SmartBug Media

MAY 7, 2020

It’s official: We’re in a recession. But a recession is no reason to shutter your marketing and advertising efforts. In fact, if you look at historic recessions, the most successful brands were those that faced down the impossibilities with bold strategies. Although it’s not clear how long this pandemic-induced recession will last—or what the economy will look like in the future—to be recession-proof and retain your customers , don’t go dark.

Advertisements 107

Advertisements Advertising Marketing Budget Paid Search Agency 107

Webbiquity

MAY 7, 2020

Guest post by Kas Andz. Business professionals tend to get worn down by the incessant flood of emails, automated messages, targeted ads, and the coldness of digital communication. Sending handwritten letters instead breaks the robotic monotony and makes business communication more personable. Image credit: Álvaro Serrano on Unsplash. Transactions using handwritten letters in business-to-business (B2B) communications makes proposals more noticeable and friendlier, and thus more likely to succeed.

B2B 168

B2B Paid Search Agency Blast Campaigns Account Based Marketing 168

Optinmonster

MAY 7, 2020

Are you struggling to get enough conversions on your sales pages? Or, like a lot of new marketers, are you scratching your head right now wondering, “Wait… what is a sales page?” A sales page is your best opportunity to explain your products and services to visitors and make them want to buy. It needs to be attention-grabbing, informative, and persuasive, all at the same time.

Top of Funnel 89

Top of Funnel Advertising Funnels Digital Marketing Funnels Funnel Advertising 89

Zoominfo

MAY 7, 2020

If you’re dealing with a sales objections…congratulations! You are working with a decision-maker who has some skin in the game, and they’re taking your proposal seriously. That’s exactly where you want to be. “We should relish objections,” says Steve Bryerton , ZoomInfo’s Vice President of Sales. “You might think that positive language is a good thing, but it’s not.

Zoominfo 213

Zoominfo Validation Budget Programs Marketing Prospects 213

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Oktopost

MAY 7, 2020

Beginning as a way for people to stay connected, Social Media has become one of the most mighty vehicles to drive relationships with transparency fueling all aspects of B2B social media management. In our sixth episode of “ The Globalization of Social Media ,” Colin Day , Managing Director EMEA of Oktopost hosts Chris Redmond , Founder of Redholt , an executive search agency and self-proclaimed digital nomad.

Transparency 130

Transparency Social Media Work Management Media 130

Content Marketing Institute

MAY 7, 2020

When your career path hits a disruption, it’s time to create your own map. Walk through these actionable tips to learn how to chart a course that’s the best fit for you, your talents, and your interests. Continue reading → The post Actionable Tips to Map a New and Successful Career Path appeared first on Content Marketing Institute.

Tips 112

Tips Course Content Marketing Best Practices 112

SEMrush

MAY 7, 2020

Link building remains an essential part of any successful SEO strategy, but it‘s one of the tactics that marketers often struggle with the most. Our guide to link building strategies will answer all your questions and share tactics to help you identify new ways to build links to drive organic growth, including a number of really quick-win approaches.

Link Building 111

Link Building SEO Ad Building Marketing & Strategy 111

DemandBase

MAY 7, 2020

Dear Sales Friend, Once, It was all about the form fill for lead generation. My entire universe once revolved around “the lead.” That’s when I was a sales rep years ago. Back then, sales reps lived and died by the lead. We would tell ourselves that however hard it was to chase a lead, at least it beat cold calling. Remember those days? Sadly, for many sales reps, it’s still the case.

Sales Qualified Leads 101

Sales Qualified Leads Top of Funnel Lead Ranking Lead Scoring 101

Smartyads

MAY 7, 2020

In a competitive world full of big and renowned brands, it is rarely enough to create a valuable product or service in order to attract clients. Moreover, it is often not enough to simply advertise these goods to create lasting relationships with customers. What is the secret to building such.

Advertisements 99

Advertisements Advertising Branding Brand Identity 99

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build trust between you and who you're trying to reach. As you can assume, it's well worth understanding. But that's easier said than done.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

Bannersnack

MAY 7, 2020

There’s a popular meme with a picture of Abraham Lincoln and a quote that reads: “Don’t believe everything you read on the internet just because there’s a picture with a quote next to it.” It’s funny and so true at the same time. Quotes are omnipresent on social media platforms. We’ve all most likely shared one, […].

Marketing & Strategy 93

Marketing & Strategy Marketing Strategy Social Media Marketing 93

Heinz Marketing

MAY 7, 2020

Laura Huang researched and wrote Edge: Turning Adversity into Advantage months ago, well before the current pandemic. Her lessons, however, are particularly valuable in this moment. Dealing with imposter syndrome? Addressing flaws and adversity head-on? Flipping stereotypes in our favor? If you sometimes feel you’re hitting the same wall over and over, you’re not alone.

CMO 97

CMO Advertising Agencies Intent Demand 97

Circle Studio

MAY 7, 2020

Marketing research plays a crucial role in the implementation of business strategy; and both qualitative and quantitative research have their own unique benefits and considerations. So which type of research is better? The truth is, both types of research are valuable for informing business and marketing decisions. Determining which is best starts with understanding the differences between the two types of research, the potential impacts of each, and what your firm’s objectives are.

Research 78

Research Planning Customer Surveys Marketing & Strategy 78

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Sprout Social

MAY 7, 2020

Data analysis and reporting are becoming increasingly important skills for social media marketers. In fact, social marketers in a hiring position say that reporting ability was the number one skill they look for in candidates, according to the latest Sprout Social Index ™. Why? Social data has the potential to unlock key insights into your target audience, support top-level goals and validate that your strategy is working.

Ideal Customer Profiles 90

Ideal Customer Profiles Paid Social Agency Eye-Tracking Paid Search Agency 90

Hubspot

MAY 7, 2020

If social media trends from 2019 taught us anything, it’s that personalized content is key for success. We also saw brands starting to listen more closely to their audience. I only expect this to intensify in 2020 with the world moving towards tighter data regulations and higher expectations from people for the content they consume. The world is numb to generic social media broadcasts.

Social Media 94

Social Media Hubspot Trends Media 94

SendGrid

MAY 7, 2020

Learn about AMP for email, how to use it, and whether or not it might be right for adding to your email program. The post When You Should (and Should NOT) Use AMP for Email appeared first on SendGrid.

Ads 84

Ads Practices Best Practices 84

Hubspot

MAY 7, 2020

The economic impact of COVID-19 is undeniable. Businesses all across the globe are learning how to adapt to these new circumstances and we're all learning how to operate in a "new normal" that's constantly changing. That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more.

Advertising Benchmark 90

Advertising Benchmark Optimization Work Management Burn Rate 90

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Convert

MAY 7, 2020

Any successful e-commerce business aims to increase conversions. A/B testing — also called split testing — can aid in achieving that goal. A/B testing involves showing two different versions of something to different groups to see which one performs better. A/B testing offers numerous advantages. For example, it helps you reduce the likelihood of spending.

Spending 80

Spending Conversion Examples Business 80

Hubspot

MAY 7, 2020

Artificial intelligence is continuing to make an impact on the business world. In fact, McKinsey predicts that up to $2.6 trillion in value will be unlocked by AI in marketing and sales alone. But, if you're less tech-savvy, you might be intimidated by terms like "artificial intelligence," "machine learning," and "algorithms." You probably also hear about these technologies and think to yourself, "My business definitely can't afford that.".

Marketing AI 89

Marketing AI Enterprise Management Work Management Paid Content 89

Hinge Marketing

MAY 7, 2020

There are a number of marketing techniques a government contracting firm can choose to prioritize, but often the question is, “Where do I start?” To identify which strategies will have the most impact—and how aggressively you need to invest in marketing—you need to consider your business growth goals, internal marketing skill sets, budget and your starting place.

Marketing & Strategy 74

Marketing & Strategy Marketing Strategy Peer-to-peer Work Management 74

Hubspot

MAY 7, 2020

In 2020, salespeople need to change the way they approach prospecting. First, work your inbound leads. Let your marketing team work the top of the funnel. You don’t have to call all the leads who are just looking for information or education — those leads need to be nurtured, and Marketing is the right team to do it. But what if you don’t have enough inbound leads?

Effectiveness 87

Effectiveness Tips Top of Funnel Ideal Customer Profiles 87

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

SendGrid

MAY 7, 2020

Learn about Twilio SendGrid's new partnership with Valimail that helps reduce phishing attacks by bad actors and protect sending domains. The post Twilio Launches Partnership with Valimail DMARC Solutions to Deploy Sophisticated Anti-phishing Technologies at Scale appeared first on SendGrid.

Phishing 76

Phishing Domain Companies 76

Litmus

MAY 7, 2020

One of my favorite parts about attending Litmus Live is learning from gifted email marketers willing to get on stage and share their ideas, tips, and insights. I also wonder, after their presentation, how those topics evolve: what’s happened since their session that would be relevant to current times and changed since they stepped off stage? I’m excited to kick off a new way to hear from our past presenters with Litmus Live Interviews.

Paid Search Agency 76

Paid Search Agency Ad Frequency Urgency Marketing Planning 76

Valasys

MAY 7, 2020

Many of us have heard the hoax “Guest Blogging is dead” so many times. While this concept was prophesized back in the year 2014 by Matt Cutt, Former Head of Web Spam at Google, the fact remains far from today’s reality. Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Ranking 72

Moz

MAY 7, 2020

Posted by Cyrus-Shepard Smart keyword research forms the basis of all successful SEO. In today's Whiteboard Friday, Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time. Bonus: Be sure not to miss Cyrus's upcoming webinar, Build a Winning Keyword Strategy: Start-to-Finish on May 21, 2020 at 10am PST: Save my spot.

Keywords 68

Keywords Research Process SEO 68

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Hubspot

MAY 7, 2020

I have been working with startup companies for nearly 40 years. I joined my first startup in 1983 when my boss left the company I was working for to join a competitor. When he announced he was leaving, I asked him why and my career trajectory changed forever. Here’s how that conversation went: Me: Why are you leaving? Roger: I am going to a startup company!

Startups 73

Startups Paid Search Agency Domain Hubspot 73

MarketMuse

MAY 7, 2020

All is not lost. Here are some actions to consider in the face of the substantial cut in Amazon affiliate rates. The post Dealing With The Amazon Affiliate Rate Cut appeared first on MarketMuse.

Amazon 64

Amazon SEO Content 64

Stevens & Tate

MAY 7, 2020

When it comes to creating content for your marketing strategy, arguably the most effective type of content is video content. In fact, the success of video marketing when compared to other types of content marketing has been proven time and time again. For example, the viewing of video content accounts for roughly one-third of all online activity. Additionally, 64 percent of consumers will purchase a product or service after watching a branded social video.

Video Marketing 63

Video Marketing Webinar Metrics Marketing & Strategy Paid Search Agency 63