Webbiquity

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 320

Twitter Enterprise Management Business Work Management 320

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Navigate the Channel

AUGUST 10, 2017

As an added bonus, it offers a convenient platform for repurposing your content and leveraging your trade show investment long after the event wraps up. Create a company-specific hashtag and use it alongside the event’s official hashtag to tweet about your upcoming event.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Webbiquity

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. Hashtags are the savvy social media marketer’s best friend, helping you track social interactions, expand your reach, and monitor real-time engagement at an event.

Social Media 202

Social Media Promotion Creativity Media 202

Zoominfo

JUNE 4, 2019

For amplified attention, be sure to incorporate any event-related hashtags into your copy, tag the host(s), and use captivating imagery, including high-quality photos and videos. Choose a theme: This can be a tricky step for B2B event marketers due to the nature of the industry – i.e. it’s not always easy to find the fun in SaaS.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Convince & Convert

APRIL 3, 2015

Image via BigStockPhoto.com Customers talk in more than keywords and hashtags. And when they’re posting to social networks, customers say what’s on their mind—sometimes they @mention your brand handle, sometimes they include keywords you’re watching. Think you’re not missing much of the conversation? Think again.

Urgency Marketing 163

Urgency Marketing Tagging Social Media Keywords 163

ClearVoice

NOVEMBER 25, 2022

Hybrid marketing experiences. As COVID-19 restrictions ease, event marketing has returned as one of the top marketing trends, and one of the most effective. Content on that platform is perceived as more authentic and relatable, especially when using native features like filters, free background sounds, and hashtags.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Hubspot

FEBRUARY 1, 2021

Take advantage of the ability to promote your event to thousands of relevant people in your industry, on a social network built for networking — you know, the reason people go to events. Creating an event page on LinkedIn also gives attendees the opportunity to post questions and network with each other.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

SocialPilot

JANUARY 26, 2024

AI Prompts for Social Media Marketing While creating AI prompts for social media marketing , it’s crucial to keep them specific and clearly define your objectives, whether it’s generating engaging posts, ad copy, or hashtag ideas. Include incentives for early sign-ups and key event highlights.”

Examples 78

Examples ROI Planning Work Management 78

Zoominfo

JUNE 4, 2019

For amplified attention, be sure to incorporate any event-related hashtags into your copy, tag the host(s), and use captivating imagery, including high-quality photos and videos. Choose a theme: This can be a tricky step for B2B event marketers due to the nature of the industry – i.e. it’s not always easy to find the fun in SaaS.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

SmartBug Media

JUNE 30, 2020

As in-person events and conferences take a back seat thanks to the current state of our world, thought leaders are quickly adapting to provide that same energizing transfer of industry knowledge and invaluable networking through our home computers. The infrastructure of a virtual event may seem to have a lot of moving parts.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Delivra

JANUARY 15, 2021

They may be attending networking events in certain cities or reading particular blogs. There are plenty of methods to try: Look up articles and blog posts listing popular social media groups or hashtags for an industry. Ask a current customer where they go for information on their space or what events they attend.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

Bluetext

OCTOBER 2, 2023

AUSA’s Annual Meeting offers a unique opportunity to network with other defense contractors and military personnel, gain insights into the Army’s priorities heading into the following year, and stay updated on industry trends. Network with Purpose: Networking is one of the main reasons people attend conferences.

Conference 40

Conference Trade Show Lead Nurturing Organic Leads 40

Brandpoint

JULY 26, 2019

Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Here are some of the things you should start talking through at least a month before the event. Audience focus: Who will be at this event that you want to connect with?

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

SpotMe Blog

JUNE 30, 2023

For example, if you are a pharmaceutical company and research shows your HCP audience wants to fill their personal education and knowledge gaps, focus your event on educational medical content and studies from experts and KOLs. When your event alleviates pain points and fulfills desires, attendance will rise. Use an event app.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

SmartBug Media

OCTOBER 30, 2020

Within the SaaS industry, trade shows and conferences have consistently been an integral part of business development and networking. These events help to gain valuable customers and establish strong industry partnerships. With such events on hold, organizations and the industry are pivoting to virtual events instead.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

Online Marketing Institute

DECEMBER 1, 2010

Once your event has multiple attendees, people can leave comments, invite their contacts, add the event to their calendar and more. Twitter Twitter can offer limitless value in promoting your event. So what other ways have you used social media for your B2B event marketing? Follow Adam on Twitter @adamholdenbache.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

SugarCRM

JANUARY 14, 2016

It creates an unstoppable, marketing superstorm, and that superstorm is known as user-generated content, or UGC. UGC in marketing has followed a somewhat parallel path to social media, which makes sense, as the majority of today’s UGC campaigns take place on social networks. Each week, Fallon picks a new hashtag (e.g.

Lead Ranking 50

Lead Ranking Curation User-Generated Content Paid Search Agency 50

Hubspot

AUGUST 23, 2018

It’s a fantastic chance for marketing teams to learn, network, and create meaningful relationships. What’s more, over 21,000 people attended the event last year from 100+ different countries. That’s a whole lot of sales, marketing, and customer success pros all in the same place! Networking can easily get lost.

Budget Programs 53

Budget Programs Buzz Network Marketing Planning 53

Convince & Convert

MAY 4, 2015

Anna Sawyer came back with an integrated event marketing example by Mophie, a manufacturer that “empowers the mobile world to stay powerful” with charging solutions for mobile devices. Anna said Mophie’s social media play at this year’s SXSW event tapped into the paralyzing fear that one might run out of battery power while networking.

Conversion 164

Conversion Conversion Rate Paid Search Agency Psychographics 164

Hubspot

SEPTEMBER 21, 2015

It's every event marketer's dream: Pulling up your phone during your event and quickly peeking at Twitter, only to discover that your event's hashtag is trending. But that seems like an incredible feat to accomplish when you've got so many other moving pieces in the event planning process.

Twitter 28

Twitter Trends Tips Social Media 28

Bluetext

SEPTEMBER 14, 2020

After a tight two-and-a-half-month turnaround, the teams had done it – Citrix Boot Camp: Build a Ready-for-Anything Network was a success! The original goal was met as Citrix hosted a completely seamless and completely virtual networking experience. Transcripts from live Networking Lounges Q&A . Average page duration: 33:24.

Digital Marketing Funnels 26

Digital Marketing Funnels Lead Gen Top of Funnel Advertising Mediums 26

Adobe Experience Cloud Blog

FEBRUARY 21, 2013

by Dayna Rothman Being active on social networks before, during, and after your event is critical for optimal engagement. Since events are in real time, attendees often use social networks to get updates and to communicate with other participants in a live environment. During an Event.

Twitter 48

Twitter Marketo Webinar Metrics Sample 48

Hubspot

JANUARY 3, 2011

Give them an opportunity to learn more about the selected topics and allow them to network with employees and other guests. Use Real-Time Platforms During the Event. For instance, think about creating a Twitter hashtag that will enable attendees to communicate with one another as the event occurs.

Event Marketing 28

Event Marketing Optimization Conference Hubspot 28

Hubspot

JULY 28, 2014

Using this photo-sharing social network, you can better engage your booth attendees and maybe even grow your database with warm leads at the same time. 1) Know the Event Hashtag. Find out the event hashtag before attending or establish one if you are hosting -- you want your photos to be easy to discover.

Trade Show 28

Trade Show Landing Pages Tagging Social Networks 28

Marketing Insider Group

AUGUST 20, 2019

It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. When you’re planning a big event, there’s so much to do that it’s easy to overlook how essential marketing will be to its success.

Event Marketing 100

Event Marketing Work Management Marketing & Strategy Marketing Strategy 100

KoMarketing Associates

JANUARY 22, 2015

Twitter Lists / Saved Hashtag Searches. For larger content marketing campaigns, such as tie-ins to an event marketing program or research report, the identification of publishing platforms takes on a third level of complexity. Swayy for personalized content discovery. Google Drive / Old Fashion Spreadsheets.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Hubspot

OCTOBER 21, 2013

1) Pick an evergreen hashtag. We could have picked hashtags like “#MotoXBrasil2013,” “#MotoXMexico2013,” and “#MotoXPeru2013,” and this would have been delusional -- did we think that the events would be so popular that people will use the hashtag until the next event called MotoXBrasil2014? Here’s how.

Work Management 28

Work Management Social Media Marketing Management Press 28

Ledger Bennett

OCTOBER 28, 2020

With a temporary and, in some cases, permanent shift toward remote workforces, tradeshow and event marketing in particular have seen a massive shift to the virtual realm. Leaving marketers to answer a key directive: “How do we effectively promote virtual events to drive attendance and impact revenue?”.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

Hubspot

SEPTEMBER 3, 2014

Every event needs speakers, and whether these are externally or internally sourced, this is when your interpersonal skills are indispensable. However, rather than attempting to reinvent the wheel and build new relationships, remember that you have an extended network through your coworkers. 5) Networking Ninjas.

Network Marketing 28

Network Marketing Work Management Marketing Management Hubspot 28

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

Hubspot

APRIL 28, 2015

There’s no better time to network with your peers, connect with new prospects, or touch base with customers than at a conference. Most conferences will have a Facebook event page and/or a Twitter hashtag set up. Most conferences will have a dedicated hashtag. 10) Participate in the larger conversation.

Conference 28

Conference Tips Peer-to-peer Tagging 28

Martech

DECEMBER 21, 2023

The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing. In the frenzy of event planning, what happens after the event isn’t yet on anyone’s radar. Plus, it’s not a KPI that’s commonly attributed to the event team. Exactly none. Attendee feedback.

Webinar Metrics 131

Webinar Metrics Top of Funnel Planning Advertising Agencies 131

Hubspot

SEPTEMBER 15, 2011

With 200 million members, Twitter is one of the most popular social networks out there. But are you taking advantage of everything it has to offer for marketing ? In fact, companies that use Twitter generate 2x more leads than those that don't, and 42% of companies that use Twitter for marketing have acquired a customer through it.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Zoominfo

SEPTEMBER 6, 2018

As an event planner or marketer, you are likely aware that your pre- and post-event content strategy is integral to your overall success. To drive registrations, satisfy attendees, and boost your brand’s exposure, you must produce thorough and engaging content to support and surround your event marketing efforts.

Marketing & Strategy 199

Marketing & Strategy B2B Content Conference 199

Hubspot

AUGUST 18, 2015

38) Many conferences have groups, hashtags, or event invitations online to help connect attendees and keep them up-to-date on conference information. 39) Once you're actually at the event, try to walk around the conference space before everything gets kicked off so you know where you need to go during the event.

Conference 28

Conference Business Opt-out Opt-in 28