KoMarketing Associates

FEBRUARY 13, 2019

Video remains a prominent tactic for marketers because of its effectiveness, but how does effectiveness vary according to certain demographics? To find out, Brightcove recently conducted a survey to gauge how various demographics interact with marketing video content. While 76 percent of adults aged 18 and older say they have made a purchase after viewing a video, this statistic is significantly higher for millennials (between the ages of 18 and 34) – about 85 percent of millennials have made a

Customer Surveys 147

Customer Surveys Video Marketing Planning Demographics 147

Marketing Insider Group

FEBRUARY 13, 2019

The beginning of the year always signals a reevaluation of old strategies and the hunt for newer ones to stay competitive in your industry. We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies you should watch out for.The digital marketing landscape is constantly changing, which means B2B lead […]. The post 10 B2B Lead Generation Strategies for 2019 appeared first on Marketing Insider Group.

Lead Generation 275

Lead Generation Generation Marketing & Strategy Leads 275

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). But, that’s only if you do it correctly. The days of batch and blast emails are long gone. It’s no longer good enough to send your entire customer database the same offers.

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

Marketing Insider Group

FEBRUARY 13, 2019

Time management tips are the most sought-after advice for many entrepreneurs. As an entrepreneur, you wear all the hats. There is a constant demand of your time. Therefore, you need to be able to prioritize your schedule and ensure you’re working intelligently. To get your best and most important work done, you must make time […]. The post 4 Best Time Management Tips for Busy Entrepreneurs appeared first on Marketing Insider Group.

Work Management 263

Work Management Tips Best Practices Business 263

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Webinar Metrics

DiscoverOrg

FEBRUARY 13, 2019

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales has others. Sales uses a CRM … but the marketing automation system might not integrate. Marketing says their leads are qualified – but Sales doesn’t trust them.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

Adobe Experience Cloud Blog

FEBRUARY 13, 2019

“Basic” is a bad word. OK, maybe that’s a stretch. But it’s certainly not an inspiring word. If basic is all we aim for, we fail as marketers. That’s especially true when it comes to personalization. Addressing an email to an individual, sending a prospect industry-specific content, and inserting a lead’s first name and company logo into a retargeting ad is the bare minimum.

Personalization 134

Personalization Planning Paid Search Agency Marketing Automation Services 134

NuSpark Consulting

FEBRUARY 13, 2019

Advertising technology and digital marketing are changing rapidly, with exciting new opportunities arising daily. Some of the dominant trends you can expect to see in 2019 are: Live Video. Video is still top of the content marketing list, and the only thing that beats it is live video or streaming. According to HubSpot , adding video to a landing page or email boosts conversions by 80% and up to 300% respectively.

Marketing AI 100

Marketing AI Paid Search Agency Trends Ads 100

Unbounce

FEBRUARY 13, 2019

When it comes to page speed, a few seconds of slowdown can cost you. Slow load times cripple conversion rates, raise the price you pay for ad impressions, and even drive qualified traffic to your competitors. All this being true, Accelerated Mobile Pages (AMP) would seem like the hail mary pass that marketers have been waiting for. Essentially, AMP is a Google-backed framework for creating web pages that deliver near-instant load times, even on mobile.

Marketing Analytics Tools 111

Marketing Analytics Tools Planning Paid Search Agency Validation 111

Biznology

FEBRUARY 13, 2019

“Making predictions is fools’ work,” says Consultants Collective member consultant David Schlesinger, but every year Robert Ciemniak of Real Estate Foresight Ltd. asks David to put his neck out for his China Property Outlook seminar. Here’s David’s 2019 view , with a look back at 2018. David advises on running complex, dispersed global organizations with an emphasis on China and media.

Business 91

Business Thought Leadership Work Management Consulting 91

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Sprout Social

FEBRUARY 13, 2019

“Your brand is what other people say about you when you’re not in the room.” This slice of Jeff Bezos wisdom is likely not new to you. For marketers it naturally raises several more questions: What do they say when I’m not in the room? What do they like? What don’t they like? Who or what else do they talk about? The answers to these questions reach beyond brand and even marketing.

Analysis 103

Analysis Custom Publishing Advertising Benchmark Keywords 103

Fusion Marketing Partners

FEBRUARY 13, 2019

Before we get too deep into the year, why not take one or more actions that can propel your company […].

Companies 115

Companies 115

The Daily Egg

FEBRUARY 13, 2019

It’s no secret that it’s become harder, more expensive, and more challenging to build and grow a business in recent years. At Crazy Egg, we believe the answer is to focus less on volume (more emails, more ads, more pop-ups), and focus more on paying attention to the people who are paying attention to you. […] The post New Features Roundup: Valentine’s Day Edition appeared first on The Daily Egg.

Features 97

Features Ads Ad Building Business 97

Atomic Reach

FEBRUARY 13, 2019

A Content Audit tracks down and organizes all of the content your business has published. It can help identify unsustainable content marketing practices and provide insights to guide future strategies. It may seem like the bane of a marketers existence, they take a lot of time and can often be a complicated process. But, if you’ve got a lot of content on your site, conducting regular audits will be essential to optimizing your marketing efforts.

Tools 90

Tools Planning Marketing Analytics Tools Lead Scoring 90

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Social Media

SmartBug Media

FEBRUARY 13, 2019

The SaaS market is going crazy. Like, 17.3 percent year-over-year market growth —to $85 billion in 2019—kind of crazy. Helping your SaaS firm grab a piece of that pie might seem daunting at first. But if you resist the urge to create an "all the things, all the time" SaaS product marketing plan, you can succeed. How? Do your homework, and establish these three things before you start planning: 1.

Planning 89

Planning Marketing Plans Product Work Management 89

Spiralytics

FEBRUARY 13, 2019

Micro-influencers have around 1,000 to 10,000 followers, compared to the tens of thousands - or sometimes millions - their larger, rival influencers can enjoy.

Campaigns 89

Campaigns Marketing 89

Content Marketing Institute

FEBRUARY 13, 2019

Do agencies practice the content marketing practices they preach? Find out in our latest research report, Agency Content Marketing 2019: Benchmarks, Budgets, and Trends. Continue reading → The post Do Agencies Practice the Content Marketing They Preach? [New Research] appeared first on Content Marketing Institute.

Paid Search Agency 88

Paid Search Agency Advertising Agencies Ad Agencies Research 88

SendGrid

FEBRUARY 13, 2019

Learn how a couple of Denver-based social media influencers leverage email in their social strategy, lessons they’ve learned, and tips that you can start applying in your program today. The post How to Integrate Email Marketing and Social Media: Tips from the Pros appeared first on SendGrid.

Social Media 81

Social Media Email Marketing Social Marketing Tips 81

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Delivra

FEBRUARY 13, 2019

If you’re a professional with no email marketing strategy, you could be missing out. In fact, email marketing should take precedence over other marketing channels. While email marketing may seem old school, it’s proven to be superior to other popular strategies, like advertisements and social media. Why? Award-winning quality emails regularly generate an average ROI of $44 for every dollar spent.

Automation 81

Automation Marketing Automation Services Work Management Marketing Management 81

SEMrush

FEBRUARY 13, 2019

In the last two weeks, Google released many important updates that can potentially affect the way users search information online and advertisers run their campaigns on Google platforms. In this digest, you will learn about all the updates they have made that can impact you. There are numerous tool changes you should be aware of as well.

Google 80

Google Youtube Advertisements Advertising 80

Heinz Marketing

FEBRUARY 13, 2019

By Brenna Lofquist , Marketing Consultant at Heinz Marketing. I discovered a pattern with most of the blog posts I write for our Heinz Marketing blog and it’s they likely are written based on experience but, that’s the best way to learn whether it was a positive experience or a not so great experience. Here at Heinz Marketing we are a small but, mighty , team and we manage a decent number of clients at any time.

Work Management 79

Work Management Product Deliverability Planning 79

ClearVoice

FEBRUARY 13, 2019

It’s a big moment when you finally give the middle finger to full-time employment and branch out on your own. Okay, even if you’re not so fed up with the corporate world you run away from it, there is an undeniable confidence and strength that comes from starting your own gig. But with any new venture, responsibilities start to pile on that you didn’t anticipate.

Business 65

Business Peer-to-peer Work Management Lead Ranking 65

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

FEBRUARY 13, 2019

As humans, we hate loss. In fact, losing something emotionally impacts us more than gaining something of the same value. We can get so loss-averse that we’ll take risks just to avoid a loss, like how we sometimes cling onto a stock that continues to plummet in value because we desperately want the price to magically shoot back up. Needless to say, loss stings.

Allocation 71

Allocation Cost Optimization Budget Programs 71

Only B2B

FEBRUARY 13, 2019

The post appeared first on ONLY B2B.

B2B 115

B2B Lead Generation Leads Lead 115

Integrated B2B

FEBRUARY 13, 2019

GetIT Comms expands to Kuala Lumpur, bringing regional marketing expertise to Malaysian technology companies and telcos. Our partner in Singapore, GetIT Comms , has opened a new office in Kuala Lumpur, bringing its go-to-market solutions including content marketing, demand generation, lead nurturing and account-based marketing to serve technology and telecom businesses in Malaysia.

Advertising Agencies 63

Advertising Agencies Enterprise Management Marketing Management Demand Generation 63

Litmus

FEBRUARY 13, 2019

A lot of you have been asking—whether over Slack, Twitter, or email—about Litmus Live , the ultimate event for email folks of all stripes. Some of you have attended in the past and some have heard the rumors of how awesome it is. While we’ve mostly been asking for patience and pointing people to sign up for our email newsletter for updates, those days are officially over.

Conference 59

Conference Marketing Proposals Copywriting Newsletter 59

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Outreach

FEBRUARY 13, 2019

There comes a time in every sales engagement conference’s life when they get really, really excited about their speakers and presenters. With Unleash 19 only a few weeks away, we’re dancing around our offices in anticipation of the talent that will be joining us in Paradise Point. The unparalleled speaker lineup this year includes well-known and highly successful individuals and organizations, including our larger-than-life keynote speakers, Wif Hof and The Second City.

Enterprise Management 58

Enterprise Management Sample Lead Ranking B2B Sales 58

BenchmarkONE

FEBRUARY 13, 2019

The moment has come: your dream client has submitted an RFP (request for proposal). Now all you have to do is win them over, close the deal, and make their dreams come true. Easy, right? Whether this is your first or thousandth RFP, there’s no denying that the proposal process is a little harrowing. Part-art and part-science, a lot of elements have to come together at the right time to turn your prospect’s consideration into a resounding “yes!”.

RFP 56

RFP Paid Search Agency Marketing Proposals Work Management 56

Moz

FEBRUARY 13, 2019

Posted by TheMozTeam This post was originally published on the STAT blog. Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you’re not getting the full story. Smart segmentation is key to making sense of your data. And you’re probably already applying this outside of STAT.

Intent 54

Intent SERP Stats Tagging 54