Tue.Sep 26, 2023

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Mastering the Art of the Cold Open: Engaging B2B Audiences from the Get-Go

Heinz Marketing

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing In the world of B2B sales and marketing, first impressions matter more than ever. With the ever-increasing competition for your audience’s attention, the art of the “cold open” has become a powerful tool to capture your prospect’s interest from the very beginning.

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Why B2B Marketers Should Care About Algorithmic Attribution

Navigate the Channel

Successful companies in the B2B market space must prioritize attribution in order to fully understand how marketing affects sales. Attribution creates a convenient and precise way to match marketing efforts to the successful movements of the sales funnel. The data that attribution cultivates revenue, lead generation, etc., that each channel generates – and helps to map out the customer journey.


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Why Marketing Content Will Continue to Suck in the Age of Artificial Intelligence (A.I.)

Marketing Craftmanship

In the mid 1980s, with introduction of the Mac computer, PageMaker software, and the LaserWriter printer, the DeskTop Publishing system was born; for the first time allowing anyone to create print and online marketing materials that did not require a bona fide graphic designer or any elaborate printing hardware to produce physical documents. This was a major technological advancement in the world of marketing communications.

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3 Ways to Start Earning Links


Link building. They say it’s important for SEO, but is it really ? Despite constant search engine algorithm updates, the answer is still … yes. And since big search engines – such as Google – frown on “link building” strategies, we like to focus on link earning. What’s the difference? SEO FAQ: Your Most Common Search Engine Optimization Questions Answered Link building is typically associated with shady practices.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Generative AI Waging War on B2B Marketing Jobs?


Generative AI is a big elephant in marketing rooms around the globe. For years experts have predicted the potential disappearance of traditional jobs due to AI and automation. Did you hear about the robot that can make cocktails?! Whatever next? Next is that many marketers are asking valid questions: Is my job at risk? Can (or will) robots and ChatGPT effectively replace us?

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Join the Dream Quest 2023 for Data + AI + CRM + Trust

Salesforce Marketing Cloud

There was no shortage of things to do and learn at the largest and most magical artificial intelligence (AI) event ever at Dreamforce. Now, with Dream Quest 2023, you can catch up on all the announcements from Dreamforce, including how to get hands-on with the latest AI and automation innovations! Exciting Dreamforce ’23 announcements Dreamforce is always full of innovation and announcements, and this year was no exception.

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Why martech must mean more than just technology


Martech is a lot more than marketing technology. “It doesn’t really reduce to a collection of platforms and apps and APIs,” MarTech’s editorial director Kim Davis said in his keynote address for The MarTech Conference. Martech is really at the intersection of technology, strategy and people, he said. It’s important to note that those elements are all equals, interacting and informing each other.

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5 Buying Signals Too Many Sellers Miss, According to Experts

Salesforce Marketing Cloud

You’ve done your customer research, made prospecting calls, and connected with a potential buyer. Maybe they’ve even agreed to watch a demo. But do they really want to buy, or are they just window shopping? Here’s the hard truth: “You don’t know if they’re ready to buy until they tell you they’re ready to buy, and you can’t believe it until you get a signed contract,” said Richard Harris , sales coach and founder of The Harris Consulting Group.

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The 3 Rs of marketing automation: Relevance, response and ROI


Have you ever noticed how Netflix just gets your binge-watching habits? That’s personalization at its best. Your customers crave that level of precision in marketing. By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. Ready to create marketing that’s as tailored as those Netflix recommendations?

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Out of Content Ideas? Try Borrowing One or Two (Even From Your Competitors)

Content Marketing Institute

You don’t need unique content ideas to differentiate your brand. You can recombine and reshape existing ideas to make them your own – even (or maybe especially) ones that didn’t work for other companies. Here’s how to get started.

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SurveyMonkey launches new forms solution


Survey platform SurveyMonkey today announced the launch of SurveyMonkey Forms. The solution will allow users to create web forms using pre-built templates, customizable fields and third-party integrations as well as workflow automation to increase the efficiency of form development. Forms will be available in all paid plans at no extra charge and will also be offered as a standalone tool.

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The Continuum of Content Strategy and the Impact of Generative AI


What is the continuum of content strategy. Vanita Pandey explains all and also highlights how generative AI impacts your content creation. The post The Continuum of Content Strategy and the Impact of Generative AI appeared first on Acrolinx.

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Two-thirds of marketers report mid-year budget cuts


Two-thirds of marketers are facing reduced budgets in the second half of the year, according to new research from email management software company Exclaimer. Also, many marketers are out of sync with how customers want to hear from them — focusing on social media instead of email. Budgets. Most marketing budgets as they stand prioritize email — a good start.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to craft an effective AI use policy for marketing

Sprout Social

Technology, like art, stirs emotions and sparks ideas and discussions. The emergence of artificial intelligence ( AI) in marketing is no exception. While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles.

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5 Ways to Revamp Your Email Marketing Strategy and Increase ROI

Stevens & Tate

Email marketing is an affordable and effective tool to help your rand stay in touch with customers to ensure more revenue. In fact, studies show that robust email marketing strategies have an ROI of about 4400%. If your email marketing performance is subpar, there are several strategies you can implement to ensure better results. The following tips can help improve your email marketing results and grow your business.

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Is Your Sales Thinking Old School? How To Reframe Your Sales Formula

Square 2 Marketing

It’s still shocking to me how many companies still think about sales in the “old way.” Did you know that the traditional sales funnel was created in 1898? I’m not kidding. You can Google it. Better yet, here’s the link. If you’re thinking it’s three steps and gravity that helps your leads flow through a funnel, you are woefully mistaken and using logic created over 100 years ago.

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What You Need To Know About BuzzSumo’s TikTok Influencer Search Tool


The power of TikTok influencers is undeniable. With BuzzSumo's new influencer search tool, you can find the right creators to advocate for your brand.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Email Marketing vs. Social Media: Which is More Effective?

Benchmark Email

Businesses are constantly seeking to maximize their online presence and find themselves grappling with the strategic dilemma of where to allocate their resources: email marketing or social media. These two stalwarts of the digital marketing realm have distinct approaches, advantages, and challenges, each wielding its own potential to engage audiences and drive conversions.

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The Benefits of Public Speaking: How it Increases Your Brand’s Visibility

Stevens & Tate

It can be a challenging task for a small business owner or entrepreneur to get off the ground floor. While inbound marketing will certainly be effective, it’s important to keep in mind that there are thousands of other companies just like yours that are likely doing the same thing. It’s why you should take every opportunity you can to increase your brand’s visibility.

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111+ Thanksgiving Email Subject Lines (Copy/Paste Templates)


Get inspiration for your holiday campaigns with these Thanksgiving email subject line templates and examples. The post 111+ Thanksgiving Email Subject Lines (Copy/Paste Templates) appeared first on SendGrid.

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How to Protect and Improve Your Mental Bandwidth as a Content Writer


Struggling with writer's block and mental fatigue as a content writer? Check out our latest article from guest contributor Miles Oliver to learn how to protect your mental bandwidth and take back your creative flow! Get tips on lifestyle changes and discover the new tools and AI software available to help streamline your workflow.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Data-Driven Insights: Revolutionizing Lead Generation in Pharma Through Telemarketing


In the ever-evolving pharmaceutical industry, data driven lead generation plays a pivotal role in driving business growth and ensuring a steady pipeline of potential customers. Traditional methods of lead generation have been effective to some extent, but in the age of digital transformation, the pharmaceutical sector is embracing data-driven insights to revolutionize its approach.

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10 Business Intelligence Tools Your Company Should be Using

Visitor Queue

Staying ahead of your competition requires more than just intuition. In this day in age, it requires data-driven decision-making based on trends in your industry. That’s where business intelligence comes into play. With the help of business intelligence tools, your company can collect, analyze, and visualize data to make better decisions. Before we dive into […] The post 10 Business Intelligence Tools Your Company Should be Using appeared first on Visitor Queue Blog | Identify Website Traf

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Five Components of Effective Positioning: An “Obviously Awesome” Book Summary – Part 2

Heinz Marketing

By Sarah Threet , Marketing Consultant at Heinz Marketing In this blog, I continue to summarize April Dunford’s book on positioning, “ Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It ”. For part one of this book summary and learnings, please see my blog written here. The Flaws of the Traditional Positioning Statement If you have a marketing and/or business degree, more than likely, you are aware of the traditional positioning statement template.

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Maximizing Marketing ROI

SmartBug Media

In today’s business environment, measuring and communicating marketing ROI (return on investment or MROI), or return on marketing investment (ROMI), is more important than ever. With pressure on marketing and sales teams to prove the efficacy of their marketing efforts, ROI is key to providing quantifiable data on what’s working and where there’s room for improvement.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Navigating the Software Adoption Challenge: A Guide to Successful Implementation

G2M Solutions

Investing in new go-to-market software is undoubtedly an exhilarating prospect. It comes with the promise of revolutionising your sales and marketing endeavours and propelling growth for the whole business. However, beneath the excitement, a nagging concern often lingers. Will the team actually use the software in their daily work? Will we be able to unlock the full potential of the software, or will we be plagued by low user adoption and patchy competence?

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Putting the “Success” in Customer Success

HG Data

In 2023, the median annual churn rate for B2B SaaS companies is 12% so far. In today’s economy, the best way to combat customer churn is to act, not react: focus on your customers and take the time to define and develop your Customer Success (CS) practice. CS leaders need to center and bring the … The post Putting the “Success” in Customer Success appeared first on HG Insights.

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Which AI Tool is the Best Sales Writer: We Put Three to the Test


We've all heard how AI can help us write better, faster, and with more accuracy. While this sounds appealing, especially for time-strapped salespeople, there’s a catch: not all AI tools are created equal. Here, I put three AI tools to the test — ChatGPT, ChatSpot, and Copy.ai — to see which one writes the best cold email. Let's dive in. Hang on – doesn't ChatGPT, ChatSpot, and Copy.ai all use OpenAI?

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