Thu.Jun 06, 2019

How to Create the Best B2B Content in Your Industry

B2B PR Sense

B2B content creation is much like creating anything else. It takes hard work and time to create something of quality that people will admire and use for years to come. Think, for a moment, about carpentry. There are hacks who will sell you a product that will inevitably break within a year.

How to Use Instagram to Drive Traffic to Your B2B Website

Webbiquity

Guest post by Natasha Ponomaroff. A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram.

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Using Buyer Personas in B2B Blogging

SmartBug Media

Whenever you write content—whether it be for an email, landing page, or blog—you need to think about your audience. Who is your content for? What is its goal? How does it help your audience?

Financial Services Industry on the Path to Marketing Maturity with Marketing Automation

Act-On

More financial services marketers than ever before are using marketing automation to improve their campaigns and ROI, but are they doing enough to keep pace? Corporate

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

The Biggest Threat to SEO Isn’t Human

SEMrush

How will artificial intelligence and machine-learning impact SEO in the future? Could GPT2 Destroy SEO and Transform Content Forever?

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More Trending

6 Creative Sales Emails That Get a Response Every Time

Hatchbuck

Almost every marketer has been there at one point or another — seeing an email that they’ve toiled over get fewer responses than if they’d stood outside the recipient’s business with a boombox, rockin’ an 80s track. If this sounds like you, don’t get discouraged.

24 Marketing Thought Leaders You May Have Missed

Content Marketing Institute

Many claim to be marketing thought leaders, yet few genuinely are. That’s what led to this list of 103 authentic thought leaders. Read on to learn about 24 of them who may not be as familiar to you (and get the other 79 names too).

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3 Fun & Powerful Tricks for Brainstorming Your Next B2B Blog

Golden Spiral

Ever started a writing project only to find yourself staring at the blinking cursor, wondering why you decided to write in the first place? Perhaps you’re a fiddler instead.

The Best Catchy Email Subject Lines For Sales in 2019

Outreach

First impressions are key. Would you show up to a black tie event in your favorite Netflix binge-watching sweats? Of course not. Your sales email subject lines are the first impressions you project to your prospects with every email you send. Are you putting on your best suit every time you hit send?

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How to Design the UX of a Website or App to Increase Conversions

Single Grain

Getting visitors to convert and generating more business opportunities is the ultimate business goal.

Everything You Need To Know About Ad Tags and Click Tags

Bannersnack

Ad tagging is a crucial component of your display advertising efforts. Not only ad tags play a huge role in optimizing your ad strategy, but they can also help you measure its performance. Let’s kick off this article by breaking down what an ad tag is. What Is An Ad Tag? An ad tag […].

What Is Customer Marketing?

Square 2 Marketing

Your Customers Need To Be An Active Asset In Designing A Proactive Revenue Growth Program. Too many labels already exist for different types of marketing. I’m not trying to introduce a new one, but I am shining a light on an area of marketing that rarely gets enough attention.

The Trouble with Buyer’s Journey Maps

Biznology

Let me ask you a controversial question: Is it time for you to rethink the buyer’s journey for your business? I know that for many companies buyer’s journeys represent a relatively new approach, but some recent shifts in the marketplace suggest there might be a better way. Don’t get me wrong. Developing personas and journey maps for your business is almost always a worthwhile exercise.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Social Media in the B2B Marketing?

The Lead Agency

Does Social Media Have a Place in B2B Marketing? Social media marketing, the 3 words which have completely changed the landscape of B2C marketing forever, but where does this leave us B2B marketers and is it worthwhile including a social media campaign into the marketing mix?

Human Touch: Exploring the Power of Account-Based Marketing at DMWF

Digital Marketing World Forum

For many people, having a well-established relationship with a local grocer or shopkeeper is a distant memory. For many others, it’s a phenomenon that only exists in old movies and TV series.

8 Social Media Tools You Need to Use in 2019

Hubspot

You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions.

Conversation Ready Leads

B2B Marketing Analytics

Over the past few months, I have done numerous successful implementations of our customer journey frameworks across many different customers. We are enabling sales and marketing teams to do sorts of “MRI of each deal” on the fly.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Top Sales Prospecting Tips That Will Get You Hot Leads

Lead Liaison

A successful sale is but the last piece of the puzzle that is the sales process. To achieve this crucial goal, you need to ensure that the various steps leading up to it are completed in an efficient and effective manner.

Getting Your Content a “Standing Ovation” With The Help of Engagement Metrics

Atomic Reach

As a marketing professional, you know that the relevance of your content is just as important as its quality. No savvy marketer would send pricing information to a prospect who’s just beginning their journey, or create a high-level brochure for a buyer who’s two steps away from signing a deal.

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12 Gantt Chart Examples You'll Want to Copy

Hubspot

Gantt charts. Love ‘em, hate ‘em, or can’t live without ‘em, they’re a reality of a marketer’s life. But how do you make yours stand out from the rest? I’ve gathered some of the best examples around, along with some free templates to get you started. Dive in below and find your favorite. But first.

3 Mistakes to Avoid When Building an Enablement Strategy

Seismic

Implementing an enablement strategy is one of the most effective ways you can transform your sales and marketing teams.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

6 Ways to Create a Great First Touchpoint Experience

Evergage

We’ve all heard the saying “you never get a second chance to make a good first impression.” But how many companies successfully employ this concept when presenting their brand or products to customers for the first time?

Nuvi Announces Multi-Dimensional Customized Sentiment Engine

Nuvi

Nuvi enhances its industry-leading brand management platform with a robust natural language processing sentiment engine in over 50 languages from more than 250 countries.

Preparing for a PR Crisis Before It Happens

SmartBug Media

Warren Buffett famously said, "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently."

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12 Critical Items to Check Off Your List Before Launching a New Website

Circle Studio

If you’ve been involved in a website project before, you know how nerve-racking it can be to finally give the go-ahead to “flip the switch” from the old website to the new one. There are a lot of things that need to be tested, double-checked and implemented before launch to ensure a smooth transition. Your web development partner will have a pre-launch and a post-launch website checklist of their own, but you and your team have an important to-do list, too.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!