Sat.Oct 21, 2023 - Fri.Oct 27, 2023

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Today’s Top B2B Inbound Marketing Challenges

Top Rank Marketing

In 2023, B2B inbound marketing is more important than ever. While web traffic and email open rates across industries have both been in freefall, inbound leads rose by over 6% , and web-based conversions saw a nearly 11% increase. Marketers across industries seem well aware that inbound marketing performs, as 88% of marketers already doing SEO work plan to increase or maintain their investment moving forward, and nine out of 10 marketers plan to increase their investment or continue using short-f

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4 Shifts to Improve Your Go-To-Market Execution

Heinz Marketing

By Maria Geokezas , Chief Operating Officer at Heinz Marketing After perfecting your product and redefining your brand and message, it’s time to go-to-market. You’ve nailed down the perfect strategy. You’ve received incredible feedback from initial users. Your team is feeling confident. But as the results come in, they aren’t what you expected. You can’t gain traction, and your budget is dwindling… what happened?

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How B2B is Using AI

Navigate the Channel

In today’s fast-paced digital landscape, businesses are constantly seeking ways to stay competitive and relevant. One of the most transformative technologies in recent years has been Artificial Intelligence (AI). It’s not just for science fiction anymore; AI has found its way into the heart of business operations, especially in the realm of Business-to-Business (B2B) interactions.

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Why Most B2B Companies Don’t Use Earned Media (Public Relations)

Marketing Craftmanship

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. A significantly smaller number of those websites, however, contain any publicity (earned media) that showcase the company’s intellectual capital, success stories, products and services, or people.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to use your B2B list to generate leads and sales

Only B2B

In today’s rapidly evolving B2B marketing landscape, the key to unlocking success lies in the strategic harnessing of your B2B list. This blog serves as your comprehensive roadmap, equipping you with the knowledge and strategies required to master the intricate art of generating B2B leads from B2B list. With a strong foundation of data-backed insights, you’ll learn how to transform your B2B contacts into a dynamic engine for accelerating your business growth.

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How I Reach B2B Audiences Across Channels in 2023

Metadata

Hint: LinkedIn isn’t the only paid social channel for B2B, as much as we’d like it to be. Welcome to 2023: we B2B marketers are “doing more with less” (or pretending to, at least). Our audiences are as overworked as we are and it’s getting harder to capture their attention. It’s tough out there and I’m sure a lot of folks are wondering, “is paid social even worth it?

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Marketing is hiring more freelancers. Should one of them be you?

Martech

Digital marketing and its technology aren’t the only things that have been transformed in the past three and three-quarter years. Digital marketers are now in an employment environment radically different from what it was pre-pandemic. One that’s giving them more leverage in the workforce. More than half (54%) of marketing leaders say they have more freelancers than ever on their teams, according to a survey by talent agency Fiverr Pro.

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How brands should react to market slowdowns

Martech

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. That time horizon has taught me these are more of an eventuality than a possibility, especially given the increased volatility of a global market.

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Inbound vs. Outbound Leads: How to Tell the Two Apart in Your CRM

Oktopost

Lead generation is the lifeblood of any marketing team. The quest for quality leads has become daunting in a dynamic landscape where competition is fierce and budgets are tighter than ever. Yet, amid the myriad complexities you face as a marketer, one significant barrier stands out: the ability to distinguish and effectively track the sources of leads within Customer Relationship Management (CRM) systems. 61% of marketers rank lead generation as their greatest challenge in 2023.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The Best Way to Gain a Competitive Advantage? Powerful Positioning & Messaging

Vision Edge Marketing

In today’s highly competitive business landscape, standing out from the crowd is essential for success. A robust positioning framework can be the key to achieving this goal. By formulating customer-centric messages that resonate with your target audience, you can create a unique identity and solidify your position in the market. Without distinctive positioning, companies and products risk becoming mere commodities, blending into a sea of options, and losing customers because there is no co

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The Marketing Book Podcast: “Unforgettable” by Phil Mershon

The Forward Observer

Unforgettable: The Art and Science of Creating Memorable Experiences by Phil Mershon About the Book Are you struggling to create memorable and valuable experiences for your customers? Look no further than Unforgettable: The Science of Creating Memorable Experiences by Phil Mershon. In today’s attention economy, event organizers face the challenge of keeping attendees engaged amidst an abundance of distractions.

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Salesforce Marketing Cloud Gets an Even Bigger Dose of AI Following 2023 Dreamforce Announcements

ANNUITAS

It’s no surprise that Salesforce’s Dreamforce event in San Francisco this year was all about artificial intelligence (AI), specifically generative AI. Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose. What is now ‘generally available’ in the platform amounts mainly to productivity improvements for go-to-market professionals, with embedded AI prompts that can automate or

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Unlocking Trust and Authority: A Blueprint for Successful Employee Advocacy in Financial Services

Oktopost

For financial services firms, establishing a robust and trustworthy brand image is pivotal for sustained success. However, the stringent regulatory environment often poses a challenge, dissuading many institutions from fully embracing employee advocacy. Unlike other industries, the financial sector operates under the watchful eye of regulatory bodies such as FINRA, SEC, IIROC, FCA, and PRA, imposing strict guidelines on communication and transparency.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Here’s Why You Should Conduct an SEO Audit, and What You Can Learn From It

Top Rank Marketing

Most companies that are looking to elevate their digital marketing strategy are not starting from scratch. Unless your business is brand new, you likely already have a website and a library of existing content. If you’ve been around for a while, you might have a LOT of existing content, and odds are some if it is neither fresh nor relevant. Conducting an SEO audit is a key practice for gaining a firm grasp on your company’s website and digital assets, their performance, and where the opportuniti

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22 influencer marketing statistics to guide your brand’s strategy in 2023

Sprout Social

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. From influencer marketing growth stats to data surrounding the top three influencer marketing platforms, learn more about the state of this marketing strate

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Is Your Organization Ready for AI? 5 Data Leaders Share Real-World Tips

Salesforce Marketing Cloud

AI is having its moment. No longer just a buzzword, AI and generative AI are changing how we all do business. So what should a data leader be doing to succeed with AI in the enterprise? We spoke to five members of the Data Leadership Collaborative to learn from their experience, and get a few tips for data leaders who are beginning to champion AI technologies in their own organizations.

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Chrome’s IP address protection initiative presents new challenges for marketers

Martech

Google is preparing to test a new feature in Chrome that will allow users to hide their IP addresses by using proxy servers. Initially this will be an opt-in feature like Apple’s Ask App Not to Track. The concern is that IP addresses, like cookies, can be used to track online activity and create persistent user profiles. The logic is that, if cookies are a threat to privacy, IP addresses are too.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Free SEO Audit Template for 2023

Ahrefs

Use our free SEO audit template to find SEO issues that need fixing. Our SEO audit template focuses on finding SEO issues that move the needle—not everything that can go wrong with a website.

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The Ultimate Guide to B2B Website Design: Top Strategies for Unbeatable Results

BOP Design

At Bop Design, we understand that a website isn’t just a digital business card, it’s a potent sales tool that can engage prospects, nurture relationships, and facilitate multiple interactions throughout the buying journey. In an increasingly competitive market, the design of your B2B website plays a pivotal role in how your business is perceived. A staggering 75% of users admit to judging a company’s credibility based on its website design.

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Products in the “long tail” of martech have a wide range of different strategies and aspirations

chiefmartech

At last count, there are over 11,000 products on the martech landscape. And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. Are these people nuts? Hold that thought. We’ll come back to it.

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MarTech’s digital transformation experts to follow

Martech

Digital transformation can mean many things to marketers and organizations. It all depends on a business’s digital maturity and the strategic goals the transformation is intended to achieve. One thing is certain — digital transformation affects the entire organization. Everyone has to be on board if it’s going to succeed. Our list of experts includes a wide range of voices that speak to the effects that new digital technologies have on organizations at all levels.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Avoid Search Over-Optimization

Ahrefs

But can you go too far? Can you over-optimize? Google says “yes”, in two ways. Harmful over-optimization is, as Google’s Gary Ilyes puts it, “literally optimizing so much that eventually it starts hurting.

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The 5 Types of Dialers for Call Centers + When To Use Each

The Daily Egg

Call center dialers are integral tools of efficient call centers. They automate the dialing process so that agents can connect with more. The post The 5 Types of Dialers for Call Centers + When To Use Each appeared first on The Daily Egg.

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What is B2B Buyer Intent Data? [Types, Benefits and More]

Inbox Insight

Navigating the complex landscape of Marketing requires a deep understanding of your prospect’s journey. In this ever-evolving landscape, one powerful tool has emerged that is revolutionizing the way B2B marketers work: buyer intent data. This invaluable resource provides businesses with unrivalled insights into their prospect’s behavior, enabling them to present their offerings at precisely the right moment.

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How consumers are contacting brands on social media this holidays

Martech

Chances are, brands will be hearing from customers on social this holiday season. Nearly three-quarters (74%) of consumers say they’re likely to reach out to a brand on social over the holidays, according to a new study by social media management platform Sprout Social. Seventy percent say they’re going to directly message a brand, and 63% said they’re more likely to contact a brand on social during the holidays than at other times throughout the year.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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I Deleted the Content From Two Posts To See if They’d Still Rank. Here’s What Happened

Ahrefs

You can see the current content for these pages on the blog (top Bing searches, top YouTube searches). Both have 1-2K words and tons of data.

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Senuto Review

The Daily Egg

Are you struggling to make sense of SEO analytics for your website? Senuto attempts to help decipher the numbers, giving you a. The post Senuto Review appeared first on The Daily Egg.

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Brand Building: Why Marketing Should Report to Communications

Acrolinx

Is it time to reconsider how marketing and communications work together for stronger brand building. Find out in this episode! The post Brand Building: Why Marketing Should Report to Communications appeared first on Acrolinx.