Zoominfo
FEBRUARY 8, 2021
Looking back on 2020, it surprised some to see that VC funding remained strong despite economic, social, and political uncertainty. For many venture capitalists, 2020 was an opportunity to invest in the tools and technology that accelerated due to the pandemic. Year over year from April 2019 to April 2020, angel, series A, and Series B funding saw increases.
seo.co
FEBRUARY 8, 2021
This is a client case study on how Shark Tank can impact sales revenues, traffic, referral traffic, link building and SEO. This case study is our client, Nightcap, the drink spiking prevention scrunchie. The post The Shark Tank Effect: A Case Study on Sales Traffic & SEO appeared first on SEO.co.
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Content Marketing Institute
FEBRUARY 8, 2021
In 2019, a software company launched its own editorial property as an alternative to traditional PR and demand-gen marketing. In 20 months, it’s attracted nearly 400,000 unique visitors and garnered over 1,200 newsletter subscribers. Continue reading → The post How One Brand Grew a Massive Audience by Building a News Site [Example] appeared first on Content Marketing Institute.
chiefmartech
FEBRUARY 8, 2021
Just last month, I wrote that salestech is the new martech , and that it’s supercharging both professions. Here’s more data to support that case. First, the 2021 Enterprise SalesTech Landscape above, produced by Nancy Nardin of Smart Selling Tools, was released last week. It now features 1,078 solutions across 45 unique categories. It reminds me of when the 2014 Marketing Technology Landscape hit ~1,000 companies.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Sprout Social
FEBRUARY 8, 2021
While you know the impact your social strategy can have on your brand’s business goals, sometimes it can be difficult explaining that impact to the rest of your organization. In order to contextualize and communicate the value of social back to your boss or team members, you need to embrace your social data. Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Sprout Social
FEBRUARY 8, 2021
A happy customer is a repeat customer. To truly understand where you’re succeeding in customer satisfaction, you need a voice of the customer (VoC) program in place. Having an active and planned VoC program keeps your business informed on customer satisfaction and can help improve your products or services overall. So what is VoC and how does it help you improve your customer relationships?
Spiralytics
FEBRUARY 8, 2021
Local SEO brings your business closer to your local community. This guide will cover everything you need to know and how to optimize for maximum results. The post Local SEO Guide: How to Optimize Your Website for Local Searches appeared first on Spiralytics Inc.
ClearVoice
FEBRUARY 8, 2021
We’re here to help you choose the most appropriate content types to fulfill your content strategy. In this series, we’re breaking down the most popular content types to their most basic fundamentals — simple definitions, clarity on formats, and plenty of examples — so you can start with a solid foundation. What is a product description? A product description is a piece of writing that conveys the features and benefits of a product, ranging from basic facts to stories that make a prod
ClickZ
FEBRUARY 8, 2021
30-second summary: Channable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online retail sales. Channable helps sell, advertise, market, and manage users’ retail products via tools that include product feed management, PPC automation and retail marketplace integration.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
The Daily Egg
FEBRUARY 8, 2021
Monday.com has become one of the most popular project management solutions available. The company initially launched back in 2012 but didn’t officially acquire its first customers until two years later, in 2014. Today, 115,000+ organizations worldwide rely on Monday.com. It’s trusted by big names like Hulu, Coca Cola, Adobe, NBC, Universal, Uber, Costco, and GE. […].
EveryoneSocial
FEBRUARY 8, 2021
There is no reason for me to dive into just how important social media is to businesses today. If you are on this post about social media KPIs, then the impact of being active on social networks is glaringly obvious. But to truly understand the business value and showcase to your team, managers, or executives the results — you have to actively measure important KPIs that prove the true value.
Alejandro Rioja
FEBRUARY 8, 2021
Over the past couple years I’ve launched many online projects and sites. One of them is Flux Chargers, an ecommerce business selling a top portable charger that has sold in over 90 countries and generated over $100k in monthly revenue.
Litmus
FEBRUARY 8, 2021
In 2020, we launched the Email First Awards to celebrate all of the great work email teams have been doing. The inaugural winners were announced during Litmus Live Week in September. And in this blog post, we want to highlight Annett Forcier, Owner and Managing Director of EmailBoutique Digital Inc. Annett Forcier. Owner and Managing Director. EmailBoutique Digital Inc.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Bannersnack
FEBRUARY 8, 2021
3 minutes read Bannerstack. Bannerstock. Blannersnack. We’ve seen it all over the last 12 years. But it’s all in the past because everything is changing. The Glowing Upgrade is finally here. As of today, February 8, 2021, Bannersnack is now Creatopy. We have a new brand identity that we’ll discuss in more detail over the coming weeks. So you might be wondering, what led us to this decision?
DAGMAR Marketing
FEBRUARY 8, 2021
Updated 2021— Whether you’re a business owner with a new website or a veteran webmaster, it always helps to understand the best practices for setting up your Google Analytics account. After all, you’ll be making real business decisions based on this data. It’s best to understand Google analytics setup best practices from the start. Multiple analytics views for the win.
Visitor Queue
FEBRUARY 8, 2021
The vibrations of 2020 will be felt for years to come as the business and marketing landscape has been altered drastically. In the coming years, brands face a whole new terrain of behaviour from consumers that will shape marketing strategies that no one thought of before. No year will feel this change as much as […]. The post Marketing Trends to Look out for in 2021 appeared first on Blog Visitor Queue.
Hubspot
FEBRUARY 8, 2021
Good news: on the internet, your business can connect with hundreds of millions of potential customers. Bad news: your competitors have the same access, and they're already throwing money at the problem. Also not so good: your mighty, scrappy team has to figure out how to connect with, well, hundreds of millions of potential customers. Or do you? For your business to go big, sometimes it helps to think small – especially when it comes to your marketing strategy.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Optinmonster
FEBRUARY 8, 2021
Do you want to learn how to create a discount wheel popup to gamify your website and grow your list? Discount wheel popups are an excellent way to improve user experience (UX) and your email marketing strategy. It’s also a great way to give discounts to your site’s visitors in an engaging way. But creating these types of popups can be difficult, especially if you don’t have lots of time or energy to put into your marketing campaigns.
Sprout Social
FEBRUARY 8, 2021
We’re excited to share that Sprout Social has been named one of the best software companies for 2021 by G2. In total, Sprout is featured in eight categories on G2’s list, including Highest Satisfaction Product, Best Product for Enterprise, Best Product for Marketers and Best Product for Customer Service. This recognition is especially important to us as it is based solely on reviews from our customers.
PathFactory
FEBRUARY 8, 2021
Creating a stellar virtual event requires a lot of hard work and most times it is done months in advance. All that effort shouldn’t go to waste once the virtual event is over, however. The ease of recording virtual events and collecting content from them makes it possible to get the most out of the content by repurposing it, even after the program is over.
ClearVoice
FEBRUARY 8, 2021
Learn how to harness the power of soft skills — those non-technical skills that relate to how you work, how you interact with colleagues, how you solve problems, and how you manage your work — to craft better content. Riddle me this: What do ABC-TV’s ‘The Bachelor’ and career social media site LinkedIn have in common? I promise this is not a trick question.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Vidyard
FEBRUARY 8, 2021
Vidyard can do a lot. I mean, seriously A LOT. But there are some cool Vidyard hacks that even the most experienced users may not know about. These Vidyard hacks, tricks, and little-known features will take your video game to the next level and have you feeling like a pro in no time at all. Watch and Learn Want to learn all about Vidyard hacks? We made a video version of this blog so you can do precisely that!
Visitor Queue
FEBRUARY 8, 2021
Nervousness and excitement are typically the feelings that are felt by those starting new positions, whether it is in a new company or their existing one. Sometimes those feelings are triggered simply by walking into a space and not knowing anyone, sometimes it’s a new marketing role with more responsibility than you have handled in […]. The post New Marketing Role: Where to Start appeared first on Blog Visitor Queue.
PureB2B
FEBRUARY 8, 2021
As the need for a more streamlined B2B buying process grows, so does the requirement of data granularity in demand generation. Learning about your buyer’s specific needs and decision-making habits has never been more prevalent than it is today. The standard software buyer in 2021 is being pulled in multiple directions, resulting in a decline in attention spans.
Computer Market Research
FEBRUARY 8, 2021
Every salesperson’s dream is to shorten the time between generating a lead and closing the sale. Trust me when I say it is easier said than done. But the quicker you get your customers through the sales funnel, the better for your business. A shorter channel sales cycle frees up time for your sales team and your channel partners to generate more leads.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Televerde
FEBRUARY 8, 2021
Whether you’re in manufacturing, telecommunications, or software, your business success relies on your customers’ happiness. When your end-user is satisfied with your goods or services and the support you give them as part of the client experience, they will come back again and again. You can even use customer feedback to beat the competition and boost your bottom line.
Belkins
FEBRUARY 8, 2021
Guessing games have become a thing of the past. In 2014, around 64% of B2B companies were using predictive lead scoring to improve the accuracy of their targeting and sales engagement. In 2020, this method is considered the future of B2B sales. So, what should you do to make sure that your business will succeed, provided that this trend continues to gain momentum?
RebelMouse
FEBRUARY 8, 2021
The RebelMouse platform offers unique multivariate testing that makes creating B tests for page layouts easy. However, sometimes having too many B tests can be hard for developers to organize and manage. If this is a problem on your site, you'll want to consider testing components of your site using shared elements. This helps your site's design workflow in a few ways: Developers can work on different post layouts at the same time.
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