Thu.May 07, 2020

The Key to Being Recession-Proof: Never Stop Marketing or Advertising

SmartBug Media

It’s official: We’re in a recession. But a recession is no reason to shutter your marketing and advertising efforts. In fact, if you look at historic recessions, the most successful brands were those that faced down the impossibilities with bold strategies. Although it’s not clear how long this pandemic-induced recession will last—or what the economy will look like in the future—to be recession-proof and retain your customers , don’t go dark.

Why Use Handwritten Letters at Scale for B2B


Guest post by Kas Andz. Business professionals tend to get worn down by the incessant flood of emails, automated messages, targeted ads, and the coldness of digital communication. Sending handwritten letters instead breaks the robotic monotony and makes business communication more personable. Image credit: Álvaro Serrano on Unsplash. Transactions using handwritten letters in business-to-business (B2B) communications makes proposals more noticeable and friendlier, and thus more likely to succeed.


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How to Write a Sales Page That Actually Converts


Are you struggling to get enough conversions on your sales pages? Or, like a lot of new marketers, are you scratching your head right now wondering, “Wait… what is a sales page?” ” A sales page is your best opportunity to explain your products and services to visitors and make them want to buy. It needs to be attention-grabbing, informative, and persuasive, all at the same time. And if it’s not optimized for conversions, you’re losing money.

The 5-Point Guide to Overcoming Sales Objections


If you’re dealing with a sales objections…congratulations! You are working with a decision-maker who has some skin in the game, and they’re taking your proposal seriously. That’s exactly where you want to be. “We We should relish objections,” says Steve Bryerton , ZoomInfo’s Vice President of Sales. You might think that positive language is a good thing, but it’s not. When sales prospects offer objections, it means they’re taking you seriously.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

The psychology behind content: how to trigger your users’ behavior


This may sound counterintuitive but success in marketing strategy does not start with strategy. Rather, it should start with the context, being the context a deep understanding of your business objectives and your audience. There are no tactics without a strategy. And there is no strategy without a clear understanding of your audience. Here is where psychology — better, comprehension of basic psychology principles — can help. Psychology and Persuasion.

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5/7 remote roundtable recap: healthcare industry focus


On May 7, marketers from a variety of healthcare systems and organizations joined Fathom’s CEO Steve Kessen for the sixth of eight roundtable sessions.

4 Steps That Will Help You Sell Content Marketing to Your Boss

Contently - Strategy

Before joining Contently last year, I ran my own consulting business for five years. During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. But there was one part that I had to learn how to master as I got more experience: the art of the internal sell.

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The Art of Adjusting Your Email Program in Uncertain Times: An Interview with Shreyas Mecheri


One of my favorite parts about attending Litmus Live is learning from gifted email marketers willing to get on stage and share their ideas, tips, and insights. I also wonder, after their presentation, how those topics evolve: what’s happened since their session that would be relevant to current times and changed since they stepped off stage? I’m excited to kick off a new way to hear from our past presenters with Litmus Live Interviews.

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 4 Reasons Why You Need LinkedIn for Your Business

Altitude Branding

It’s an undeniable fact that we all are living in the digital era which means you need a solid online presence if you want your business and your professional identity to survive. If you have the kind of time and money to get a website developed for your business or your profession, it’s great, but if you don’t want to take it to that level yet, then start with social media. For starters, social media is free! This is probably the best news for you.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Flipping adversity into advantage: CMO Book Club insights from Laura Huang

Heinz Marketing

Laura Huang researched and wrote Edge: Turning Adversity into Advantage months ago, well before the current pandemic. Her lessons, however, are particularly valuable in this moment. Dealing with imposter syndrome? Addressing flaws and adversity head-on? Flipping stereotypes in our favor? If you sometimes feel you’re hitting the same wall over and over, you’re not alone. Not now, not before.

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Actionable Tips to Map a New and Successful Career Path

Content Marketing Institute

When your career path hits a disruption, it’s time to create your own map. Walk through these actionable tips to learn how to chart a course that’s the best fit for you, your talents, and your interests. Continue reading → The post Actionable Tips to Map a New and Successful Career Path appeared first on Content Marketing Institute. Company News

Innovation and Hope Go Hand in Hand

Marketing Advisory Network

We are all tired of COVID-19. Staying at home, isolated from friends and co-workers is hard on all of us. The impact that this pandemic is having on the economy is devastating. And, frustration for everyone is building by the day. I understand why and, trust me, I get it. But I also see something happening that gives me considerable hope that I think is worth paying attention to. If you weed through it all, there is a sparkle — shining examples of resilience — that are valuable lessons to us all.

Instagram ads vs Facebook ads: Which is better for your business?

Sprout Social

You’ve got a limited social advertising budget but you don’t know where to drop it: Facebook or Instagram? It’s a tough question with an equally tough answer: it depends. While the two platforms do have overlapping users, the specifics of interactions and demographics are still different. There are various advantages to running on either platform or on both. Either way, the same ad running on both platforms won’t yield the same results.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Link Building for SEO: Which Strategies Work in 2021 (and Which Don’t)


Link building remains an essential part of any successful SEO strategy, but it‘s one of the tactics that marketers often struggle with the most. Our guide to link building strategies will answer all your questions and share tactics to help you identify new ways to build links to drive organic growth, including a number of really quick-win approaches.

5/7 remote roundtable recap: healthcare industry focus


a conversation with healthcare marketing leaders about the state of the industry and rebounding from the pandemic. joe adams 56-minute recording. in brief. On May 7, a diverse collection of healthcare marketing leaders joined Steve Kessen for the sixth installment of the eight-part Remote Roundtable series. Remote Roundtables offer a connection point for marketers when the typical opportunities to collaborate don’t exist.

How To Use An Online Quote Maker To Boost Your Visual Marketing Strategy


There’s a popular meme with a picture of Abraham Lincoln and a quote that reads: “Don’t believe everything you read on the internet just because there’s a picture with a quote next to it.” ” It’s funny and so true at the same time. Quotes are omnipresent on social media platforms. We’ve all most likely shared one, […]. Design Marketing

How to make your business fit for the future of work


30-second summary: It’s now time for organizations to completely reimagine the state of work and respond to this new way of working. This means a real shift towards systems that provide a better way of working for their teams. We need to look at work in a completely new way. To improve cross-team communication and keep progress on track, enterprises should adopt connected technology that scales their whole business—such as a modern work management solution.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

The Ultimate Checklist For Supercharging Your Marketing When Businesses Open Up

Square 2 Marketing

Whether It’s This Month, Next Month Or Later, You’ll Need This Checklist To Ramp Up Marketing. For most of you, I’m hoping you followed our advice and it’s business as usual when it comes to marketing this month and next. But for others who have laid off marketing team members, canceled agency contracts or shuttered ad spend, ramping that back up again is going to be critical to jump-starting your company’s sales efforts.

What Is Brand Advertising?


In a competitive world full of big and renowned brands, it is rarely enough to create a valuable product or service in order to attract clients. Moreover, it is often not enough to simply advertise these goods to create lasting relationships with customers. What is the secret to building such. DIGITAL MARKETING

How Do You Create Content to Improve Sales?


Content marketing is great for building brand awareness and trust, but it's also a big traffic driver. Those who know how to convert this traffic can make a big impact on sales. Here is quick guide from guest contributor Daniel Bishop on how to leverage content to improve sales. Content Marketing Content Planning Content Strategy Tips & How-Tos behaviors buyers journey content conversions customer funnel journey leads marketing planning quality relevance sales strategy target audience

6 A/B Tests You Can Run on Your E-Commerce Cart


Any successful e-commerce business aims to increase conversions. A/B testing — also called split testing — can aid in achieving that goal. A/B testing involves showing two different versions of something to different groups to see which one performs better. A/B testing offers numerous advantages. For example, it helps you reduce the likelihood of spending. Ecommerce

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

14 Inspiring Popup Design Examples to Help Grow Your Online Business


For something that literally “pops up” in your face, the value of popups—and the variety of ways they can be used to convert more visitors—is often overlooked. And while we’re sure the word “popup” brings some lousy user experiences to mind, don’t let a few annoying apples spoil the bunch. Popups can actually enhance your visitors’ experience and be an incredibly effective marketing tool when used in a thoughtful, targeted way.

How To Grow As an Ethical Brand During COVID-19

Altitude Branding

With COVID-19 spreading throughout the world, there’s absolutely no doubt that we all are experiencing a crisis situation. The whole world is terrified, and people are suffering from a huge loss in businesses due to lockdowns. However, with all the current insane situations, we need to keep one thing in mind that all of this will soon be over. There will come a time soon when we’ll find a vaccine for this virus, and then we’ll be able to continue with our happy and healthy lives.

How to Use Guest Blogging for High-Quality Link-Building


Many of us have heard the hoax “Guest Blogging is dead” so many times. While this concept was prophesized back in the year 2014 by Matt Cutt, Former Head of Web Spam at Google, the fact remains far from today’s reality. Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors.

Prioritizing the High-Growth Way: 5 Marketing Strategies Government Contractors Should Focus on Now

Hinge Marketing

There are a number of marketing techniques a government contracting firm can choose to prioritize, but often the question is, “Where do I start?” To identify which strategies will have the most impact—and how aggressively you need to invest in marketing—you need to consider your business growth goals, internal marketing skill sets, budget and your starting place.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.