LeadSloth

MARCH 16, 2009

ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). So the people behind ActiveConversion gave me a demo to show they are more than a niche player. ActiveConversion provides reports on anonymous website visitors: they show the company name and activity. ActiveConversion generates HTML code for you, so you can include it in a page on your own website.

ActiveConversion 101

ActiveConversion SMB Review Lead Management 101

Green Lead's B2B

JUNE 17, 2010

ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. Upon opening up the solution, you can view your ActiveConversion dashboard.

ActiveConversion 29

ActiveConversion Jigsaw Leads Lead 29

LeadSloth

APRIL 29, 2009

In alphabetical order: ActiveConversion B2B Marketing Blog. Tags: Demand Generation activeconversion eloqua genius.com hubspot market2lead marketbright marketo pardot reachforce readycontacts silverpop In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs.

Vendor 100

Vendor Demand ReadyContacts ActiveConversion 100

Customer Experience Matrix

NOVEMBER 19, 2008

Basically they suggest that Marketbright , Pardot , Marqui and ActiveConversion , are all pretty much comparable in market presence to Manticore and Market2Lead. I spoke with Marketbright and Pardot this week and connected with ActiveConversion some time ago. Tags: marketbright marketing software manticore technology marketing automation lead managment vtrenz marketo activeconversion market2lead eloqua pardot demand generation

Vendor 120

Vendor Experience Customer Vtrenz 120

Customer Experience Matrix

JULY 8, 2009

ActiveConversion is not new but also has a low price point. Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Pardot and (perhaps) Genius.com look particularly strong. But Eloqua , Silverpop and Marketo remain industry leaders. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors.

Vendor 152

Vendor Traffic Demand Loopfuse 152

Customer Experience Matrix

JULY 20, 2009

Outbound email campaigns are largely irrelevant to this, so ActiveConversion doesn’t even offer email services. This keeps down the cost of ActiveConversion’s operations and therefore its prices, although of course marketers will have to pay someone else for their emails. ActiveConversion assumes that other attributes will be stored in the external email system or Salesforce.com, and any selections using those attributes will be done in those systems.

Active Conversion 152

Active Conversion Activities Lead Management ActiveConversion 152

Customer Experience Matrix

JANUARY 11, 2011

These include ActiveConversion, Act-On Software, Genoo, LeadLife, eTrigue, Marqui, and others. Summary: Here's a closer look at revenue per employee and marketing automation revenue in general. I get the same answers as before but now have more detail to back it up. Some of the comments on last week’s post on the size of the B2B marketing automation industry led me to dig a bit more deeply into the question of revenue per employee.

Marketing Automation 179

Marketing Automation Automation Experience Customer 179

Pointclear

OCTOBER 13, 2015

Some people make the case that artificial intelligence/ machine learning programs, such as Conversica , ActiveConversion , dbSignals , etc., “Why,” I was asked, “must you manage sales leads in order to manage sales? Sales lead management is a marketing function, isn’t it?”. It was with a slight hesitation that the sales manager added the second sentence about sales lead management being a marketing function. Of course it is, but only partially.

Sales Lead 78

Sales Lead PointClear ActiveConversion Sales 78

Customer Experience Matrix

JULY 11, 2011

There a few mid-sized vendors who didn’t make the report at all, including Act-On Software and ActiveConversion, which have about 300 clients each. You know that red-hot B2B marketing automation industry? Don’t look now, but growth is already slowing. Our just-released update to the B2B Marketing Automation Vendor Selection Toolkit (VEST) shows that client counts grew just over 50% over the year ending in June, compared with nearly 100% growth for the year ending last December.

Manticore 190

Manticore Experience Customer Marketing Automation 190

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. This has more to do with the degree of personal selling (and after-sale service) than anything else. I also promised a blog post on the topic. Here it is.

Vendor 204

Vendor Demand Generation Demand Experience 204

Customer Experience Matrix

NOVEMBER 5, 2009

The movement is coming mostly from the marketing automation side, presumably because there is more money to gain by moving into sales from marketing systems than vice versa: - marketing automation systems for small businesses ( Infusionsoft , Office Autopilot , Net-Results , ActiveConversion , etc.) Summary: Marketing automation and CRM systems may eventually converge, but for now marketers need help explaining why they need a system of their own.

Experience 178

Experience Customer Automation Marketing Automation 178

Customer Experience Matrix

MARCH 26, 2009

flow list Act-On Software x ActiveConversion x Eloqua x Infusionsoft x LeadLife x LoopFuse x Manticore Technology x Market2Lead (1) x Marketbright (1) x Marketo x Neolane x OfficeAutoPilot x Pardot x Silverpop Engage B2B x Treehouse Interactive x True Influence x (1) embeds simple list- based campaign in a larger flow chart. If you read this blog regularly (and who doesn't?), you know that I see a lot of demand generation systems.

Vendor 120

Vendor Survey Experience Customer 120

Green Lead's B2B

NOVEMBER 2, 2010

Stevens - eMarketing Strategy Chris Tremblay - Event Technologies Tann Tueller - Harte Hanks Frank van Veenendaal - salesforce.com Jenny Vance - LeadGen Mari Anne Vanella - The Vanella Group Chris Williams - Compusystems Keith Wolf - Virtual Appoint Steve Woods - Eloqua Fred Yee - ActiveConversion Scott Zimmerman - The Cyrano Group. The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management.

Leads360 26

Leads360 ActiveConversion PointClear Salesforce.com 26

Customer Experience Matrix

DECEMBER 3, 2008

Note: other SMB-oriented vendors including ActiveConversion and OfficeAutoPilot also have entry pricing in the $500 per month range, although neither publishes the details.) My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. So I was quite curious to see what they had to offer.

Small Business 120

Small Business Demand Generation Pricing Price 120

Marketo

NOVEMBER 27, 2009

The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. Last Thursday at Dreamforce, I had the chance to attend The Secrets to Email Marketing Success: Marketing Panel. This panel session focused on how to get more from email marketing as well as discuss the latest trends and strategies in email marketing.

ActiveConversion 53

ActiveConversion Marketo Salesforce.com Marketing & Strategy 53

delicious b2bmarketing

JULY 31, 2009

Posted by: C Jeffers | August 27, 2008 at 11:02 AM Hi Laura, Thank you for mentioning ActiveConversion in your post.

DemandBase 40

DemandBase Lead Management Leadlander Marketing & Strategy 40

delicious b2bmarketing

JULY 31, 2009

Posted by: Matt Massey | May 14, 2008 at 01:19 PM Laura, I'm with ActiveConversion, one of the pure play B2B lead management companies. Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Lead Management 40

Lead Management Marketing & Strategy Advertising Agency einsof 40