Marketing Insider Group

APRIL 11, 2018

The Pantone Color of the Year for 2018 is ultra violet. This is important news for marketers, who can use ultra violet to perfect and hone their online message. There are a lot of ways in which content and social media posts can benefit from using the color, and business owners will see a spike […]. The post Why Pantone’s Color of the Year is Perfect for Marketing appeared first on Marketing Insider Group.

Social Media 277

Social Media Marketing Social Marketing Media 277

Biznology

APRIL 11, 2018

When you invest in promotional products, you want to make the most of them. Why just use them as giveaways at a trade shows and events? When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products. Promote your promotional products on your website. There is no reason why you can’t offer your branded giveaways on your website.

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

Zoominfo

APRIL 11, 2018

Whether you’re a hiring manager, sales leader, or the CEO of a company, you know it can be difficult to identify and hire top sales talent. Although an intensive interview process can help you weed out unqualified applicants, you never really know how well a candidate is going to perform until a few weeks or even months into the job. Hiring the right people can directly impact your company’s overall success and revenue.

B2B Sales 178

B2B Sales B2B Sales Cycle Best Practices 178

ViewPoint

APRIL 11, 2018

One of PointClear’s business development representatives, working on behalf of a global software company, made 11 touches (calls, voicemails and emails) and his persistence paid off. He landed a huge lead for our client (with a $1 billion company). The timing and number and type of touches makes up what is called a cadence, which must be carefully orchestrated.

PointClear 136

PointClear Sales Qualified Leads Leads Lead 136

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

APRIL 11, 2018

Whether you’re a hiring manager, sales leader, or the CEO of a company, you know it can be difficult to identify and hire top sales talent. Although an intensive interview process can help you weed out unqualified applicants, you never really know how well a candidate is going to perform until a few weeks or even months into the job. Hiring the right people can directly impact your company’s overall success and revenue.

Sales Cycle 138

Sales Cycle Work Management B2B Sales Cold Calling 138

Adobe Experience Cloud Blog

APRIL 11, 2018

By now, you must have seen the viral Marketing Technology Landscape Supergraphic , right? Nicknamed the Martech 5000, the image shows that the MarTech landscape reached a total of 5,381 solutions at the start of 2017. And as you know if you’ve seen the image, saying the landscape is complicated is a vast understatement. From CRMs to MAPs, CMSs, CDPs, DMPs, and beyond, vendors from every corner of the landscape promise you better marketing operations.

Marketing Automation Services 134

Marketing Automation Services Advertising Mediums Thought Leadership Paid Search Agency 134

Lattice

APRIL 11, 2018

An all-star panel of female marketers discussed the importance of ABM and how they’re making an impact on their organizations using account-centric strategies and tactics.

Account Based Marketing 100

Account Based Marketing ABM Tactics Marketing Strategy 100

Content Marketing Institute

APRIL 11, 2018

You know what every content marketer loves? A good tool that saves you hours of time (and money). OK, maybe that’s just me. I absolutely love online tools that help automate tedious tasks. A good tool gives an amazing ROI while simultaneously improving the output of your work. In this article, I share seven of my favorite content marketing and SEO tools.

Tools 111

Tools Automation Work Management Content Marketing 111

Engagio

APRIL 11, 2018

For years, targeting key accounts has been a cornerstone of effective B2B growth. Today, over 90% of B2B organizations believe Account Based Marketing is a “must-have” tactic, according to SiriusDecisions. One reason is the immense amount of data that is now available to us to make account-based strategies more efficient. When it comes to at all information on the internet, according to IBM , every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has

Account Based Marketing 85

Account Based Marketing Intent Data Intent Lead Ranking 85

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

APRIL 11, 2018

Writing a cover letter can feel like a daunting task, particularly if you don’t have a lot of “real world” experience. Fortunately, a cover letter is actually an exceptional chance to explain how your extracurriculars or classes taught you leadership and time management skills. To really stand out, it’s important to personalize your cover letter for each internship application.

Template 91

Template Examples Work Management Marketing Management 91

JotForm

APRIL 11, 2018

The gym is definitely not my happy place.Even the treadmill feels like a depressing metaphor: no matter how fast I run, I never feel like I’m getting anywhere.So, every morning at 8 am sharp, I meet with a personal trainer.Hiring someone to help me work out is a privilege, but I enjoy the process fa.

Product 70

Product Ad Building Process Personalization 70

Kapost

APRIL 11, 2018

Let’s face it: barring some Cormac McCarthy-ian dystopia, digital know-how is only going to become more vital as a basic skill set. In the spirit of adjusting our attachment to traditional. The post Programming 101 for Marketers appeared first on Kapost Content Marketing Blog.

Marketing 66

Marketing Content Marketing Content 66

Hubspot

APRIL 11, 2018

Today was day two on Capitol Hill for Facebook CEO Mark Zuckerberg, who faced tougher questions from Representatives on topics that weren't covered in yesterday's Senate hearing. The hearing, titled "Facebook: Transparency and Use of Consumer Data," saw different issues broached by lawmakers that, much of the time, specifically reflected the concerns of their constituents.

Facebook 70

Facebook Privacy Paid Search Agency Transparency 70

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

G2M Solutions

APRIL 11, 2018

It’s commonly quoted that B2B buyers have access to unlimited information at their digital fingertips so they aren't contacting vendors until they are 70% of the way along the purchase process. Are they really and if so.why?

Buy 54

Buy Vendors Purchase Contacts 54

Hubspot

APRIL 11, 2018

When you first start a business, you're laser-focused on the quality of your product -- polish the idea, build it, rebuild it, test it, go to market. Money doesn't matter much yet. You might have initial funding, but all of it goes to research and development. But when that product begins to sell, and funding turns into revenue, you have more bookkeeping to do so the business can remain profitable as it serves more customers.

Marketing Management 65

Marketing Management Cost Pricing Price 65

Launch Marketing

APRIL 11, 2018

ON24, a leading webinar marketing platform, recently published their 2017 Webinar Benchmarks Report that provides great information for marketing professionals that are involved with webinar planning and promotion. The organization studied nearly 16,500 webinars from over 1,000 companies ranging from SMB to enterprise across all verticals. We’ve summarized the findings below on planning and promoting a webinar.

Webinar Metrics 54

Webinar Metrics Promotion Planning Practices 54

Jackie Walts

APRIL 11, 2018

Even if you’re compliant with email laws, spamming is really in the eye of the beholder. Do you wonder if you’re contacting customers too often? Here are some tips on making your communications count. Start by documenting everything your prospects and customers are getting. That means from sales, customer support, communities, notifications from blogs and social media.

Blast Campaigns 54

Blast Campaigns CAN-SPAM Contact Marketing Response Rate 54

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Semcasting

APRIL 11, 2018

Permissible purpose. It is a legal term. It has been used to regulate the use of certain kinds of sensitive data for advertising and other legitimate direct mail and CRM marketing purposes in the past. It was the core principle behind the Fair Credit Act of 1970 that holds organizations responsible for the proper use of consumer credit information. As we set up to hear and (perhaps in part) judge two days of Congressional testimony from Mark Zuckerberg of Facebook – he released his prepared rema

Opt-out 56

Opt-out Ad brokers Opt-in Long Tail Marketing 56

Hinge Marketing

APRIL 11, 2018

With the recent release of our consulting services edition of the 2018 High Growth Study comes a new set of data on high-growth firms in the industry. Today, I want to focus on just one aspect of this study: how consulting marketing priorities for 2018 differ between high-growth firms and their no-growth peers. Download the 2018 High Growth Study: Consulting Firm Edition.

Consulting 48

Consulting Marketing AI Planning Marketing Management 48

6sense

APRIL 11, 2018

As sales teams look to their marketing counterparts in an ABM world for enablement and insight, it’s getting increasingly important to have a centralized view of account engagement. No sales team operates the same way – with differences in structure, process, tools, personalities, values, selling strategies, go-to-market motions, etc. – there are innumerable permutations and combinations.

Eloqua 48

Eloqua Account Based Marketing Marketing AI ABM 48

Outreach

APRIL 11, 2018

Sales is all about real-time interactions, and it’s important for you to be able to stay up to date on every engagement with your prospects, from email opens, to link clicks, and especially replies. That’s why it’s critical you have an easy to view activity feed that keeps you up to date on all of the ways your prospects engage with your outreach, in real time.

Activities 49

Activities Outreach Design 49

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Heinz Marketing

APRIL 11, 2018

As I write this I’m watching a baseball game currently in the fifth inning. If you asked me right now who won, I wouldn’t have an answer. This past weekend I built a long cedar planter box for my wife to use near the front of our house. If she had come out in the middle of construction and asked how it turned out, I wouldn’t have an answer.

Paid Search Agency 49

Paid Search Agency Advertising Agencies Creativity Ad Agencies 49

Opt Intelligence

APRIL 11, 2018

Data-driven email marketing is fast becoming a necessity for marketers everywhere. Not only is it a powerful tool for driving conversions and keeping current customers happy, it’s also a great way to keep up with leads. For 45% of marketers in a DMA survey, acquiring new customers is the most important goal for their data-driven marketing. While using your data to acquire and convert new customers is a modern approach to an age-old marketing problem, for many email marketers getting to this poin

Lead Generation 40

Lead Generation Email Marketing Generation Leads 40

GreenRope

APRIL 11, 2018

10 Ways SMBs Can Offer a Better Customer Experience with CRM Software. By: Reuben Yonatan. The customer experience (CX) is essential to the survival and growth of the modern SMB. Without the cushion of multimillion dollar budgets, small and mid-sized businesses cannot make many mistakes during the customer journey. Today's consumer has far too many choices, and they are far too easy to access!

Enterprise Management 40

Enterprise Management Budget Programs Marketing Management CRM 40

Directive Agency

APRIL 11, 2018

Hello, B2B marketers! Today, we’re going to talk about 3 B2B market research tools that we use every day here, at Directive Consulting. Let’s explore this topic. Don’t miss a video! Subscribe on YouTube! [ Note: Learn or retain more by reading? We got you. Here is the video above in blog format. You’re welcome. ]. B2B Marketing Research Tool #1: SEMrush.

Research 40

Research B2B Marketing Long Tail Marketing Tools 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

GreenRope

APRIL 11, 2018

10 Ways SMBs Can Offer a Better Customer Experience with CRM Software. By: Reuben Yonatan. The customer experience (CX) is essential to the survival and growth of the modern SMB. Without the cushion of multimillion dollar budgets, small and mid-sized businesses cannot make many mistakes during the customer journey. Today's consumer has far too many choices, and they are far too easy to access!

Enterprise Management 40

Enterprise Management Budget Programs Marketing Management CRM 40

Convert

APRIL 11, 2018

Right now, most of our customers run experiments on their websites without giving their visitors much notice. Under GDPR: this should change. This article details how—using Convert Experiences as an example. Warning: Not All A/B Testing Tools are Equal At Convert—we altered our software to take privacy by design into account. And in our software’s.

Privacy Policies 40

Privacy Policies Privacy Software Design 40

GreenRope

APRIL 11, 2018

10 Ways SMBs Can Offer a Better Customer Experience with CRM Software. By: Reuben Yonatan. The customer experience (CX) is essential to the survival and growth of the modern SMB. Without the cushion of multimillion dollar budgets, small and mid-sized businesses cannot make many mistakes during the customer journey. Today's consumer has far too many choices, and they are far too easy to access!

Enterprise Management 40

Enterprise Management Budget Programs Marketing Management CRM 40