Wed.Feb 13, 2019

Survey: Millennial Buyers Find More Value in Marketing Video Content

KoMarketing Associates

Video remains a prominent tactic for marketers because of its effectiveness, but how does effectiveness vary according to certain demographics? To find out, Brightcove recently conducted a survey to gauge how various demographics interact with marketing video content.

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4 Best Time Management Tips for Busy Entrepreneurs

Marketing Insider Group

Time management tips are the most sought-after advice for many entrepreneurs. As an entrepreneur, you wear all the hats. There is a constant demand of your time. Therefore, you need to be able to prioritize your schedule and ensure you’re working intelligently.

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The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing


The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales has others.

10 B2B Lead Generation Strategies for 2019

Marketing Insider Group

The beginning of the year always signals a reevaluation of old strategies and the hunt for newer ones to stay competitive in your industry.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

2019: Ad-Tech and Digital Marketing Trends To be Aware Of


Advertising technology and digital marketing are changing rapidly, with exciting new opportunities arising daily. Some of the dominant trends you can expect to see in 2019 are: Live Video. Video is still top of the content marketing list, and the only thing that beats it is live video or streaming.

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More Trending

Wednesday Wisdom: The Increasing Complexity of Doing Business in China


“Making predictions is fools’ work,” says Consultants Collective member consultant David Schlesinger, but every year Robert Ciemniak of Real Estate Foresight Ltd. asks David to put his neck out for his China Property Outlook seminar.

Six Ways to Increase Your Company Value

Fusion Marketing Partners

Before we get too deep into the year, why not take one or more actions that can propel your company […]. Company Value Customer Experience customer experience

Finding the Right Micro-Influencers for Your Next Digital Campaign


Micro-influencers have around 1,000 to 10,000 followers, compared to the tens of thousands - or sometimes millions - their larger, rival influencers can enjoy. Influencer Marketing

How Marketers Can Reach Peak Personalization in 2019


“Basic” is a bad word. OK, maybe that’s a stretch. But it’s certainly not an inspiring word. If basic is all we aim for, we fail as marketers. That’s especially true when it comes to personalization.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

List Segmentation: The Key to Email Marketing


No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). But, that’s only if you do it correctly.

Google News Digest: New YouTube Bidding Strategy, Canonicals in Search Console, and More


In the last two weeks, Google released many important updates that can potentially affect the way users search information online and advertisers run their campaigns on Google platforms. In this digest, you will learn about all the updates they have made that can impact you.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Lead Generation

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Do Agencies Practice the Content Marketing They Preach? [New Research]

Content Marketing Institute

Do agencies practice the content marketing practices they preach? Find out in our latest research report, Agency Content Marketing 2019: Benchmarks, Budgets, and Trends. Continue reading → The post Do Agencies Practice the Content Marketing They Preach?

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

7 Tips for Nailing Your Agency’s Next RFP


The moment has come: your dream client has submitted an RFP (request for proposal). Now all you have to do is win them over, close the deal, and make their dreams come true. Easy, right? Whether this is your first or thousandth RFP, there’s no denying that the proposal process is a little harrowing.

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Big Brothers Big Sisters of Massachusetts Bay and InsightSquared: Paving the Way for Data-Driven Social Service


Over here at InsightSquared , we love data. We love rolling up our sleeves and digging into the best ways to give sales and marketing teams the insights they need to thrive.

6 Content Audit Tools To Enhance Your Marketing Efforts

Atomic Reach

A Content Audit tracks down and organizes all of the content your business has published. It can help identify unsustainable content marketing practices and provide insights to guide future strategies.

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How to Automate Award-Winning Emails to Grow Your Business


If you’re a professional with no email marketing strategy, you could be missing out. In fact, email marketing should take precedence over other marketing channels. While email marketing may seem old school, it’s proven to be superior to other popular strategies, like advertisements and social media.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How to Grow Your Freelance Business This Year: Quarter One


It’s a big moment when you finally give the middle finger to full-time employment and branch out on your own. Okay, even if you’re not so fed up with the corporate world you run away from it, there is an undeniable confidence and strength that comes from starting your own gig.

Almost 60% of marketers haven’t implemented AMP, see why (and why it’s no excuse)


When it comes to page speed, a few seconds of slowdown can cost you. Slow load times cripple conversion rates, raise the price you pay for ad impressions, and even drive qualified traffic to your competitors.

What's Authentic Leadership, & How Do You Practice It


Whether you've recently been promoted to a leadership position, or you've been leading your team for years, it can often seem tricky to discern what being a "good" leader actually means.

How to Integrate Email Marketing and Social Media: Tips from the Pros


Learn how a couple of Denver-based social media influencers leverage email in their social strategy, lessons they’ve learned, and tips that you can start applying in your program today. The post How to Integrate Email Marketing and Social Media: Tips from the Pros appeared first on SendGrid.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

The Opportunity Cost Formula That’ll Help You Make Optimal Marketing Decisions


As humans, we hate loss. In fact, losing something emotionally impacts us more than gaining something of the same value.

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3 Things to Know Before Making your SaaS Product Marketing Plan

SmartBug Media

The SaaS market is going crazy. Like, 17.3 percent year-over-year market growth —to $85 billion in 2019—kind of crazy. Helping your SaaS firm grab a piece of that pie might seem daunting at first. But if you resist the urge to create an "all the things, all the time" SaaS product marketing plan, you can succeed. Do your homework, and establish these three things before you start planning: 1. Your Hero Statement.

Managing Multiple Projects & Maximing Productivity

Heinz Marketing

By Brenna Lofquist , Marketing Consultant at Heinz Marketing. I discovered a pattern with most of the blog posts I write for our Heinz Marketing blog and it’s they likely are written based on experience but, that’s the best way to learn whether it was a positive experience or a not so great experience. Here at Heinz Marketing we are a small but, mighty , team and we manage a decent number of clients at any time.

How to Boost the ROI of Your Next Event

Launch Marketing

In a survey recently conducted by Marketing Charts , B2B companies reported that events help generate more leads than any other strategy.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!