Marketing Insider Group

SEPTEMBER 26, 2022

It doesn’t matter if you’re a well-established tech brand buying up Super Bowl ads or a local non-profit hanging flyers in the grocery store. All businesses have to figure out how to market themselves effectively and increase the performance of their marketing team to see success. 3 Tips for Improving the Performance of Your Marketing Team. There is a lot of information about how to market your brand.

Marketing 246

Marketing Buyer Personas Persona ROI 246

Webbiquity

SEPTEMBER 28, 2022

Guest post by Jerusha Carolin. Most consumers are inundated with marketing emails on a daily basis. Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). But highly relevant, personalized messages are much more likely to be read and acted on. Here’s how to make your messages stand out and grab attention. Personalized email is much more than simply auto-inserting the recipient’s first name.

Email 300

Email Personalization Psychographic Strategy 300

DivvyHQ

SEPTEMBER 2, 2022

How are you planning on elevating your B2B content marketing game in 2023? In a recent report from NetLine, they discovered many insights and ideas about how to take your B2B content marketing to the next level. Keep reading to start prepping your game plan for 2023.

Content Marketing 115

Content Marketing B2B Content Marketing 115

Contently

SEPTEMBER 28, 2022

Bad systems break. We’ve all seen it in action. A writer submits a piece of content and it completely misses the mark, requiring a full overhaul. Or you discover grammatical errors while uploading a piece that’s been approved for launch. You’ve seen it when a crucial deliverable was missed during an important product release campaign.

Content Marketing 166

Content Marketing Content Marketing SEO 166

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

Best Practice

SendX

SEPTEMBER 30, 2022

Did you know that there are 4.26 billion email users worldwide ? That's almost double the number of people on Facebook and triple the number of Instagram profiles. Who would have thought that something as simple as an email address could be so far-reaching and powerful?

Email 364

Email Marketing Profiling Facebook 364

Marketing Insider Group

SEPTEMBER 26, 2022

Congrats, you’ve launched a brand new product and you’re ready to hit the ground running! It’s a tough road ahead, but you know your market like the back of your hand. Whatever your industry is, it probably has a lot of voices, and it’s easy for your product to fall to the bottom of the charts if you aren’t loud about it. You need to adopt a solid content marketing strategy to maximize the eyes on your product.

Content Marketing 246

Content Marketing Content Strategy Product 246

Webbiquity

SEPTEMBER 20, 2022

Guest post by Tony Ademi. Pretty much everyone involved in digital marketing knows that bots account for a lot of Internet traffic. But you not realize just how big the percentage is, or the different techniques you can use to prevent bot traffic from distorting your analytics data. There are lots of spam bots we may not even know are affecting our analytics data.

Analytics 289

Analytics Google Spam CAN-SPAM 289

Envy

SEPTEMBER 30, 2022

A common mistake many B2B marketers fall into is not placing enough emphasis on ‘thank you pages’. Someone (hopefully a prospect) has just downloaded a piece of content from your website, input some personal information. Many companies believe the work is done, but what about acknowledging or thanking the prospect for downloading the information? We (B2B marketers) know better than this - And recognise that thank you pages are a great way to build trust with the prospect , offer them the chance

B2B 118

B2B Marketing Social Media Audience 118

Contently

SEPTEMBER 13, 2022

It’s no secret that technology is changing the very fabric of business today. In 2020, many businesses transitioned to digital-first strategies, including increased spend on digital advertising. But that’s not all. The content marketing landscape is changing… and fast. With thousands of MarTech tools on the market, it’s difficult to keep up with the content marketing technology needed to strategize, create, optimize, and measure content.

Content Marketing 148

Content Marketing Content Marketing Peer-to-peer 148

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33Across

SEPTEMBER 30, 2022

What are cookies and what do they do? Learn about the phase out of third-party cookies and what it means for SSPs, DSPs, and consumers going forward. The post The Complete Guide to a Cookieless World appeared first on 33Across.

Industry 118

Industry 118

Hinge Marketing

SEPTEMBER 29, 2022

Many professional services firms still struggle with digital marketing. Some are stuck in the past and believe that word-of-mouth referrals are the only way to build their business. In fact, traditional referrals have been in decline for years. Others have invested half-heartedly in marketing technology but lack the knowledge, skills and commitment to make the most of them.

Marketing 134

Marketing Service Social Media SEO 134

Marketing Insider Group

SEPTEMBER 13, 2022

Digital marketing is the keystone of any modern-day marketing campaign. With the emergence of SEO and social media, there’s never been a better time to be in the B2B space online. As exciting as it may be, digital marketing seems to have taken over as the king from traditional offline marketing efforts. This isn’t a particularly bad or good development, but rather a natural evolution of the craft.

Marketing 266

Marketing Buyer Personas Lead Generation Social Media 266

Metadata

SEPTEMBER 29, 2022

Just as CMOs and other marketing leaders started reaching into their pockets after more than two years of pandemic-restricted spending, they’ve hit another flaming hoop: uncertain macroeconomic conditions. [Insert the collective sighs of marketers.]. Although marketing budgets have recovered slightly since bottoming out during the pandemic, many B2B marketing teams are still treading water as sales cycles slow, buyers put their projects on hold, and leadership teams go into fight-or-flight mode.

CPL 98

CPL Budget Demand Sales Cycle 98

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.

Online

Content Science Review

SEPTEMBER 30, 2022

Video production expert Nick Francis weighs in on the trends shaping the future of multimedia content, including brands as broadcasters.

Broadcast 98

Broadcast Content Branding Brand 98

The Marketing Blender

SEPTEMBER 30, 2022

Our Services. . See Our Work. . Who We Are. . Resources. . Blog. . Contact Us. . Your guide to developing a social media marketing budget. Any business that wants to stay relevant needs to have a social media presence. However, with so many platforms and options available, it can be difficult to know how much to spend on social media marketing.

Social Media 98

Social Media Budget Media Social 98

Optinmonster

SEPTEMBER 30, 2022

Do you want to write the best email subject lines that can help increase sales and revenue? Well, you’re not alone. The average email open rate is around 17%, but you can push it up to 30% by following best email practices. This is especially important if you’re writing cold email subject lines for sales prospecting, which usually has a lower open rate.

Email 122

Email Sales Prospect Open Rate 122

Content Marketing Institute

SEPTEMBER 30, 2022

You can’t quite call it an overnight success. But GO! Magazine’s path from idea to award-winning launch is close. Here’s the inside story of how a content team with no magazine-publishing experience pulled off the brand journalism feat in less than four months.

Brand 111

Brand Branding Publisher Content 111

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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

Intent Signal

Marketing Insider Group

SEPTEMBER 12, 2022

Your website is a mission-critical marketing and engagement tool for your organization, whether you’re a large nonprofit seeking support for cancer research or a small retail business. This is where you create content that is useful to your target audience, house important tools that your customers or supporters can leverage, and more. And as you’ve likely invested a lot of time, effort, and money into the creation of your website, you want to make sure you’re getting the most mileage possible o

Websites 306

Websites Conversion Rate Traffic Search Engine 306

DivvyHQ

SEPTEMBER 28, 2022

When you're trying to grow your business, it's important to have a solid marketing strategy in place. But what do you do when you hit a plateau? Check out our latest article from guest contributor Jori Hamilton to learn how to leverage various techniques to scale your marketing strategy.

Strategy 95

Strategy Marketing Business Content Marketing 95

Parse.ly

SEPTEMBER 26, 2022

You want to know if your website is contributing to your business the best that it can. And if it’s not, you need to know where you can improve it. Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Our experts are happy to share our understanding of the market with you, free of charge.

Analytics 97

Analytics Tools Social Media SEO 97

MarketMuse

SEPTEMBER 27, 2022

MarketMuse helps optimize podcasts and webinars in the pre-production phase and when repurposing the audio/video content.

Optimization 98

Optimization Podcast Video Content 98

Advertiser: ZoomInfo

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

Account Based Marketing

Litmus

SEPTEMBER 24, 2022

To create a truly memorable subscriber experience, you have to make your email stand out in the inbox. One way to do that is by adding interactivity to your email campaigns. But as desirable as interactivity in email may be, building it can seem intimidating (or frivolous). However, interactive emails don’t have to be scary. Here’s how to create an interactive email, with seven interactive elements to help email developers get started.

Interactive 109

Interactive Email Mail Newsletter 109

Content Marketing Institute

SEPTEMBER 29, 2022

Content is no longer enough. Content marketers must rethink everything, from their program’s strategy to a professional career path and even their mission. Find out what matters in content now from the Content Marketing World 2022 keynote speakers.

Content Marketing 127

Content Marketing Content Marketing Strategy 127

Marketing Insider Group

SEPTEMBER 7, 2022

Content marketing is the easiest way to boost your business’ organic traffic online. Writing quality content for your clientbase is important in the growth of your business. But let’s face it – sometimes the creative well runs dry. As a content marketer, it’s important to be following pages bigger than yours to see what works and what doesn’t.

Content Marketing 244

Content Marketing Content Marketing Social Media 244

DivvyHQ

SEPTEMBER 22, 2022

Getting your content in front of your target customers is essential to content marketing success. But with so much online noise, helping your audience discover your content can challenge even the finest enterprise content teams. Today we're taking a closer look at various technologies that are driving content discovery, and techniques we can leverage to make the most of that tech.

Content 95

Content Content Marketing Audience Target 95

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Industrial Marketer

SEPTEMBER 22, 2022

Logistics companies are important parts of the industrial supply chain. They are leading innovators in improving supply chain management, maximizing efficiency, and streamlining business operations. Because of the nature of their offerings, logistics companies often focus on maximizing their operational value but have little time to think about strategies for growth, such as growth marketing.

Growth Marketing 96

Growth Marketing Companies Marketing Efficiency 96

MarketMuse

SEPTEMBER 22, 2022

MarketMuse Co-founder Jeff Coyle and George Chasiotis from MINUTTIA discuss high-impact content strategies for SaaS companies.

Content 105

Content Strategy Companies SEO 105

Single Grain

SEPTEMBER 20, 2022

At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these are some of the top digital marketing trends. And why wouldn’t they be? After all, if your business intends to remain competitive in this crowded online landscape, you must adapt to the latest innovations.

Trends 145

Trends Marketing Search Engine Search 145