Contently

FEBRUARY 9, 2021

Over the past few months, you might have noticed that newsletters are hot again. A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. In truth, newsletters have always been a crucial audience building tool, ever since the Acta Diurna were sketched in stone in Ancient Rome in 131 BC.

Newsletter 217

Newsletter Lead Ranking Lead Scoring Ad Building 217

KoMarketing Associates

FEBRUARY 9, 2021

As marketers look ahead to the remainder of the year, new research suggests that the customer journey remains at the top of mind for many. The CMO Council published its “Getting It Done in 2021” strategic brief, and statistics showed that for the majority of marketers (50%), the customer journey , acquisition and conversion are all key areas of improvement for the remainder of 2021.

Marketing Report 162

Marketing Report Planning Acquisitions Statistics 162

Hive9

FEBRUARY 9, 2021

Over the past few years, research has been showing a decline in the average tenure of a U.S. chief marketing officer. In fact, at 3.5 years—cites a new report from consulting firm Korn Ferry—the CMO’s tenure actually ranks as the shortest of all titles in the C-suite (CEO, CFO, CHRO, CMO and CIO/CTO). In comparison, the average for the CMO was 4.1 years in 2016.

CMO 166

CMO Comparison Consulting Marketing Report 166

ANNUITAS

FEBRUARY 9, 2021

The customer experience is top of mind in nearly every B2B organization, but most are getting it wrong. According to Salesforce research, fewer than half (49%) of marketing leaders believe they provide an experience completely aligned with customer expectations, and customers agree. In a rush to embrace the new reality of the customer-empowered world, more than 75% of today’s B2B buyers are actually finding it harder to make purchase decisions.

Blast Campaigns 130

Blast Campaigns B2B Lead Ranking High Quality Lead 130

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

FEBRUARY 9, 2021

[link]. While we’ve all been staying home and being virtual, Paul has done some original research and David has written this white paper for Network Solutions on helpful tips and tricks for IT pros that are involved in supporting virtual events. The result of Paul’s informal census is that folks can’t wait to get back to F2F. We all have been in our pandemic bubbles for far too long and the urge to have human contact and serendipitous hallway meetings is a big reason to return to the rubber chic

B2B 118

B2B FAQ Work Management Paper 118

Vision Edge Marketing

FEBRUARY 9, 2021

[link]. For today’s One Good Idea episode we’re talking about pivoting your growth strategy. For our first-time viewers, One Good Idea is a result of our work with customers and conversations with other business professionals. We always welcome a conversation with you and our promise is you will always leave with at least one good idea. Hence the creation of this series.

Analysis 109

Analysis Planning Interactive Marketing Buy 109

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. It’s considered the go-to platform for B2B companies. . In 2020, LinkedIn kept its ranking as the most-trusted social media platform for the third consecutive year. LinkedIn has seen an uptick in user engagement of late. For instance, there was an 89% increase in LinkedIn Live streams conducted on the platform. .

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

Content Marketing Institute

FEBRUARY 9, 2021

To move up, talented content practitioners must move on. That’s a problem. If content marketing is a strategic part of the business, practitioners must be able to reach the highest positions in it. Here’s a framework to make that happen. Continue reading → The post Don’t Let Content Marketing Be a Dead-End Career [New Framework] appeared first on Content Marketing Institute.

Content Marketing 123

Content Marketing Content Paid Search Agency Positioning 123

ConvertKit

FEBRUARY 9, 2021

How many times do you go to your inbox only to find that you hold no interest in most of the emails you open? Even if they’re sent from brands and creators you admire and often buy from, their marketing efforts have completely missed the mark and they’re just hitting you with everything they’ve got. You’re so over hearing from them. You’re not invested.

Segmentation 121

Segmentation Tagging Trigger Marketing Click Rate 121

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Search Engine Journal

FEBRUARY 9, 2021

Evergreen content isn't immortal. Here's why the idea of evergreen content is a myth and what you need to do to keep it alive. The post Evergreen Content Myths & How to Keep It Alive Longer via @thatbberg appeared first on Search Engine Journal.

Content 121

Content Content Marketing Marketing 121

Benchmark Email

FEBRUARY 9, 2021

Being an email marketing automation software company, you’d think we fall in love with different emails every day. That isn’t exactly the case, however. We’re rather picky when it comes to being head over heels, but when it does happen, it’s for good reason. Ecommerce requires a lot of back and forth communication between brands… The post 7 eCommerce Emails That Give Us Heart Eyes appeared first on Benchmarkemail.

eCommerce 111

eCommerce Marketing Automation Services Marketing Automation Software 111

Outreach

FEBRUARY 9, 2021

If you’ve ever worked in an office, you’ve likely heard of the book, “The Seven Habits of Highly Effective People.”. It was written by the late Stephen R. Covey , a revered father, grandfather, author and businessman. Having sold 25-plus million copies in 38 languages, he was one of the most widely read authors and thought leaders on the subject of corporate management.

Work Management 100

Work Management Analysis Outreach Click Rate 100

EveryoneSocial

FEBRUARY 9, 2021

As workforces become more remote and distributed, managers and leaders need to find ways to promote employee satisfaction. Retention, employee engagement , and job satisfaction will all contribute to company success. There are many ways beyond compensation and benefits that leaders can use to develop high levels of employee satisfaction and content in the workplace.

Customer Satisfaction 100

Customer Satisfaction Lead Ranking Work Management Webinar Metrics 100

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Alejandro Rioja

FEBRUARY 9, 2021

Being productive is a skill, and like any skill it can be learned and mastered. We live in a world where our responsibilities increase, distractions arise 24/7 and our time just seems to keep on decreasing.

Product 98

Product Tips Personalization Marketing 98

Benchmark Email

FEBRUARY 9, 2021

SAINT LOUIS, MO, February 9, 2021 — Benchmark Email, a leading software as a service provider of sales and marketing solutions for SMBs, today announces that it acquired Contacts+, a subsidiary of Denver-based FullContact. The acquisition opens the opportunity to extend contact management tools to small businesses as well as integrate with Benchmark’s family of… The post Benchmark Email Announces Acquisition of Contacts+ appeared first on Benchmarkemail.

Advertising Benchmark 98

Advertising Benchmark Acquisitions Contacts Marketing Management 98

LeanData

FEBRUARY 9, 2021

Over the past several years now, marketers and other go-to-market (GTM) professionals have suggested account-based marketing (ABM) motions will be the way of the future, simply because it makes too much sense to discount. Built up over countless webinars, videos and articles, organizations have pushed to get their ABM motions in place, and while those approaches do manage to pay off in leads, opportunities and closed/won deals, they often don’t flow smoothly and efficiently – ABM motions a

Account Based Marketing 98

Account Based Marketing ABM Analytics Marketing Analytics Tools 98

Outgrow

FEBRUARY 9, 2021

How to Make Your 404 Page Interactive With Outgrow . 404 pages – sounds like a nightmare, right? All the lost traffic and engagement is the last thing you want on a Monday. In fact, 73.72% of people who reach a 404 error page will leave your website and not return. But, no matter how much you try, you can’t escape 404 pages. One small glitch or a typo – and a potential customer can land on a 404 page.

Outgrow 98

Outgrow Interactive Marketing User-Generated Content Sales Qualified Leads 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Perkuto

FEBRUARY 9, 2021

Did you know that 70% of business transformations fail, even if they have a change management plan? We asked the question, "Why is that?" Far too many organizations talk about change management with little thought to the infrastructure and steps actually needed to deliver the desired outcome. Bringing about complex change in an enterprise or high-growth organization requires a structured process and precision in execution, just like any other strategic initiative.

Enterprise Management 98

Enterprise Management Planning Advertising Agencies Business 98

Visitor Queue

FEBRUARY 9, 2021

Every time we think we have a handle on our sales tactics and we are on top of the world, we discover new sales trends to knock us down a peg. Honestly, that might not be such a bad thing. As industry professionals, we should always be adapting our approach to our customers in order […]. The post 30 Sales Trends You Need to Know for 2021 appeared first on Blog Visitor Queue.

Trends 98

Trends Tactics Order 98

Hubspot

FEBRUARY 9, 2021

There are certain characteristics that should be at the core of any successful business. For instance, every business should have a great product or service, awesome employees to keep the internal engine running, and loyal customers who support through purchases and advocacy. There also has to be underlying elements to help establish the aforementioned characteristics.

Template 100

Template Marketing & Strategy Paid Search Agency Work Management 100

Visitor Queue

FEBRUARY 9, 2021

As I am sure you are aware, it can be difficult to choose the best CRM for you and your team. The long journey from prospect to a successfully converted customer is not easy. This is why choosing the right software is so essential. Tools can drastically improve your team’s workflow and can make the […]. The post Hubspot vs. Pipedrive: Which Should Your Business Choose?

Hubspot 80

Hubspot Business CRM Software 80

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

FEBRUARY 9, 2021

One of my favorite episodes of " The Office " is called Launch Party. During this episode, Dunder Mifflin hosts a corporate party, plus several satellite parties when its website launches. Hilarity ensues. But during your corporate event, you probably don't want to kidnap the pizza delivery person, and you might want to spell launch correctly on the sign.

Advertising Agencies 99

Advertising Agencies Conference Webinar Metrics Buzz 99

Leadspace

FEBRUARY 9, 2021

Your salespeople rely on your inbound marketing methods to secure hot leads that convert. Conversion often depends on reaching out to incoming leads quickly to prevent them from going cold. It’s critical to have a strategy in place to ensure only the best leads are routed to your salespeople. This way, they don’t waste time on non-converting prospects. .

Conversion Rate 71

Conversion Rate Lead Ranking Sales Qualified Leads Lead Scoring 71

Hubspot

FEBRUARY 9, 2021

2021 will bring sales professionals a host of new challenges and trends to consider, and it could be tricky to adapt. Of course, reps will need to add certain strategies into their repertoires, but "adapting" doesn't stop there. Several salespeople are coming into this new year holding onto some dead weight — outdated strategies that are bound to undermine sales efforts instead of enhancing them.

Sales Management 94

Sales Management Tactics Top of Funnel Cold Calling 94

Navigate the Channel

FEBRUARY 9, 2021

Inbound digital marketing is an important means of connecting architects as well as other professionals with target clients. Every architecture firm should seize the opportunity to take full advantage of internet marketing. In fact, internet marketing has surpassed conventional outbound marketing conducted through commercials, billboards, and other traditional forms of advertising.

Internet Marketing 65

Internet Marketing Marketing & Strategy Marketing Strategy PPC 65

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Hubspot

FEBRUARY 9, 2021

When it comes to starting a business, securing capital is often one of the greatest challenges for Black entrepreneurs. Less access to banking in Black communities and a history of discriminatory lending practices have made it harder for Black founders to secure loans or financial assistance. And once your business is open, unexpected disasters like a pandemic can wreak havoc on even the most established business’ bottom line.

Resources 92

Resources Paid Search Agency Advertising Agencies Business 92

BOP Design

FEBRUARY 9, 2021

For B2B companies, using social media may seem like a huge undertaking, especially if you aren’t familiar with the current social platforms. While it may seem easy for consumer brands to build a following, your B2B brand can also create a strong social media presence. In this blog, we share our tips on how best to use social media for connecting with your audience.

Social Media 65

Social Media Paid Search Agency B2B Thought Leadership Tips 65

Ignite

FEBRUARY 9, 2021

We live in a world where work culture has rapidly transformed. Not too long ago, people were less likely to put as much emphasis on how they talked about the companies they work for. Now, onboarding processes are a very important and essential topics of discussion, and are majorly different than processes years ago.

Companies 62

Companies Process 62