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By NewsCred Contributor Anastasia Dyakovskaya. MORE
It’s been well-documented that the landscape of marketing has experienced a fundamental shift from outbound to inbound strategies in recent years, largely influenced by the penetration of digital channels. MORE
Are you overwhelmed thinking about how to launch a content marketing marketing effort? Don''t be. Focus on these two areas and you''ll be successful. The interest in content marketing continues to grow. MORE
It should come as no surprise to marketers that organic reach for Facebook posts has been taking a hit over the past few years. Even as recent as this year, with Facebook limiting the reach of “promotional posts ,” the percentage of fans a company reaches organically continues to decrease. MORE
On Tuesday, March 31, 2015, Gini Dietrich and Anthony Iannarino joined me on PowerViews LIVE for a value-packed discussion on Why Thought Leadership Matters: What it Takes to be a Sales & Marketing Opinion Leader. MORE
This year is all about Saturn. Saturn has moved from Scorpio to Sagittarius. Saturn will backpedal to Scorpio again from June 14 until September 17 in 2015, but after that he''ll be in Sagittarius until December 19, 2017. What does all of this mean? I have no idea. MORE
I will be presenting a short 15-minute live-streaming webinar today at 11:30AM Eastern Time over at GroupHigh as part of their outreach marketing virtual summit series. You can still register and it’s free. MORE
Tweet The management of sales leads is critical to generating marketing ROI. Sadly, sales leads often land on the scrap heap because marketers throw leads over the wall and then expect salespeople to catch them. I was recently asked by someone how to utilize lead distribution to gain the best results. That’s a complex question when you think about it. Almost every company that has salespeople has those who are strong performers and those who are weaker performers. MORE
As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. Image credit: Small Business Ideas Blog. MORE
Are you adjusting to the changing way B2B prospects are buying? They want to learn but not be pitched. They prefer a consultative approach. I’ve been going to sales training for over ten years. MORE
By NewsCred Brand Strategist Caitlin Domke. Last month, over 450 B2B marketers gathered in Scottsdale, AZ, at the Content2Conversion conference to hear from industry leaders and experts on how to optimize content to reach the right audience. MORE
I had lunch with two leaders in the marketing technology and software startup space last week. We were discussing some of the biggest challenges marketers are facing today. MORE
Tweet Lead generation can take you on a long hike. The one thing I can guarantee you about the journey is that more is not better if you don’t know how to nurture. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. It’s about progression. MORE
Don’t know what to write about when it comes to your B2B website’s blog? This is often a common problem for many bloggers and marketers in almost every industry. However, there are a few areas that any company is able to cover on their blog. MORE
The data explosion over the past few years has spawned staggering statistics relating to the massive new volume of data being produced. We are collecting information via billions of connected devices including smartphones, PC’s, RFID sensors, gaming devices and even our automobiles. MORE
In the past, determinations about the quality of sales leads were made rather arduously—often with sales reps going through lead lists manually in search of hunch-based indicators of conversion propensity. MORE
One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding. MORE
John Wanamaker infamously stated: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ” More than a century later, Wanamaker’s lament is finally beginning to be a quaint ghost of Advertising’s past. MORE
What’s the best kept secret of a newsletter bio? As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. The same is true for an email newsletter bio. MORE
Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015. MORE
As a Bostonian, I’ve been patiently (not really that patiently) waiting for the warm weather to hit and all of the 110.6 inches of snow to melt. With the winter officially over and the snow finally starting to clear, we can now focus on the brighter things in life – spring. MORE
Tweet Ask most executives and marketers what salespeople need to sell in this economy, and they will say one thing: more leads. That’s why many marketing and lead generation programs tend to focus on quantity. MORE
I’m sure each of you has your favorite John Wayne movie quote. My favorites are from John Ford movies, and I think each can be adapted to the circumstances sales and marketing people face each day. Well, there are some things a man just can''t run away from.". MORE
Guest post by Felix Tarcomnicu. If you want to dramatically improve your organic search traffic , you have to make your website better. Think about what makes it unique, valuable and engaging. To dominate the search engines results, your website must stand out from all the others in your field. MORE
The term "Hail Mary" has become generalized to refer to any last-ditch effort with little chance of success. The origins of the phrase date back to October 28, 1922, during a game between Notre Dame and Georgia Tech. MORE
B2B Lead Generation
APRIL 20, 2015
Tweet Lead generation can take you on a long hike. The one thing I can guarantee you about the journey is that more is not better if you don’t know how to nurture. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. It’s about progression.
KoMarketing Associates
APRIL 22, 2015
It should come as no surprise to marketers that organic reach for Facebook posts has been taking a hit over the past few years. Even as recent as this year, with Facebook limiting the reach of “promotional posts ,” the percentage of fans a company reaches organically continues to decrease.
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ViewPoint
APRIL 14, 2015
On Tuesday, March 31, 2015, Gini Dietrich and Anthony Iannarino joined me on PowerViews LIVE for a value-packed discussion on Why Thought Leadership Matters: What it Takes to be a Sales & Marketing Opinion Leader.
The Forward Observer
APRIL 7, 2015
Are you adjusting to the changing way B2B prospects are buying? They want to learn but not be pitched. They prefer a consultative approach. I’ve been going to sales training for over ten years.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
Marketing Insider Group
APRIL 27, 2015
One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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B2B Lead Generation
APRIL 6, 2015
Tweet Ask most executives and marketers what salespeople need to sell in this economy, and they will say one thing: more leads. That’s why many marketing and lead generation programs tend to focus on quantity.
KoMarketing Associates
APRIL 7, 2015
As a Bostonian, I’ve been patiently (not really that patiently) waiting for the warm weather to hit and all of the 110.6 inches of snow to melt. With the winter officially over and the snow finally starting to clear, we can now focus on the brighter things in life – spring.
ViewPoint
APRIL 21, 2015
I’m sure each of you has your favorite John Wayne movie quote. My favorites are from John Ford movies, and I think each can be adapted to the circumstances sales and marketing people face each day. Well, there are some things a man just can''t run away from.".
Crimson Marketing
APRIL 7, 2015
John Wanamaker infamously stated: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ” More than a century later, Wanamaker’s lament is finally beginning to be a quaint ghost of Advertising’s past.
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Marketing Insider Group
APRIL 1, 2015
By NewsCred Brand Strategist Caitlin Domke. Last month, over 450 B2B marketers gathered in Scottsdale, AZ, at the Content2Conversion conference to hear from industry leaders and experts on how to optimize content to reach the right audience.
The Point
APRIL 23, 2015
“Above the fold” is a term that originated in the heyday of print advertising and direct mail.
B2B Lead Generation
APRIL 13, 2015
Tweet The management of sales leads is critical to generating marketing ROI. Sadly, sales leads often land on the scrap heap because marketers throw leads over the wall and then expect salespeople to catch them. I was recently asked by someone how to utilize lead distribution to gain the best results. That’s a complex question when you think about it. Almost every company that has salespeople has those who are strong performers and those who are weaker performers.
KoMarketing Associates
APRIL 30, 2015
It’s been well-documented that the landscape of marketing has experienced a fundamental shift from outbound to inbound strategies in recent years, largely influenced by the penetration of digital channels.
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.
ViewPoint
APRIL 28, 2015
The term "Hail Mary" has become generalized to refer to any last-ditch effort with little chance of success. The origins of the phrase date back to October 28, 1922, during a game between Notre Dame and Georgia Tech.
Webbiquity
APRIL 14, 2015
As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. Image credit: Small Business Ideas Blog.
Marketing Insider Group
APRIL 20, 2015
I had lunch with two leaders in the marketing technology and software startup space last week. We were discussing some of the biggest challenges marketers are facing today.
Crimson Marketing
APRIL 1, 2015
In the past, determinations about the quality of sales leads were made rather arduously—often with sales reps going through lead lists manually in search of hunch-based indicators of conversion propensity.
Advertiser: ZoomInfo
By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.
Writing on the Web
APRIL 8, 2015
What’s the best kept secret of a newsletter bio? As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. The same is true for an email newsletter bio.
KoMarketing Associates
APRIL 14, 2015
Google made an announcement explaining its mobile-friendly ranking signal will expand to cover a larger portion of search queries as of April 21, 2015.
ViewPoint
APRIL 1, 2015
This year is all about Saturn. Saturn has moved from Scorpio to Sagittarius. Saturn will backpedal to Scorpio again from June 14 until September 17 in 2015, but after that he''ll be in Sagittarius until December 19, 2017. What does all of this mean? I have no idea.
The Forward Observer
APRIL 14, 2015
Are you overwhelmed thinking about how to launch a content marketing marketing effort? Don''t be. Focus on these two areas and you''ll be successful. The interest in content marketing continues to grow.
Advertiser: ZoomInfo
Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.
Marketing Insider Group
APRIL 8, 2015
By NewsCred Contributor Anastasia Dyakovskaya.
Biznology
APRIL 28, 2015
I will be presenting a short 15-minute live-streaming webinar today at 11:30AM Eastern Time over at GroupHigh as part of their outreach marketing virtual summit series. You can still register and it’s free.
Crimson Marketing
APRIL 21, 2015
The data explosion over the past few years has spawned staggering statistics relating to the massive new volume of data being produced. We are collecting information via billions of connected devices including smartphones, PC’s, RFID sensors, gaming devices and even our automobiles.
KoMarketing Associates
APRIL 2, 2015
Don’t know what to write about when it comes to your B2B website’s blog? This is often a common problem for many bloggers and marketers in almost every industry. However, there are a few areas that any company is able to cover on their blog.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!
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