Thu.Jun 06, 2019

How to Create the Best B2B Content in Your Industry

B2B PR Sense

B2B content creation is much like creating anything else. It takes hard work and time to create something of quality that people will admire and use for years to come. Think, for a moment, about carpentry. There are hacks who will sell you a product that will inevitably break within a year.

How to Use Instagram to Drive Traffic to Your B2B Website


Guest post by Natasha Ponomaroff. A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram.

Using Buyer Personas in B2B Blogging

SmartBug Media

Whenever you write content—whether it be for an email, landing page, or blog—you need to think about your audience. Who is your content for? What is its goal? How does it help your audience?

Customer Experience in B2B Marketing: How to Stand Out from the Crowd


Suppose you're a B2B company targeting business owners, leaders, and managers. Along the way, you forget they're just human beings, so you deliver content that's somewhat cold, technical, and complicated. Basically, you end up doing the exact opposite of what you'd do in the B2C industry.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Financial Services Industry on the Path to Marketing Maturity with Marketing Automation


More financial services marketers than ever before are using marketing automation to improve their campaigns and ROI, but are they doing enough to keep pace? Corporate

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6 Creative Sales Emails That Get a Response Every Time


Almost every marketer has been there at one point or another — seeing an email that they’ve toiled over get fewer responses than if they’d stood outside the recipient’s business with a boombox, rockin’ an 80s track. If this sounds like you, don’t get discouraged.

24 Marketing Thought Leaders You May Have Missed

Content Marketing Institute

Many claim to be marketing thought leaders, yet few genuinely are. That’s what led to this list of 103 authentic thought leaders. Read on to learn about 24 of them who may not be as familiar to you (and get the other 79 names too).

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3 Fun & Powerful Tricks for Brainstorming Your Next B2B Blog

Golden Spiral

Ever started a writing project only to find yourself staring at the blinking cursor, wondering why you decided to write in the first place? Perhaps you’re a fiddler instead.

The Best Catchy Email Subject Lines For Sales in 2019


First impressions are key. Would you show up to a black tie event in your favorite Netflix binge-watching sweats? Of course not. Your sales email subject lines are the first impressions you project to your prospects with every email you send. Are you putting on your best suit every time you hit send?

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Design the UX of a Website or App to Increase Conversions

Single Grain

Getting visitors to convert and generating more business opportunities is the ultimate business goal.

6 Ways to Improve Your B2B Sales Prospecting


Sales prospecting—a common source of misery for most sales reps—is a critical aspect of selling for nearly all businesses. Prospecting uncovers potential buyers, fuels an organization’s sales pipeline, and provides important context to future sales conversations.

Everything You Need To Know About Ad Tags and Click Tags


Ad tagging is a crucial component of your display advertising efforts. Not only ad tags play a huge role in optimizing your ad strategy, but they can also help you measure its performance. Let’s kick off this article by breaking down what an ad tag is. What Is An Ad Tag? An ad tag […].

The Trouble with Buyer’s Journey Maps


Let me ask you a controversial question: Is it time for you to rethink the buyer’s journey for your business? I know that for many companies buyer’s journeys represent a relatively new approach, but some recent shifts in the marketplace suggest there might be a better way. Don’t get me wrong. Developing personas and journey maps for your business is almost always a worthwhile exercise.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Human Touch: Exploring the Power of Account-Based Marketing at DMWF

Digital Marketing World Forum

For many people, having a well-established relationship with a local grocer or shopkeeper is a distant memory. For many others, it’s a phenomenon that only exists in old movies and TV series.

Getting Your Content a “Standing Ovation” With The Help of Engagement Metrics

Atomic Reach

As a marketing professional, you know that the relevance of your content is just as important as its quality. No savvy marketer would send pricing information to a prospect who’s just beginning their journey, or create a high-level brochure for a buyer who’s two steps away from signing a deal.

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The Biggest Threat to SEO Isn’t Human


How will artificial intelligence and machine-learning impact SEO in the future? Could GPT2 Destroy SEO and Transform Content Forever?

8 Social Media Tools You Need to Use in 2019


You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Conversation Ready Leads

B2B Marketing Analytics

Over the past few months, I have done numerous successful implementations of our customer journey frameworks across many different customers. We are enabling sales and marketing teams to do sorts of “MRI of each deal” on the fly.

Top Sales Prospecting Tips That Will Get You Hot Leads

Lead Liaison

A successful sale is but the last piece of the puzzle that is the sales process. To achieve this crucial goal, you need to ensure that the various steps leading up to it are completed in an efficient and effective manner.

Nuvi Announces Multi-Dimensional Customized Sentiment Engine


Nuvi enhances its industry-leading brand management platform with a robust natural language processing sentiment engine in over 50 languages from more than 250 countries.

What Is Customer Marketing?

Square 2 Marketing

Your Customers Need To Be An Active Asset In Designing A Proactive Revenue Growth Program. Too many labels already exist for different types of marketing. I’m not trying to introduce a new one, but I am shining a light on an area of marketing that rarely gets enough attention.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

3 Mistakes to Avoid When Building an Enablement Strategy


Implementing an enablement strategy is one of the most effective ways you can transform your sales and marketing teams.

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The 4 Kinds of Content Research Software You Need to Help Implement Your Content Strategy


Here's how content research software can help create expert-level content that is more engaging. The post The 4 Kinds of Content Research Software You Need to Help Implement Your Content Strategy appeared first on MarketMuse. Content Strategy Tools

6 Ways to Create a Great First Touchpoint Experience


We’ve all heard the saying “you never get a second chance to make a good first impression.” But how many companies successfully employ this concept when presenting their brand or products to customers for the first time?

12 Gantt Chart Examples You'll Want to Copy


Gantt charts. Love ‘em, hate ‘em, or can’t live without ‘em, they’re a reality of a marketer’s life. But how do you make yours stand out from the rest? I’ve gathered some of the best examples around, along with some free templates to get you started. Dive in below and find your favorite. But first.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.