Launch Marketing
MAY 11, 2022
Creating a social media strategy and plan is the key to success for social media growth and helps you improve audiences’ engagement, as well as your relationship with them so that you can get useful insights. Here are a few tips to help you build a solid strategy and align it with your company objectives while creating an interesting and engaging presence on social media.
KoMarketing Associates
MAY 11, 2022
As marketers seek new ways to gather valuable data with the elimination of third-party cookies, new research suggests that many are turning to emerging technology, such as artificial intelligence (AI). Loyalty Research recently partnered with Rep Data to publish the “A Cookieless World: The Shifting MarTech Landscape” report, and statistics indicated that, on average, marketing leaders are making at least five changes to their technology stack as third-party cookies are phased out.
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Oktopost
MAY 11, 2022
Meet Christopher Willis the CMO/CPO of Acrolinx. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. As a young person in technology, we often believe the product creates the value of an organization. We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand.
Unbounce
MAY 11, 2022
We earthlings are always searching for a sense of belonging. That’s right, even in marketing. Who knew? Whether you’re new to a marketing role, still getting your foot through the door, or a master of the game—the forever-changing nature of the marketing world can get downright exhausting and, at worst, lonely. Trust us: We’ve been there.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Benchmark Email
MAY 11, 2022
Need details on how to send a successful email marketing campaign? Here’s everything you need to know. The key to any successful email marketing campaign is knowing your target audience and continually optimizing your campaigns to build on your success. Everything from targeting the audience to personalizing emails plays a role in getting those coveted… The post Top Tips For Successful Email Marketing Campaigns appeared first on Benchmark Email.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
MAY 11, 2022
SERP Trends By Industry: Learn how to create your content based on the SERP features that display for your industry. The post SERP Trends & Top Keyword Data By Industry appeared first on Search Engine Journal.
The Daily Egg
MAY 11, 2022
HelloFax is a decent online fax service. It offers an easy-to-use interface, converts your existing fax numbers, and lets you manage a. The post HelloFax Review appeared first on The Daily Egg.
Martech
MAY 11, 2022
CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. The report was based on an analysis of almost 300 billion video ad impressions on the Innovid platform (covering North America, EMEA, LATAM, and APAC). While video ad impressions saw YoY increases on all devices, CTV grew at twice the rate of mobile and desktop, ultimately accounting for some 46% of global vi
seo.co
MAY 11, 2022
Client prospects in your area are looking for a criminal defense attorney right this very minute, but they won’t call you unless you’re on the first page of Google. Instead, they’ll call a competitor law firm – the first one they find. People who need a lawyer don’t have time to sift through multiple pages of search results. To capture criminal defense prospects, you need to get your law firm on the first page of Google.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
MAY 11, 2022
Consumers are an inquisitive lot. They seek out the best prices, look for new recipes, explore options for travel destinations, find doctors and new restaurants and bike trails and they use search engines more than any other channel to do it. Marketers of all stripes know this, which may be why, on average, marketers are investing more resources into content and SEO in 2022.
Search Engine Journal
MAY 11, 2022
Want to improve the online visibility of your automotive business and drive new customers in the dealership door? You need SEO to outrun the competition. The post 5 Automotive SEO Best Practices For Driving Business In 2022 appeared first on Search Engine Journal.
Martech
MAY 11, 2022
The latest Adobe Digital Price Index (DPI) finds online shopping prices still increasing YoY but at a slower rate. In April 2022, prices showed a 2.9% increase over April 2021, but missed the record breaking 3.6% YoY increase seen in March. April was the 23rd consecutive month of online price inflation, but more than half the categories tracked by Adobe showed a price decrease from March to April.
Search Engine Journal
MAY 11, 2022
What do you need to know to be a successful PPC marketer in the age of automation? The post Success In The PPC Automation Age: A Paid Search Marketing Roadmap appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Bannersnack
MAY 11, 2022
3 minutes read What does extraordinary mean to you? For us at Creatopy, it means something noteworthy, remarkable, and exceptional. It was also the perfect word to describe an internal initiative we started recently, in which we show appreciation for our awesome creatopians while collaborating with a local fashion designer, bringing a small contribution to our community.
SmartBug Media
MAY 11, 2022
What is a happy customer? Who are they? Do you want one? You should. A happy customer is not a pet you fantasize about rescuing at the local shelter. A happy customer is earned, much like the love you would earn from that pet at the local animal shelter. You should want a happy customer because they boost profits by 25-95 percent. A happy customer (or delighted customer, to use inbound terminology) boils down to a healthy customer retention strategy.
Salesforce Marketing Cloud
MAY 11, 2022
Emily Witt and Nicholas Feinig contributed reporting to this article. Consumers rely on customer service agents for help with everything from address changes to insurance claims. But frontline agents are leaving their jobs en masse, citing burnout and lack of flexibility – a recent Salesforce survey found 71% of agents have considered leaving their job in the past six months alone!
Roketto
MAY 11, 2022
Let’s see if we got this right. You just launched a new website, and you’re excited to sell your board games/organic soaps/cruelty-free chocolate/recycled jewelry, etc.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
MAY 11, 2022
Migrating your historical data shouldn't be stressful. Discover how to do it easily with this step-by-step GA4 guide. The post Getting Ready For GA4: Saving Your Historical Data appeared first on Search Engine Journal.
Buffer
MAY 11, 2022
You may have already seen our salaries and our salary formula, but another part of our process is to annually review the benchmarks that we use in the formula. To do this, we look at the data source for our salaries and make sure that all of our team’s salaries are keeping up with current market rates. We’ve been doing this since 2018, and we never decrease salaries during a rebenchmarking.
Search Engine Journal
MAY 11, 2022
At its annual I/O conference held today, Google announces an upgrade to multisearch that conducts simultaneous queries about objects around you. The post Google Scene Exploration Searches The World Around You appeared first on Search Engine Journal.
DivvyHQ
MAY 11, 2022
Are you using marketing performance management software to inform your marketing strategy? Leveraging an analytics platform of this sort helps to tell the story of how your marketing is driving towards your business goals. Hopefully that story is a happy one. If it's not, these systems can help you understand the path to get there. Here's more from Divvy co-founder, Brock Stechman.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
MarketMuse
MAY 11, 2022
By creating content around topics that are already performing well, you ride on the coattails of your current success. Here's how, using MarketMuse.
Optinmonster
MAY 11, 2022
Do you want the best WordPress search plugin to help you understand your site visitors better? Read our honest SearchWP review to learn more. On-site search is a great way to understand what your potential customers want. Many people don’t even use navigation menus and instead go straight to the search bar. But the built-in search function in WordPress is very limited.
Martech
MAY 11, 2022
Google rocked the boat for marketers last month with its latest announcement. Google will be sunsetting Google Analytics 3 (Universal Analytics) for free customers in July 2023 and frr paid customers in October 2023. What we know. The biggest takeaway for marketers is that Universal Analytics (UA) is not compatible with GA4. This means users who rely on year-over-year metrics will need to act quickly to implement GA4 by July 2022, one year before UA expires.
The Daily Egg
MAY 11, 2022
Web.com is one of the largest and oldest website builders and web hosting solutions on the market today, servicing more than 3. The post Web.com Review appeared first on The Daily Egg.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
The Lead Agency
MAY 11, 2022
One of t he most common mistakes made by B2B businesses is believing that if they have a great product or service, customer retention will naturally follow. Customer satisfaction and positive experience play an incredibly unique and important role for B2B companies! They are imperative there is a critical connecting bridge between positive customer experience and customer loyalty which is achieved through customer loyalty programs. .
33Across
MAY 11, 2022
Shinez, a leading storytelling platform that distributes entertaining and engaging stories across social media and the open web to over 45M readers, partnered with 33Across to help them to address their (seemingly) unaddressable inventory. Shinez drives social traffic and builds loyal audiences to their. The post Case Study: How Shinez Saw a 65% Increase in Cookieless Revenue with Lexicon appeared first on 33Across.
SWZD
MAY 11, 2022
How B2B marketers can connect the dots between their research, content, and community programs to drive stand-out experiences and exponential outcomes.
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