Search Engine Journal
JULY 13, 2021
Do you have what it takes to build a career in SEO? You'll need certain skills to be successful. Learn what those skills are here. The post Top 8 Skills Every Great SEO Professional Needs to Succeed appeared first on Search Engine Journal.
Marketing Insider Group
JULY 13, 2021
It’s 2021, so it’s a fair bet we all know that email marketing is important. Even more important? Increasing email subscribers. Brands with large subscriber lists ultimately see more marketing ROI and convert more paying customers. Let’s talk about how you can build yours. Quick Takeaways. Consumers prefer email over all other methods of communicating with brands.
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Webbiquity
JULY 13, 2021
Two-thirds of all the people on earth own a mobile phone. 60% have Internet access. And 54% (4.2 billion) are active social media users. Those are just a few of the findings from the just-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. The massive report pulls together data from a wide range of sources to give a picture of the current state of Internet use and trends.
KoMarketing Associates
JULY 13, 2021
Retargeting gives marketers the chance to reconnect with customers and prospects while boosting their revenue. However, many are still struggling to reap the benefits. SharpSpring recently published its “Outlook on Retargeting” report, and statistics showed that just 36% of marketers consider themselves to be “very successful” at achieving the goals of their retargeting strategy, suggesting there is room for improvement.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
BOP Design
JULY 13, 2021
Search engine optimization is absolutely critical for B2B web design and content marketing. But what about videos and video marketing? Well, it depends, do you want people to see and watch your videos? Let’s go ahead and assume that yes, you’d like people – especially prospects – to watch and engage with your videos. Then, yes, SEO is essential for your videos as well.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
JULY 13, 2021
As part of the launch of MarTech’s Email Marketing Periodic Table, we are highlighting key chapters of the report. If you would like to check your own email strategy against the elements of good email optimization and deliverability, download the full periodic table today. The content provided within the email is just as important as the infrastructure and strategy behind it.
SEMrush
JULY 13, 2021
On July 1, Google announced its next core algorithm update. We at Semrush have monitored changes within both mobile and desktop stats and are ready to share the results: check which industries and websites seem to be SERP winners and losers.
Martech
JULY 13, 2021
Marketing to physicians was notoriously difficult even before the pandemic made face-to-face meetings and conferences vanish almost overnight. Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities. Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs.
Biznology
JULY 13, 2021
I got a really uneasy feeling in the pit of my stomach recently as news broke that meatpacking giant JBS paid $11 million to cybercriminals following a ransomware attack that halted operations at most of its plants and threatened to disrupt a large portion of the food supply chain. This event came right on the heels of the Colonial Pipeline attack, which cost that company $5 million to reclaim its operations and restart the flow of gas to a large portion of the country.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Search Engine Journal
JULY 13, 2021
Mobile landing pages can be powerful for both sales and lead generation. Learn how to improve yours with these 5 landing page examples. The post 5 Examples of Awesome Mobile Landing Pages appeared first on Search Engine Journal.
The Daily Egg
JULY 13, 2021
Collecting important data such as how much traffic you have, where your visitors are coming from, and which pages are performing well can help you to improve your website’s attraction for users. Google Analytics can present all of this data and more to you right out of your WordPress dashboard. All you need is a […]. The post Best Google Analytics Plugins for WordPress Compared appeared first on The Daily Egg.
DivvyHQ
JULY 13, 2021
When you kick off a new content endeavor, energy is high and the ideas flow like water. But over time, writers can hit a plateau, get burned out on the subject matter, and quality can decrease. Can this be avoided? Here’s a surefire process for maintaining consistent content quality from Gael Breton of AuthorityHacker.co.
The Daily Egg
JULY 13, 2021
Telemedicine software is the software or platform used to connect with patients or clients for healthcare purposes. We spent countless hours reviewing over 30 pieces of telemedicine software to determine the best of the best. As a result, we concluded that Mend was the best for most due to its ease of use and reliability. […]. The post Best Telemedicine Software Compared appeared first on The Daily Egg.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Sprout Social
JULY 13, 2021
If you’re in need of a rocket launcher, Huang Wei can sell you one for roughly $5.6 million. Known as Viya to her fans, the Chinese influencer makes a living selling her fans everything from cosmetics to mattresses to houses to doorbells. But instead of pushing products through sponsored posts or links, Viya is selling millions of dollars worth of stuff through her video livestreams.
Martech
JULY 13, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and what’s your number one marketing metric? See if you agree with the pundits in Chatter below.
Porch Group Media
JULY 13, 2021
50 Statistics About Retail Marketing and Consumer Shopping Trends (Updated for 2021). Are you an omnichannel retailer? Consumers shop across channels, price check from their phones, add items to their online carts only to head into a physical store to make a final purchase, and shop from tablets, phones, laptops, and social channels. With the increasing shift to online channels this past year, consumers digital preferences have matured and expectations have risen.
Search Engine Journal
JULY 13, 2021
Want to create content that will help your Google rankings? Boost your Expertise, Authoritativeness, and Trust. Get this ebook to learn how. The post Your Guide to Google E-A-T & SEO [Ebook] appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Industrial Marketer
JULY 13, 2021
Looking at the present state of digital marketing for manufacturers, we know many manufacturers are just beginning to realize that digital marketing is at a tipping point where it is no longer optional and must become a bigger part of any marketing plan for a manufacturing company. And we also realize that a manufacturer marketing. Read more » The post 10 Simple Steps to Boost Digital Marketing for Manufacturers appeared first on Industrial Marketer.
Search Engine Journal
JULY 13, 2021
Google's July 2021 Core Update is over and the search marketing community experiences it differently depending on strategy The post Google July 2021 Update is Over – What Happened? appeared first on Search Engine Journal.
illumin
JULY 13, 2021
How a full-funnel approach led to a 20% increase in average order value for a leading mattress retailer At illumin we’re big proponents of the connected consumer journey. We know different audience segments may require different messages at different points in their journey, and not all members travel at the same speed. The value […]. The post A connected journey should be the only journey in the new world of advertising appeared first on AcuityAds Inc.
Search Engine Journal
JULY 13, 2021
In an update to Facebook Groups, administrators can now assign knowledgeable members the role of subject matter expert. The post Facebook Groups Can Designate Subject Matter Experts appeared first on Search Engine Journal.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Content4Demand
JULY 13, 2021
Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. If you’re not there yet, chances are you will be soon. According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here.
Search Engine Journal
JULY 13, 2021
Google is introducing a new structured data markup property for job listings that allow prospects to apply directly on the employer's website. The post Google Launches New Structured Data For Job Listings appeared first on Search Engine Journal.
Mailmunch
JULY 13, 2021
Who here thinks popups are annoying? . Honestly, I do. But at the same time, I can’t help but admire if a popup is really well done and intrigues me to click on it. . Popups are a great way to convert your website visitors into leads. If a popup is good it can take your conversion to another level. But it can also annoy your visitors and seriously hurt your website’s reputation with search engines. .
Litmus
JULY 13, 2021
Dealing with spam filters can be tricky. Using spam filter testing tools is a great start to understanding your delivery and deliverability performance, but it’s important to see what happens after the send, too. Enter: the bounce. An email bounce is the technological equivalent to getting a letter marked “return to sender.” It means your email wasn’t able to be delivered.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Search Engine Journal
JULY 13, 2021
Google's John Mueller answers a question about affiliate links and whether it's beneficial to hide them from search engines. The post Google On Whether Sites Should Hide Affiliate Links appeared first on Search Engine Journal.
SmartBug Media
JULY 13, 2021
Have you ever had your internet just break? Now more than ever in our lifetime, we have become so dependent on Wi-Fi for work, connection, health, and so much more. Without it, how would we have survived the last year? Because of COVID-19, companies have taken to the web to connect with new leads or host what were once in-person events virtually. It opens up a world of possibilities for us to attend events and connect with people in a way we wouldn’t have been able to before.
Sharpspring
JULY 13, 2021
The evolution of marketing in the digital marketplace has forever changed the way companies conduct business. With the opportunity to reach a much broader audience than ever before, brands are better able to connect and engage with their consumers. To ensure that your digital strategy is performing well, there are eight essential digital marketing tools that you need to incorporate into your daily marketing tactics.
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