Mon.Dec 04, 2023

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5 Tips to Help You Find Your Brand Voice

Navigate the Channel

In every type of marketing, you utilize your brand voice. However, many smaller startups struggle to find this voice. It can be a challenge, after all. A brand voice is more than just a slogan or a pitch, it encompasses everything the brand stands for and it is part of every message. If you’re still working on putting your brand voice “into words” so to speak, we’ve put together five tips that may help you through the process. 1.

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AI vs. Human Content: What Actually Gets You Results? [Research Report]

Marketing Insider Group

Imagine a world where machines pen our stories – sounds like sci-fi, right? Well, that future might be closer than we think. At Marketing Insider Group, we teamed up with Renegade.com and CMO Huddles for a groundbreaking study: ‘Man vs. Machine.’ We wanted to see how AI, like ChatGPT-3.5, measures up against the creativity of human writers.

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Getting the most from your AI investment

Martech

Artificial intelligence. It is everywhere, or so it would seem. I was at a recent marketing conference and as I scanned the agenda more than half of the sessions, including my own, had AI in the title or in the session description. Two of the keynotes that I attended mentioned AI and the one was entirely on AI. While AI is all the rage , if you are not using it. there is no reason to feel left out.

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Using Seasonality in B2B Marketing

The Lead Agency

Seasonality in B2B Marketing is often overlooked, with many associating it solely with B2C enterprises. From Black Friday sales to Summer Specials, B2C businesses typically work their promotional activities around significant calendar events. Why? Because it works. According to Pipedrive’s findings, 35% of salespeople attribute their peak success to seasonality, highlighting its crucial impact.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How SEOs Make the Web Better

Ahrefs

Let’s get the criticism out of the way. There are bad actors in SEO, people who seek to extract money from the internet regardless of the cost to others. There are still scams and snake oil, posers and plagiarists.

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Audiense Review

The Daily Egg

It’s easy to feel like you are getting a good picture of your social media audience through day-to-day interactions with customers. But. The post Audiense Review appeared first on The Daily Egg.

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Third-party data in advertising: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.

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Beyond Pixels: Unconventional Non-Digital Marketing Ideas to Elevate Your Brand

Stevens & Tate

In a world dominated by digital marketing, it’s easy to overlook non-digital strategies. While online platforms offer incredible reach and targeting options, there’s something uniquely effective about tangible, real-world interactions. In this article, we’ll explore some unconventional non-digital marketing ideas to boost your brand without relying on screens and algorithms.

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2024 B2B trends: 6 key areas for marketing success

Martech

Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. 1. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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GA4 for Content Creators | What You Need to Know

Goodish Agency

It's crucial to grasp what engages your audience, keeps them returning, and encourages sharing. GA4 emerges as a vital tool in.

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The Ultimate Guide to LinkedIn Sales Navigator

Oktopost

LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods. As LinkedIn is the largest professional networking program, with 80% of its users participating in their organization’s decision-making process , it’s unsurprising that sales teams are utilizin

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How influencers can boost experiential marketing

SmartBrief - Marketing

Many have hailed experiential marketing as a tool to make a lasting impression on the consumer by giving them an experience to remember. However, there is another resource brands can combine with their experiential marketing to make both more powerful: influencers. With the help of influencers, brands can allow their experiential marketing events to reach people beyond those who attend.

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Disney+ is “shutting down” – or is it? What Disney’s streaming changes mean for audiences and advertisers

illumin

But not to worry, the major streaming platform isn’t going away – it’s just getting a makeover. US audiences will soon notice their Disney+ and Hulu subscriptions are one and the same. This means audiences will get all the same shows they love, just in the same place. This move comes after Disney’s purchase of Comcast’s remaining stake in Hulu last year and is a way for the company to consolidate costs and more effectively compete in the streaming market.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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What Is Customer Support, Anyway? Plus, 5 Ways To Make Yours Faster

Salesforce Marketing Cloud

When customers contact your service team, they want help fast. How fast? According to our research, 81% of customers expect faster service as technology advances. You need a customer support strategy that can help you keep up. Customer support plays a major role in customer retention. Provide a pleasant, smooth experience, and you’ll build your brand reputation and foster loyalty.

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Adapt Review

The Daily Egg

When you’re trying to grow sales, it can be a challenge to find accurate contact information for potential customers on your own. The post Adapt Review appeared first on The Daily Egg.

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Partner Intelligence Solution Brief

HG Data

Activate and expand your network of qualified partners HG Insights Partner Intelligence uses market-leading proprietary data, to surface those partners that will enhance a user’s partnership network. With these key insights, users can focus resources on engaging only the most valuable and profitable partner relationships. Focus your resources to drive only the most valuable and … The post Partner Intelligence <BR> Solution Brief appeared first on HG Insights.

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Walker Sands Appoints Andrew Cross and Dave Parro to Co-CEO Roles

Walker Sands

Walker Sands has celebrated several significant milestones over the past two decades, from geographic expansions and acquisitions to making the Inc. 5000 list for the tenth year in a row. Today I’m pleased to announce the start of a new phase in our agency’s journey. After 16 years at Walker Sands and three as CEO, I am handing off the CEO torch and elevating to the Walker Sands board of directors.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Ask Customers for Reviews

SmartBug Media

Online reviews have become the modern word of mouth. In fact, research suggests that 95 percent of consumers, seeking information, and assurance, read online reviews before making purchasing decisions. Moreover, 58 percent of shoppers would be willing to pay more for products after reading positive reviews. This research confirms online reviews as a cornerstone in shaping consumer behavior in today’s e-commerce landscape.

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How influencers can boost experiential marketing

SmartBrief - Marketing

Many have hailed experiential marketing as a tool to make a lasting impression on the consumer by giving them an experience to remember. However, there is another resource brands can combine with their experiential marketing to make both more powerful: influencers. With the help of influencers, brands can allow their experiential marketing events to reach people beyond those who attend.

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New LinkedIn Features Can Transform How You Engage with Customers

Trade Press Services

LinkedIn is a vital platform for brands, business professionals and entrepreneurs to connect, network and showcase their expertise. With more than 930 members and a targeted audience of business professionals, it’s no surprise that 96 percent of B2B marketers use LinkedIn for organic social marketing. To help meet the evolving needs of its members, LinkedIn is constantly improving the site’s user functions and customer experience with new features and updates.

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TEST

HG Data

2023 IN REVIEW: NUMBERS AT A GLANCE Have You Seen Our Latest Data Updates? Our data solutions teams work tirelessly to bring the most complete, broad coverage and quality data to our products and solutions to enable technology intelligence that fuels actionable and highly effective execution strategies for your teams. A summary of some of … The post TEST appeared first on HG Insights.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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The Digital: The latest platform updates and trends – Edition 2

Modern B2B

Google Ads Data Manager: A Game-Changer? Google’s announcement of the Google Ads Data Manager is creating a buzz, signalling a new way to manage first-party data and optimise conversion rates. This innovative platform, set to debut early in 2024, promises to revolutionise the way we manage first-party data and optimise conversion rates. This is done by consolidating data management into a unified hub, simplifying the process of conversion tracking.

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4 Tips for Closing a Deal That Has Hit a Wall, According to a HubSpot Sales Director

Hubspot

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Some deals hit walls — that‘s just an unfortunate fact of sales life. As wonderful as it would be to have every sales engagement run smoothly end-to-end and amount to an amicable, productive resolution, that’s just not how things work.

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The Case for Print: 5 Reasons Your Brand Needs a Magazine

The Mx Group

print media in marketing omni-channel marketing campaigns

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Our Expertise in SEO

Leading Results Rambings

At Luna Creative Marketing, SEO is one of our core strengths. We take great pride in our ability to help businesses thrive in the competitive online world through effective and ethical search engine optimization practices. In this chapter, we will delve into what sets us apart as a leading digital marketing agency and why choosing to work with Luna Creative Marketing can make a significant difference in the success of your online presence.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.