Content Marketing Institute
APRIL 14, 2022
Promoted content drives stronger performance. Here are tips to help with paid search, native advertising, influencer marketing, and social media platform advertising on Meta platforms, Twitter, LinkedIn, and TikTok.
Webbiquity
APRIL 14, 2022
Guest post by Serhat Pala. There’s a lot of mystery and misconceptions surrounding the Dark Web. Some people believe that it can only be used for illegal activities, while others contend that it has the potential to be used for good. Image credit: Junior Teixeira on Pexels. This post explores both sides of the argument before presenting a conclusion.
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Go Beyond SEO
APRIL 14, 2022
Are you a reader or a skimmer? We’re going to guess you’re a skimmer. After all, in a world overrun with information, who has time to dissect every detail? But what if you need your clients or potential clients to read? You’ve written a blog or published an article and the information you’ve included would actually help them , but alas, they don’t think it’s worth their time.
Triblio
APRIL 14, 2022
It's no easy feat to fully leverage martech stacks - overcome these integration challenges.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Search Engine Journal
APRIL 14, 2022
Google warns the Real-Time report in Google Analytics may be displaying inaccurate data for Universal Analytics properties. The post Google Warns Of Low Realtime Data In Universal Analytics Reports appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
APRIL 14, 2022
Google made improvements to its YouTube Connected TV capabilities. These updates allow advertisers to have more confidence in their CTV strategy. The post YouTube Adds New Connected TV Capabilities appeared first on Search Engine Journal.
Martech
APRIL 14, 2022
Out-of-home (OOH) advertising isn’t just for the burger chain at the next highway stop. Tech companies are joining in on a medium that saw a boom year in 2021. And the increased interest in OOH, by tech and other categories, is largely because of the ability to integrate the channel into an omnichannel strategy for marketers. The numbers. OOH ad revenue climbed 16.7% last year, taking the yearly U.S. total to $7.1 billion overall, according to a report from the Out of Home Advertising Associatio
Search Engine Journal
APRIL 14, 2022
Google explains how to drive conversions when privacy regulations deprive marketers of today's tracking data. The post Google Offers 3 Strategies for Adjusting to Privacy First Marketing appeared first on Search Engine Journal.
Martech
APRIL 14, 2022
Numbers. We see them in big data, machine learning and artificial intelligence algorithms, A/B testing. Digital marketing runs on numbers. So where do the words and pictures come in? “Creatives” begin their work where the numbers end. They take those analytical insights and turn them into words, pictures and messages that entice the customer to make the next click on that web site, text or email message.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Lake B2B
APRIL 14, 2022
The lifeblood of any business is new leads. Without them, a company can’t grow and expand. So are you looking for ways to generate more leads for your business? If so, you’re not alone. A successful lead generation strategy is essential for any business, regardless of size or industry. But coming up with new ideas […]. The post 9 Resourceful Ideas and Strategies for Generating Leads appeared first on Blog.
Martech
APRIL 14, 2022
The IAB Tech Lab announced updates to ads.txt specifications. IAB hopes the update will remove some confusion around the entities ads are bought from and where the ads show up after they’re purchased. New values – “ownerdomain” and “managerdomain” – attempt to bring transparency to seller relationships identified through the sellers.json standard in ad exchanges that use the ads.txt protocol.
CopyBlogger
APRIL 14, 2022
During any discussion about marketing ethics, I’m always reminded of a comment a former coworker made decades ago: “I’d never. Continue Reading. The post Marketing Ethics: Selling Doesn’t Have to Be Sleazy (5 Real-World Examples) appeared first on Copyblogger.
DivvyHQ
APRIL 14, 2022
Do you have specific goals defined for your social media marketing? You should. A lack of goals and regular reporting may result in a severe situation of overspending and getting nothing in return. To achieve success with social media marketing, you need to set measurable, achievable goals. Here are some tips to help you set the right goals for your marketing teams.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
BOP Design
APRIL 14, 2022
Bop Design has been a woman-owned business from its inception in 2009. Several years ago, we elected to go through the official process of becoming a WBENC certified business. Read our startup story. What is WBENC? WBENC (pronounced WE-BANK) is the Women’s Business Enterprise National Council and is the leading authority in the US on certifying companies and organizations for Women’s Business Enterprises (WBEs).
Heinz Marketing
APRIL 14, 2022
By Alan Gonsenhauser Principal and Founder of DemandRevenue, LLC. CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. These listen to us – “transmission” messages were neither what prospects or customers wanted to hear, nor what the sales folks and channels needed to sell.
Search Engine Journal
APRIL 14, 2022
How can you use 'organization' structured data to help Google better understand your content and optimize for rich results? The post A Guide To ‘Organization’ Structured Data For Google Rich Results appeared first on Search Engine Journal.
Martech
APRIL 14, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, may your caffeine levels always be optimal. I’ve been interviewing a lot of people about how they got into marketing.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
APRIL 14, 2022
Local SEO experts took the virtual stage for attendees of LocalU Advanced earlier this month. See the top takeaways for local marketers. The post 9 Local SEO Tips From Top Experts appeared first on Search Engine Journal.
Salesforce Marketing Cloud
APRIL 14, 2022
1. Ditch imposter syndrome by skilling up 2. Don’t let roadblocks get you down 3. Lean on the community when you need a boost 4. Leverage your past to get the role you want Bonus: Salesforce mentors share their own advice Now, you’re ready to dive in! Sending resumes. Dusting off cover letters. Attending networking events. The process of changing roles can be overwhelming, but it’s also a great growth opportunity for you—personally and professionally.
NetLine
APRIL 14, 2022
Since 2016, we’ve published our annual content consumption report with a few core pieces of information with the goal of improving upon the prior year’s efforts. This year, in our sixth edition, we’ve not only raised the bar, but we’ve also delivered an entirely new set of must-see data points to the party. Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers.
EveryoneSocial
APRIL 14, 2022
Every company wants to amplify its marketing messages, recruiting efforts, and sales reach, but many fail to tap into their most powerful asset: their own people. It’s called employee amplification, and it works because the best influencers for your company are the very ones who work there. “Brands have a huge opportunity to amplify their brand message and visibility by allowing employees to take part in the amplification,” says Melonie Dodaro , founder and CEO of Top Dog Social Medi
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
APRIL 14, 2022
Want to work in digital marketing without a related degree? Digital marketing professionals weigh in on what it really takes to do the job. The post Are Digital Marketing Courses Worthwhile? Pro Marketers Respond appeared first on Search Engine Journal.
Optinmonster
APRIL 14, 2022
Looking for a way to create a Mailchimp form on your WordPress website? Mailchimp is a popular platform for creating and managing your email marketing list. It’s free and comes with an in-built form builder. However, Mailchimp forms are quite basic and do not offer enough styling options to match your website style. In this tutorial, we’ll overcome the issues faced while using a default Mailchimp form.
Search Engine Journal
APRIL 14, 2022
Reddit is rolling out a series of updates to its search capabilities including the ability to search comments and return more relevant results. The post Reddit Makes Comments Searchable appeared first on Search Engine Journal.
Oktopost
APRIL 14, 2022
Host, Olivia Messina takes on a solo episode to discuss building your employer brand on social. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. Recruiting is looking more and more like marketing today. So how can you harness the power of social to build your employer brand and attract the best talent? It’s essential that your employer brand be rooted in a positive work culture, and you have the means of communicating those values and experiences to
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
RDW Group
APRIL 14, 2022
When was the last time you took a long, hard look at your social media strategy? If you had to … The post 3 Reasons to Perform a Competitive Analysis on Social Media appeared first on RDW Group.
MarketMuse
APRIL 14, 2022
Creating content clusters is a powerful way to establish topic authority. I'll show you how to do it with Topic Modeling, MarketMuse Inventory, and Applications.
BenchmarkONE
APRIL 14, 2022
Instagram Stories started as the company’s way of competing with Snapchat by introducing a similar feature on their platform. However, it looks like they’re more than a fad — with over 500 million active users that use Instagram Stories daily, brands who ignore Instagram Stories for brand awareness are missing out. Instagram Stories are bite-sized content pieces that do not appear on the feed and usually disappear after 24 hours, except they are saved and featured using highlights.
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