Sat.Jun 04, 2016 - Fri.Jun 10, 2016

The B2B Small Business Marketing Guide to Crushing it on Social Media

B2B PR Sense

Can a boring, unsexy B2B company rock social media? You bet! Marketing guru, Jay Baer , says it best: "Social media can be MORE transformative for a B2B company than a B2C company. because B2B has a smaller potential customer base, a higher average price point.".

Four Key Principles Of Cross Channel Marketing

Marketing Insider Group

Today the term “cross channel marketing” is old news for marketers. At least it better be.

Does Your Sales Team Know How to Follow-Up on a Lead?

ViewPoint

Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results.

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How to Use Big Data to Improve Your Marketing Strategy

Reachforce

If you haven’t heard of big data by now, you must be living under a rock. Even worse, your business is in for a major reality check, as you’ll likely slide behind your competitors in the coming years.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity

Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list?

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More Trending

The Whole Truth - Why CEOs Need to Know What Makes Sales and Marketing Click

ViewPoint

Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the final of a multi-part blog series. Many challenges facing Sales and Marketing have been around since the beginning of time.

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How Has Content Marketing Valuation Matured?

KoMarketing Associates

I recently spoke with author and senior content marketing manager Liz Bedor about her views on the discipline of content marketing.

Getting Started With Email Marketing Segmentation

Webbiquity

Guest post by Alphonso Sanchez. Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. It’s also surprisingly neglected. With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense.

A Complete Guide to Social Media-Based Lead Generation

Marketing Insider Group

For better or for worse, social media isn’t a fad. It’s not going away and it is completely changing the way the human race communicates on a daily basis.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

What is good content?

Sales Engine

By now, you have no doubt heard that content marketing is the future of demand generation. All the cool kids are doing it, and all those other marketing methods are useless and old-fashioned in comparison.

5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. That’s not because email is going away any time soon.

The Slow Adoption of MarTech for Digital Marketing Execution [Interview]

KoMarketing Associates

The “2016 Digital Technology Survey” from Real Story Group recently discovered that, although 59 percent of enterprises have digital marketing strategies in place, not all of them are utilizing the proper resources for execution. Approximately 47 percent of digital marketers say that they do not have the right tools for the job. For more insight into the findings of the report, we spoke to Kashyap Kompella, the research director at Real Story Group.

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10 SEO Tips To Boost Your Search Rankings Today

Marketing Insider Group

Have you tried googling a keyword or phrase related to your name, brand, product or industry, but your website didn’t show up in the search results? Of course you have. SEO is a long term play.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Optimizing Marketing Channel Mix For Revenue And ROI

bizible

Finding the ideal marketing channel mix is a continuous challenge for demand generation directors. Where should you invest? And how often should you reassess where you are investing? What metrics should you be using to determine which channels get more investment?

Surefire Social introduces SurePulse “webmaster tools”

Biznology

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting.

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6 Ways to Make Your Data Analysis More Reliable

Reachforce

In recent years, big data has exploded, and big data analytics are now more accessible and of higher quality than ever before. This has led to a scrambling among business owners to improve their own data collection and analysis.

6 Tips for Writing an Effective B2B Lead Generation Email

Marketing Insider Group

Believe it or not, email is still, by far, one of the most effective ways to generate sales leads. That being said, email is also one of the trickier content marketing channels to master. Send the wrong headline or forget to format correctly and – Bam! You’re hit with an opt-out request.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Buying Triggers and Why They Matter

ANNUITAS

As consumers, if we are not in an active buying cycle, we are in a passive buying cycle.

6 studies show why Facebook organic reach is declining so quickly

Biznology

50,000,000+ businesses have a Facebook page. is the average number of times these brands post each day. 2% is their Facebook organic reach and it’s declining (source: DMR ). 50,000,000 businesses post 1.5 times a day to reach just 2%, a small and shrinking percentage of their audience.

Webinar Recap: The B2B Customer Journey

Hive9

For years now, marketers have been watching the customer journey shift. More and more, customers want to self-educate as much as possible before reaching out to a salesperson, even when it comes to B2B purchases. Hive9

B2B And B2C Marketing: Is There Really Any Difference?

Marketing Insider Group

What’s the difference between B2B and B2C marketing? Is there any difference at all? While both B2B and B2C marketers may use the same terminologies, the methods and tactics they use can vary greatly given their different needs.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

End-to-End Content Marketing and the End of IRL

Sales Engine

Creating an end-to-end lead generation process with content marketing requires that your top-of-funnel content (the content that focuses on early stage buyers and is commonly found in blogs) is tied together with your premium conversion assets. But it can’t stop there.

The Time Spent on Routine Tasks: How Much Time Is Your Team Wasting?

Reachforce

How much time is your team wasting on routine marketing tasks? Within any marketing campaign, there is inevitably countless odds and ends which consume the workday of employees, while actually contributing little to the campaign as a whole.

7 Ways Data-Driven Decision Making Has Made Life Better

Hive9

Data has become one of the biggest game changers across industries as varied as education, financial security, and agriculture. Some days it seems like everywhere you turn someone’s talking about big data. Hive9

Using A Personal Brand To Sell

Marketing Insider Group

For me, building my personal brand is integral to everything I do. My brand is how I get traction for the tools I build and the projects I’m invested in. My personal brand is how I sell. As part of my efforts to build this brand, I’m always open to the opportunity to contribute to […].

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Why Every Marketing Leader Should Develop A Marketing Technology Roadmap

bizible

Fifteen years ago marketers began investigating whether technology could help solve the problem of marketing teams working in silos with separate assets, data and reporting. Marketing leaders were looking for an operating system to run the whole of marketing.

Skills CMOs Look For When Building a Modern Marketing Organization

Modern Marketing

Enhancing the skill set of the marketing organization has become a top priority for today’s CMOs. Research from The CMO Club and Oracle Marketing Cloud shows that CMOs pay a great deal of attention to specific skills to modernize their operations. Customer Insights.

Marketers need to play a stronger sales enablement role on LinkedIn

Biznology

Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors.