July, 2022

The comprehensive marketer’s guide to brand research

Tomorrow People

What you need to know about brand research, and how it can help you stand out from the competition. In crowded markets, gaining a competitive advantage is key as it’s the only way you can sustainably attract new customers and maintain brand loyalty.

Top 10 Lead Nurturing Software Solutions for 2022

Oktopost

As a B2B marketer, there’s no doubt you occasionally find yourself scratching your head and wondering, “How is it that so many leads seem to be slipping through my fingers?” This post will look deeper at lead nurturing, why it’s essential for B2B, and the top 10 lead nurturing software solutions available today that will amplify your efforts

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Four Administrative Mistakes to Avoid When Starting a B2B Business

Webbiquity

Guest post by Dylan Berger. Launching a business can be intimidating if you’re unfamiliar with the process (and even if you are). Between product design to staffing to fundraising, finance, and marketing your startup , it can feel overwhelming. Image credit: Slidebean on Unsplash.

Email Marketing for Manufacturers—Engage With Engineers and Industrial Professionals

Industrial Marketing Today

Think email marketing for manufacturers is passé and is no longer effective? Think again! Granted, open and click-through rates have declined over the years. However, it is still one of the top-performing industrial marketing tactics. You don’t have to take my word for it.

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6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

6 Common Reasons Why Email Authentication Fails

SendX

Did you know that one of the top reasons for emails going to spam is that email authentication fails? email authentication emails going to spam

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More Trending

4 key characteristics of an effective go-to-market plan

Tomorrow People

Consider these points when developing your next GTM strategy. According to Harvard Business School professor Clayton Christensen, approximately 30,000 products are launched every year and 95% of them fail.

Report: Sales and Marketing Misalignment is Hurting the Customer Experience

KoMarketing Associates

Although both marketers and sales personnel strive to provide an optimal customer experience, new research shows that their misalignment may be holding them back.

10 Best Leading and Lagging Marketing Performance Indicators to Increase ROI

Webbiquity

Guest post by Ron Stefanski. Every business needs reliable metrics to monitor and evaluate performance, progress, and success. Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives.

You’re Not the Only One Worried about the Rapidly Increasing Need for Content

Contently

I opened a very scary Google Hangouts message in March of 2020. “Hey,” it read. “Our whole content calendar is now irrelevant. We need a new plan.” ” Then followed the onslaught of emails about budget cuts and event cancellations.

Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

How to Leverage the 5 Love Languages to Drive Customer Advocacy

Influitive

You have collaborated with your internal stakeholders, received feedback from your top customers, and together with their insight built your customer community—congratulations! Now, all that remains (ha, ha!) is to grow advocacy within your community by showing customers your appreciation.

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Boost Your SEO for Google with These 8 Awesome Tools

Marketing Insider Group

SEO for Google is the foundation of content marketing. It’s what drives rankings, web traffic, and ultimately converted customers. But it can also feel complicated! There are lots of moving parts to manage in an SEO strategy.

Best Email Marketing Tools and Services

Anyword Community

Email marketing is an extremely valuable asset for any business. There are many email services on the market, but it can feel overwhelming trying to navigate picking the perfect one by yourself. We’re here to make this process a lot simpler for you

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Report: B2B Marketers Strategizing to Overcome Google Algorithm Changes

KoMarketing Associates

As Google continues to make changes to its algorithm, new research indicates that B2B marketers are seeing a negative impact on everything from page views to overall revenue.

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B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.

Copywriting vs Content Writing [Key Differences and Similarities]

Roketto

A writer is a writer, right? Not so fast. Would you say that a journalist is the same as the author of a book? A scriptwriter? Didn’t think so. Featured Content Marketing

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12 Effective Product Launch Email Ideas for Better Performance

Webbiquity

Guest post by Flavia Silipo. Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. With that emphasis, they may put off investing in the promotional work essential for a newly developed solution to succeed.

4 Strategies to Make Your Fintech Content More Engaging

Contently

Let’s face it: Financial content can be bone-dry. You have to convey facts, stats, numbers, and data to your audience. But if you’re not able to make the content engaging, you may be doing your brand a disservice.

How to Provide a Remarkable Digital Customer Experience

Marketing Insider Group

The digital customer experience (DCX) is a core component of every business’s marketing, sales, and customer support strategies in 2022 — or at least it should be. Customers expect a DCX that allows them to seamlessly move across channels and platforms to interact with a brand.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Is Your Thought Leadership Content Missing the Point?

Content Marketing Institute

Thought leadership is not just a badge any marketer can claim for their content. It’s a distinction that needs to be built on proven expertise and validated by your audience. Continue reading → Company News

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23% of Marketers Have Replaced Their Marketing Automation Solution in 2022

KoMarketing Associates

As marketers look for ways to increase efficiency, new research indicates that many are beginning to replace key pieces of marketing technology (martech).

The Cure for Imposter Syndrome as a Marketer

Oktopost

Chedva Kleinhandler, CEO & Founder of Rooms and Words takes the hot seat on the Radically Transparent podcast. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary.

How to Use Automation to Enhance (Not Hurt) Your Marketing Strategy

Sharpspring

Digital marketing automation saves time but, if not done well, it can risk alienating your audience. How do you find that happy medium? Read on for the do’s and don’ts of how to use automation as part of your social media marketing strategy.

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

Millennial Content Consumption Fact Sheet

Content Science Review

How do Millennials consume content? Get key facts about Millennial audience segments and online content consumption habits. Fact Sheet

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How to Identify (And Optimize) the Most Important Content on Your Website

Marketing Insider Group

SEO is one of the most talked about (and practiced) digital marketing strategies. But what about the experience after users arrive on your site? To keep users engaged, marketers need to know how to optimize web content on every page.

If Google Steals Your Clicks, Why Does SEO Even Matter in Content Marketing?

Content Marketing Institute

No one’s saying you can stop paying attention to SEO. But Google’s approach to providing answers on SERPs makes it harder to earn clicks and traffic. But don’t worry, Content Marketing World 2022 speakers are here to help with SEO advice and ideas for the instant-answer age.

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Report: Marketers Still Lack Resources to Provide an Optimal Customer Experience

KoMarketing Associates

Marketers focused on the customer experience (CX) have several objectives, ranging from generating cost savings to improving acquisition and conversion rates. However, new research suggests that they are struggling to leverage data to achieve their goals.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

How to Build a Winning B2B Social Media Marketing Strategy That Will Drive Results

DivvyHQ

In today's crowded B2B marketplace, how do you build a social media marketing strategy that will show improvement in the KPIs that matter most to your company? Grace Lau of Dialpad explores the B2B market and provides some excellent guidance for you to consider in today's post.

Why A Digital Marketing Agency Makes More Sense During A Recession

Square 2 Marketing

A lot is about to change given what most experts say is an inevitable recession. Hiring will slow down, layoffs could increase, spending will likely decrease and it’s going to be harder to win business.

Unconfirmed Subscribers: What They Are and What To Do About Them

Webbiquity

Guest post by Anna Maste. Email marketing to your own list remains one of the most effective ways to build relationships with potential customers over time.