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In every type of marketing, you utilize your brand voice. However, many smaller startups struggle to find this voice. It can be a challenge, after all. A brand voice is more than just a slogan or a pitch, it encompasses everything the brand stands for and it is part of every message. If you’re still working on putting your brand voice “into words” so to speak, we’ve put together five tips that may help you through the process. 1.
Imagine a world where machines pen our stories – sounds like sci-fi, right? Well, that future might be closer than we think. At Marketing Insider Group, we teamed up with Renegade.com and CMO Huddles for a groundbreaking study: ‘Man vs. Machine.’ We wanted to see how AI, like ChatGPT-3.5, measures up against the creativity of human writers.
Let’s get the criticism out of the way. There are bad actors in SEO, people who seek to extract money from the internet regardless of the cost to others. There are still scams and snake oil, posers and plagiarists.
As we approach 2024, content marketing is rapidly evolving. Shaped by a blend of technological advancements, changing consumer behaviors, and a greater emphasis on authentic engagement. These shifts are particularly relevant for B2B marketers, who must stay ahead of the curve to remain competitive in a dynamic digital world. Incorporating the latest trends into your marketing strategy is not just about staying relevant; it’s about enhancing the effectiveness of your marketing efforts, conn
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The timing of a cold call can make all the difference between landing a sale or getting hung up on. That’s why there’s an endless supply of advice about when to hit the phones, and when to avoid dialing at all costs. Are late mornings on Wednesdays good? How about 4 p.m. on Mondays? While it feels more satisfying to target a specific time and day, these time slots actually don’t guarantee your prospect will answer — and they’ll definitely be harder to manage if you’re juggling multiple time zone
Artificial intelligence. It is everywhere, or so it would seem. I was at a recent marketing conference and as I scanned the agenda more than half of the sessions, including my own, had AI in the title or in the session description. Two of the keynotes that I attended mentioned AI and the one was entirely on AI. While AI is all the rage , if you are not using it. there is no reason to feel left out.
Artificial intelligence. It is everywhere, or so it would seem. I was at a recent marketing conference and as I scanned the agenda more than half of the sessions, including my own, had AI in the title or in the session description. Two of the keynotes that I attended mentioned AI and the one was entirely on AI. While AI is all the rage , if you are not using it. there is no reason to feel left out.
Seasonality in B2B Marketing is often overlooked, with many associating it solely with B2C enterprises. From Black Friday sales to Summer Specials, B2C businesses typically work their promotional activities around significant calendar events. Why? Because it works. According to Pipedrive’s findings, 35% of salespeople attribute their peak success to seasonality, highlighting its crucial impact.
As a general rule, marketers should major in the majors. We should pay attention to the things that make a significant difference. We don’t want to waste time trying to solve “edge cases” that nip at the periphery. But sometimes, these “edge cases” are more important than we realize, and they can expose issues flying under the radar. It’s wise to take a second look and ensure you’re not missing something.
It’s easy to feel like you are getting a good picture of your social media audience through day-to-day interactions with customers. But. The post Audiense Review appeared first on The Daily Egg.
Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. 1. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Ever been overwhelmed by the sheer volume of sales data you’re tracking — and confused by the metrics that matter? You’re not the only one. Research firm McKinsey highlighted this as a troubling trend: Too much data and no focus has made it difficult for sales leaders to reach clear “aha” moments that drive confident decisions and sustainable growth.
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.
In a world dominated by digital marketing, it’s easy to overlook non-digital strategies. While online platforms offer incredible reach and targeting options, there’s something uniquely effective about tangible, real-world interactions. In this article, we’ll explore some unconventional non-digital marketing ideas to boost your brand without relying on screens and algorithms.
Many have hailed experiential marketing as a tool to make a lasting impression on the consumer by giving them an experience to remember. However, there is another resource brands can combine with their experiential marketing to make both more powerful: influencers. With the help of influencers, brands can allow their experiential marketing events to reach people beyond those who attend.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
But not to worry, the major streaming platform isn’t going away – it’s just getting a makeover. US audiences will soon notice their Disney+ and Hulu subscriptions are one and the same. This means audiences will get all the same shows they love, just in the same place. This move comes after Disney’s purchase of Comcast’s remaining stake in Hulu last year and is a way for the company to consolidate costs and more effectively compete in the streaming market.
Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Some deals hit walls — that‘s just an unfortunate fact of sales life. As wonderful as it would be to have every sales engagement run smoothly end-to-end and amount to an amicable, productive resolution, that’s just not how things work.
LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods. As LinkedIn is the largest professional networking program, with 80% of its users participating in their organization’s decision-making process , it’s unsurprising that sales teams are utilizin
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
If you’re a business owner like me, you’re probably familiar with the terms demand forecasting and sales forecasting. Ultimately, these are strategies you can use to predict demand and revenue, ensuring you have enough resources on hand and enough money coming in. But as with all things, it’s not always that simple. Not to mention, figuring out the difference between demand forecasting vs sales forecasting can be tricky too.
Activate and expand your network of qualified partners HG Insights Partner Intelligence uses market-leading proprietary data, to surface those partners that will enhance a user’s partnership network. With these key insights, users can focus resources on engaging only the most valuable and profitable partner relationships. Focus your resources to drive only the most valuable and … The post Partner Intelligence <BR> Solution Brief appeared first on HG Insights.
When customers contact your service team, they want help fast. How fast? According to our research, 81% of customers expect faster service as technology advances. You need a customer support strategy that can help you keep up. Customer support plays a major role in customer retention. Provide a pleasant, smooth experience, and you’ll build your brand reputation and foster loyalty.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
There comes a time when every company feels like it’s stuck. They generate leads, increase sales, gain revenue and conquer quarterly goals. But then it’s difficult to know the next step. If this is where you’re at, ask yourself this question: Are you only gaining leads and sales in your home country? In a globalized world, venturing beyond one’s home turf is often seen as a crucial step towards growth and sustainability.
Walker Sands has celebrated several significant milestones over the past two decades, from geographic expansions and acquisitions to making the Inc. 5000 list for the tenth year in a row. Today I’m pleased to announce the start of a new phase in our agency’s journey. After 16 years at Walker Sands and three as CEO, I am handing off the CEO torch and elevating to the Walker Sands board of directors.
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Many have hailed experiential marketing as a tool to make a lasting impression on the consumer by giving them an experience to remember. However, there is another resource brands can combine with their experiential marketing to make both more powerful: influencers. With the help of influencers, brands can allow their experiential marketing events to reach people beyond those who attend.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
LinkedIn is a vital platform for brands, business professionals and entrepreneurs to connect, network and showcase their expertise. With more than 930 members and a targeted audience of business professionals, it’s no surprise that 96 percent of B2B marketers use LinkedIn for organic social marketing. To help meet the evolving needs of its members, LinkedIn is constantly improving the site’s user functions and customer experience with new features and updates.
It has come to our attention that a sinister entity is impersonating TopRank Marketing and soliciting individuals, many of whom are in South Africa, through the WhatsApp and Telegram chat applications. Some of this outreach uses fake names and others use real names of employees working at TopRank in the U.S. When asked for a website or contact information, the perpetrators often share links to the real TopRank Marketing creating the appearance of legitimacy – so we are providing this annou
How do you optimize the health and vitality of your B2B brand? And once you’ve done that, how do you maximize its impact in your marketing? These were two of the fundamental questions we were seeking to address at a recent marketing leaders’ dinner, focused on the topic of brand, held in association with global B2B agency Transmission. Here’s what we learned.
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