The Key to Being Recession-Proof: Never Stop Marketing or Advertising
MAY 7, 2020
It’s official: We’re in a recession. But a recession is no reason to shutter your marketing and advertising efforts. In fact, if you look at historic recessions, the most successful brands were those that faced down the impossibilities with bold strategies. Although it’s not clear how long this pandemic-induced recession will last—or what the economy will look like in the future—to be recession-proof and retain your customers , don’t go dark.