SendX
AUGUST 27, 2020
A consumer journey in 2020 looks more complicated and diverse than ever before – your customers can reach you in a number of ways, through a multitude of channels, and they expect top-notch service on all of them. This is especially the case for e-commerce, where people can order online and give you their money in a matter of minutes, without even leaving their home.
KoMarketing Associates
AUGUST 27, 2020
As marketers look to bounce back from the impact of COVID-19, new research suggests that they will be turning to both existing customers and new prospects to achieve their strategic goals. S2 Research recently published the results of the “Marketers, Agencies and Coronavirus” survey, and statistics showed that 76% of marketers believe it will be “extremely important” to reconnect with existing customers over the next six to 12 months.
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Zoominfo
AUGUST 27, 2020
Sales territory maps serve as the game boards for outside sales, which makes field sales reps the game board pieces. Without knowing how the board is laid out, you won’t know which directions the pieces should go. Though it can be tedious, sales territory mapping provides a framework for strategic planning — ensuring that sales reps don’t go into meetings blind.
Customer Experience Matrix
AUGUST 27, 2020
Until recently, most marketers were content to leave privacy compliance in the hands of data and legal teams. But laws like GDPR and CCPA now require increasingly prominent consent notifications and impose increasingly stringent limits on data use. This means marketers must become increasingly involved with the privacy systems to ensure a positive customer experience, gain access to the data they need, and ensure they use the data appropriately.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
ANNUITAS
AUGUST 27, 2020
We’ve all been there – we see a catchy headline on LinkedIn or Google, we click through only to be greeted with a form asking for the equivalent of your life story. Sure, if that article will answer a BIG question for you, you’ll clench your jaw and fill it out. However, more often than not, it’s isn’t worth it. There’s a better way to collect the information you need to qualify your buyers, and it doesn’t necessarily need to involve forms – or rather, forms as you know it.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
AUGUST 27, 2020
Why should SEO-minded content marketers be like dogs begging for treats, waiting for Google to hand us the next update or direction for SEO? We shouldn’t. Here’s what to do instead. Continue reading → The post Why Google Shouldn’t Drive Your SEO Strategy appeared first on Content Marketing Institute.
chiefmartech
AUGUST 27, 2020
Holy cats, 2020 has been a crazy year. And it’s not over yet. (cringe). But for all the terrible things this year has besieged us with, it’s also revealed something encouraging. We — as individuals, but perhaps more remarkable as organizations — are capable of adapting to change on a much faster time scale than we previously expected. “Digital transformation” has been a hot topic for at least a decade.
Oktopost
AUGUST 27, 2020
Everyone’s an expert and an influencer nowadays. And everyone’s on social media. Heck, even celebrity dogs and cats are considered influencers in their respective fields in 2020. When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. As speaking opportunities at events and conferences dried up, online channels took front and center for influencers across industries. .
Benchmark Email
AUGUST 27, 2020
Marketers have a lot on their plate. And between social media, blog posts, conferences, and creating sales enablement content, it can seem like there’s not a lot of time left over for emails. Before you put email marketing on the back burner, though, it’s important to have a complete idea of what it can offer… The post Why It’s Never a Good Time to Put Off Email Marketing appeared first on Benchmarkemail.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
ClickZ
AUGUST 27, 2020
30-second summary: Washington-based iZooto provides technology to help businesses retarget their website visitors with personalized web push notifications. Web push notifications allow companies to leverage their website traffic by sending alerts through a user’s browser or mobile device to past visitors. Timing is everything when it comes to push notifications.
Heinz Marketing
AUGUST 27, 2020
By Shannan Seely. “Gallup research shows that fewer than three in 10 customers (29%) across B2B industries are “fully engaged,” meaning they are emotionally and psychologically attached to the B2B companies they do business with.” Gallup. In a post about declining account engagement , Maria Geokezas writes “an overwhelming amount of content and messages” is a contributing factor. .
ClickZ
AUGUST 27, 2020
30-second summary: COVID-19 forced businesses to increase their reliance on intelligent chat. AI-enabled chat is helping businesses provide relevant coronavirus and business information for brick and mortar stores and on-site teams. Intelligent chat offers a conversational solution for mortgage lenders who are helping buyers lock in lower rates. Even though several marketing functions have been adjusted to meet the changing business climate during the COVID-19 pandemic , companies are still expr
ClearVoice
AUGUST 27, 2020
In many ways, the pandemic-driven switch to remote work just sped up video’s move to a distributed workforce. Big companies that had historically relied on agencies of record for all creative work are increasingly looking toward small shops or independent content creators to work more nimbly. Big companies that had in-house teams are asking those folks to work at a social distance and to reduce their hours in the field or go out in smaller crews.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Anyword
AUGUST 27, 2020
I think I’ve lost count by now of how many times I’ve written about subscription campaigns here. The Great Upheaval has driven publishers to test new revenue streams in order to diversify, and at Keywee we’ve seen a lot of our customers begin to test subscription strategies. . There has also been a significant change for publishers who have been running subscription campaigns for a long time.
Hubspot
AUGUST 27, 2020
When I first moved out of my parent's house, my spending was out of control. I bought take-out regularly, new clothes often, and fun products frequently. However, I quickly realized that I was spending too much money on unnecessary things. After racking up some credit card debt, I realized that I needed to cut costs somewhere. As a business owner, it can be just as easy to overspend as it was for me.
SmartBug Media
AUGUST 27, 2020
If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. In fact, SaaS marketers have some creative ways to help maximize lead and revenue generation during these uncertain times.
Hubspot
AUGUST 27, 2020
Everyone wants their business to grow. This seems pretty intuitive considering effective and successful growth means your business is experiencing boosts in revenue, brand awareness, brand loyalty, and more — and we know this to be true by looking at the most successful and well-known companies today (e.g. Apple, Amazon, etc.). The question is: What do these highly-successful companies do to ensure they put themselves in a position for strong and consistent growth?
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
BenchmarkONE
AUGUST 27, 2020
Everyone loves a good blog post. Or do they? When it comes to creating content that connects with your audience, the type of content you produce is just as important as what it has to say. That’s a good reason to diversify your content formats — and to pay special attention to the types of content that people most want to consume. According to NetLine’s 2020 State of B2B Content Consumption Report , there are three kinds of content that people like to engage with most, and no, none of them requi
Content4Demand
AUGUST 27, 2020
As marketers and content strategists, we’re great at creating plans. We know every feature of our buyer personas. We know how to create content that will appear at each step a prospect takes in their journey with us. We know how to plan. But what happens when something outside our control changes our plans? Are we as confident in our abilities to adapt and adjust our strategies so we can overcome those challenges?
Inbox Insight
AUGUST 27, 2020
Inbox Insight are proud to have been chosen as a finalist in the Content Marketing Awards 2020! About the entry. Category: Content Marketing ROI/Measurement Program. Inbox Insight’s InboxINBOUND campaign for Automation Anywhere was hugely successful in proving audience engagement and ROI, driving cut through of the brand and building a relationship with prospects through high-quality content.
Square 2 Marketing
AUGUST 27, 2020
By Performance, Of Course We Mean Creation Of Leads And Sales Opportunities. People need direction. When people come to your home, you welcome them in, take their coats, escort them into your living room or den, let them know where the powder room is and make sure they are happy and comfortable. That’s what a good host does. When people come into your store, you welcome them in, let them know you’re there to help, show them the areas of the store and ask them a few questions to be a better guide
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Hubspot
AUGUST 27, 2020
The sales call — one of the most imposing, potentially uncomfortable realities of sales life. Successfully conducting one can be a tricky process to navigate. On one hand, you can't script your call. You don't want to come off as too nervous to deviate from some rigidly defined course you've set for the conversation. On the other, you can't just wing it.
Liveintent
AUGUST 27, 2020
As the advertising industry hurtles closer to the cookie-challenged future, the need for publishers to diversify their revenue streams has only grown. With first-party data rising as the heir-apparent to third-party cookies, publishers are rethinking their relationships with advertisers to ensure their data is the foundation for their monetization strategies.
ClickZ
AUGUST 27, 2020
30-second summary: Consumers face a plethora of promotional choices and offers with a need to stand out. Marketing and development discord can cause bottlenecks with time to market. In the first ClickZ Tech Talk series, Talon.One CEO and Co-founder, Chris Gerber shares some insights into its API first technology. He highlights how Talon.One is helping leading brands such as Ticketmaster, ZipCar, and Burger King to run flexible promotion marketing campaigns that perform without wasting developm
DivvyHQ
AUGUST 27, 2020
Producing a white paper takes more effort and planning vs. shorter-form content, but they can be a highly effective marketing tool for building authority and generating leads. Let's take a quick look at the anatomy of a great white paper.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
RDW Group
AUGUST 27, 2020
The business world is exciting – B2B, B2C, education, non-profits – all help us uniquely drive positive change in our … The post 3 Tips to Help Attract Your Target Audience appeared first on RDW Group.
Allocadia
AUGUST 27, 2020
Are you prepared to meet marketing’s goals with less resources, and to do it in a constantly changing landscape? Last spring was a wake-up call to all marketers that the traditional planning process isn’t working anymore. Planning programs and locking in spend a year in advance leaves no room to pivot when markets shift or company processes demand it.
Data Cleaning/CRM Appending
AUGUST 27, 2020
There are things that none of us wants to talk about. A meeting went wrong, a target not met or database that needs data mining services but we don’t want to go there, for, it can open a can of worms, and you aren’t ready for that conversation yet. Some products are push products like insurance that tend to cause a drop-dead silence (like literally) in the room.
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