Lake B2B
JANUARY 4, 2023
It’s 2023. The marketing industry continues to evolve, and technology is at the forefront of this evolution. With every technological upgrade, marketers rush to hop on the latest marketing technology trends to capitalize on them and gain a competitive advantage. From email marketing technology to Web3, B2B and B2C marketers are leaving no stone unturned when it comes to […].
KoMarketing Associates
JANUARY 4, 2023
New research suggests that marketers are becoming increasingly invested in influencer marketing, but they are prioritizing the measurement of its impact as they shift toward this tactic. CreatorIQ recently published its “Influencer Marketing Trends Report,” and statistics indicated that most marketing teams (35%) now have between three and five marketers dedicated to influencer marketing, while 20% have six or more focused on this area.
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Marketing Insider Group
JANUARY 4, 2023
Offline marketing is not dead. In fact, it’s never been more alive. The surge in digital marketing has brought enormous competition into the digital media market, which in turn drives up advertising cost. Digital spending is estimated to grow by 10% this year , despite some CEOs from both big and small brands agreeing that digital ads are a “waste of money” It’s an interesting contradiction.
Trade Press Services Newsletter
JANUARY 4, 2023
When it comes to marketing your B2B business, it’s easy to make mistakes that can derail your growth strategies. You could even be making critical mistakes without even realizing it. Watch your marketing efforts drastically improve by being aware of and avoiding these five mistakes. Mistake #1: Ignoring the Data The ability to measure the impact of marketing efforts can be both a blessing and a curse.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
JANUARY 4, 2023
The Irish data privacy board has imposed a fine of 390 million Euros ($414 million) on Meta over advertising practices that are illegal under European Union law. Because Meta’s European operations are based in Dublin, the Ireland board is the company’s EU regulator. Meta’s offense, the board concluded, was to incorporate user consent to use data for targeted advertising purposes within its terms of service, effectively forcing anyone using Facebook or Instagram, for example, to
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
JANUARY 4, 2023
Hard truth: Content marketing team members won’t stay in their roles forever. Great content team leaders nurture their employee’s professional development – even if that development prepares them to move on. Here’s why (and how) to start taking the long view.
Search Engine Journal
JANUARY 4, 2023
Microsoft's Bing search engine is set to get a boost with the integration of OpenAI's ChatGPT chatbot technology. The post Microsoft Bing With ChatCPT Reportedly Launching In March appeared first on Search Engine Journal.
Buffer
JANUARY 4, 2023
Have you ever tried a Google search that just wasn’t giving you the answers you were seeking? Have you ever wished Siri was just a little more powerful than a voice assistant you ask about the weather? Meet ChatGPT. Launched by OpenAI in November of 2022, ChatGPT is an artificial intelligence-powered chatbot that you can ask pretty much anything.
Search Engine Journal
JANUARY 4, 2023
Developing an effective social media marketing strategy can be tricky – particularly as platforms evolve and popularity waxes and wanes. The post How To Create A Social Media Strategy In 9 Steps appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Martech
JANUARY 4, 2023
B2B marketing is as direct and personalized as it gets. You’ve got to know what your customers do, how they do it, their needs and goals. You’ve also got to know their company’s processes, organization and purchasing cycles. Then you have to communicate with them in the best possible way, at the right time and with the information they’re looking for.
Launch Marketing
JANUARY 4, 2023
Websites are one of the most important elements of a company. It is often the first touchpoint for audiences in getting to know who the organization is, what the mission is and why the product or service offerings bring value. Having a B2B website that engages audiences and clearly outlines key messaging and offerings are some of the foundational elements.
The Daily Egg
JANUARY 4, 2023
When you’re starting a business, ZenBusiness and LegalZoom can help you stay compliant. Both platforms have resources to protect your business and. The post ZenBusiness vs. LegalZoom appeared first on The Daily Egg.
Martech
JANUARY 4, 2023
Over half of consumers would stop buying from a company after multiple bad experiences. Is your company doing enough to drive loyalty? . Join PwC in their live webinar as they reveal the results of PwC’s 2022 Customer Loyalty Survey, a comprehensive look at over 4000 customers, and provide insights on what keeps customers engaged. Register today for “7 Ways to Keep Your Customers Coming Back in 2023,” presented by PwC.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
JANUARY 4, 2023
Google updated the guidance for the headline property of the articles structured data. The post Google Updates Article Structured Data Guidance appeared first on Search Engine Journal.
Martech
JANUARY 4, 2023
This is the second of a two-part series on building the foundation for digital asset management (DAM). You can read the first part (selecting a DAM vendor) here. You’ve selected your DAM vendor, now where do you go from here? Do you really need an implementation partner? You may be fortunate enough to have an in-house IT team qualified and ready to guide you through building your DAM , but it’s more likely that you’ll be looking to hire a third-party vendor to guide you through the process and d
Search Engine Journal
JANUARY 4, 2023
Meta has been fined a total of $414 million by the Irish Data Protection Commission for violating EU privacy laws. The post Meta Fined $414M for EU Privacy Law Violations appeared first on Search Engine Journal.
Litmus
JANUARY 4, 2023
Making it into the inbox doesn’t have to be a guessing game. You can take actionable steps to set your email deliverability up for success—all while increasing customer engagement and eliminating wasted spend. Email deliverability (sometimes referred to as inbox placement) can be complex, but having a solid understanding of the fundamentals can make a huge difference.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
JANUARY 4, 2023
Keyword mapping will help you identify your keyword phrases and determine where they should go on your website. The post Keyword Mapping: A Beginner’s Guide appeared first on Search Engine Journal.
Anyword
JANUARY 4, 2023
Writing effective copy is no easy feat — for anyone. Copywriting can be a daunting task, especially for those who are non-native English speakers. It requires a deep understanding of language and the ability to craft compelling messages that perform. Fortunately, there are plenty of resources available to help non-native speakers become successful copywriters.
SmartBug Media
JANUARY 4, 2023
Among the many strategies and tactics available to marketers, one has remained consistently reliable and effective over time: email. It’s one of the best ways for businesses to connect and stay in touch with customers. It’s also a major revenue driver for e-commerce businesses. But just because you say you do email marketing doesn’t necessarily mean you’re doing it right.
DivvyHQ
JANUARY 4, 2023
If your enterprise content team is looking for a way to be more efficient, consistent, and productive with your content, taking a modular content approach may be a path to consider. Check out our latest article to learn more about the benefits of this approach.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
BenchmarkONE
JANUARY 4, 2023
A lot has changed within the past couple of years, and it’s ultimately affected how businesses operate. The United States currently has about 32.5 million small businesses in active operations. However, a looming recession , rising inflation, and inventory issues are all curve balls that could ultimately make that number change. If small businesses are going to not only survive but thrive, this coming year, then they need to be one step ahead of what’s to come.
Ahrefs
JANUARY 4, 2023
Here’s a flowchart to drill home the message: So… why do people keep saying it is? Let’s discuss.
Benchmark Email
JANUARY 4, 2023
When it comes to email marketing, it’s important to stand out from the dozen other emails hitting your audience’s inbox. You want your messages to grab the attention of your subscribers and make them engage so you can leave a lasting impression. Doing this requires a lot of creativity with your email content and developing… The post 11 Email Marketing Ideas That Will Breathe New Life into Your Campaigns appeared first on Benchmark Email.
Navigate the Channel
JANUARY 4, 2023
A few years ago, we wrote about the ballooning trend of customers using mobile devices, such as smartphones and tablets. Mobile devices were surpassing computers in sales, connecting customers and prospects to businesses, and helping salespeople close deals. As people increasingly used their mobile devices for information on the go, the small screen proved itself bigger than the larger lap or desktop screen when delivering sales messages to targeted audiences.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
The Daily Egg
JANUARY 4, 2023
Project management tools became popular among multiple international organizations and businesses long before COVID-19. The need for more sophisticated project management software. The post Basecamp Alternatives appeared first on The Daily Egg.
Engagio
JANUARY 4, 2023
Integrate Demandbase with HubSpot to better align your CRM data set and GTM needs. The post How to Use Demandbase and HubSpot to Unify and Scale Your ABM Efforts appeared first on Demandbase.
SendGrid
JANUARY 4, 2023
Confused about what may have happened to your email? Our email delivery consultant, Will Boyd breaks down the differences between email that are delivered, bounced, blocked, and deferred. The post Delivered, Bounced, Blocked, and Deferred Emails: What Does It All Mean? appeared first on SendGrid.
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