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ActiveConversion Product Review: Demand Gen Intelligence

Smashmouth Marketing

ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. Upon opening up the solution, you can view your ActiveConversion dashboard.

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ActiveConversion Review - SMB Lead Management

LeadSloth

ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). So the people behind ActiveConversion gave me a demo to show they are more than a niche player. From Web Analytics to Demand Generation. Anonymous Visitor Identification. Conclusion.

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To Manage Sales You Must Manage Sales Leads

ViewPoint

Some people make the case that artificial intelligence/ machine learning programs, such as Conversica , ActiveConversion , dbSignals , etc., I didn’t say the program talks to them, but it does communicate. are the answer.

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Top-10 Demand Generation Vendor Blogs

LeadSloth

In alphabetical order: ActiveConversion B2B Marketing Blog. Tags: Demand Generation activeconversion eloqua genius.com hubspot market2lead marketbright marketo pardot reachforce readycontacts silverpop. This is my new discovery. Recently, they are writing more posts, and some good ones too! So 11 it is :- ).

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Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

Basically they suggest that Marketbright , Pardot , Marqui and ActiveConversion , are all pretty much comparable in market presence to Manticore and Market2Lead. I spoke with Marketbright and Pardot this week and connected with ActiveConversion some time ago. Here, the Alexa figures do provide some very helpful insights.

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Still More on Assessing Demand Generation Systems

Customer Experience Matrix

I had a very productive conversation on Friday with Fred Yee, president of ActiveConversion , a demand generation system aimed primarily at small business. In fact, this was so interesting that I didn’t look very closely at the ActiveConversion system. Anyway, back to our talk.

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Election Day: SLMA's 50 Most Influential People in Sales Lead Management

Smashmouth Marketing

Stevens - eMarketing Strategy Chris Tremblay - Event Technologies Tann Tueller - Harte Hanks Frank van Veenendaal - salesforce.com Jenny Vance - LeadGen Mari Anne Vanella - The Vanella Group Chris Williams - Compusystems Keith Wolf - Virtual Appoint Steve Woods - Eloqua Fred Yee - ActiveConversion Scott Zimmerman - The Cyrano Group.

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B2B Marketing Automation Growth Slowed In First Half of 2011

Customer Experience Matrix

There a few mid-sized vendors who didn’t make the report at all, including Act-On Software and ActiveConversion, which have about 300 clients each. But the pattern is so strong and so consistent that the general conclusions seem reliable. I’d guess these and other vendors add 1,000 to 2,000 to the total client count.

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Another Estimate of B2B Marketing Automation Revenue

Customer Experience Matrix

These include ActiveConversion, Act-On Software, Genoo, LeadLife, eTrigue, Marqui, and others. Let’s split the difference and figure $45 million in revenue for this group. Finally, there are a number of other B2B marketing automation vendors who weren’t covered in my survey.

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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Outbound email campaigns are largely irrelevant to this, so ActiveConversion doesn’t even offer email services. This keeps down the cost of ActiveConversion’s operations and therefore its prices, although of course marketers will have to pay someone else for their emails. The nurturing campaigns themselves are also quite simple.

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B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate

Customer Experience Matrix

The movement is coming mostly from the marketing automation side, presumably because there is more money to gain by moving into sales from marketing systems than vice versa: - marketing automation systems for small businesses ( Infusionsoft , Office Autopilot , Net-Results , ActiveConversion , etc.)

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Multi-Step Campaign Interfaces: A Quick Vendor Survey

Customer Experience Matrix

flow list Act-On Software x ActiveConversion x Eloqua x Infusionsoft x LeadLife x LoopFuse x Manticore Technology x Market2Lead (1) x Marketbright (1) x Marketo x Neolane x OfficeAutoPilot x Pardot x Silverpop Engage B2B x Treehouse Interactive x True Influence x (1) embeds simple list- based campaign in a larger flow chart.

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My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

This list should aim you at the right neighborhood to begin your search -- but don't be afraid to look elsewhere if you find a product that seems appropriate.

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Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

Note: other SMB-oriented vendors including ActiveConversion and OfficeAutoPilot also have entry pricing in the $500 per month range, although neither publishes the details.) The Pardot product began as an internal project for the marketing group at Hannon Hill , a content management system developer.

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Dreamforce 2009: The Secrets to Email Marketing Success: A Marketing Panel

Adobe Experience Cloud Blog

The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion.

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Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Posted by: C Jeffers | August 27, 2008 at 11:02 AM Hi Laura, Thank you for mentioning ActiveConversion in your post. VisitorTrack is the only product in the market which blends full profiles of the Companies Visiting (name, address, phone, SIC description.)

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B2B Lead Management Market Heats Up

delicious b2bmarketing

Posted by: Matt Massey | May 14, 2008 at 01:19 PM Laura, I'm with ActiveConversion, one of the pure play B2B lead management companies. No matter how good the technology gets. This is a great post, which has also generated great comments.