B2B Lead Generation

APRIL 20, 2015

Tweet Lead generation can take you on a long hike. The one thing I can guarantee you about the journey is that more is not better if you don’t know how to nurture. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. It’s about progression. That said, I’ve seen companies spend most of their budget getting people to raise their hands but not putting enough toward progression. Get out your walking shoes, and take a journey with your customers.

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Lead Nurturing Buy Customer Leads 261

KoMarketing Associates

APRIL 22, 2015

It should come as no surprise to marketers that organic reach for Facebook posts has been taking a hit over the past few years. Even as recent as this year, with Facebook limiting the reach of “promotional posts ,” the percentage of fans a company reaches organically continues to decrease.

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Facebook Tips Advertisement Advertising 258

Oracle

APRIL 20, 2015

Never in human history have we been so connected, so able to communicate our every thought and word. Sadly, just because we can doesn’t mean we should. Beware of what you tweet or post, it may come back to bite you or your business. Common misconceptions.

Social Media 219

Social Media Social Copyright Media 219

The Forward Observer

APRIL 7, 2015

Are you adjusting to the changing way B2B prospects are buying? They want to learn but not be pitched. They prefer a consultative approach. I’ve been going to sales training for over ten years. Occasionally, my friend the sales trainer shows movie clips or tells stories about sales people who are “doing it wrong.” One story he tells is about the car salesman who makes no effort to understand the buyer. The customer appears on the car lot and the salesman asks what they are looking for.

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BANT Sales Consulting B2B 218

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Forrester

Marketing Insider Group

APRIL 27, 2015

One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding. While there is a strategic approach to answering that question, at some point you have to get down to the dirty job of producing content. And lucky for all of us, there are plenty of free content marketing tools to help drive your content marketing plans, no matter what size business you are in.

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Marketing Plan Plan Content Marketing Tools 212

B2B Lead Generation

APRIL 6, 2015

Tweet Ask most executives and marketers what salespeople need to sell in this economy, and they will say one thing: more leads. That’s why many marketing and lead generation programs tend to focus on quantity. Unfortunately, as little as 5 to 15% of all marketing inquiries (aka leads) turn out to be truly sales-ready opportunities.

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Lead Generation Leads Lead Generation 257

KoMarketing Associates

APRIL 7, 2015

As a Bostonian, I’ve been patiently (not really that patiently) waiting for the warm weather to hit and all of the 110.6 inches of snow to melt. With the winter officially over and the snow finally starting to clear, we can now focus on the brighter things in life – spring. However, with spring comes another unpleasant battle, the annual spring clean. For social media marketers, spring-cleaning takes on an entirely new meaning.

Social Media 248

Social Media Organization Organic Tips 248

Oracle

APRIL 8, 2015

Today’s post comes courtesy of Sean Callahan , Senior Manager, Content Marketing at LinkedIn. These days, B2B marketers are running hard just to stand still. They must run to stay up on new marketing technologies, and they hustle to stay ahead of their competitors – all the while trying to leap over the new hurdles that stand in their way.

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Funnel Multi-Channel MQL Display 219

Writing on the Web

APRIL 8, 2015

What’s the best kept secret of a newsletter bio? As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. The same is true for an email newsletter bio. Unfortunately, I see many coaches and consultants use their resumes for their sidebar bio. (“Dr. Smith has 20 years experience in strategic planning and holds an MBA from Harvard, etc.”). ”).

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Newsletter Best Email Writing 181

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Forecast

Marketing Insider Group

APRIL 20, 2015

I had lunch with two leaders in the marketing technology and software startup space last week. We were discussing some of the biggest challenges marketers are facing today. We all agreed that a common understanding of the difference between an inquiry and a lead continues to be one of the biggest mistakes marketing makes. And this drives a deeper wedge in the goal of marketing and sales alignment. Research shows that as much as 71% of inquiries are completely wasted.

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BANT Leads Lead Webcast 205

The Forward Observer

APRIL 14, 2015

Are you overwhelmed thinking about how to launch a content marketing marketing effort? Don''t be. Focus on these two areas and you''ll be successful. The interest in content marketing continues to grow. In the latest B2B Content Marketing Benchmarks, Budgets and Trends (North America) study from Content Marketing Institute and MarketingProfs , 86% of survey respondents reported using content marketing.

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Buyer Personas Persona Content Marketing Barriers 176

B2B Lead Generation

APRIL 13, 2015

Tweet The management of sales leads is critical to generating marketing ROI. Sadly, sales leads often land on the scrap heap because marketers throw leads over the wall and then expect salespeople to catch them. I was recently asked by someone how to utilize lead distribution to gain the best results. That’s a complex question when you think about it. Almost every company that has salespeople has those who are strong performers and those who are weaker performers.

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Distribution Conversion Optimization Leads 248

KoMarketing Associates

APRIL 30, 2015

It’s been well-documented that the landscape of marketing has experienced a fundamental shift from outbound to inbound strategies in recent years, largely influenced by the penetration of digital channels. This shift in behavior has opened up an endless need for content, especially among B2B marketers. In fact, The Content Marketing Institute released statistics leading up to 2015, showing that 86 percent of today’s B2B marketers employ a formal content strategy.

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Question Content Marketing B2B Content 239

Advertiser: ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Forecast

Oracle

APRIL 30, 2015

Editor's Note: Today's post comes courtesy of Daniel Newman , President of V3 Broadsuite and Broadsuite Media Group, a company dedicated to helping companies be found, seen, and heard online by tying together paid, owner, and earned media to drive meaningful business outcomes. Marketers are constantly looking into the future, trying to predict the next big trend, be it for their brands or their clients.

Trends 218

Trends Transparency Brand Branding 218

Biznology

APRIL 21, 2015

Back on Feb 3, 2015, I told you why you need a mobile-native website today — now, it’s more like you need a mobile-native website today ! Literally. If your site isn’t mobile-native today, April 21, 2015, you might lose a little under 50% of all of your search traffic. Starting today. You’re in luck if you’re on the East Coast: Google’s on PST. You might have a couple hours left.

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Google PageRank Search Engine Search 175

Marketing Insider Group

APRIL 1, 2015

By NewsCred Brand Strategist Caitlin Domke. Last month, over 450 B2B marketers gathered in Scottsdale, AZ, at the Content2Conversion conference to hear from industry leaders and experts on how to optimize content to reach the right audience. While conversations throughout the event hit on several marketing hot topics – from working with influencers to aligning sales and marketing teams – there was one recurring theme: the importance of the buyer.

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Correlation Intent CMO Test 203

The Point

APRIL 8, 2015

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey asked marketing operations managers and other B2B marketing executives to rank their current deployment of marketing automation software in 33 separate categories relating to either key software functionality or generally accepted best practice.

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Survey Marketing Automation Automation Autoresponder 171

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead Nurturing

Industrial Marketing Today

APRIL 15, 2015

82% of manufacturers said they are using content marketing according to findings from the 2015 B2B Manufacturing Content Marketing Trends—North America published by CMI. More than half (59%) also said one of their top challenges is “Producing Content Consistently.”

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Content Marketing Content Trends Publisher 234

KoMarketing Associates

APRIL 14, 2015

Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015. Google started using the “mobile-friendly” label in November 2014 , so we can infer that the original rollout of the label has led to a positive user experience, ultimately facilitating the decision to have mobile ranking signals carry more weight in its algorithm.

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Mobile Google Search Engine B2B 236

Oracle

APRIL 2, 2015

To promote best practices and celebrate the accomplishments of modern marketers in an ever-evolving industry, Oracle Marketing Cloud has announced the winners of the 2015 Markie Awards , presented at Modern Marketing Experience this week in Las Vegas.

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Hashtag Lead Nurturing Creative Twitter 217

Biznology

APRIL 14, 2015

This news directly from Google is old news for those of us in the SEO game. It come to us directly from Google Webmaster Central Blog way back on Friday, May 6, 2011, but it’s becoming more and more essential to read as Google becomes more and more brutal and less and less forgiving when it comes to exiling websites that have ever wronged Google’s sense of SEO integrity. For those of you who read all about this four long years ago, print out the list and pin it up to the wall.

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Google SEO Adsense PageRank 175

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Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Template

Marketing Insider Group

APRIL 8, 2015

By NewsCred Contributor Anastasia Dyakovskaya. Acting on the content marketing industry’s growing need, and inability, to truly understand and measure the impact of their craft, the Altimeter Group has developed a new report entitled, “ Content Marketing Performance: A Framework to Measure Real Business Impact.

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Measurement Content Marketing Business Content 193

Customer Experience Matrix

APRIL 15, 2015

Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. The company made two major product announcements, expanding the reach of Marketo campaigns into mobile apps and display ad retargeting.

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Marketo Conference Marketing Automation Automation 223

B2B Marketing Traction

APRIL 17, 2015

Still haven’t dipped your toe into business-to-business social media marketing waters? Here is the easiest and most foolproof way to get started. A professional services company found me online last week and inquired about my outsource marketing services. I provided some information, but they decided to hire a sales person instead of investing in marketing. I was on my morning run today and thought, “ They should just invest a little in LinkedIn for their marketing.

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Linkedin Social Media Media Social 146

KoMarketing Associates

APRIL 2, 2015

Don’t know what to write about when it comes to your B2B website’s blog? This is often a common problem for many bloggers and marketers in almost every industry. However, there are a few areas that any company is able to cover on their blog. These topics not only provide variety for your blog’s content, but they also help facilitate in telling the story of your brand and why it stands out from the competition. Testimonials.

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Traffic B2B Case Study Writing 234

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Customer