Wed.Feb 13, 2019

Survey: Millennial Buyers Find More Value in Marketing Video Content

KoMarketing Associates

Video remains a prominent tactic for marketers because of its effectiveness, but how does effectiveness vary according to certain demographics? To find out, Brightcove recently conducted a survey to gauge how various demographics interact with marketing video content.

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Top Data Quality Myths Busted


There are a lot of misconceptions surrounding good data quality practices and what businesses need to be doing. Because data quality is our specialty, we want to address a few of these myths and talk about what the facts actually are. data quality

4 Best Time Management Tips for Busy Entrepreneurs

Marketing Insider Group

Time management tips are the most sought-after advice for many entrepreneurs. As an entrepreneur, you wear all the hats. There is a constant demand of your time. Therefore, you need to be able to prioritize your schedule and ensure you’re working intelligently.

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The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing


The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales has others.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

10 B2B Lead Generation Strategies for 2019

Marketing Insider Group

The beginning of the year always signals a reevaluation of old strategies and the hunt for newer ones to stay competitive in your industry.

More Trending

A Day in the Life of a Content Marketing Editor


Glassdoor currently lists 1,753 open content marketing editor positions in New York City alone. Of course, that number doesn’t include all the companies looking for branded content editors, content managers, marketing editors, and managing editors. Traditional media outlets may have fewer opportunities for writers and editors, but on the branded side, content marketing jobs are still on the rise. Still, it can be challenging for brands and the right candidates to connect.

Six Ways to Increase Your Company Value

Fusion Marketing Partners

Before we get too deep into the year, why not take one or more actions that can propel your company […]. Company Value Customer Experience customer experience

Wednesday Wisdom: The Increasing Complexity of Doing Business in China


“Making predictions is fools’ work,” says Consultants Collective member consultant David Schlesinger, but every year Robert Ciemniak of Real Estate Foresight Ltd. asks David to put his neck out for his China Property Outlook seminar.

Finding the Right Micro-Influencers for Your Next Digital Campaign


Micro-influencers have around 1,000 to 10,000 followers, compared to the tens of thousands - or sometimes millions - their larger, rival influencers can enjoy. Influencer Marketing

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How Marketers Can Reach Peak Personalization in 2019

Modern B2B Marketing

“Basic” is a bad word. OK, maybe that’s a stretch. But it’s certainly not an inspiring word. If basic is all we aim for, we fail as marketers. That’s especially true when it comes to personalization.

List Segmentation: The Key to Email Marketing


No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). But, that’s only if you do it correctly.

Do Agencies Practice the Content Marketing They Preach? [New Research]

Content Marketing Institute

Do agencies practice the content marketing practices they preach? Find out in our latest research report, Agency Content Marketing 2019: Benchmarks, Budgets, and Trends. Continue reading → The post Do Agencies Practice the Content Marketing They Preach?

7 Tips for Nailing Your Agency’s Next RFP


The moment has come: your dream client has submitted an RFP (request for proposal). Now all you have to do is win them over, close the deal, and make their dreams come true. Easy, right? Whether this is your first or thousandth RFP, there’s no denying that the proposal process is a little harrowing.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Big Brothers Big Sisters of Massachusetts Bay and InsightSquared: Paving the Way for Data-Driven Social Service


Over here at InsightSquared , we love data. We love rolling up our sleeves and digging into the best ways to give sales and marketing teams the insights they need to thrive.

6 Content Audit Tools To Enhance Your Marketing Efforts

Atomic Reach

A Content Audit tracks down and organizes all of the content your business has published. It can help identify unsustainable content marketing practices and provide insights to guide future strategies.

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What's Authentic Leadership, & How Do You Practice It


Whether you've recently been promoted to a leadership position, or you've been leading your team for years, it can often seem tricky to discern what being a "good" leader actually means.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Lead Generation

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

The Opportunity Cost Formula That’ll Help You Make Optimal Marketing Decisions


As humans, we hate loss. In fact, losing something emotionally impacts us more than gaining something of the same value.

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How to Automate Award-Winning Emails to Grow Your Business


If you’re a professional with no email marketing strategy, you could be missing out. In fact, email marketing should take precedence over other marketing channels. While email marketing may seem old school, it’s proven to be superior to other popular strategies, like advertisements and social media.

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How to Grow Your Freelance Business This Year: Quarter One


It’s a big moment when you finally give the middle finger to full-time employment and branch out on your own. Okay, even if you’re not so fed up with the corporate world you run away from it, there is an undeniable confidence and strength that comes from starting your own gig.

Managing Multiple Projects & Maximing Productivity

Heinz Marketing

By Brenna Lofquist , Marketing Consultant at Heinz Marketing. I discovered a pattern with most of the blog posts I write for our Heinz Marketing blog and it’s they likely are written based on experience but, that’s the best way to learn whether it was a positive experience or a not so great experience. Here at Heinz Marketing we are a small but, mighty , team and we manage a decent number of clients at any time.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Does the AAF have Legs


This past weekend the Alliance of American Football officially kicked off their season. I know what you are thinking — yes, there have been many pro football organizations that attempted to form successful leagues and failed. What makes the AAF different? A lot.

How to Integrate Email Marketing and Social Media: Tips from the Pros


Learn how a couple of Denver-based social media influencers leverage email in their social strategy, lessons they’ve learned, and tips that you can start applying in your program today. The post How to Integrate Email Marketing and Social Media: Tips from the Pros appeared first on SendGrid.

3 Things to Know Before Making your SaaS Product Marketing Plan

SmartBug Media

The SaaS market is going crazy. Like, 17.3 percent year-over-year market growth —to $85 billion in 2019—kind of crazy. Helping your SaaS firm grab a piece of that pie might seem daunting at first. But if you resist the urge to create an "all the things, all the time" SaaS product marketing plan, you can succeed. Do your homework, and establish these three things before you start planning: 1. Your Hero Statement.

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Google News Digest: New YouTube Bidding Strategy, Canonicals in Search Console, and More


In the last two weeks, Google released many important updates that can potentially affect the way users search information online and advertisers run their campaigns on Google platforms. In this digest, you will learn about all the updates they have made that can impact you.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.