Five Strategies You Can Use Right Now for Better Email Marketing Personalization
Webbiquity
SEPTEMBER 28, 2022
Guest post by Jerusha Carolin. Most consumers are inundated with marketing emails on a daily basis. Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). But highly relevant, personalized messages are much more likely to be read and acted on. Here’s how to make your messages stand out and grab attention. Personalized email is much more than simply auto-inserting the recipient’s first name.
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