Navigate the Channel

DECEMBER 7, 2023

Is your B2B strategy performing the way you expect it to? Is it giving you the results you want and need? In order to keep up with the competition, you need to constantly grow your team’s strength and define your brand. Modern marketing is constantly expanding, and your audience will change, requiring new marketing strategies and tactics. To stay on top of your game, you need to spice up your social media marketing.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

SendX

DECEMBER 7, 2023

Email marketing is an excellent and effective process for many reasons. It gives you many opportunities to interact with your followers, who become loyal to your business because of the frequent contact. This justifies that by the end of 2023, email marketing revenue will reach 11 billion.

Domain 397

Domain Contact Marketing Interactive Marketing Contacts 397

Act-On

DECEMBER 7, 2023

The cracks in your marketing automation platform may have been showing for some time. It’s difficult to use. Your team uses tricky workarounds to bypass processes that aren’t working. Or the solution includes so many features that getting the most basic tasks done is more complicated than it should be. Sound familiar? Yep, it’s time to switch. But switching can seem like a daunting task.

Marketing Automation Services 147

Marketing Automation Services Marketing Automation Automation Tips 147

SendX

DECEMBER 7, 2023

Step right up to learn how to hit the jackpot with your casino email marketing strategy! With more than 50% of players returning to casinos because of being emailed about promotions, it's a sure bet for engaging with your audience. We’ll deal you in with tips to craft targeted email campaigns that rake in new business and keep players coming back.

Email Marketing 391

Email Marketing Marketing & Strategy Marketing Strategy Email Campaigns 391

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

xiQ

DECEMBER 7, 2023

Transforming B2B Sales with Generative AI: The xiQ Revolution Generative AI will Create $1.2 Trillion in Sales Productivity Annually. Source: McKinsey and Company This is more than just an evolution – it's a revolution. Join us in this exciting journey with xiQ! The B2B sales and marketing landscape is rapidly evolving, and the key to success lies in embracing transformative technologies.

B2B Sales 126

B2B Sales Generation Psychographics B2B 126

Salesforce Marketing Cloud

DECEMBER 7, 2023

With the rise of AI , everyone has seen how businesses can use AI to simplify and improve their processes. But how can we be confident that we are using AI to the best of our ability and pursuing AI excellence? First, recognize enduring principles, such as prioritizing customer success and ensuring a personalized user experience. Then, learn how to use AI to reach your goals.

Transparency 119

Transparency Trust Marketing Paid Search Agency Analysis 119

Martech

DECEMBER 7, 2023

Put away the fruit cake and ugly sweaters. This holiday season calls for a more thoughtful approach to gifting, especially when it comes to the discerning marketer in your life. Channeling the spirit of Oprah’s “Favorite Things,” I’ve put together a selection of innovative gift ideas designed to impress. From cutting-edge gadgets that redefine work efficiency to bespoke items that add a personal touch, each suggestion is handpicked to surprise and delight the marketers in

Marketing AI 118

Marketing AI Work Management Marketing Management Personalization 118

CMSWire

DECEMBER 7, 2023

How do you drive engagement value for a consumer who has concerns about inflation and other cultural, social, economic and geopolitical happenings? Continue reading.

Tips 118

Tips Loyalty Brand Identity Branding 118

Martech

DECEMBER 7, 2023

“If you got a gift card from a traditional gift card company, you would never say ‘Hey, that’s a great experience, let me give it to my niece as well.’ Today it’s just an email, digital, flat, static gift card — there’s no experience there to share.” That’s a landscape Du Nguyen is seeking to transform with his AR-powered gift card start-up Cardii.

Marketo 114

Marketo Customer Surveys Trigger Marketing Amazon 114

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

The Daily Egg

DECEMBER 7, 2023

In today’s fast-paced and ever-evolving business environment, the need for a versatile, efficient, and user-friendly management tool is more critical than ever. The post Flowlu Review appeared first on The Daily Egg.

Efficiency 107

Efficiency Tools Business 107

Martech

DECEMBER 7, 2023

This was the year AI went mainstream, so what will next year hold? My guess is that after 12 months of basking in (or being told) all the positives about AI, we’re going to get some real introductions to its drawbacks. For marketers that may mean fake content. AI is great at creating reproductions and the world is full of troublemakers. Put them together and you get some nerve-wracking brand safety issues.

Marketing AI 112

Marketing AI Multi-Channel Customer Satisfaction User-Generated Content 112

The Daily Egg

DECEMBER 7, 2023

Imagine setting up a video call for the most important investor meeting of the year and dealing with jitters, lag, and connectivity. The post Everything You Must Know About RTP Protocol appeared first on The Daily Egg.

Video Marketing 105

Video Marketing 105

Martech

DECEMBER 7, 2023

Digital platforms that focus on conversation provide a unique extension to performance campaigns. Because they are more trusted and authentic, conversations about consumer problems, recommendations and brands drive opinions and purchases. These platforms hold a distinctive position as hubs where social and search seamlessly intersect and provide advertisers with a roadmap to leverage unique features for effective performance campaigns.

Advertisements 109

Advertisements Advertising Conversion CPC 109

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Huptech Web

DECEMBER 7, 2023

Table Of Contents Introduction Top 10 Marketing Strategies to Boost Sales this Festive Season Tried & True Hack—End of the Year Discounts Leverage the Power of Email Marketing Smart Investment in Paid Advertisements Prioritize Delivering Exceptional Customer Experiences Start Your Marketing Campaign Early Re-Engage With BFCM Customers Establish a Deep Emotional Connection with Customers Address Your Customers’ Seasonal Concerns and Pain-Points Expand Your Mailing List Through a Season

Paid Content 97

Paid Content Marketing & Strategy Marketing Strategy Creativity 97

Martech

DECEMBER 7, 2023

True potential lies in your marketing endeavors if you embrace a composable stack that separates reality from fallacy. In a world where competitors mimic your style and strategy, your data is the secret weapon that sets you apart. Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences.

Enterprise Management 104

Enterprise Management Webinar Metrics ROI Digital Asset Management 104

Content Marketing Institute

DECEMBER 7, 2023

Megan Gilbert joined as editorial director to launch FORTUNE Brand Studio. Four years later, she's the vice president and has helped grow it to $16 million in revenue. Learn how she leads the agency and why she's a Content Marketer of the Year finalist.

Brand Identity 95

Brand Identity Branding Paid Search Agency Service 95

Square 2 Marketing

DECEMBER 7, 2023

HubSpot has a lot to offer your business. Not only is it well known for being a versatile platform that offers much more than a content management system (CMS) for your business website, but it also offers a suite of tools for inbound marketing, sales pipeline management and integrated customer service channels.

Hubspot 91

Hubspot Marketing Management Inbound Marketing Marketing Websites 91

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

MarketMuse

DECEMBER 7, 2023

Get an inside look into the importance of E-A-T (expertise, authoritativeness, and trustworthiness) in content strategy for 2021, including the role of AI and the value of personal narrative.

Lead Ranking 88

Lead Ranking Lead Scoring Leads Lead 88

Sprout Social

DECEMBER 7, 2023

The concept of being a “creator” totally dominates TikTok and TikTok marketing. After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Oh, and don’t forget the billions of dollars in ad revenue. The platform owes much of its booming growth to creators and TikTok regularly goes out of its way to acknowledge their impact.

Creativity 86

Creativity Paid Search Agency Viral Marketing Lock-In 86

CMSWire

DECEMBER 7, 2023

Explore the essentials of cloud migration: from choosing the right platform to leveraging expertise for a seamless transition. Continue reading.

Digital Experience Platform 89

Digital Experience Platform Content 89

Martech

DECEMBER 7, 2023

Understanding customer needs allows us to improve our offerings and build lasting, mutually beneficial relationships. This results in customers getting more relevant content, offers and experiences while the brand enjoys increased customer lifetime value. Over the next three articles, we’ll explore: The important role data plays across the customer journey.

Paid Content 84

Paid Content Acquisitions Cost per Acquisition Marketing AI 84

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

DECEMBER 7, 2023

It’s here, the biggest sales quarter of the year. The very moment deal-seekers everywhere shoot their shot, turn prospects into buyers, and score buzzer-beating slam dunks that accelerate the business to record-breaking sales. Q4 sales are often the most lucrative of the year, but successful sales don’t come simply because of the season. Sales professionals who are doing their best work in Q4 are executing their sales processes to perfection.

Urgency Marketing 85

Urgency Marketing Tips Work Management Marketing Management 85

Engagio

DECEMBER 7, 2023

B2B sales prospecting is about finding and engaging with potential customers. The goal is to build a relationship and ultimately make a sale. Prospecting is critical since it fuels the sales pipeline, ensuring a steady flow of prospects necessary for revenue generation and growth. But nobody ever said B2B prospecting is easy. It’s a hard grind, thankless, and often filled with rejection.

B2B Sales 71

B2B Sales Practices DemandBase B2B 71

Optinmonster

DECEMBER 7, 2023

Are you getting traffic to your Shopify store that’s not converting well? Adding a countdown timer to your Shopify site can help you solve that problem. A countdown timer is a clock displayed as a popup or a countdown timer bar to help online stores improve the conversion rate on a landing page. After you set up the countdown timer, the clock starts counting down from a specific date or time.

Conversion 71

Conversion Urgency Marketing eCommerce Display 71

Navigate the Channel

DECEMBER 7, 2023

In the B2B world, mistakes can be fatal, as clients can often easily just seek out a new partnership and move on. While everyone stumbles at one time or another, companies need to take care that those missteps do not become face dives. Some slip-ups in B2B alliances can prove incredibly costly in multiple ways. The following five B2B marketing gaffes are among the most serious — and common — ones that companies can make, so do your best to avoid them. 1.

Advertising Agencies 65

Advertising Agencies Urgency Marketing Mobile Marketing Loyalty 65

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

SmartBug Media

DECEMBER 7, 2023

This blog was co-authored by fellow SmartBug Rebekah Goode. Marketing leaders who use AI can achieve real results. But let’s be honest, you get out of AI what you put in. You’ve got to create the right ChatGPT prompts to get to the good stuff. That’s easier said than done. Prompt engineering takes skill. Take it from two of SmartBug’s professional writers—we’re here to help.

Marketing AI 69

Marketing AI Ideal Customer Profiles Work Management Peer-to-peer 69

xiQ

DECEMBER 7, 2023

Transforming B2B Sales with Generative AI: The xiQ Revolution Generative AI will Create $1.2 Trillion in Sales Productivity Annually. Source: McKinsey and Company This is more than just an evolution – it's a revolution. Join us in this exciting journey with xiQ! The B2B sales and marketing landscape is rapidly evolving, and the key to success lies in embracing transformative technologies.

B2B Sales 62

B2B Sales Generation Psychographics B2B 62

33Across

DECEMBER 7, 2023

eMarketer features data from the 33Across Q3 Cookie Alternative Trends Report in their Chart of the Day. Even though third-party cookies will. The post Programmatic Ad Spend Has Gotten More Diverse and Mobile-Dominated appeared first on 33Across.

Spending 62

Spending Ads Emarketing Trends 62