest of the marketing department.

B2B 136

B2B Marketing Automation Services Landing Pages Emarketing 136

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Landing Page Handbook: How to Raise Conversions NEWS Alert! Do you have questions about website landing pages?

Landing Pages 120

Landing Pages Lead Generation Conversion B2B Thought Leadership 120

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. As a result, most marketers are focused on improving their organic search engine visibility and trying to get top rankings via SEO.

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

DiscoverOrg

MARCH 25, 2019

This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Location-based event marketing. Direct mail for location-based marketing. Direct mail is a key part of a multi-touch marketing campaign.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Zoominfo

FEBRUARY 1, 2018

53% of marketers say half or more of their budget is allocated to lead generation, while 34% say less than half of their budget is allocated to lead generation ( source ). Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ). B2B Lead Generation Statistics: The Challenges.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Launch Marketing

APRIL 19, 2023

Powerful customer marketing that engages audiences and drives home your unique value proposition can be a differentiator edge in a crowded market. For your organization to boost customer marketing activities, consider these B2B content personalization tactics.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Zoominfo

JULY 24, 2019

Strategic landing pages are used by 68% of B2B businesses to acquire leads ( source ). The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Hubspot

FEBRUARY 1, 2021

LinkedIn Company Pages, Events, and Groups are a great way to contact people in your industry who may be interested in your event. Take advantage of the ability to promote your event to thousands of relevant people in your industry, on a social network built for networking — you know, the reason people go to events.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Vision6

AUGUST 30, 2021

We love delighting our customers with new features and updates, so we’ve created this page to house all the latest updates to make sure you’re always kept in the loop. If you want a sneak peek, check out our email inspiration page to see examples of how you can edit the templates and shape them into your very own design.

SMS 52

SMS Landing Pages Marketing Automation Services API 52

KoMarketing Associates

FEBRUARY 13, 2018

To capture the lead, send users to a landing page with additional webcast details and a registration form. To drive leads with a video ad that may be similar to this, send users to lead form landing page on your website or use a lead generation ad format on Facebook. View the full ad on AdEspresso.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Marketing Insider Group

MAY 5, 2021

That way, everyone can remain on the same page and have similar expectations. You can share important updates as the event evolves. Ensure you set clear expectations upfront and explain them thoroughly, so all participants understand what part they play in the event. Consider Facilitating a Hybrid Event. Over)Communicate.

Planning 285

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 285

SpotMe Blog

SEPTEMBER 23, 2021

Choose a sponsor that aligns with the overall goals, purpose, and niche of the event. Just as being on the same page with shared goals is helpful for choosing a sponsor, so is taking into consideration the values of the companies you reach out to. Follow these steps to increase your chances of landing the perfect sponsorship.

Work Management 96

Work Management Marketing Management Marketing Proposals Gartner 96

Adobe Experience Cloud Blog

AUGUST 31, 2011

In order to streamline the laborious event lead management process — which consists of everything from attracting attendees, to registration administration, to post-event follow up — we employ our own event marketing software. – all registration data is synchronized between the two systems in real time.

Marketo 48

Marketo Marketing Management Event Marketing Software 48

RebelMouse

DECEMBER 17, 2020

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. Data from Bizzabo found that 93% of event marketers plan to invest in more virtual events moving forward.

Template 52

Template Landing Pages Custom Publishing Youtube 52

RebelMouse

DECEMBER 17, 2020

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. Data from Bizzabo found that 93% of event marketers plan to invest in more virtual events moving forward.

Template 52

Template Landing Pages Custom Publishing Youtube 52

Strategic-IC

FEBRUARY 20, 2024

Based on that realization, we were like, ‘All right, let's go all in on landing those big whales!’ And I think it is a difficult decision to make because it gets very binary.” – Katrine Rasmussen, Chief Marketing Officer at Pixelz 2. Pixelz clients are putting more user-generated content into product detail pages, for example. “So,

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Jifflenow

AUGUST 29, 2022

Doing that in the context of in-person events comes with its share of challenges, particularly competition for meaningful engagement with prospects in attendance. Recouping costs or demonstrating a positive ROI from an event marketing perspective is essential. What is Account-Based Marketing? Don’t believe us?

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

SmartBug Media

JUNE 30, 2020

And when inbound marketing is applied, they enable your business to gain increased brand awareness, lead generation, and thought leadership authority and development in your industry. The infrastructure of a virtual event may seem to have a lot of moving parts. Think about proctoring questions for live Q&As. Perhaps a mix of both?

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

ClearVoice

NOVEMBER 25, 2022

With first-party data, organizations can future-proof their content marketing with a reliable supply of accurate audience data. This enables data-driven decisions in creating landing pages, registration processes, and website copy. Hybrid marketing experiences.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Choozle

JUNE 17, 2021

CRM, mobile, and programmatic campaigns that utilized existing Choozle audiences have helped drive traffic to our clients’ landing pages. Brendon runs all facets of clients’ campaigns, from digital to event marketing. Q: How have these strategies helped improve your campaigns and performance?

Advertising Agencies 96

Advertising Agencies Advertisements Advertising Mobile Advertising 96

SmartBug Media

APRIL 24, 2020

Tokens are part of the genius of Marketo, offering an incredible opportunity to streamline your marketing automation. Instead of having to edit every email in a program you clone, simply update tokens at the program or folder level and they will populate in your emails and landing pages. “In

Marketo 99

Marketo Tactics Copyright Landing Pages 99

SpotMe Blog

JULY 27, 2021

Regardless, having a plan of action for what to do after the webinar or event is key, and according to Wistia ’s Solutions Associate, Lauren Babitz, that starts with knowing how to track your leads and success. “I I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Only B2B

FEBRUARY 1, 2024

Plus, intent data provides insight into customer behavior, to craft the tailored marketing campaign. Must Read: Win B2B Event Marketing With Intent Data 3. Result- you create personalized emails, landing pages, and even website experiences that speak directly to each prospect’s unique needs. CMI, 2022).

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Hubspot

APRIL 13, 2021

Product a creative landing page. The landing page for your event is the primary way to communicate information about your event. You should post all the details about the event -- the day, time, location, topic, goals, etc. Participate in content marketing. Create a Facebook event.

Promotion 99

Promotion Banners Landing Pages Social Media 99

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If your event or organization does have a Facebook Page, you should create the event through that Page.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Brandpoint

JULY 26, 2019

Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Here are some of the things you should start talking through at least a month before the event. Audience focus: Who will be at this event that you want to connect with?

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59