Biznology
SEPTEMBER 5, 2018
I know that many people specialize in either B2B or B2C marketing, but I have done both in my career, with more emphasis on B2B. I am glad that I have B2C in my background, however, because it has helped me to notice a few really important things that B2C marketers focus on that B2B marketers are a bit slower on the uptake for: Customer experience matters.
Adobe Experience Cloud Blog
SEPTEMBER 5, 2018
Staying up to date is the only way to be relevant in this growing global economy. And right now, the growth of mobile devices is contributing to an incredible amount of individuals being on the world wide web. In the US, 71% of total digital minutes comes from mobile devices. The average time spent browsing on a smartphone per month is 87 hours in the US , compared to 34 hours on a desktop.
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InsightSquared
SEPTEMBER 5, 2018
It’s that time of year again and here at InsightSquared, we are gearing up for our sixth annual Dreamforce. As part of our 2018 presence, we are partnering with our customers, industry leaders, and the revenue ops community to host two break-out sessions, as well as sponsor Ops-Stars. These sessions and our sponsorship booths will provide sales, marketing, and business ops professionals alike with actionable takeaways to help solve business challenges and grow revenue.
Marketing Insider Group
SEPTEMBER 5, 2018
In today’s world, your business simply must exist and be active on social media if you want to succeed. Being on the most popular social media networks is essential, one of these networks being Instagram. ‘’The Instagram platform isn’t just for photographers and teens. Right now, it is the most promising network to build your […]. The post 8 Instagram Tools for Social Media Marketers appeared first on Marketing Insider Group.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Zoominfo
SEPTEMBER 5, 2018
Consider this scenario– you’re taking a road trip to a destination you’ve never been before. You think you know the directions, so you take off without a map or navigation system. Before you know it, you’ve gotten lost—and wasted time and money in the process. Attempting to grow your business without market intelligence is a lot like driving without directions.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
SEPTEMBER 5, 2018
New ideas and innovation are often shot down because decision makers think it’s wise to just give consumers what they want. They’re partially right — a brand only succeeds if it fulfills its customers’ expectations. However, what they actually mean is that they want to keep doing what’s worked in the past rather than rock […]. The post This Is the Secret to Giving Customers the Product They Want appeared first on Marketing Insider Group.
DiscoverOrg
SEPTEMBER 5, 2018
Welcome to another Whiteboard Wednesday! I’m David Sill , Head of Sales Enablement at DiscoverOrg. Today we’re going to be discussing emotional intelligence; more specifically, four things that you can try to marshal your emotions towards greater sales success. Check out the video version on YouTube ! As sales leader Jeb Blout says about sales emotional intelligence : “Mastery of sales-specific emotional intelligence (Sales EQ) explains why one person becomes an ultra-high sales perf
Act-On
SEPTEMBER 5, 2018
Add video to your content marketing mix to bump your results in the right direction. Learn 4 high-profile use cases and 4 tips for success.
DiscoverOrg
SEPTEMBER 5, 2018
Reading Time: 7 minutes Welcome to another Whiteboard Wednesday! I’m David Sill , Head of Sales Enablement at DiscoverOrg. Today we’re going to be discussing emotional intelligence; more specifically, four things that you can try to marshal your emotions towards greater sales success. As sales leader Jeb Blout says about sales emotional intelligence : “Mastery of sales-specific emotional intelligence (Sales EQ) explains why one person becomes an ultra-high sales performer while anoth
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Spiralytics
SEPTEMBER 5, 2018
Over the last couple decades or so, ecommerce systems have slowly crept into our daily lives. These days, online giants like Amazon and Alibaba are well-known for their great deals and convenient purchasing options.
Vidyard
SEPTEMBER 5, 2018
Video is the New Norm for Today’s Business In recent years, the role of video has changed dramatically for many businesses. Once reserved for brand marketing and social media, video is now thriving as a better way to educate buyers, share customer stories and build more personal relationships throughout the entire customer lifecycle. Which is why everyone at Vidyard is so excited for today’s announcement about the release of HubSpot Video powered by Vidyard!
Heinz Marketing
SEPTEMBER 5, 2018
Why is B2B marketing so bad so often? Sure, there are plenty of smart and talented marketers who produce some interesting campaigns that generate incredible results. They are exceptions and not the standard. Don’t be offended. I’m not here to socially shame or condescendingly lecture the world of B2B marketers. I’m the first to admit I make lots of mistakes and my learning journey is full of potholes, mistakes, and wrong turns.
Vidyard
SEPTEMBER 5, 2018
HubSpot Video a new solution powered by Vidyard enables marketing, sales and service teams to easily create, share and track personalized and interactive videos directly within the HubSpot growth platform BOSTON, Sept. 05, 2018 – Vidyard , the leading video platform for business, announced today that it will power the new HubSpot Video solution unveiled at INBOUND 2018.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Content Marketing Institute
SEPTEMBER 5, 2018
“OK, Google, how do I integrate helpful chatbots into my existing content strategy without spending a fortune or frustrating my audience?”. Many brands fall into one of two traps: Indecision – taking the wait-and-see approach to AI-based bots while continuing to create content without a back-end strategy. This increasingly creates more problems down the road when the brand embraces AI conversational interfaces for customer relationships.
Hubspot
SEPTEMBER 5, 2018
I’ll be honest. When Brian Halligan (HubSpot’s CEO) started talking about retiring the funnel and adopting the flywheel as the model to think about our business, I was not very happy. See, I love the funnel. It’s been my trusted sidekick for years. It’s given me the hard feedback I’ve needed, celebrated my team’s successes, and gotten me out of more growth troubles than I care to admit.
JotForm
SEPTEMBER 5, 2018
Productivity is in our DNA at JotForm. Our own product is a widely-used productivity tool for organizations to simplify their data collection and save time by reducing back-and-forth emails. I personally use JotForm for fielding case study requests, partnership inquiries, to survey colleagues intern.
Hubspot
SEPTEMBER 5, 2018
To increase conversion rates on your ecommerce website, no part of the user journey can be overlooked. From that initial landing page through checkout, every step a user takes on your website needs to be carefully designed with that final purchase in mind. But building a user path that successfully balances an enjoyable shopping experience with a clear path to conversion is easier said than done.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Vidyard
SEPTEMBER 5, 2018
HubSpot Video a new solution powered by Vidyard enables marketing, sales and service teams to easily create, share and track personalized and interactive videos directly within the HubSpot growth platform BOSTON, Sept. 05, 2018 – Vidyard , the leading video platform for business, announced today that it will power the new HubSpot Video solution unveiled at INBOUND 2018.
Ontraport
SEPTEMBER 5, 2018
Over the last two decades, Carla Johnson has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action through amazing experiences. Her work with fortune 500 brands has set the stage for the latest of her seven books, Experiences: The Seventh Era of Marketing. She has been […].
Brightedge
SEPTEMBER 5, 2018
In the B2B world, the hectic atmosphere that dominates the retail sector between Thanksgiving and New Year does not gain as much attention. Businesses in B2B have to coax prospects through longer sales cycles, and typically their clients end up signing longer contracts, both of which help to lessen the scramble that comes throughout the […]. The post Seizing the Holiday Season: B2B Q4 Optimization appeared first on BrightEdge SEO Blog.
Content Standard
SEPTEMBER 5, 2018
More people watch gaming streams every month than watch cable news. Yes, Twitch—the Amazon-owned gaming platform and social network—just keeps growing and growing. Nearly one million people were watching a Twitch live stream at any given point at the beginning of 2018, and currently the platform pulls as many monthly viewers as major television networks.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Smarte
SEPTEMBER 5, 2018
Over the last decade, the most interesting change in the B2B world perhaps has been the evolution of the marketing […]. The post Impact of Data strategies on changing role of CMO appeared first on SMARTe Inc.
Sprout Social
SEPTEMBER 5, 2018
With school back in session and fall around the bend, take this time to fill your calendar with opportunities to continue learning, connect with your peers and expand your skill set. This September at #SproutChat, we’ll be chatting about all things social from what it means to be transparent in 2018 to the future of paid and even best practices for creating engaging case studies.
Outreach
SEPTEMBER 5, 2018
Summer is winding down (the truth hurts, y’all) but the Outreach Prodgineering team is just starting to turn up the heat. Here are the sizzling new releases we brought you over the last month! The New Outreach Voice Suite. Last month, we announced the new and enhanced Outreach Voice Suite. We launched major new features to amp up the way you use the Outreach Voice dialer.
DivvyHQ
SEPTEMBER 5, 2018
There’s a saying I like, originally attributed to Henry Ford and often repurposed in various forms since, which says: “If everyone is moving forward together, then success takes care of itself.”. The spirit of this remark rings true for content marketers. Sure, we might be competing — for attention share, search rankings, even customers — but ultimately, we all benefit when our discipline as a whole advances.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
The CSI Group
SEPTEMBER 5, 2018
Just about everyone knows that video is the new darling of the marketing world. In fact, many marketers—even those in the B2B space—have gotten their video marketing strategy down to a science.
nDash
SEPTEMBER 5, 2018
What’s one thing that all of your content marketing heroes have in common? Above all else, they consistently deliver amazing content to their audiences. If only it were as simple as it sounds. For so many brands trying to succeed with content marketing, the pressure to create and deliver that content falls on one person’s shoulders. And while that might work for a while, you’ll eventually hit a wall.
Ontraport
SEPTEMBER 5, 2018
Business process automation is having its moment in the spotlight. With promises to cut costs, save time and reduce error, the race to implement an automation strategy into your business is on — but where’s the starting line? Many of your business’s behind-the-scenes tasks might benefit from the perks of automation, but not all internal […]. The post Automating Your Business Processes: Where Do You Begin?
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