Navigate the Channel

DECEMBER 4, 2023

In every type of marketing, you utilize your brand voice. However, many smaller startups struggle to find this voice. It can be a challenge, after all. A brand voice is more than just a slogan or a pitch, it encompasses everything the brand stands for and it is part of every message. If you’re still working on putting your brand voice “into words” so to speak, we’ve put together five tips that may help you through the process. 1.

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Marketing Insider Group

DECEMBER 4, 2023

Imagine a world where machines pen our stories – sounds like sci-fi, right? Well, that future might be closer than we think. At Marketing Insider Group, we teamed up with Renegade.com and CMO Huddles for a groundbreaking study: ‘Man vs. Machine.’ We wanted to see how AI, like ChatGPT-3.5, measures up against the creativity of human writers.

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Marketing AI Lead Ranking Research Guidelines 250

Ahrefs

DECEMBER 4, 2023

Let’s get the criticism out of the way. There are bad actors in SEO, people who seek to extract money from the internet regardless of the cost to others. There are still scams and snake oil, posers and plagiarists.

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Martech

DECEMBER 4, 2023

Artificial intelligence. It is everywhere, or so it would seem. I was at a recent marketing conference and as I scanned the agenda more than half of the sessions, including my own, had AI in the title or in the session description. Two of the keynotes that I attended mentioned AI and the one was entirely on AI. While AI is all the rage , if you are not using it. there is no reason to feel left out.

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

The Lead Agency

DECEMBER 4, 2023

Seasonality in B2B Marketing is often overlooked, with many associating it solely with B2C enterprises. From Black Friday sales to Summer Specials, B2C businesses typically work their promotional activities around significant calendar events. Why? Because it works. According to Pipedrive’s findings, 35% of salespeople attribute their peak success to seasonality, highlighting its crucial impact.

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The Daily Egg

DECEMBER 4, 2023

It’s easy to feel like you are getting a good picture of your social media audience through day-to-day interactions with customers. But. The post Audiense Review appeared first on The Daily Egg.

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Martech

DECEMBER 4, 2023

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.

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illumin

DECEMBER 4, 2023

But not to worry, the major streaming platform isn’t going away – it’s just getting a makeover. US audiences will soon notice their Disney+ and Hulu subscriptions are one and the same. This means audiences will get all the same shows they love, just in the same place. This move comes after Disney’s purchase of Comcast’s remaining stake in Hulu last year and is a way for the company to consolidate costs and more effectively compete in the streaming market.

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Martech

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. 1. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness.

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Stevens & Tate

DECEMBER 4, 2023

In a world dominated by digital marketing, it’s easy to overlook non-digital strategies. While online platforms offer incredible reach and targeting options, there’s something uniquely effective about tangible, real-world interactions. In this article, we’ll explore some unconventional non-digital marketing ideas to boost your brand without relying on screens and algorithms.

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Goodish Agency

DECEMBER 4, 2023

It's crucial to grasp what engages your audience, keeps them returning, and encourages sharing. GA4 emerges as a vital tool in.

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Oktopost

DECEMBER 4, 2023

LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods. As LinkedIn is the largest professional networking program, with 80% of its users participating in their organization’s decision-making process , it’s unsurprising that sales teams are utilizin

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SmartBrief - Marketing

DECEMBER 4, 2023

Many have hailed experiential marketing as a tool to make a lasting impression on the consumer by giving them an experience to remember. However, there is another resource brands can combine with their experiential marketing to make both more powerful: influencers. With the help of influencers, brands can allow their experiential marketing events to reach people beyond those who attend.

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

HG Data

DECEMBER 4, 2023

Activate and expand your network of qualified partners HG Insights Partner Intelligence uses market-leading proprietary data, to surface those partners that will enhance a user’s partnership network. With these key insights, users can focus resources on engaging only the most valuable and profitable partner relationships. Focus your resources to drive only the most valuable and … The post Partner Intelligence <BR> Solution Brief appeared first on HG Insights.

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Salesforce Marketing Cloud

DECEMBER 4, 2023

When customers contact your service team, they want help fast. How fast? According to our research, 81% of customers expect faster service as technology advances. You need a customer support strategy that can help you keep up. Customer support plays a major role in customer retention. Provide a pleasant, smooth experience, and you’ll build your brand reputation and foster loyalty.

Work Management 64

Work Management Marketing Management Paid Search Agency Customer Satisfaction 64

The Daily Egg

DECEMBER 4, 2023

When you’re trying to grow sales, it can be a challenge to find accurate contact information for potential customers on your own. The post Adapt Review appeared first on The Daily Egg.

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Contacts 64

Walker Sands

DECEMBER 4, 2023

Walker Sands has celebrated several significant milestones over the past two decades, from geographic expansions and acquisitions to making the Inc. 5000 list for the tenth year in a row. Today I’m pleased to announce the start of a new phase in our agency’s journey. After 16 years at Walker Sands and three as CEO, I am handing off the CEO torch and elevating to the Walker Sands board of directors.

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Demand Generation Agencies Paid Search Agency Public Relations Advertising Agencies 59

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SmartBug Media

DECEMBER 4, 2023

Online reviews have become the modern word of mouth. In fact, research suggests that 95 percent of consumers, seeking information, and assurance, read online reviews before making purchasing decisions. Moreover, 58 percent of shoppers would be willing to pay more for products after reading positive reviews. This research confirms online reviews as a cornerstone in shaping consumer behavior in today’s e-commerce landscape.

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Hubspot

DECEMBER 4, 2023

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Some deals hit walls — that‘s just an unfortunate fact of sales life. As wonderful as it would be to have every sales engagement run smoothly end-to-end and amount to an amicable, productive resolution, that’s just not how things work.

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Hubspot Tips Lock-In Cold Calling 66

SmartBrief - Marketing

DECEMBER 4, 2023

Many have hailed experiential marketing as a tool to make a lasting impression on the consumer by giving them an experience to remember. However, there is another resource brands can combine with their experiential marketing to make both more powerful: influencers. With the help of influencers, brands can allow their experiential marketing events to reach people beyond those who attend.

Paid Search Agency 52

Paid Search Agency Planning Advertising Agencies Work Management 52

Trade Press Services

DECEMBER 4, 2023

LinkedIn is a vital platform for brands, business professionals and entrepreneurs to connect, network and showcase their expertise. With more than 930 members and a targeted audience of business professionals, it’s no surprise that 96 percent of B2B marketers use LinkedIn for organic social marketing. To help meet the evolving needs of its members, LinkedIn is constantly improving the site’s user functions and customer experience with new features and updates.

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Linkedin Ideal Customer Profiles Features Profiling 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

HG Data

DECEMBER 4, 2023

2023 IN REVIEW: NUMBERS AT A GLANCE Have You Seen Our Latest Data Updates? Our data solutions teams work tirelessly to bring the most complete, broad coverage and quality data to our products and solutions to enable technology intelligence that fuels actionable and highly effective execution strategies for your teams. A summary of some of … The post TEST appeared first on HG Insights.

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Modern B2B

DECEMBER 4, 2023

Google Ads Data Manager: A Game-Changer? Google’s announcement of the Google Ads Data Manager is creating a buzz, signalling a new way to manage first-party data and optimise conversion rates. This innovative platform, set to debut early in 2024, promises to revolutionise the way we manage first-party data and optimise conversion rates. This is done by consolidating data management into a unified hub, simplifying the process of conversion tracking.

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Trends Ad Frequency Privacy Click Rate 52

The Mx Group

DECEMBER 4, 2023

print media in marketing omni-channel marketing campaigns

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Brand Identity Branding Advertising Channels Campaigns 62

Leading Results Rambings

DECEMBER 4, 2023

At Luna Creative Marketing, SEO is one of our core strengths. We take great pride in our ability to help businesses thrive in the competitive online world through effective and ethical search engine optimization practices. In this chapter, we will delve into what sets us apart as a leading digital marketing agency and why choosing to work with Luna Creative Marketing can make a significant difference in the success of your online presence.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Terminus

DECEMBER 4, 2023

In the world of B2B marketing, by now we all know, the power of personalization is a table-stakes game changer. Gone are the days of one-size-fits-all marketing campaigns that cast a wide net, hoping to catch a few fish. Today, most businesses have realized that to succeed in the highly competitive B2B landscape, they need to tailor messages, offers, and customer experiences.

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BDB

DECEMBER 4, 2023

Want to make a meaningful impact in the food and beverage industry? Then you need to do more than adapt – you need to innovate. Thriving in this dynamic sector means grasping the consumer trends and behaviours set to shape the market in 2024, and beyond. As the leading marketing communications agency for brands in the food and drink space, we’ve curated a wrap-up of the top trends and actionable insights powering innovation in this field.

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Top Rank Marketing

DECEMBER 4, 2023

As we approach 2024, content marketing is rapidly evolving. Shaped by a blend of technological advancements, changing consumer behaviors, and a greater emphasis on authentic engagement. These shifts are particularly relevant for B2B marketers, who must stay ahead of the curve to remain competitive in a dynamic digital world. Incorporating the latest trends into your marketing strategy is not just about staying relevant; it’s about enhancing the effectiveness of your marketing efforts, conn

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