Wed.Feb 13, 2019

Survey: Millennial Buyers Find More Value in Marketing Video Content

KoMarketing Associates

Video remains a prominent tactic for marketers because of its effectiveness, but how does effectiveness vary according to certain demographics? To find out, Brightcove recently conducted a survey to gauge how various demographics interact with marketing video content.

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4 Best Time Management Tips for Busy Entrepreneurs

Marketing Insider Group

Time management tips are the most sought-after advice for many entrepreneurs. As an entrepreneur, you wear all the hats. There is a constant demand of your time. Therefore, you need to be able to prioritize your schedule and ensure you’re working intelligently. To get your best and most important work done, you must make time […]. The post 4 Best Time Management Tips for Busy Entrepreneurs appeared first on Marketing Insider Group. Best Practices

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A Day in the Life of a Content Marketing Editor


Glassdoor currently lists 1,753 open content marketing editor positions in New York City alone. Of course, that number doesn’t include all the companies looking for branded content editors, content managers, marketing editors, and managing editors. Traditional media outlets may have fewer opportunities for writers and editors, but on the branded side, content marketing jobs are still on the rise. Still, it can be challenging for brands and the right candidates to connect.

10 B2B Lead Generation Strategies for 2019

Marketing Insider Group

The beginning of the year always signals a reevaluation of old strategies and the hunt for newer ones to stay competitive in your industry. We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies you should watch out for.The digital marketing landscape is constantly changing, which means B2B lead […]. The post 10 B2B Lead Generation Strategies for 2019 appeared first on Marketing Insider Group. Sales Alignment

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

2019: Ad-Tech and Digital Marketing Trends To be Aware Of


Advertising technology and digital marketing are changing rapidly, with exciting new opportunities arising daily. Some of the dominant trends you can expect to see in 2019 are: Live Video. Video is still top of the content marketing list, and the only thing that beats it is live video or streaming. According to HubSpot , adding video to a landing page or email boosts conversions by 80% and up to 300% respectively.

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More Trending

Six Ways to Increase Your Company Value

Fusion Marketing Partners

Before we get too deep into the year, why not take one or more actions that can propel your company […]. Company Value Customer Experience customer experience

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Lead Generation

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How Marketers Can Reach Peak Personalization in 2019


“Basic” is a bad word. OK, maybe that’s a stretch. But it’s certainly not an inspiring word. If basic is all we aim for, we fail as marketers. That’s especially true when it comes to personalization. Addressing an email to an individual, sending a prospect industry-specific content, and inserting a lead’s first name and company logo into a retargeting ad is the bare minimum. It’s what everybody does. It’s basic. Today’s marketers must go the extra mile and shoot for peak personalization.

3 Things to Know Before Making your SaaS Product Marketing Plan

SmartBug Media

The SaaS market is going crazy. Like, 17.3 percent year-over-year market growth —to $85 billion in 2019—kind of crazy. Helping your SaaS firm grab a piece of that pie might seem daunting at first. But if you resist the urge to create an "all the things, all the time" SaaS product marketing plan, you can succeed. Do your homework, and establish these three things before you start planning: 1. Your Hero Statement.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

List Segmentation: The Key to Email Marketing


No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). But, that’s only if you do it correctly. The days of batch and blast emails are long gone. It’s no longer good enough to send your entire customer database the same offers. Enter email list segmentation—the key to successful email marketing. Unfamiliar with the term? Keep reading.

The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing

DiscoverOrg Sales

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales has others. Sales uses a CRM … but the marketing automation system might not integrate. Marketing says their leads are qualified – but Sales doesn’t trust them. Relationship status? “It’s It’s complicated.”.

Managing Multiple Projects & Maximing Productivity

Heinz Marketing

By Brenna Lofquist , Marketing Consultant at Heinz Marketing. I discovered a pattern with most of the blog posts I write for our Heinz Marketing blog and it’s they likely are written based on experience but, that’s the best way to learn whether it was a positive experience or a not so great experience. Here at Heinz Marketing we are a small but, mighty , team and we manage a decent number of clients at any time.

Do Agencies Practice the Content Marketing They Preach? [New Research]

Content Marketing Institute

Do agencies practice the content marketing practices they preach? Find out in our latest research report, Agency Content Marketing 2019: Benchmarks, Budgets, and Trends. Continue reading → The post Do Agencies Practice the Content Marketing They Preach? New Research] appeared first on Content Marketing Institute. Company News

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

7 Tips for Nailing Your Agency’s Next RFP


The moment has come: your dream client has submitted an RFP (request for proposal). Now all you have to do is win them over, close the deal, and make their dreams come true. Easy, right? Whether this is your first or thousandth RFP, there’s no denying that the proposal process is a little harrowing. Part-art and part-science, a lot of elements have to come together at the right time to turn your prospect’s consideration into a resounding “yes!”.

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Big Brothers Big Sisters of Massachusetts Bay and InsightSquared: Paving the Way for Data-Driven Social Service


Over here at InsightSquared , we love data. We love rolling up our sleeves and digging into the best ways to give sales and marketing teams the insights they need to thrive. Over at Big Brothers Big Sisters of Massachusetts Bay , they love creating meaningful relationships between vulnerable kids and area adults to help those children develop the skills they need to be successful.

6 Content Audit Tools To Enhance Your Marketing Efforts

Atomic Reach

A Content Audit tracks down and organizes all of the content your business has published. It can help identify unsustainable content marketing practices and provide insights to guide future strategies. It may seem like the bane of a marketers existence, they take a lot of time and can often be a complicated process. But, if you’ve got a lot of content on your site, conducting regular audits will be essential to optimizing your marketing efforts.

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Alexandria Ocasio-Cortez’s Dancing Video Is a Great Lesson For Higher Education Marketers. Here’s Why.

Content Standard

Just one week into 2019 and the people had decided: They simply couldn’t get enough of one Alexandria Ocasio-Cortez—specifically, her killer dance moves. A video featuring the Democratic New York representative dancing went viral just as the new year was kicking off, and right when the congresswoman was in the process of being sworn in. Coincidental? Not really.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Automate Award-Winning Emails to Grow Your Business


If you’re a professional with no email marketing strategy, you could be missing out. In fact, email marketing should take precedence over other marketing channels. While email marketing may seem old school, it’s proven to be superior to other popular strategies, like advertisements and social media. Award-winning quality emails regularly generate an average ROI of $44 for every dollar spent. But you don’t have to be an advanced email marketer to implement advanced strategies.

Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

“Your brand is what other people say about you when you’re not in the room.” This slice of Jeff Bezos wisdom is likely not new to you. For marketers it naturally raises several more questions: What do they say when I’m not in the room? What do they like? What don’t they like? Who or what else do they talk about? The answers to these questions reach beyond brand and even marketing. They provide insights that can inform an entire business strategy.

Google News Digest: New YouTube Bidding Strategy, Canonicals in Search Console, and More


In the last two weeks, Google released many important updates that can potentially affect the way users search information online and advertisers run their campaigns on Google platforms. In this digest, you will learn about all the updates they have made that can impact you. There are numerous tool changes you should be aware of as well.

cylindr’s BBN Partner Expands into Malaysia

Integrated B2B

GetIT Comms expands to Kuala Lumpur, bringing regional marketing expertise to Malaysian technology companies and telcos. Our partner in Singapore, GetIT Comms , has opened a new office in Kuala Lumpur, bringing its go-to-market solutions including content marketing, demand generation, lead nurturing and account-based marketing to serve technology and telecom businesses in Malaysia. Established in 1998, GetIT Comms is headquartered in Singapore and has been a BBN partner since 2014. “We

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SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Save the Date for Litmus Live 2019


A lot of you have been asking—whether over Slack, Twitter, or email—about Litmus Live , the ultimate event for email folks of all stripes. Some of you have attended in the past and some have heard the rumors of how awesome it is. While we’ve mostly been asking for patience and pointing people to sign up for our email newsletter for updates, those days are officially over.

Only B2B - Untitled Article

Only B2B

Subscribe for blog. The post appeared first on ONLY B2B. blogs Demand Generation

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How to Integrate Email Marketing and Social Media: Tips from the Pros


Learn how a couple of Denver-based social media influencers leverage email in their social strategy, lessons they’ve learned, and tips that you can start applying in your program today. The post How to Integrate Email Marketing and Social Media: Tips from the Pros appeared first on SendGrid. Email Marketing

How to Boost the ROI of Your Next Event

Launch Marketing

In a survey recently conducted by Marketing Charts , B2B companies reported that events help generate more leads than any other strategy. Even with that reassurance, event investment can feel counterintuitive when measured against digital technologies that can reach thousands of target buyers with a single, often less expensive campaign.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.