Customer Experience Matrix

JULY 20, 2009

Outbound email campaigns are largely irrelevant to this, so ActiveConversion doesn’t even offer email services. This keeps down the cost of ActiveConversion’s operations and therefore its prices, although of course marketers will have to pay someone else for their emails. The nurturing campaigns themselves are also quite simple.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Smashmouth Marketing

NOVEMBER 2, 2010

Stevens - eMarketing Strategy Chris Tremblay - Event Technologies Tann Tueller - Harte Hanks Frank van Veenendaal - salesforce.com Jenny Vance - LeadGen Mari Anne Vanella - The Vanella Group Chris Williams - Compusystems Keith Wolf - Virtual Appoint Steve Woods - Eloqua Fred Yee - ActiveConversion Scott Zimmerman - The Cyrano Group.

Sales Leads 100

Sales Leads Lead Management Work Management Leads360 100

Customer Experience Matrix

JANUARY 11, 2011

These include ActiveConversion, Act-On Software, Genoo, LeadLife, eTrigue, Marqui, and others. Let’s split the difference and figure $45 million in revenue for this group. Finally, there are a number of other B2B marketing automation vendors who weren’t covered in my survey.

Marketing Automation Services 120

Marketing Automation Services B2B Marketing Marketing Automation B2B 120

Customer Experience Matrix

JULY 11, 2011

There a few mid-sized vendors who didn’t make the report at all, including Act-On Software and ActiveConversion, which have about 300 clients each. But the pattern is so strong and so consistent that the general conclusions seem reliable. I’d guess these and other vendors add 1,000 to 2,000 to the total client count.

Marketing Automation Services 120

Marketing Automation Services B2B Marketing Marketing Automation Planning 120

Customer Experience Matrix

MARCH 26, 2009

flow list Act-On Software x ActiveConversion x Eloqua x Infusionsoft x LeadLife x LoopFuse x Manticore Technology x Market2Lead (1) x Marketbright (1) x Marketo x Neolane x OfficeAutoPilot x Pardot x Silverpop Engage B2B x Treehouse Interactive x True Influence x (1) embeds simple list- based campaign in a larger flow chart.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 5, 2009

The movement is coming mostly from the marketing automation side, presumably because there is more money to gain by moving into sales from marketing systems than vice versa: - marketing automation systems for small businesses ( Infusionsoft , Office Autopilot , Net-Results , ActiveConversion , etc.)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

NOVEMBER 18, 2009

This list should aim you at the right neighborhood to begin your search -- but don't be afraid to look elsewhere if you find a product that seems appropriate.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Management Demand Generation 120

Customer Experience Matrix

DECEMBER 3, 2008

Note: other SMB-oriented vendors including ActiveConversion and OfficeAutoPilot also have entry pricing in the $500 per month range, although neither publishes the details.) The Pardot product began as an internal project for the marketing group at Hannon Hill , a content management system developer.

Demand Generation 120

Demand Generation Enterprise Management Work Management Small Business Marketing 120

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion.

Email Marketing 48

Email Marketing Work Management Marketing & Strategy Paid Search Agency 48

delicious b2bmarketing

JULY 31, 2009

Posted by: C Jeffers | August 27, 2008 at 11:02 AM Hi Laura, Thank you for mentioning ActiveConversion in your post. VisitorTrack is the only product in the market which blends full profiles of the Companies Visiting (name, address, phone, SIC description.)

Enterprise Management 40

Enterprise Management DemandBase Work Management Marketing Management 40

delicious b2bmarketing

JULY 31, 2009

Posted by: Matt Massey | May 14, 2008 at 01:19 PM Laura, I'm with ActiveConversion, one of the pure play B2B lead management companies. No matter how good the technology gets. This is a great post, which has also generated great comments.

Enterprise Management 40

Enterprise Management Work Management Marketing Management B2B Marketing 40