August, 2016

Content Marketing Strategy Must Drive Your Industrial Website Redesign

Industrial Marketing Today

An industrial website redesign shouldn’t be a quick decision because your site is the very foundation of your online presence. Why is it such an important decision?

13 No-Fail B2B PR Methods to Promote Your Content

B2B PR Sense

Is your content getting the reach it deserves? Are enough people seeing it? With our inboxes flooded seemingly every nano second with content, how do you ensure yours gets seen? To help you generate the most attention for your content, we've created 13 no-fail B2B PR content promotion tips. Ready to learn how to get your B2B company's content before a wider audience? Read on. Bring In The Experts. Get an Attention-Grabbing Quote From an Influencer.

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Data is the Key to More Engaging Relationships with Your Customers

Oracle

In today’s age, when a consumer goes to purchase an item, she is faced with an unprecedented level of choice. Purchase in-store or online? Name brand or generic? Local store or big box retailer? Coupled with the number of channels brands have to reach a consumer during and outside of purchasing time, it is no surprise that consumers show a limited threshold for the amount of attention they give to brands.

WTF Does Mark Hamill Know About Content Marketing?

Marketing Insider Group

This year’s Content Marketing World features a keynote from Mark Hamill, who played mythic hero Luke Skywalker in Star Wars. But what does Mark Hamill (or Luke Skywalker? Or Star Wars?) have to do with Content Marketing? I’ve asked this question before and came to some surprising conclusions. In short, content marketing can only succeed when […]. The post WTF Does Mark Hamill Know About Content Marketing? appeared first on Marketing Insider Group. Content Marketing

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

From Branding to Demand Generation

Sales Engine

How First Rate Uses Thought Leadership Content to Grow the Business Having the same brand since their start in 1991, First Rate knew they had to make some major changes if they were going to compete effectively and grow in today’s digital era. Given their mission to help wealth management firms grow and thrive as stewards of their client’s investments, First Rate needed an innovative approach that would help empower investors and advisors to simplify and better understand their financial world.

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Industrial Content Marketing: Awareness to Conversion Takes Time and Hard Work

Industrial Marketing Today

Industrial content marketing success for most manufacturers and other industrial companies is usually measured by an increase in the number of RFQs/RFPs. Arguments about quality vs. quantity tend to fall on deaf ears because these companies with long sales cycles need a certain volume of quotes to keep their pipelines full and active.

5 B2B Social Media Best Practices That Will Up Your Marketing Game

B2B PR Sense

Social media has proven its worth within the marketing realm beyond a doubt. Yet, many B2B companies hesitate to utilize -- or optimize -- this vital resource. Are you among this number? Find out why and how to implement 5 B2B social media best practices that will put you in the vanguard! Set any reservations about social media marketing aside for a moment and hear me out.

When It Comes To Social Media, CMOs Need To Get Visual

Oracle

This morning I came across an article on MediaPost with perhaps one of the best titles I have seen in some time: Shocker! Personalization Platform Releases Study That Finds Personalization Improves Engagement! While having nothing to do with social media, the reason I bring this piece up is it should be more than obvious by now that personalization in marketing is a good thing just as is the case when it comes to using video and pictures in social media. I mean this isn't 2004. is it?

Social Media Is Not Your Content Marketing Hub

Marketing Insider Group

According to the “Social Media Marketing Survey 2016” from Clutch, 78% of enterprises surveyed say social media is the most important tactic for marketing success compared to other marketing strategies. 96% of the medium and large enterprises surveyed by Clutch ranked Facebook as the most popular social media channel they use, followed by Twitter (71%) […]. The post Social Media Is Not Your Content Marketing Hub appeared first on Marketing Insider Group. Content Marketing

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

7 Stages of B2B Marketing Sophistication [Which Level Are You?]

bizible

B2B marketing is no easy task. It’s a multi-faceted process that spans months to years of a buyer’s journey. It’s governed by data, optimized by metrics, and educated by a targeted strategy. And an organization doesn’t move from beginner to expert overnight. There are, we believe, seven stages to B2B marketing sophistication. We’ve created a visual framework and eBook download to explain each one. Not all organizations need to progress to stage seven.

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How giving useful ideas and secrets builds trust

B2B Lead Generation

I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation. I talked about freely sharing ideas and helping people. He replied something like, “I think companies [like yours] give away too many of their trade secrets on their website and blogs. They provide too much information freely. If I wanted to compete or copy you… all I would need to do is read your site or blog.

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ScribbleLive Acquires Linkdex, The Enterprise SEO Platform

RockContent

There are roughly 4.75 billion indexed pages across the world wide web, and an estimated 3.5 billion daily Google searches. Businesses that are serious about improving their digital visibility need solutions to create the best content for both their audiences and search engines like Google. Merging Content Marketing With SEO. Content marketing and SEO have never been more co-dependent , but both disciplines tend to live separately at an operational level.

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6 Sure-Fire Ways B2B PR Takes You From Anonymity to Thought Leader

B2B PR Sense

How do you go from anonymity to trusted guru? Four words: B2B PR Thought Leadership. Once upon a time -- think pre-Internet days -- it wasn't easy to break out from the pack unless you had amazing skills and/or a big budget. The Internet changed all that making it easier to embrance the mantle of guru. Yet, many people still hesitate to be full-fledged thought leaders. They worry they don't have enough knowledge or skill.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Data-Driven Marketing Tactics: 3 Technologies Optimizing Customer Experience

Oracle

A convergence of marketing and advertising technologies is occurring. Performance advertisers know that data insights and integrations form the core of a winning campaign, both from a creative and a revenue standpoint. But many aren’t taking full advantage of the information they have access to.

Jump-Start Your SEO by Combining Social Media & Content Marketing Strategies

Marketing Insider Group

While Google has yet to affirm social media signals as ranking factors to its search engine algorithm, many search marketers would deem it foolish not leverage social platforms to support SEO strategies. Two Google ranking factors, which surround a site’s traffic and engagement metrics, are enough to make the socially-infused SEO argument legitimate. A […].

An Inside Look at how Multi-Touch Attribution Data Moves from First Touch to Closed Won

bizible

Multi-touch attribution data tracks prospect behavior from the beginning to the end of the marketing funnel. From the moment a potential buyer first encounters a B2B brand, a multi-touch attribution solution is tracking, modeling, organizing, and reporting that data inside the organization’s CRM. But how does this actually work? -- here’s an inside look at how attribution data moves through our Bizible marketing org.

16 Proven Ways to Get Better Opportunities Now (Part 1)

B2B Lead Generation

When I’ve talked with marketers about their b2b lead generation results, I’ve heard statements like, “We’re generating a ton of leads, but they aren’t converting” or “We need to increase lead quantity” or “We need to generate more qualified leads.”. Marketers spend a lot of time and effort generating inbound leads, but they often struggle getting those leads to convert into customers after they hand them off to sales. I’ve learned it’s not about generating more leads.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Insights From The First Advocate Marketing Benchmark Study

Influitive

Wondering how other companies are performing when it comes to advocate marketing? The first benchmark study on advocate marketing, “Measuring Success With Advocacy: Advocate Marketing Benchmark Study” has just been released by Waypoint Group and Influitive. In it, nearly 600 marketers, customer success professionals and executives who impact advocate marketing investments were asked a series of. The post Insights From The First Advocate Marketing Benchmark Study appeared first on Influitive.

How can you produce content for me when you’re not an expert?

Sales Engine

A common issue in B2B companies with a complex product or service offering is whether or not they can outsource content production that will resonate with prospects. Producing content in-house isn’t really a viable option because the thought leaders in the organization don’t have the time (or the skills) to write.

How To Run An Effective SMS Marketing Campaign

Oracle

SMS has become a popular marketing platform for businesses in recent years and for good reason. Its affordable cost and high ROI make it an irresistible marketing strategy. But marketers should be aware that SMS is not a DIY marketing plan. There are lots of ways to do a texting campaign right and lots of ways to do it wrong, too.

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Infusing SEO Into Your Content Marketing Strategy

Marketing Insider Group

Most search marketers would agree that content marketing is an essential cog in the wheel of SEO. Exceptional content that delivers value and purpose can earn links naturally, fueling a website’s authority and overall ranking potential. When content marketing strategies are infused with subtle layers of SEO and keyword targeting, the potential to realize greater […]. The post Infusing SEO Into Your Content Marketing Strategy appeared first on Marketing Insider Group.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

5 Reasons Mastering Marketing Attribution Helps You Become A Better Business Leader

bizible

What was a bestseller, reaching 10,000 copies sold per year, in colonial America? Answer: Ben Franklin’s “Poor Richard’s Almanac.” This publication was essentially a variety show filled with poetry, weather forecasts, household hints, and historical tidbits. The readers enjoyed proverbs Benjamin Franklin created from Native American tradition and common legends of his day. These proverbs rock, but none of them have an explicit marketing connection.

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16 Proven Ways to Get Better Opportunities Now (Part 2)

B2B Lead Generation

Marketers spend a lot of time and effort generating inbound leads, but they often struggle getting those leads to convert into sales opportunities and customers after they hand them off to sales. . In this post, I’ll share 16 proven ways get better sales opportunities from your lead generation and account based marketing. There’s so much to share, I split this post into two parts (you can read part 1 with tips 1-8 here ), and today is part 2, featuring tips 8-16.

How To Project SEO Content Marketing Goals & Performance

KoMarketing Associates

Earlier this year I presented a case study on how we grew our digital presence by more than 200% , in terms of total site traffic, over a two year timeframe. Organic search specifically grew more than 500% period over period, with +150% growth in leads from this channel. As I detailed in my most recent column on Search Engine Land, we committed to an aggressive production goal for content marketing: 250 assets per year or approximately one per day.

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Visit ScribbleLive at Content Marketing World for a Free Strategy Consultation

RockContent

ScribbleLive is looking forward to this year’s Content Marketing World — the annual event that brings together the industry’s best and brightest to learn, network and have some fun. The four-day event will provide attendees with the know-how and materials to craft and execute robust content marketing strategies — and we’re excited to offer an invaluable resource this year. Come to Booth #47 to Meet Anni Murray.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.