Webbiquity
JUNE 6, 2019
Guest post by Natasha Ponomaroff. A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. They dismiss this photo-sharing platform as a tool to engage with their market simply because they believe their consumers, who all happen to be companies, corporations, and other businesses, aren’t on this particular social medium.
SmartBug Media
JUNE 6, 2019
Whenever you write content—whether it be for an email, landing page, or blog—you need to think about your audience. Who is your content for? What is its goal? How does it help your audience? In the B2B world where you’re writing, you’re trying to reach decision makers, gatekeepers, managers, and C-suite executives. Your content needs to be written and tailored specifically to those individuals and their needs.
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Zoominfo
JUNE 6, 2019
Sales prospecting—a common source of misery for most sales reps—is a critical aspect of selling for nearly all businesses. Prospecting strategies uncovers potential buyers, fuels an organization’s sales pipeline , and provides important context to future sales conversations. So, whether you’re a new sales rep or just looking for a refresher, today’s post will take you back to the basics of what prospecting is in sales and how to improve your B2B prospecting strategy.
Circle Studio
JUNE 6, 2019
If you’ve been involved in a website project before, you know how nerve-racking it can be to finally give the go-ahead to “flip the switch” from the old website to the new one. There are a lot of things that need to be tested, double-checked and implemented before launch to ensure a smooth transition. Your web development partner will have a pre-launch and a post-launch website checklist of their own, but you and your team have an important to-do list, too.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Content Marketing Institute
JUNE 6, 2019
Many claim to be marketing thought leaders, yet few genuinely are. That’s what led to this list of 103 authentic thought leaders. Read on to learn about 24 of them who may not be as familiar to you (and get the other 79 names too). Continue reading → The post 24 Marketing Thought Leaders You May Have Missed appeared first on Content Marketing Institute.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Golden Spiral
JUNE 6, 2019
Ever started a writing project only to find yourself staring at the blinking cursor, wondering why you decided to write in the first place? Perhaps you’re a fiddler instead. You know, the person who organizes desk drawers, or groups their markers according to the colors of the rainbow, or anything else to keep your hands busy rather than on your keyboard.
Hubspot
JUNE 6, 2019
Gantt charts. Love ‘em, hate ‘em, or can’t live without ‘em, they’re a reality of a marketer’s life. But how do you make yours stand out from the rest? I’ve gathered some of the best examples around, along with some free templates to get you started. Dive in below and find your favorite. But first. What is a Gantt Chart? Gantt charts provide a way to track and manage project timelines, progress, and deliverables.
Outreach
JUNE 6, 2019
First impressions are key. Would you show up to a black tie event in your favorite Netflix binge-watching sweats? Of course not. Your sales email subject lines are the first impressions you project to your prospects with every email you send. Are you putting on your best suit every time you hit send? We've learned a lot about what works by analyzing the data from tens of thousands of our own emails.
Scoop.it
JUNE 6, 2019
It is no longer news that content curation will boost your content marketing efforts. It is an excellent way of sharing useful content to your audience if you have one already. And if you don’t have an audience, it is a wonderful way of building a community around the topics you care about most. But while you’re probably finding success with content curation , others are struggling to justify the time they spend curating content.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Bannersnack
JUNE 6, 2019
Ad tagging is a crucial component of your display advertising efforts. Not only ad tags play a huge role in optimizing your ad strategy, but they can also help you measure its performance. Let’s kick off this article by breaking down what an ad tag is. What Is An Ad Tag? An ad tag […].
Atomic Reach
JUNE 6, 2019
As a marketing professional, you know that the relevance of your content is just as important as its quality. No savvy marketer would send pricing information to a prospect who’s just beginning their journey, or create a high-level brochure for a buyer who’s two steps away from signing a deal. Insightful marketers know that relevant content must take centre stage to stand out and capture buyers’ attention.
BenchmarkONE
JUNE 6, 2019
Almost every marketer has been there at one point or another — seeing an email that they’ve toiled over get fewer responses than if they’d stood outside the recipient’s business with a boombox, rockin’ an 80s track. If this sounds like you, don’t get discouraged. You may simply need to adjust your approach to get the results you want. Gone are the days when you could use a generic email template and achieve your goals.
Madison Logic
JUNE 6, 2019
This article was originally featured in MarTechSeries by Tom O’Regan, Madison Logic CEO June 6, 2019 Over the past decade, the rise of Data-Driven Marketing and Account-Based Marketing (ABM) have both followed steep trajectories, and that’s no coincidence. After all, the best ABM programs are the ones built on rich data and insights. However, the meteoric rise.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
JUNE 6, 2019
Considering a career in sales but want something that pushes the limits of a traditional sales rep’s role? Enter, the sales analyst. It’s a sales operations role that’s less about selling a product or service to customers and more about selling next steps and solutions to your internal sales team. The result? A career and career path that draws heavily on your ability to think critically, analyze complex data, and communicate your results clearly to peers and executives.
The Lead Agency
JUNE 6, 2019
Does Social Media Have a Place in B2B Marketing? Social media marketing, the 3 words which have completely changed the landscape of B2C marketing forever, but where does this leave us B2B marketers and is it worthwhile including a social media campaign into the marketing mix? Social media marketing budgets almost doubled, worldwide, between 2014 and 2016 (increasing from $16 Billion USD to $31 Billion USD 2014-2016 – Hootsuite 2016 ), it is past the time where businesses are able to ignore their
Digital Marketing World Forum
JUNE 6, 2019
For many people, having a well-established relationship with a local grocer or shopkeeper is a distant memory. For many others, it’s a phenomenon that only exists in old movies and TV series. The digitisation of nearly everything has made doing business – whether buying groceries or millions of dollars of software – a fairly impersonal proposition. That said, humans thrive on making connections with one another and interacting in authentic, personalised ways.
Magisto
JUNE 6, 2019
BOOM. Your business video just helped save Fathers Day. This Father’s Day help your customers celebrate dad in a whole new way, because he’s totally worth more than a tie ( unless you’re a tie company – then definitely lead with that). Magisto makes it ridiculously easy to create a video, share on social and reach hundreds of customers. That’s why this Father’s Day we’ve already essentially, done the work for you.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
JUNE 6, 2019
You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions. The world is on social media -- 45 percent of it, at least -- so if you want your product, service, and mission to reach the maximum amount of people, your business needs to be on social media, too. Social media, however, can be extremely time-consuming.
B2B Marketing Analytics
JUNE 6, 2019
Over the past few months, I have done numerous successful implementations of our customer journey frameworks across many different customers. We are enabling sales and marketing teams to do sorts of “MRI of each deal” on the fly. During one of the implementations, I stumbled upon a question related to lead scoring algorithm performance particularly in terms of driving sales efficiency.
Bannersnack
JUNE 6, 2019
There’s a real debate on the web around the correct Facebook event photo size. So, we’ve made sure to provide you with the exact size for the Facebook event cover image so you can create your event and publish it on Facebook right away. Also, you’ll find in this article a collection of Facebook event […].
Kapost
JUNE 6, 2019
Earlier this month I had the joy of breaking bread—including croissants and the best french toast you’ve ever had—with content marketing leaders from the Boston area at the first Kapost. The post Lessons from Kapost’s First Content Café appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
SmartBug Media
JUNE 6, 2019
Warren Buffett famously said, "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." Those two simple sentences sum up the approach businesses of every kind, shape, and size should take when it comes to protecting its reputation, and thereby its existence. From a public relations perspective, doing things differently doesn’t just mean acting with integrity to avoid scandal, it also means preparing for the worst-case scenario,
Salesforce Marketing Cloud
JUNE 6, 2019
We’ve all heard the saying “you never get a second chance to make a good first impression.” But how many companies successfully employ this concept when presenting their brand or products to customers for the first time?
Valasys
JUNE 6, 2019
B2B industry has recently started implementing & experimenting with the expanding & increasing trajectory of ‘Influencer Marketing’ , after comprehending its importance, particularly on social media platforms. ‘Influencer Marketing’ is the 4 th most important trend that B2B marketers are looking to opt for in 2019 & almost 48% of them plan to make it an integral part of their marketing strategy (Source: Marketingcharts.com).
Square 2 Marketing
JUNE 6, 2019
Your Customers Need To Be An Active Asset In Designing A Proactive Revenue Growth Program. Too many labels already exist for different types of marketing. I’m not trying to introduce a new one, but I am shining a light on an area of marketing that rarely gets enough attention. Marketing targeted to your existing customers is one of the first places we look for revenue when we start with a new client.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Lead Liaison
JUNE 6, 2019
A successful sale is but the last piece of the puzzle that is the sales process. To achieve this crucial goal, you need to ensure that the various steps leading up to it are completed in an efficient and effective manner. Sales prospecting is key among these steps and this article will tell you how you can nail it. Sales prospecting is, quite simply, the process of searching for potential customers in order to grow your business.
Heinz Marketing
JUNE 6, 2019
By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions.
Engagio
JUNE 6, 2019
There’s something magical about a collection of individuals working together to become more than the sum of their parts. From legendary sports teams to the most innovative businesses, building these types of teams is what everyone strives for. A team built the right way can overcome impossible odds and accomplish extraordinary achievements. That said, there can be teams within teams as well.
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