Sat.Jun 12, 2010 - Fri.Jun 18, 2010

Is Traditional B2B Marketing Dead?

Everything Technology Marketing

Earlier this week, I was on a panel at the WIT event "The Intersection of Marketing & Technology" in McLean, VA. One of the discussions was about the dramatic changes happening in B2B marketing today and what the future will hold. The question "Is traditional B2B marketing dead?"

Twitter: the little bird that grew up strong

Writing on the Web

Why Twitter Is Such a Powerful Social Media Platform , this week’s guest post by Phyllis Zimbler Miller , When I first heard Twitter mentioned two years ago – in a teleseminar with the BlogSquad! – I checked it out because I valued Patsi’s advice. At the time the Twitter home page question was something such as: “Let your family and friends know what you are doing now.&# I thought to myself: Why should they care about this and why should I join the site? Thus I didn’t join.

Ning 19

Trending Sources

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Do you show prices on your B2B website? Have you struggled to answer that question? You are not alone, most business purchases, especially industrial products don't lend themselves to a simple Manufacturer's Suggested Retail Price

Demand Generation vs. Inbound Marketing – Is There a Difference?

Hubspot

Have you ever wondered what the difference is between demand generation and inbound marketing ? What does each phrase mean for marketing and sales? Which approach should your company focus on? Is one more relevant or important than the other?

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

More Trending

Is the In-House B2B Marketing Department Going Away?

Everything Technology Marketing

My last post triggered a heated debate (mostly in the LinkedIn B2B Technology Marketing Community ) about the dramatic changes we see in the B2B marketing function. One of the interesting topics that came up was outsourcing.

First Rule of Content Creation: Don't Say Something Really Dumb

What Works - What Doesn't

OK, maybe some people are so dumb they don’t know a heater gets hot. But they’re not who’s seeing your marketing content if you’re selling a big-ticket IT product or service. Those types are knowledgeable, have a lot on their plate, and make snap decisions on what to read and not to read.

7 Steps to Finding Untapped Revenue in Your Marketing Database

LeadSloth

This Tuesday (June 22nd) I’m presenting a webinar on the 7 steps to finding untapped revenue in your marketing database. Do you have many leads in your database who have never been followed up on? If yes, you have a lot of untapped revenue in your database.

B2B 2

Fulfilling a Content Strategy for the Enterprise: It's Much More than Writing

The Content Factor

I'm frequently approached by writers looking for work, and the first thing they want me to see is a sample of their writing. In ten seconds, I can tell whether a writer can put a decent paragraph together. But writing is only the first of many skills needed to produce content for an enterprise.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

OFF TOPIC: Follow Team Terrapin on our race from Newport to Bermuda

Buzz Marketing for Technology

By now I am sure you have heard of the movie Bucket List. In real life we all have one and some bucket lists may be longer than others. On my list (for those of you who know me well) are many opportunities and ideas enabled by my love for sailing.

ActiveConversion Product Review: Demand Gen Intelligence

Smashmouth Marketing

ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns.

Checklists for Selecting a Marketing Automation System

Customer Experience Matrix

Summary: here are some checklists to help select a marketing automation system. For more details, attend my Focus Webinar on June 29.

Why the Best Writer is a Busy Writer

WriteSpark

You have a project that is due next week and you need a writer who can start work on it immediately. You search for a freelance writer, but so many are busy.

PR 2

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Do you need to be an Extrovert to be in Social Media Marketing?

Buzz Marketing for Technology

Great question which I found myself asking last night after I reviewed my recent Myers Briggs score. I found it interesting that my score came in as ENTJ.

The Redesign of Customer Experience in the Digital Age

Tony Zambito

Image via Wikipedia. Orienteering has become the new rage of outdoor sports and hiking.    It is a sport that requires navigational skills using the tools of an orienteering map and a compass to navigate from one point to another. 

Jive Talkin for B2B Marketing & Sales Demand Gen Experts

Smashmouth Marketing

Today at Enterprise 2.0 in Boston, Jive Software is rolling out a new agenda for social business that is worth a close look. We all wake up on Mondays to a mountain of data, feeds, and emails.

5 B2B Marketing Infographics You Can’t Go Without

Modern B2B Marketing

As marketers, we thrive off data visualization using graphics, charts and images to educate ourselves and tell our stories.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

The Changing Rules of B2B Marketing

Paul Gillin

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies. Your feedback is welcome. Please ignore the typos and grammar flaws that inevitably appear at this stage.

Looking for Good Content? Go for Brains, Not Titles

What Works - What Doesn't

Journalism isn’t like marketing, and that isn’t just because journalists supposedly seek the truth, the whole truth and nothing but the truth. Reporters and editors take an extremely pragmatic, “whatever and whoever it takes” approach to getting good stories. That means choosing and quoting good sources based on their knowledge and credibility. Letting marketers choose who can, and cannot, be quoted in your blog or newsletter robs you of the quality content you need.

SEM Mystery: The Case of the Missing Leads

Webbiquity

Originally published on the WebMarketCentral blog in December 2008. It was 5:00 on a sultry, simmering Friday afternoon when she walked into the office. Trouble, spelled with a capital T, a capital R, and several other letters.

ROI 2

Rant: The Problem with Formatting Sales Pages.

Writing on the Web

Even when you’re giving something away, for FREE, you’ve got to write good “sales&# copy that spurs people into action.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

One trend that I have noticed lately with my industrial and engineering clients is that they want to take more of the work in-house. I am referring to updating, maintaining and sometimes marketing their industrial websites

The Truth, the Whole Truth, and Nothing But the Truth

Biznology

Image by Getty Images via @daylife. by Frank Reed. If there was ever a time in human existence where the truth is more elusive, please fill me in. Everyone today has the opportunity to appear like someone else.

Three Words That Should Never Be Used With Social Media

Webbiquity

At its core, social media marketing is still marketing: it requires a strategy, planning, objectives, measurement, and utilization of key messages.

Wordpress Beats Out Typepad 4 to 1 in Poll

Writing on the Web

Two-thirds of readers of this blog use Wordpress as a blogging platform, according to results of the poll set up 6 days ago. If you haven’t voted yet, please do so here. Typepad users make up 14.5% of my blog readers, and the other platforms are in the single digits. Of Wordpress users, 25.3%

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

4 Best Practices for List Hygiene

Reachforce

From BtoBOnline.com, here's a good post on list hygiene best practices: 4 List Hygiene Best Practices Good validation that data hygiene must be a frequent and persistent practice. The question is: is it even worth using a list renter with data being such an asset these days

Calling Attention to Yourself

Biznology

Image by carolanross via Flickr. I always wonder whether I am doing the best job of marketing myself. Yeah, I know I do a better job of marketing myself than anyone else does, but you know what I mean.

Marketing Tip: If You Only Do One Thing, Qualify Your Leads

ViewPoint

Blog Boredom: Renew and Refresh

Writing on the Web

One important key to effective blog marketing is to keep your brain clean and fresh. By that I mean, it’s easy to fall into ruts and become bored and boring. While routine and structure keep us on track, we need to “get out of our own yard&# and get out of the office for renewal and regeneration. I’m reading Tony Schwartz new book “ The Way We’re Working Isn’t Working.&#.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.