July, 2022

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10 Uncomfortable B2B Marketing Realities

Howard J. Sewell

How does marketing theory and thought leadership stack up with the B2B marketing realities most marketers face every day

B2B 399
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The comprehensive marketer’s guide to brand research

Tomorrow People

What you need to know about brand research, and how it can help you stand out from the competition. In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty.

Research 156
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Top 10 Lead Nurturing Software Solutions for 2022

Oktopost

As a B2B marketer, there’s no doubt you occasionally find yourself scratching your head and wondering, “How is it that so many leads seem to be slipping through my fingers?” This post will look deeper at lead nurturing, why it’s essential for B2B, and the top 10 lead nurturing software solutions available today that will amplify your efforts

B2B 12
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Four Administrative Mistakes to Avoid When Starting a B2B Business

Webbiquity

Guest post by Dylan Berger. Launching a business can be intimidating if you’re unfamiliar with the process (and even if you are). Between product design to staffing to fundraising, finance, and marketing your startup , it can feel overwhelming. Image credit: Slidebean on Unsplash.

Startup 203
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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Six Non-Financial Metrics Every Marketer Should Measure

Laura Patterson

Non-financial metrics are quantitative measures that cannot be expressed in monetary units. Here are six key non-financial metrics

More Trending

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Respect the Funnel: Why B2B Marketers Can’t Shortcut the Buyer Journey

Howard J. Sewell

Why B2B campaigns that attempt to short cut the buyer journey are destined to disappoint

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The Average Cost of a B2B Content Asset is $2,791 [Data Analysis] - Sword and the Script

Frank Strong

Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content

Analysis 284
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Reach Next-Generation Buyers: A Trade Show Digital Marketing Strategy

Dana Polihovsky

Think you don’t need a digital marketing strategy for an in-person trade show? A Gen Z marketer shares her B2B trade show experience and recommendations for better customer engagement

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6 Common Reasons Why Email Authentication Fails

SendX

Did you know that one of the top reasons for emails going to spam is that email authentication fails? email authentication emails going to spam

Email 195
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Connect, Care, Convert: Secrets to Establishing Trust with Niche Markets and Turning Them Into Clients

Speaker: Lynnette Khalfani-Cox, The Money Coach®

Lynnette Khalfani-Cox, The Money Coach, is here to give you insights into the consumer mindset along with proven strategies for nurturing trust and client-building in underserved markets.

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Boost Your SEO for Google with These 8 Awesome Tools

Marketing Insider Group

SEO for Google is the foundation of content marketing. It’s what drives rankings, web traffic, and ultimately converted customers. But it can also feel complicated! There are lots of moving parts to manage in an SEO strategy.

Tools 269
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How Long Does It Take To Produce Leads For A B2B Company?

Mike Lieberman

Struggling to get results from marketing? Your campaign execution might be broken. Learn how to plan, set up, execute, analyze and optimize marketing campaigns to drive results

Companies 168
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10 Best Leading and Lagging Marketing Performance Indicators to Increase ROI

Webbiquity

Guest post by Ron Stefanski. Every business needs reliable metrics to monitor and evaluate performance, progress, and success. Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives.

ROI 236
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Report: Sales and Marketing Misalignment is Hurting the Customer Experience

KoMarketing Associates

Although both marketers and sales personnel strive to provide an optimal customer experience, new research shows that their misalignment may be holding them back.

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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5 ABM Metrics to Guide You to A Better H2

Mary Batchelder

Reflecting on a less-than-perfect first half? Use these ABM program metrics to reach your goals in the future

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4 key characteristics of an effective go-to-market plan

Tomorrow People

Consider these points when developing your next GTM strategy. According to Harvard Business School professor Clayton Christensen, approximately 30,000 products are launched every year and 95% of them fail.

Plan 156
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How to Provide a Remarkable Digital Customer Experience

Marketing Insider Group

The digital customer experience (DCX) is a core component of every business’s marketing, sales, and customer support strategies in 2022 — or at least it should be. Customers expect a DCX that allows them to seamlessly move across channels and platforms to interact with a brand.

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Copywriting vs Content Writing [Key Differences and Similarities]

Roketto

A writer is a writer, right? Not so fast. Would you say that a journalist is the same as the author of a book? A scriptwriter? Didn’t think so. Featured Content Marketing

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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12 Effective Product Launch Email Ideas for Better Performance

Webbiquity

Guest post by Flavia Silipo. Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. With that emphasis, they may put off investing in the promotional work essential for a newly developed solution to succeed.

Product 186
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Report: B2B Marketers Strategizing to Overcome Google Algorithm Changes

KoMarketing Associates

As Google continues to make changes to its algorithm, new research indicates that B2B marketers are seeing a negative impact on everything from page views to overall revenue.

Report 223
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ABM AMA: Ask Us Anything Account-Based

Mary Batchelder

Triblio's ABM experts answer the top account-based marketing questions we've seen across Reddit & LinkedIn

Linkedin 156
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Best Email Marketing Tools and Services

Anyword Community

Email marketing is an extremely valuable asset for any business. There are many email services on the market, but it can feel overwhelming trying to navigate picking the perfect one by yourself. We’re here to make this process a lot simpler for you

Service 108
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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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How to Identify (And Optimize) the Most Important Content on Your Website

Marketing Insider Group

SEO is one of the most talked about (and practiced) digital marketing strategies. But what about the experience after users arrive on your site? To keep users engaged, marketers need to know how to optimize web content on every page.

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How to Build a Winning B2B Social Media Marketing Strategy That Will Drive Results

DivvyHQ

In today's crowded B2B marketplace, how do you build a social media marketing strategy that will show improvement in the KPIs that matter most to your company? Grace Lau of Dialpad explores the B2B market and provides some excellent guidance for you to consider in today's post.

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Millennial Content Consumption Fact Sheet

Content Science Review

How do Millennials consume content? Get key facts about Millennial audience segments and online content consumption habits. Fact Sheet

Review 105
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60% of Digital Marketing Spend Now Goes Toward Paid Channels

KoMarketing Associates

As marketers continue to discover new tactics to help them achieve their top objectives, new research indicates that many are now willing to invest more in paid channels.

Spending 212
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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

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How to Start at Square One with Intent Data

Kate Aldacosta

Tips from Leadsift on building your intent data activation plan to set yourself up for success & avoid common pitfalls

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7 SEO Tools No B2B Content Marketer Should Be Without

Contently

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Appealing to Google’s spider is necessary, but it doesn’t always top the list of favorite things to do.

Tools 106
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7 Marketing Tips for Successful LinkedIn Advertising

Marketing Insider Group

When growing your professional network as a company or an individual, LinkedIn is one of the most well-known and powerful tools for making connections by finding employment or employees, discovering services and products, collecting leads, and developing your brand, company, and thought leadership portfolio.

Linkedin 253