Marketing Insider Group
JANUARY 30, 2017
If content marketing is the hero of the modern marketing story, then banner ads are most certainly the villain. This and the title of this post have become one of my favorite content marketing quotes because they demonstrate one of the biggest challenges with marketing today: Marketing that doesn’t deliver real results. But clicks aren’t the […].
Direct Response Coach
JANUARY 30, 2017
For the longest time, direct mail has been used as a first-touch marketing channel – reaching out to prospects to generate sales leads, direct orders, memberships, subscriptions and donations. The process typically involves: renting or buying a mailing list, developing an offer that fits the objective, creating a mailer that persuades the prospect to [.].
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Marketing Insider Group
JANUARY 30, 2017
The use of public relations, or PR, has been around for more than 100 years. But the profession really developed and flourished during the second half of the 20th century. From the era of Don Draper until just before the publication of The Cluetrain Manifesto, companies had, for the most part, two ways of communicating […]. The post Should We Stop calling it PR?
Contently
JANUARY 30, 2017
A couple of weeks ago, I was sitting down with a prospective client from a large financial institution, trying to help the marketing team craft its 2017 content strategy. At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “ Oh, we’re B2B,” someone said. “We don’t think anyone’s looking for our content on Facebook.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
JANUARY 30, 2017
In ecommerce, loyal customers are valuable not just for their ability and willingness to provide you with good praise and support—but also for their ability to significantly impact sales. Attracting and converting new customers is an essential part of growing your ecommerce business, but if you really want to boost sales in 2017, you need to put more focus on getting active and one-time customers to visit your store again.… The post How to Turn Your Customers Into Repeat Buyers: An A
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Biznology
JANUARY 30, 2017
Let me guess: your company has an outstanding social media presence. You do social listening every week. You have an 80% Share of Voice. You have a ton of retweets that showcase your “reach.” Sound familiar? I know from experience that once you peel back the covers, take a look at how you’re getting these numbers, and, more importantly, how you’re interpreting them, that it’ very easy to pinpoint problems and inaccuracies.
Adobe Experience Cloud Blog
JANUARY 30, 2017
Author: Andrea Lehr Most brands avoid controversy like the plague, in large part because on the surface it does seem ill-advised. Who would want to associate their name with something Merriam-Webster defines as an “argument that involves many people who strongly disagree about something?”. However, there are some who choose to stir the pot because they know something others might not fully understand yet.
Ambal's Amusings
JANUARY 30, 2017
There’s just something obvious about emptiness, even when you try to convince yourself otherwise. -Sarah Dessen, Lock and Key.
Lattice
JANUARY 30, 2017
Learn best practices from Lattice and Perkuto on how to put your account-based marketing and sales programs to work.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Sprout Social
JANUARY 30, 2017
Let’s not fool one another–Snapchat is a young game both figuratively and literally. According to Mashable, roughly 77% of college students use Snapchat every day. Additionally, only 29% of its users are over the age of 25–meaning even your youngest marketer in the office might be a bit behind. Knowing how to use Snapchat effectively has been at the forefront of many companies’ needs.
Marketing Interactions
JANUARY 30, 2017
The difference between a drive-by view and a meaningful engagement with your audience is based on the perceived value of the experience—by the audience. Unfortunately, customer experiences are often defined by the experience we want our customers to have, rather than those they expect and need to have with us. This happens because B2B marketing is often based on a set of one-off, one-way interactions defined by what we believe the audience should do, whether it’s fill out our form, register for
PureB2B
JANUARY 30, 2017
Knowing which of your sales leads have the highest potential to buy is key to effectively allocating your resources and optimizing your sales & marketing spend. We’ve touched on the idea of how to approach lead scoring , but this post will elaborate on defining a lead scoring criteria that fits your business’ needs, and more importantly, your target audience.
Hubspot
JANUARY 30, 2017
Just when you thought you were up-to-date on the latest SEO best practices, an algorithm change or a new expert post has you questioning yourself. Sound familiar? It's true, the world of SEO is spinning faster than ever, and for every new strategy, an old one becomes obsolete. As inbound marketers, it's our job to stay informed of these changes, while continuously questioning the status quo.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
PureB2B
JANUARY 30, 2017
Knowing which of your sales leads have the highest potential to buy is key to effectively allocating your resources and optimizing your sales & marketing spend. We’ve touched on the idea of how to approach lead scoring , but this post will elaborate on defining a lead scoring criteria that fits your business’ needs, and more importantly, your target audience.
EveryoneSocial
JANUARY 30, 2017
Talent acquisition is something that you need to be, well, talented at so you can find the right people. People have unique talents. It depends on them whether to put their talents to good use. Ideally, they must build and nurture their skills to their benefit. Most of these people are in the workforce, always putting their craft to good use and honing their talents further to pave them with better professional opportunities.
Hinge Marketing
JANUARY 30, 2017
We’re pleased to announce the release of our 2017 High-Growth Study. This annual study is part of our commitment to the ongoing study of the world’s fastest growing and most profitable professional services firms. This year’s study does not disappoint. You’ll get a window into firm financial performance, strategy and marketing, and learn what the fastest growing firms do to set them apart.
LeadSquared
JANUARY 30, 2017
Landing page optimization means constantly improving the landing page for conversions. It is usually done by improving design, copy or adding psychological triggers to the landing page, which will prompt the visitors to fill the form on the page. Discover Habits. After many hit and trials, I identified a formula to make sure I do not miss any important element on the landing page.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Aberdeen
JANUARY 30, 2017
Many sales leaders know the pains of a revolving employee door. Not only does it cost the company in terms of hiring efforts and productivity, all too often, clients are lost in the shuffle. There are many qualities a good sales pro just can’t be taught, so when one of those born-to-be-in-sales employees walks out your door, it’s more painful than ever.
LeadSquared
JANUARY 30, 2017
A great landing page does not only look good, but also converts well. Firstly, it makes its purpose absolutely clear, and then encourages the viewer to take the desired action. Below are some brilliant landing page examples that fit the definition, and the reasons that make them work. (The list follows no particular order of merit). Shopify. Shopify is a complete eCommerce solution which enables you to showcase your goods and sell them efficiently.
chiefmartech
JANUARY 30, 2017
This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good , a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, I am interviewing for a martech role. But it’s clear that the people I am meeting early in the interview process don’t understand martech — at all!
DivvyHQ
JANUARY 30, 2017
Today’s competitive, noisy environment poses a big challenge for marketing practitioners who are tasked with developing content strategies and executing a wide variety of content initiatives. Few will deny the power of such practices as content marketing and search engine optimization, but these endeavors require a deep understanding of the target audiences and a commitment to creating original, high-value content on a consistent basis.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
GreenRope
JANUARY 30, 2017
An Interview with the Customer Service Guru, Shep Hyken. It is not every day that I get to interview one of the great experts in customer service. However, a short time ago, I got the opportunity to speak with Shep Hyken, author, speaker, and customer service guru. He shared a lot of valuable information about how companies today can leverage customer support to deliver better customer experiences.
Brandfolder
JANUARY 30, 2017
When [Rand McNally]([link] finalized their [rebrand]([link] a few years ago, Design Director Joerg Metzner knew the company needed a fresh way to store, manage, and showcase their new brand image.
GreenRope
JANUARY 30, 2017
An Interview with the Customer Service Guru, Shep Hyken. It is not every day that I get to interview one of the great experts in customer service. However, a short time ago, I got the opportunity to speak with Shep Hyken, author, speaker, and customer service guru. He shared a lot of valuable information about how companies today can leverage customer support to deliver better customer experiences.
Adacado
JANUARY 30, 2017
Audience targeting is a targeting method in which ads are served to groups of individuals who have share similar attributes like gender, household income, age group, education level, relationship status etc. This information is usually obtained by combining first, second and third-party data. The post Audience Targeting appeared first on Adacado.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
GreenRope
JANUARY 30, 2017
An Interview with the Customer Service Guru, Shep Hyken. It is not every day that I get to interview one of the great experts in customer service. However, a short time ago, I got the opportunity to speak with Shep Hyken, author, speaker, and customer service guru. He shared a lot of valuable information about how companies today can leverage customer support to deliver better customer experiences.
Adacado
JANUARY 30, 2017
Behavioral targeting focuses on what a person does. It is a technique used by online advertisers to increase their campaigns effectiveness by selecting users based on their online activities. These activities include web pages, products the users viewed and what attempts they made towards purchasing certain products or services. Behavioral targeting can be used both for retargeting campaigns and for prospecting campaigns.
GreenRope
JANUARY 30, 2017
An Interview with the Customer Service Guru, Shep Hyken. It is not every day that I get to interview one of the great experts in customer service. However, a short time ago, I got the opportunity to speak with Shep Hyken, author, speaker, and customer service guru. He shared a lot of valuable information about how companies today can leverage customer support to deliver better customer experiences.
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