Sat.Nov 03, 2012 - Fri.Nov 09, 2012

Trending Sources

Is Modern Marketing an Art or Science? [Infographic]

Modern Marketing

by Jesse Noyes | Tweet this You know the old lines and adages. Marketing is a dark art.” “I I know half my marketing budget isn’t wasted, I just don’t know what half.”. These are common refrains of the marketing world.

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Why marketing doesn’t suck

grow - Practical Marketing Solutions

Over the past few weeks I have seen a strange series of blog posts expressing that the marketing profession is slimy or one step above a snake oil salesperson. Maybe I am out of touch or naive, but this characterization of my profession has never even entered my mind.

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Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Posted in Conversion Conversion Optimization. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology.

In A Social Business The Marketing Nerds Will Win

B2B Marketing Insider

There is one clear sign of a vibrant and growing marketing team: it attracts more of the right people and sheds the rest. In the digital marketing age, that means 3 things: digital and social business leaders who use analytics to drive their decisions.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

More Trending

The Five Metrics that Must be on Your Marketing Dashboard

VisionEdge

by Laura Patterson, VEM and Julie Schwartz, ITSMA. Marketers are always asking us, “What are the five most important metrics that should be on our marketing dashboard?” These marketers want a template; a quick and easy answer so they can move on to their next challenge.

Why Industrial News Releases Make Good Blog Posts

Industrial Marketing Today

Press or news releases about industrial products have been and still are very popular. They work because the content is mainly about features that help engineers specify these industrial products. [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. B2B Marketing Collateral Business Blogs Content Marketing Inbound Marketing Industrial Blogs Industrial Marketing Blogging News Rleases Press Rleases

A Brief Guide to Increasing Website Conversions with Video

NuSpark

More and more I have been becoming a believer in the power of videos on websites and landing pages for conversions.

Losing control of your brand? Let’s get excited!

grow - Practical Marketing Solutions

By Mars Dorian, Contributing {grow} Columnist. Control. Humans are suckers for it. There’s a little Darth Vader in all of us – the little dictator who only supports his own opinion and vaporizes anything that doesn’t go his way.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

10 Clever Website Error Messages From Creative Companies

Hubspot

Website up-time -- the amount of time a business' website is up and functioning -- is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down. your website will totally still go down.

Why you should consider centralizing your search keyword lists

Biznology

Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers.

B2B Marketing Has a Perception Problem

Digital B2B Marketing

Do you care if potential prospects see your services as high value or a complete rip-off? Of course you do. This is about the perception each individual has about you. This is about your brand.

The New, Old Rules for Winning Fans and Influencing Followers

grow - Practical Marketing Solutions

By {grow} Community Member John G. Olson. Dale Carnegie. I heard Guy Kawasaki speak recently about the need to enchant others to bring influence in the digital age.

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Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Top SEO Tips Straight From the Industry Experts [INFOGRAPHIC]

Hubspot

Once upon a time (the past hundred years or so), in a land not far from here (all of our respective doorsteps), lived the concept of "yellow books.". These books were not like other books you may stumble upon.

Who Won a Markie Award?

Modern Marketing

by Jesse Noyes | Tweet this The red carpet. The glamorous post-award interviews. The shouts of “I can’t believe it! We won!” ” No, I’m not talking about the Oscars. That’s the feel and color from the annual Eloqua Markie awards.

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Responding to the Buyers Purchase Path

ANNUITAS

A few weeks ago I was leading a workshop on Lead Nurturing, which included the concept of buyer personas and defining the buying path for each individual persona. One attendee asked, “Why would you need separate buying journeys?

Tips for Choosing a CRM System that Will Please the Entire Firm

Marketri

As a B2B marketing consultant, I know that a well-maintained client and prospect database (or lack thereof) can make or break a marketing campaign. More importantly, the right CRM system allows marketers to measure the ROI of a series of "touches" via long-term client development strategy.

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7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Reality Check: How to Tell if Your Marketing Content Is Actually Valuable

Hubspot

We marketing folk talk a whole heck of a lot about " creating valuable content." In fact, a quick site search of our own blog turned up over 1,400 results for the term "valuable content" alone.

Optimizing the Lead: 4-step lead generation analysis

B2B Lead Generation Blog

Tweet When you think of the word optimization, you might think of writing keyword-stuffed blog posts for search engine optimization or running split tests for landing page optimization. But, in reality, any marketing process can be optimized. Including lead generation. On a webinar today for ReadyTalk at 1 p.m.

Your online reputation should be a culmination of you

Biznology

Everybody indeed wants a shortcut.

3 Lessons B2B Brands Can Learn from Man's Best Friend

Marketri

I open my front door, my heart fills with joy as my beautiful, precious Cavalier King Charles Spaniel (“Cav”) runs to leap in my arms and shower me with kisses. This doesn’t happen just once in a while – it happens every single time I enter my home.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

New Data Indicates Twitter Users Don't Always Click the Links They Retweet [INFOGRAPHIC]

Hubspot

When you're picking, choosing, and crafting content to power your Twitter marketing efforts, it's easy to think that measurements like clickthroughs and retweets would both reflect "successful" or "engaging" content -- or insert your own unicorns-and-rainbows adjective there.

Book Review: Optimize

Webbiquity

The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. That’s clearly good for searchers, as search engine results have become more relevant and useful.

Top 5 Social Business Myths

Biznology

Photo credit: Wikipedia. As companies go through their social business journey, there are several “truths” about their use of social media that are not necessarily observed in real life, but still get treated as dogma, as if social technologies were so special and enigmatic that deserve a quasi-religious status.

The 5 Indispensable Requirements of Modern Marketing

Modern Marketing

by Jesse Noyes | Tweet this “Marketing used to be pretty simple.” Not anymore. That’s how Joe Payne , Eloqua’s CEO, opened his Eloqua Experience keynote on what modern marketing is, and what modern marketers need. Everyone, as he put it, is talking about marketing. The world has taken notice. The Internet, mobile, social media, and analytical tools available have flipped the equation. Where once sales was able to control most of the buying process, customers now can run the table.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

What to Send Email Contacts in Different Stages of the Marketing Funnel

Hubspot

Your email database is not a leads database. Okay, yes, your email database probably has a lot of leads in it. But that's not the sole type of contact you have, nor the sole type of contact you should have.

Blog Writing: 5 Tips to Break a Blogging Rut

Writing on the Web

Business blog writing is tough. No matter how long you’ve been writing on your business blog, sooner or later, you’ll find yourself in a blogging rut. How do you break out of blogger’s block ?

B2B Marketing Best Practices for Pinterest

KoMarketing Associates

This is the second part of a two-part series from Erica Bell on B2B best practices for photo-driven sites. You can find the first part here. Pinterest Infographics.