Thu.Dec 07, 2023

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How To Spice Up Your Social Media B2B Marketing

Navigate the Channel

Is your B2B strategy performing the way you expect it to? Is it giving you the results you want and need? In order to keep up with the competition, you need to constantly grow your team’s strength and define your brand. Modern marketing is constantly expanding, and your audience will change, requiring new marketing strategies and tactics. To stay on top of your game, you need to spice up your social media marketing.

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What happens if my domain is blacklisted?

SendX

Email marketing is an excellent and effective process for many reasons. It gives you many opportunities to interact with your followers, who become loyal to your business because of the frequent contact. This justifies that by the end of 2023, email marketing revenue will reach 11 billion.

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Pro Tips: 5 Considerations To Implement Marketing Automation Platforms

Act-On

The cracks in your marketing automation platform may have been showing for some time. It’s difficult to use. Your team uses tricky workarounds to bypass processes that aren’t working. Or the solution includes so many features that getting the most basic tasks done is more complicated than it should be. Sound familiar? Yep, it’s time to switch. But switching can seem like a daunting task.

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How to Implement a Winning Email Marketing Strategy for Casinos

SendX

Step right up to learn how to hit the jackpot with your casino email marketing strategy! With more than 50% of players returning to casinos because of being emailed about promotions, it's a sure bet for engaging with your audience. We’ll deal you in with tips to craft targeted email campaigns that rake in new business and keep players coming back.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Transforming B2B Sales with Generative AI: The xiQ Revolution

xiQ

Transforming B2B Sales with Generative AI: The xiQ Revolution Generative AI will Create $1.2 Trillion in Sales Productivity Annually. Source: McKinsey and Company This is more than just an evolution – it's a revolution. Join us in this exciting journey with xiQ! The B2B sales and marketing landscape is rapidly evolving, and the key to success lies in embracing transformative technologies.

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From tech tools to personalized presents: Holiday gifts marketers actually want

Martech

Put away the fruit cake and ugly sweaters. This holiday season calls for a more thoughtful approach to gifting, especially when it comes to the discerning marketer in your life. Channeling the spirit of Oprah’s “Favorite Things,” I’ve put together a selection of innovative gift ideas designed to impress. From cutting-edge gadgets that redefine work efficiency to bespoke items that add a personal touch, each suggestion is handpicked to surprise and delight the marketers in

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3 Ways to Find a Great Affiliate Niche (With Examples)

Ahrefs

In this article, I’ll show you three different methods that make it easier to find your perfect affiliate niche—and as a bonus—I’ll throw in some examples of tried and tested affiliate niches.

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Flowlu Review

The Daily Egg

In today’s fast-paced and ever-evolving business environment, the need for a versatile, efficient, and user-friendly management tool is more critical than ever. The post Flowlu Review appeared first on The Daily Egg.

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Advertising performance in the context of conversation by Reddit for Business

Martech

Digital platforms that focus on conversation provide a unique extension to performance campaigns. Because they are more trusted and authentic, conversations about consumer problems, recommendations and brands drive opinions and purchases. These platforms hold a distinctive position as hubs where social and search seamlessly intersect and provide advertisers with a roadmap to leverage unique features for effective performance campaigns.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Everything You Must Know About RTP Protocol

The Daily Egg

Imagine setting up a video call for the most important investor meeting of the year and dealing with jitters, lag, and connectivity. The post Everything You Must Know About RTP Protocol appeared first on The Daily Egg.

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AR-powered gift cards for the holidays and beyond

Martech

“If you got a gift card from a traditional gift card company, you would never say ‘Hey, that’s a great experience, let me give it to my niece as well.’ Today it’s just an email, digital, flat, static gift card — there’s no experience there to share.” That’s a landscape Du Nguyen is seeking to transform with his AR-powered gift card start-up Cardii.

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10 Creative Christmas Marketing Strategies for your E-Commerce Store!

Huptech Web

Table Of Contents Introduction Top 10 Marketing Strategies to Boost Sales this Festive Season Tried & True Hack—End of the Year Discounts Leverage the Power of Email Marketing Smart Investment in Paid Advertisements Prioritize Delivering Exceptional Customer Experiences Start Your Marketing Campaign Early Re-Engage With BFCM Customers Establish a Deep Emotional Connection with Customers Address Your Customers’ Seasonal Concerns and Pain-Points Expand Your Mailing List Through a Season

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This week in AI-powered martech releases: Dec. 7

Martech

This was the year AI went mainstream, so what will next year hold? My guess is that after 12 months of basking in (or being told) all the positives about AI, we’re going to get some real introductions to its drawbacks. For marketers that may mean fake content. AI is great at creating reproductions and the world is full of troublemakers. Put them together and you get some nerve-wracking brand safety issues.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Importance of E-E-A-T and Leading with Helpful Content

MarketMuse

Get an inside look into the importance of E-A-T (expertise, authoritativeness, and trustworthiness) in content strategy for 2021, including the role of AI and the value of personal narrative.

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How This FORTUNE Brand Studio Exec Built a Content Business on Brainstorming, Budget Constraints, and White Glove Service

Content Marketing Institute

Megan Gilbert joined as editorial director to launch FORTUNE Brand Studio. Four years later, she's the vice president and has helped grow it to $16 million in revenue. Learn how she leads the agency and why she's a Content Marketer of the Year finalist.

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10 Reasons To Choose HubSpot As Your CMS

Square 2 Marketing

HubSpot has a lot to offer your business. Not only is it well known for being a versatile platform that offers much more than a content management system (CMS) for your business website, but it also offers a suite of tools for inbound marketing, sales pipeline management and integrated customer service channels.

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Master the art of turning data into dollars

Martech

True potential lies in your marketing endeavors if you embrace a composable stack that separates reality from fallacy. In a world where competitors mimic your style and strategy, your data is the secret weapon that sets you apart. Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Customer Engagement: 3 Tips for Holiday Season Success

CMSWire

How do you drive engagement value for a consumer who has concerns about inflation and other cultural, social, economic and geopolitical happenings? Continue reading.

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TikTok from Creator Fund to Creativity Program: what to expect

Sprout Social

The concept of being a “creator” totally dominates TikTok and TikTok marketing. After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Oh, and don’t forget the billions of dollars in ad revenue. The platform owes much of its booming growth to creators and TikTok regularly goes out of its way to acknowledge their impact.

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How to Use Data for Better B2B Sales Prospecting: A Practical Guide

Engagio

B2B sales prospecting is about finding and engaging with potential customers. The goal is to build a relationship and ultimately make a sale. Prospecting is critical since it fuels the sales pipeline, ensuring a steady flow of prospects necessary for revenue generation and growth. But nobody ever said B2B prospecting is easy. It’s a hard grind, thankless, and often filled with rejection.

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How to Score Deals in the Final Quarter [Data & Expert Backed Tips]

Hubspot

It’s here, the biggest sales quarter of the year. The very moment deal-seekers everywhere shoot their shot, turn prospects into buyers, and score buzzer-beating slam dunks that accelerate the business to record-breaking sales. Q4 sales are often the most lucrative of the year, but successful sales don’t come simply because of the season. Sales professionals who are doing their best work in Q4 are executing their sales processes to perfection.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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5 Marketing Mistakes Your Team Can Avoid

Navigate the Channel

In the B2B world, mistakes can be fatal, as clients can often easily just seek out a new partnership and move on. While everyone stumbles at one time or another, companies need to take care that those missteps do not become face dives. Some slip-ups in B2B alliances can prove incredibly costly in multiple ways. The following five B2B marketing gaffes are among the most serious — and common — ones that companies can make, so do your best to avoid them. 1.

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Create a Buyer Persona in a Click

Anyword

Building buyer personas used to be a maze of interviews, research, drafting, testing, and seemingly endless refinements. But fear not, as the era of tedium is over ! Generative AI and tools like Anyword make it easy to collapse all that work into a few seconds and a click. Armed with data from millions of top-performing marketing campaigns – not to mention your own data from your best-performing campaigns – Anyword can instantly analyze any content to generate the ideal buyer persona for you.

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Writing ChatGPT Prompts for Marketing

SmartBug Media

This blog was co-authored by fellow SmartBug Rebekah Goode. Marketing leaders who use AI can achieve real results. But let’s be honest, you get out of AI what you put in. You’ve got to create the right ChatGPT prompts to get to the good stuff. That’s easier said than done. Prompt engineering takes skill. Take it from two of SmartBug’s professional writers—we’re here to help.

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The power of customer data across the journey: Acquisition

Martech

Understanding customer needs allows us to improve our offerings and build lasting, mutually beneficial relationships. This results in customers getting more relevant content, offers and experiences while the brand enjoys increased customer lifetime value. Over the next three articles, we’ll explore: The important role data plays across the customer journey.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui