Martech

JANUARY 23, 2023

Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Loss aversion, urgency and scarcity These three concepts often get treated as if they are the same. ” What are the specific consequences of not acting?

Email Marketing 121

Email Marketing Examples Urgency Marketing Merchandising 121

Optinmonster

FEBRUARY 12, 2024

Recent sales popups use social proof and FOMO (“fear of missing out”) to show your visitors that other people just like them are visiting your site and buying your products and signing up for your email list. Inspire a Sense of Urgency Recent sales popups are also a great way to use FOMO to drive sales and other actions.

Peer-to-peer 70

Peer-to-peer Urgency Marketing eCommerce Statistics 70

Optinmonster

DECEMBER 27, 2023

You can use scarcity techniques in your marketing campaigns to improve conversions. You can also use it to boost email optins. We have curated these scarcity examples from real-life brands that have used the scarcity principle in their online campaigns. In other words, FOMO works wonders in convincing people to take action.

Examples 80

Examples Conversion Urgency Marketing Amazon 80

Webbiquity

FEBRUARY 16, 2021

But small businesses also use this platform to interact with their target audience and spread the word about their products and services. Second, you can make short-lived Instagram Stories that create a sense of urgency without clogging the main feed up with content. In other words, capitalize on user-generated content.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Vision6

SEPTEMBER 13, 2023

According to Google, Gmail blocks more than 100 million emails as spam worldwide each day. Which potentially means all your tireless efforts spent crafting the perfect campaign may be undone by simply using spammy words in emails. Spam filters learn what characteristics are “spammy” by looking at spam emails.

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98

SendX

AUGUST 31, 2020

In email marketing campaigns, you don’t always get what you see. The point is that there are different email providers that people use, such as Yahoo, Outlook, or Gmail, and this can make the emails appear differently for email subscribers.

Tools 195

Tools CAN-SPAM Deliverability Paper 195

Optinmonster

MAY 10, 2023

In the end, we will share FOMO marketing strategies and FOMO marketing examples so you can apply FOMO tactics in your marketing campaigns and enjoy the results yourself! FOMO marketing capitalizes on people’s fear of missing out to drive consumer engagement, urgency, and action. What is FOMO Marketing? Why Use FOMO Marketing?

Examples 108

Examples Urgency Marketing Planning Trigger Marketing 108

Walker Sands

JULY 17, 2023

On average, marketers can expect an ROI of $42 for every dollar spent on email marketing. But ensuring your email campaign pays off is easier said than done. There are many factors that can affect the success of your email campaign, including the copy and design of your emails.

Email Campaigns 52

Email Campaigns Email Marketing Campaigns Tips 52

CoSchedule

FEBRUARY 16, 2023

The initial email makes a polite introduction when you’re trying to get something done, whether it’s closing a deal or collecting information. That’s where follow-up emails come into the picture. Just the first follow-up email can increase your reply rate by 40% ! Add power words and concrete numbers to inspire action.

Practices 94

Practices Urgency Marketing Best Practices Template 94

Optinmonster

MARCH 22, 2023

In other words, customers spend more while they remain customers. For example, in Asana, when you’ve added a few tasks, you’ll get an email showing you how to manage tasks even better with their premium product. Then, go to Display Rules – When should the campaign appear?

Examples 122

Examples Tips Cross-Selling Bundling 122

Litmus

AUGUST 16, 2022

B2B marketers continue to rely on their most effective channel —email—due to its proven performance and high return on investment (ROI). It’s important to be intentional with how and when you communicate your message by tapping into B2B email campaign ideas with proven success. What is a B2B email campaign?

Email Campaigns 110

Email Campaigns Campaigns Ideal Customer Profiles B2B 110

Optinmonster

APRIL 19, 2023

In this blog post, we’ll dive deep into understanding what sales promotion is, its importance, types, various sales promotion strategies and ideas, and real-life sales promotion examples of successful campaigns. It’s a short-term marketing strategy that complements long-term marketing efforts such as social media and email marketing.

Promotion 68

Promotion Examples Urgency Marketing eCommerce 68

Optinmonster

APRIL 17, 2023

Do you want some email subject line best practices to enhance your email marketing? And they usually decide whether or not to open an email based on the subject line. So it’s worth it to spend some extra time and attention crafting this piece of your email strategy. What is a Subject Line in Email?

Open Rate 84

Open Rate Practices Best Practices Urgency Marketing 84

SmartBug Media

FEBRUARY 18, 2022

You can make this happen with a strategy that uses pop-ups, SMS messages , and emails working in conjunction to incentivize the customer to complete their purchase. This article is dedicated to one aspect of the marketing strategy: automated abandoned cart emails. Automated Email Marketing Strategies for the Abandoned Shopping Cart.

Email Marketing 95

Email Marketing Marketing Strategy Marketing & Strategy Automation 95

SendX

FEBRUARY 18, 2021

Living in the digital era, when more and more people become victims of a data breach, modern users are afraid of sharing their email addresses. In fact, 733 million email addresses were stolen in 2019. Building email lists is getting harder. However, there are many reasons to grow your email list with Instagram.

Ad Exchange 221

Ad Exchange Landing Pages Urgency Marketing Social Media 221

QuanticMind

OCTOBER 9, 2023

Such tactics may not pull at the heartstrings quite like big-budget brand-building initiatives—the ones you might see illuminating Times Square or running throughout the Olympics—yet for many advertisers, they are the bread and butter of growth and nurture campaign programs. What benefits does it offer brands? You get the idea.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Vision6

APRIL 25, 2023

Welcome emails are a great way to give your new subscribers or customers that warm and fuzzy feeling. However, to see it as only that is a considerable underestimation of the power behind the welcome email. Implementing an onboarding email series creates connection, loyalty, increases credibility and improves results.

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

SmartBug Media

APRIL 10, 2023

SMS vs. Email Marketing: How they Support Each Other First, let’s talk about how SMS compares to email marketing. SMS and email are both powerful marketing channels with the potential to generate maximum ROI for brands. Brands can use SMS marketing to reach customers who may not regularly check their email inboxes.

SMS 98

SMS Marketing Strategy Marketing & Strategy Planning 98

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place. Let’s get into it!

Email Marketing 183

Email Marketing Optimization Campaigns Tips 183

Huptech Web

JULY 7, 2023

Think of it as a word that opens the door to discounted prices and exciting deals. Simply put, a coupon code is a combination of letters, numbers, or a word that you enter during online shopping to score some serious discounts. Unveiling Coupon Code: The Key to Savings What is a coupon code, you ask?

Urgency Marketing 52

Urgency Marketing Planning Advertising Agencies Loyalty 52

Optinmonster

OCTOBER 27, 2022

And Halloween is the perfect opportunity to run a limited-time discount marketing campaign. You can add a countdown timer to your popups to create a sense of urgency. You can also connect it to your email marketing service and retarget your leads through email marketing. The second one is named Spooky. A win-win!

Creativity 64

Creativity A/B testing Urgency Marketing eCommerce 64

Optinmonster

AUGUST 17, 2020

Grab attention with a fullscreen campaign. Use a countdown timer to create urgency. Create an email campaign. With different lead generating campaigns in the form of popups, fullscreen welcome mats, slide-in scrolls boxes, and more. It could look something like this: This is a classic twist to a Yes/No campaign.

Landing Pages 103

Landing Pages Urgency Marketing Mobile Marketing Trigger Marketing 103

Marketing Insider Group

FEBRUARY 1, 2021

To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns. In other words, it was more about the company than the clients and customers. Email open rates. Quick Takeaways: Customer experience is a leading priority for modern businesses.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Sharpspring

AUGUST 27, 2021

Ultimately, your email campaigns’ open rate comes down to the appeal of your subject line. All the email marketing tricks in the book won’t entice people to open your email if the message isn’t compelling. Why good copywriting is crucial to email marketing success. Keep your email subject lines short.

Copywriting 74

Copywriting CAN-SPAM Urgency Marketing Trigger Marketing 74

Litmus

OCTOBER 14, 2022

What is an email marketing funnel? An email marketing funnel is the path a subscriber follows that takes them from a prospective lead to a customer. Much like a traditional sales funnel, subscribers have different needs along the way, all of which should be acknowledged and addressed through email. Consideration.

Marketing Funnels 96

Marketing Funnels Top of Funnel Email Marketing Webinar Metrics 96

ClearVoice

JULY 14, 2023

Every day, the average email user receives 147 messages. What does this mean for email marketers? If your sales emails don’t get opened — and instead get chucked into the spam or trash folder, never to be seen again — with all that wasted effort, you might feel like a hamster spinning in its wheel.

Urgency Marketing 52

Urgency Marketing Click Rate Landing Pages Email Marketing 52

Optinmonster

OCTOBER 9, 2023

Cosmetic Capital , an eCommerce website offering beauty products, captured over 18,000 new leads with a floating bar campaign. Floating bars can notify users of a special sale or promotion, encourage website visitors to sign up for your email newsletter, or highlight other important information. They reduce campaign exits.

Template 59

Template Urgency Marketing eCommerce Display 59

Anyword

MARCH 11, 2022

We all know (a little too well) how cluttered our inboxes can get — especially with the hundreds of promotional emails that get sent every day. Nearly 78% of marketers have seen increased email engagement over the last 12 months. Introducing Anyword’s Promotional Email tool. First, What Are Promotional Emails?

Promotion 98

Promotion Features Urgency Marketing Copywriting 98

Mailmunch

MAY 31, 2021

Email marketers are always finding ways to improve conversions. Many email campaigns are run to increase engagement, generate more leads, and boost revenue. This isn’t all talk but is proven by numbers that state that flash sale emails: Can increase click-to-open rates by 74%. Flash sale emails.

Email Campaigns 55

Email Campaigns Campaigns Urgency Marketing Ad Building 55

Anyword

JANUARY 4, 2022

Running an effective marketing campaign doesn’t have to be a complete guessing game. New to CTAs or just want to update your current campaigns? And CTAs aren’t one-size-fits-all — they can come in many forms: CTA button on an ad, landing page, or email. Create A Sense of Urgency. Don’t worry, we have you covered.

Examples 98

Examples Planning Best Practices Paid Search Agency 98

ClearVoice

JULY 22, 2022

You’ve written a phenomenal blog post (or email, landing page, etc.). You have word count limits ( albeit unofficial) because shorter CTAs are more effective. Keep your button/image CTAs to three to five words max. In the direst of circumstances, seven (but you should really need all those words). Use action words.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Zoominfo

JANUARY 14, 2019

If you’ve worked in marketing for any length of time, you know a large email list isn’t an indicator of a successful email marketing program. In fact, if an email list contains too many inactive subscribers who don’t engage with your content, your emails will likely do more harm than good.

Zoominfo 166

Zoominfo Open Rate Marketing Automation Services Click Rate 166

Vision6

NOVEMBER 21, 2021

If you’re a Shopify user, you’ve likely set up email automations to notify your customers when their order is confirmed or shipped. You may even have created an abandoned cart email to try to win back some of your lost sales. Abandoned cart campaigns. Winback campaigns.

SMS 97

SMS Marketing Analytics Tools Marketing & Strategy Marketing Strategy 97

Sharpspring

FEBRUARY 26, 2020

On the real spinning signs the words “Get $50 Now!” It often includes words like “buy now!” It’s hard to know exactly what words are going to motivate your audience to take action, but some words are more likely to motivate than others. Understanding the psychology behind certain words is extremely beneficial.

Tips 82

Tips Urgency Marketing Click Rate Marketing Automation Services 82

Optinmonster

SEPTEMBER 30, 2022

Do you want to write the best email subject lines that can help increase sales and revenue? The average email open rate is around 17%, but you can push it up to 30% by following best email practices. In this post, we’ll talk about everything you need to know about writing catchy sales email subject lines.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

Anyword

JANUARY 25, 2022

BAB (or “Before — After — Bridge”) is a framework commonly used in email marketing campaigns. While this approach works well for a number of different marketing efforts, it’s especially effective for cold emails. Concise – The last thing you want to do in your marketing copy is word dump. Why should customers care?

Copywriting 105

Copywriting AIDA Urgency Marketing Tactics 105

Optinmonster

MARCH 19, 2020

That’s the same anticipation that we, as marketers, hope to capture with email countdown timers. So, in today’s post, we’re going to look at a few things: What is a countdown timer campaign ? 4 tools to add email countdown timers. How to combine your email countdown timer with OptinMonster campaigns.

Urgency Marketing 78

Urgency Marketing Budget Programs Email Campaigns Email Marketing 78