Marketing Insider Group
NOVEMBER 10, 2017
For the 148th episode of The Marketing Book Podcast, I interviewed David C. Baker, author of The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth. At the heart of this brilliantly-written manifesto is the concept that expertise flows from focus, which flows from positioning. And the more deep and narrow your […].
InsightSquared
NOVEMBER 10, 2017
Guest post by Adam Honig is the co-founder and CEO of Spiro Technologies. If you work in sales operations, it may seem like the sales reps at your company don’t always see the value you are adding to their daily lives. It sometimes feels like the only thing you have in common is both of your job titles beginning with the word “sales”. Instead of ignoring the divide, see it from the sales side and try to articulate, in their language, your value add.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adobe Experience Cloud Blog
NOVEMBER 10, 2017
Until 1991, being lost in a multilevel mall parking garage might have struck you as more frustrating than funny. But Seinfeld took that universal and unpleasant experience and made us laugh about it. Everyone has searched unsuccessfully for his or her car; everyone has had to smile while complimenting an ugly baby. Seinfeld simply showed viewers that these mundane moments could be (and are) profoundly hilarious.
Spiralytics
NOVEMBER 10, 2017
Search engine marketing (SEM) can be a pretty daunting task. The level and amount of competition in online advertising can be overwhelming, not to mention frustrating, especially if you think you’re doing everything right but you’re still not getting the traffic or conversion results you want.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Kapost
NOVEMBER 10, 2017
It’s easy to become complacent with your marketing efforts when the desired results are rolling in, but don’t let that stop you from constantly evaluating how to be a leading. The post Proving the Pain of Inefficiencies and How to Be an Efficient Marketer appeared first on Kapost Content Marketing Blog.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Rev
NOVEMBER 10, 2017
As we’ve seen AI make a significant impact on an array of industries, who knew that the conversation would eventually shift to writing? After all, words are something we hold with high value, so how could a robot write something that resonates? Well, even though it’s still undetermined if machines could replace actually writers (hint: they can’t), the impact they’re making on the content industry should be recognized as a big deal.
Content Marketing Institute
NOVEMBER 10, 2017
I’ll get back to the white squirrel in a minute …. We hear from content creators all the time about the struggle to be creative day in and day out. We understand. The struggle is real. So are the excuses: My company sells boring products. My budget is starving. I have writer’s block. My legal team has rules, rules, and more rules. But creativity is critical when it comes to standing out among the screaming noise that distracts your audience daily.
Vidyard
NOVEMBER 10, 2017
Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. For this week’s episode, Tyler is joined by Hana Abaza, Head of Marketing at Shopify Plus, to discuss how business success changes the approach to content marketing. Check out the full podcast: Here are a few of our favorite moments: Where do you prioritize your efforts to align content with brand and demand?
Content Standard
NOVEMBER 10, 2017
Everywhere we turn today, marketers are clamoring for millennials. Every piece of advice, every “how-to” article, every case study, every conference features marketing segmentation and the much-feared younger generation, with experts showing how they’ve reached—and kept—that all-important millennial audience. But millennials are struggling to get on the property ladder.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
33Across
NOVEMBER 10, 2017
Check out how Adam serves his clients and what he thinks brands are looking for in Q4. He also dishes on the future of ad tech, which buzzwords should retire, and which weekend day he considers to be the best. The post Friday Fives: 2018 Predictions and More With Adam K., Our Sr Dir of Demand Development appeared first on 33Across.
Heinz Marketing
NOVEMBER 10, 2017
By Maria Geokezas , VP of Client Services for Heinz Marketing. We have turned into a society of skeptics. As we travel though the interwebs, researching new products and services, it’s hard to know what’s fake and what’s real any more. Our new research findings shed light on this issue. We recently conducted a comprehensive survey in partnership with G2 Crowd to better understand how B2B buyers give, interpret and take action from product reviews.
EMagine B2B Blog
NOVEMBER 10, 2017
Sarah Weesner, VP of Web Maintenance and Support, is recapping emagine’s kickoff Lunch + Learn session where we heard from two members of our Digital Marketing team, Chad Gourd and Jen Camara on their comprehensive website optimization process. . I currently lead emagine’s Website Maintenance and Support department, but I started my web career in Digital Marketing.
The Freeman Company
NOVEMBER 10, 2017
The role of marketing departments is undergoing a fundamental shift in the corporate world and research shows the rise of brand experience
Advertisement
Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Crafted Agency
NOVEMBER 10, 2017
Build your organization's customer journey map in 4 easy steps
The Freeman Company
NOVEMBER 10, 2017
The nature of events is changing and with it the responsibilities of the modern show organizer
Contently
NOVEMBER 10, 2017
When you’re upset, those closest to you can see it in your eyes, your posture, perhaps even your appearance. They’ll ask those two magic words—“What’s wrong?”—and then you’ll launch into a play-by-play dialogue of work drama about how Doug was rude to you, where Divya was sitting in relation to you at the conference table, and why you’re never going back to that office again (until tomorrow).
The Freeman Company
NOVEMBER 10, 2017
How understanding common challenges and planning strategically make all the difference
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Hubspot
NOVEMBER 10, 2017
As many of the nearly 20,000 attendees at HubSpot’s annual INBOUND event would probably attest, a major highlight of this year’s event was Michelle Obama’s powerful keynote address. A close second would have to be my breakout session. (Just kidding.). Well, I’m just kidding about being a close second to Michelle. I really did speak at the same event as she did, and I was fortunate enough to interact with a roomful of forward-thinking marketers during my talk about one of my favorite topics in co
The Freeman Company
NOVEMBER 10, 2017
FreemanXP is featured in an article on the best of brand experience
Biznology
NOVEMBER 10, 2017
Maintaining a blog is something that so many companies do, but are they doing it as well as they could be? Sometimes paying attention to the details can make your blog so much better. Of course, the reason for making your blog better is to increase engagement and have your blog ensure that you are meeting your goals. Your company blog is a chance to communicate freely with your audience, so take advantage of this opportunity and really communicate with them.
The Freeman Company
NOVEMBER 10, 2017
How Freeman brought Alexa to action for maximized brand engagement
Advertiser: ZoomInfo
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
Directive Agency
NOVEMBER 10, 2017
Most marketers use the same funnel. It’s a funnel that starts with awareness and ends with conversion and retention. One that is meant for guiding a visitor to become a lead, a lead to become a customer, and a customer to become an evangelist. And it’s awful. For the marketers who are serious about growing their business, the traditional funnel just doesn’t cut it anymore.
The Freeman Company
NOVEMBER 10, 2017
FreemanXP leadership advises on how to keep audiences engagement
Lead Liaison
NOVEMBER 10, 2017
Allen, TX – Lead Liaison and Administrate teamed up this week to conduct a live webinar covering challenges that training and development companies face when managing their marketing and sales efforts. “How Training Companies Can Scale Marketing” focused on the many ways marketing automation complements and supports training efforts. The webinar had a fantastic turnout.
The Freeman Company
NOVEMBER 10, 2017
Freeman research included in on the value of brand experience
Advertisement
Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
The Freeman Company
NOVEMBER 10, 2017
Freeman enjoyed success at the renowned industry awards
The Freeman Company
NOVEMBER 10, 2017
FreemanXP strategist shares tips for how to get ahead
The Freeman Company
NOVEMBER 10, 2017
Freeman CMO shares tips on content marketing strategy
Expert insights. Personalized for you.
286 
Let's personalize your content