Contently

APRIL 16, 2020

Over the past month, I’ve spent an unhealthy amount of time reading coronavirus coverage. When I want straight news, I head to The New York Times. When I want to have a panic attack, I open Twitter. And when I want to be inspired, I read GE Reports. It may seem strange for a brand blog to be a regular part of my news rotation, but the company’s coverage of efforts by GE Healthcare and others around the world to fight the coronavirus has been that good.

Marketing Report 114

Marketing Report Storytelling Content Marketing Press 114

Salesforce Marketing Cloud

APRIL 16, 2020

Empathy is an emotion that many marketers invoke when they are developing their positioning and messaging for various campaigns. They consider questions such as: “If I put myself in the buyers’ shoes, what do I think they think or feel about this particular pain point?” “Do I understand the challenges they are facing?” “How can [.].

Account Based Marketing 69

Account Based Marketing ABM Marketing & Strategy Positioning 69

DivvyHQ

APRIL 16, 2020

Content optimization may sound technical (it's really not), but any content producer who is writing for the web should understand the ins and outs. In this article, we dig into the 6 most common optimization techniques that every marketer should master.

Optimization 69

Optimization Content Buyer Personas Tagging 69

Zoominfo

APRIL 16, 2020

Discord between marketing and sales departments is an age-old story. The marketing team gets annoyed at the sales team for failing to follow up on leads. And in return, the sales team is annoyed with the marketing team for generating low-quality leads in the first place. Enough! Learn tried and true tactics to better align these two critical teams for higher revenue.

Tactics 264

Tactics Marketing Generation Leads 264

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

KoMarketing Associates

APRIL 16, 2020

Although social media marketers are not entirely focused on Facebook and Instagram news feeds, they are not giving up on these channels entirely, according to new research. Socialbakers recently published the “Social Media Trends Report,” gathering data from the fourth quarter of 2019. Data showed that since December 2018, marketers’ spend on the Facebook news feed decreased from 64.1% to 58.3% one year later.

Social Media 156

Social Media Marketing Report Facebook Social Marketing 156

Brandpoint

APRIL 16, 2020

by Scott Severson with Chris Schafer Social distancing. If you’re like me, the line between social distancing and solitary confinement is starting to become very blurry. I’ve always enjoyed going to a physical office and I miss seeing and interacting with all my team members at Brandpoint and our clients every day. Yet we know that social distancing currently remains the best strategy to counter the COVID-19 virus and thus staying home remains the best course of action for us as individuals.

Marketing Budget 156

Marketing Budget Social Marketing Brand Identity Branding 156

Sprout Social

APRIL 16, 2020

It’s not too much of a stretch to suggest that many of us have an addiction to social media. For a lot of people, it’s the first thing they check in the morning and the last thing they see before they go to sleep. The average daily social usage worldwide is around 144 minutes per day , with the average American spending roughly two hours and three minutes on social per day.

Work Management 145

Work Management Social Media Marketing Management Peer-to-peer 145

Search Engine Journal

APRIL 16, 2020

While it's mostly news, sites from all industries can leverage Google Discover. Learn actionable takeaways from this research. The post How to Succeed in Google Discover via @abbynhamilton appeared first on Search Engine Journal.

Google 135

Google Research SEO Content Marketing 135

SEMrush

APRIL 16, 2020

Discover 27 SEO mistakes that may damage your website. Detect and tackle them to maintain your website‘s health and improve your search rankings.

SEO 145

SEO Marketing Websites 145

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Marketing Institute

APRIL 16, 2020

Is your content often delivered late? Do you have trouble getting it signed off? Does it typically get stuck in limbo? If you’re nodding your head, your content team probably hasn’t defined its workflow. Here’s how to do it. Continue reading → The post How to Define a Workflow That Keeps Content Production On Track appeared first on Content Marketing Institute.

Product 129

Product Content Content Marketing Paid Search Agency 129

ClickZ

APRIL 16, 2020

30-second summary: Marketers can incorporate AR into their proposed business plan of action to enhance the way the company operates and give it more publicity. The action plan as it is also called outlines how a business will be operated and managed. This plan is a section of the business plan and it covers business operations that were not outlined in the marketing and sales plans.

Planning 127

Planning Work Management Marketing Management Paid Search Agency 127

NetLine

APRIL 16, 2020

It’s been just over a month since the United States recognized and grappled with the severity of COVID-19. . The flurry of texts and tweets flying through my phone the night of Wednesday, March 11, 2020, are things I’ll never forget. . News of positive tests in the NBA and from actor Tom Hanks hit home harder than any warning we’d gotten from officials and healthcare workers before.

Work Management 106

Work Management Content Marketing Management Lead Scoring 106

Bannersnack

APRIL 16, 2020

Building and continually using a creative workflow should be at the base of any successful business. While it can be claimed that the creative process does not need structure and rigid rules, most people would disagree with that. Being creative and efficient at the same time does require a certain amount of organizing, and that’s […].

Efficiency 105

Efficiency Creativity Rules Organization 105

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Marsden Marketing

APRIL 16, 2020

Before getting started on developing your digital marketing strategy, it’s important to first understand where all your website traffic, leads, and clients are coming from.

Traffic 99

Traffic Marketing Websites Marketing & Strategy Marketing Strategy 99

BenchmarkONE

APRIL 16, 2020

Inbound marketing may be the most effective way to promote your business, but setting up a campaign can be a daunting task. The sheer mass of content that needs to be created can look like a formidable wall to climb, but it’s actually more like a set of stairs. One reason inbound marketing can seem so overwhelming is that it’s never really finished.

Inbound Marketing 99

Inbound Marketing Top of Funnel Planning Buyer Personas 99

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges. For example, knowing how to use different types of personalisation effectively, such as dynamic creative optimisation (or DCO for short) can be perplexing when getting started

Display 98

Display Marketing Analytics Tools Advertisements Advertising 98

Litmus

APRIL 16, 2020

Each year, we see new design trends shaping digital marketing, from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing. Most email designs are driven by symmetry and geometry. But we’re seeing more and more email designers break up their email designs with shapes inspired by nature—and the results are stunning.

Organization 94

Organization Design Trends Organic Leads 94

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

chiefmartech

APRIL 16, 2020

TEKsystems, who provides a lot of digital transformation services to Fortune 500 companies, recently released their 2020 State of Digital Transformation report. Since I’ve been cutting back on my all-night disco dancing at the clubs lately, I had some extra time to read through it last night. They revealed — or confirmed — some key notions of what transformation is all about.

Digital Transformation 92

Digital Transformation Work Management Marketing Management Process 92

Hubspot

APRIL 16, 2020

Does your business offer international services, but you've found it hard to connect with global customers in a personalized, cost-effective way? Do you, as a marketer, struggle with offering one-on-one experiences with customers when you're not online? Marketing messages are hard, right? But they don't have to be. Allow me to introduce you to your new favorite app for customer relationships: WhatsApp.

Work Management 100

Work Management Marketing Management Business Ideal Customer Profiles 100

xiQ

APRIL 16, 2020

MIT’s Collective Intelligence Design Lab (CIDL): Studies the organization of networks of people and machines so they can collectively function more intelligently at scale. The Coronavirus pandemic has irreversibly altered the business landscape. We may never go back to shaking hands or meeting our clients in person. As B2B marketers and sellers, we are in a race to acquire tools and expertise that will help us stand out and thrive in an ever-increasing virtual world.

Marketing AI 86

Marketing AI Network Marketing Marketing Prospects B2B Sales 86

Hubspot

APRIL 16, 2020

Throughout the history of business, marketing and sales teams have repeatedly run into the same problem: misalignment. Although both departments share one overall goal of generating revenue for their company, the strategies and success metrics they use are often quite different. Marketers fuel the lead pipelines and build the brand messaging that enables salespeople to close deals and generate revenue for the company.

Hubspot 94

Hubspot Work Management SWOT Marketing Management 94

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

ClickDimensions

APRIL 16, 2020

In the recent weeks and months of the COVID-19 pandemic, marketers around the globe have had to come to terms with the fact that their carefully laid marketing plans can’t stand up to the new normal of social distancing, remote working and the near-complete shutdown of entire cities, regions and countries. Maybe it was a marketing plan that relied heavily upon generating leads at in-person tradeshows, which are all cancelled for the foreseeable future.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80

The Marketing Blender

APRIL 16, 2020

Our Services. See Our Work. Who We Are. Resources. Blog. Contact Us. How to make smart cuts to your Marketing Budget…. Without creating stupid and dangerous repercussions later. ‘Feel the fear and do it anyways’ has been a mantra of mine for a long time, because I’ve learned that my emotions aren’t truth. Just like the clouds temporarily turn a blue-sky grey, emotions can temporarily hide the reality of any given situation if you let them.

Marketing Budget 76

Marketing Budget Marketing Budget Creation Allocation Advertising Agencies 76

SEMrush

APRIL 16, 2020

This is a beginner‘s guide to backlinks. Find out what they are, how Google uses them, how you can build the right kind of backlinks for your business, and see tools that help you determine which backlinks you have and which backlinks your competitors have.

Google 80

Google Tools Ad Building Business 80

xiQ

APRIL 16, 2020

MIT’s Collective Intelligence Design Lab (CIDL): Studies the organization of networks of people and machines so they can collectively function more intelligently at scale. The Coronavirus pandemic has irreversibly altered the business landscape. We may never go back to shaking hands or meeting our clients in person. As B2B marketers and sellers, we are in a race to acquire tools and expertise that will help us stand out and thrive in an ever-increasing virtual world.

Marketing AI 62

Marketing AI Network Marketing Marketing Prospects B2B Sales 62

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Moz

APRIL 16, 2020

Posted by rjonesx. As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. In today's Whiteboard Friday, Russ Jones outlines five ways SEOs can make a difference amid the chaos of COVID-19 — just by doing your job and doing it well.

Paid Content 65

Paid Content SEO Paid Search Agency Search Marketing 65

Litmus

APRIL 16, 2020

A person’s email inbox is where life happens: promotions, invites, work collaboration, and password resets. Over the course of the decade, our relationship to email has changed—and the inbox is changing as well. Along with Mark Robbins from Salesforce, Marcel Becker from Verizon Media, and Jon Harmer from Google, we shared how the inbox is adapting to changing customer expectations and moving towards a more dynamic experience.

Webinar Metrics 64

Webinar Metrics Paid Search Agency Guidelines User-Generated Content 64

ERDM

APRIL 16, 2020

Article by Ernan Roman Featured on CMO.com For many organizations, the coronavirus has altered the way people work—with the most obvious change, of course, coming in the form of closed offices and people working remotely. B2B firms are no exception. However, in these days of social distancing, it’s especially important that companies remain connected with their employees and customers.

B2B Marketing 59

B2B Marketing B2B Paid Search Agency Advertising Agencies 59