Launch Marketing

JANUARY 8, 2020

Reaching the right audiences with the right messages is fundamental for B2B marketing success. Without clear and consistent messaging, it can be nearly impossible to engage the ideal buyers and highlight why your solution is the best one for them. That’s where a messaging framework comes in. A brand messaging framework is a tool that helps embody and communicate your strategy and story across all different lines of business.

Buyer Personas 79

Buyer Personas Differentiation Paid Search Agency Webinar Metrics 79

Marketing Insider Group

JANUARY 8, 2020

The aim of marketing has always been to get and keep new customers to drive growth for our business. In the past, traditional product-led marketing techniques were used to great effect. We could talk about how amazing our product is, justify the price, and let buyers know where to buy it. The dawn of the social, mobile web has disrupted that world. Now we need to break through the endless noise of content, ads, and cat videos to earn our buyer’s trust.

Top of Funnel 311

Top of Funnel Product Content Marketing Content 311

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. How do you find prospects quickly? How do you verify the accuracy of the data? Is it really cheaper to build a database? All of these questions are probably making your head spin!

Top of Funnel 200

Top of Funnel Ad Building Zoominfo Planning 200

InsightSquared

JANUARY 8, 2020

Technology is changing the way that marketing and sales organizations work today. There has never been so much data and insight available around accounts and individuals that enables organizations to do all sorts of activities more effectively and efficiently than ever before. From prioritizing your target universe to knowing when buyers are in-market, who to approach and which specific messages to use when targeting, data has opened up a whole new range of scale and scope for marketing and sale

Training 156

Training Act-On Sample Storytelling 156

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

JANUARY 8, 2020

Happy New year! It’s hard to believe that we’re already in 2020—That means it’s time to predict what the new year will have in store for us! Below are a few predictions from Consultant Collective members. Stay tuned as we dive deeper into them over the next few weeks. Dana Look Arimoto. More and more gig economy and related businesses to support gig workers themselves coming to a town/country near you!

Marketing AI 145

Marketing AI Buzz Transparency Opinions 145

SmartBug Media

JANUARY 8, 2020

With the growth of mobile phone usage (worldwide penetration is expected to reach 63.4 percent by the end of 2019 ), mobile marketing has been growing by leaps and bounds. More recently, marketers have taken full advantage of its capabilities with geofencing, an incredibly powerful way to harness the power of location based marketing. While using geofencing for advertising is not a new concept, nor is it simply limited to mobile (more on that later), its popularity has grown along with the rise

Mobile Advertising 122

Mobile Advertising Planning Paid Search Agency Ad Frequency 122

Martech Advisor

JANUARY 8, 2020

Measuring the return on investment (ROI) on your marketing activities may seem like a challenge despite the advent of marketing analytics tools. To understand the concept and make it easy for you, we have compiled a set of best practices, formulas, metrics, and calculators to help you effectively measure marketing ROI in 2020. The marketing industry has seen some massive improvements in the last two decades.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Computer Market Research

JANUARY 8, 2020

Channel sales are a means to distribute a product on the market through a variety of different platforms and mediums. A Synchronized Channel Marketing strategy has proven to be an extremely important tool for vendors and channel partners alike: while the former will be able to maximize their partnerships––putting their brand out there and solidifying their identity in the process, the latter can likewise boost their influencing abilities.

Advertising Channels 88

Advertising Channels Work Management Marketing & Strategy Marketing Strategy 88

Martech Advisor

JANUARY 8, 2020

What does the future of Instagram look like in 2020? Will it become the most important social channel, or will it lose out to emerging social channels? How will the latest updates impact the Instagram 2020 trends for marketing? Let’s find out. Instagram (IG) has seen an explosion in growth, with over a billion active users on the platform. Here are a few of the latest features from Instagram that showcase how Instagram caters to users' expectations of privacy, safety, fresh content, and se

Advertising Channels 104

Advertising Channels Social Marketing Planning Paid Search Agency 104

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Marketing Institute

JANUARY 8, 2020

Enterprises can reap the benefits of thousands of employees as eager brand ambassadors. But doing it successfully requires social media guidelines to help them thrive and protect your brand at the same time. Continue reading → The post How to Write Social Media Guidelines That Help Employees and Protect Your Brand appeared first on Content Marketing Institute.

Guidelines 96

Guidelines Social Media Brand Identity Branding 96

Computer Market Research

JANUARY 8, 2020

Channel marketing is a means to distribute a product on the market through a variety of different platforms and mediums. A Synchronized Channel Marketing strategy has proven to be an extremely important tool for vendors and channel partners alike: while the former will be able to maximize their partnerships––putting their brand out there and solidifying their identity in the process, the latter can likewise boost their influencing abilities.

Advertising Channels 78

Advertising Channels Work Management Marketing & Strategy Marketing Strategy 78

BenchmarkONE

JANUARY 8, 2020

Landing pages that are created for long-term campaigns are the ones that best benefit from implementing and SEO strategy. . If your page is going to be active for six months or more, and even if your primary audience is intended to come from ads, it won’t hurt to bring in some extra traffic. . Search engine optimization is a long process, and results are rarely instantaneous.

Landing Pages 88

Landing Pages SEO Practices Best Practices 88

Sprout Social

JANUARY 8, 2020

Twitter Business content team members wear many hats. Marketing coordinator Lindsay Bruce predominantly owns the @TwitterBusiness handle, which has more than a million followers. You may wonder, does a social platform have a target audience for their own social pages? They do! “Our target audience is any brand or business looking to use Twitter better,” Lindsay said.

Cross-Selling 87

Cross-Selling Merchandising Bundling Work Management 87

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Social Media

SendGrid

JANUARY 8, 2020

Looking to switch your email marketing tool? We've compiled all the top consideresations and what to look for before you decide! The post What to Look for When Selecting a New Email Marketing Platform for 2020 appeared first on SendGrid.

Email Marketing 85

Email Marketing Paid Search Agency Marketing Tools 85

Conversica

JANUARY 8, 2020

When interacting with someone for the first time, conversations tend to hover around general topics like the weather or where you are from. But when you are talking to a long-time friend, conversations flow easily, even if you haven’t seen each other in years. The differences between these two experiences are context and familiarity. But it’s not just personal conversations that benefit from these components.

Marketing AI 81

Marketing AI Demand Sales Qualified Leads Ideal Customer Profiles 81

Emplifi

JANUARY 8, 2020

Ah, Pinterest…the social media platform everyone loves, and loves to hate, at the same time. The platform that can create enough traffic to last you a lifetime.

Tactics 85

Tactics Social Media Traffic Media 85

Optinmonster

JANUARY 8, 2020

Are you getting less engagement and fewer conversions than you’d like from your social media posts? It might be as simple as posting at the wrong time for your followers. In this article, you’ll learn the best time to post on social media based on research from Oberlo, Hootsuite, Later and more. When you’re done, you’ll have a great starting point to find out what posting schedule works for you and your followers to get more likes, comments, and shares.

Social Media 77

Social Media Media Best Practices Ideal Customer Profiles 77

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Martech Advisor

JANUARY 8, 2020

Putting on a great event means more than a cool venue and tasty food. Alison Bensch provides behind-the-scenes best practices about the planning, process and KPIs that go into an event that actually drives sales for the company. Great events are a group effort, and events marketing must act as the leading role in a production that includes sales, demand generation, social marketing and leadership.

Marketing Attribution 76

Marketing Attribution Lead Ranking Thought Leadership Top of Funnel 76

Sprout Social

JANUARY 8, 2020

Thoughtful design has always been at the core of everything we do at Sprout Social. From the very beginning, our founders understood that providing a delightful and intuitive user experience is imperative to ensuring our customers’ success on social. And our customers’ success is paramount. For Sprout, it’s been rewarding to develop and expand our user interface with our customers throughout the years.

Design 77

Design Verticals Differentiation Efficiency 77

Hubspot

JANUARY 8, 2020

How do some brands attract word-of-mouth buzz and radical devotion around products as every day as car insurance, surfboards, and underwear? Ultimately, they embody the most powerful marketing force in the world — die-hard fans. As a massive fan of live music (I've seen over 790 live shows including 75 Grateful Dead concerts), the idea of "fandom" has fascinated me for decades.

Cross-Selling 84

Cross-Selling Word of Mouth Work Management Television marketing 84

Fusion Marketing Partners

JANUARY 8, 2020

The beginning of a new year is always a great time to evaluate the results of the previous year and […].

B2B Marketing 78

B2B Marketing B2B Marketing & Strategy Marketing 78

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Hubspot

JANUARY 8, 2020

Every marketer is focused on bringing attention to their product or service by growing a strong following. But not all realize the effects building and nurturing an online community can have on your brand. Social media marketing has evolved and the need to build relationships with your followers has never been more important. Online communities are groups of people who have a connection with your brand and/or each other.

Social Media 79

Social Media Communities Brand Identity Branding 79

SEMrush

JANUARY 8, 2020

In this post, we’re sharing top LinkedIn advice from three experts in the industry to help users and brands stand out on the platform in 2021!

Linkedin 79

Linkedin Brand Identity Branding Social Media 79

Moz

JANUARY 8, 2020

Posted by FeliciaCrawford What keywords do your top competitors both rank for that you're missing out on? How do you know how much top real estate your URL or page owns in the SERPs? How can you discover answers to your searchers' most common questions and beef up that FAQ page? We can answer all of those questions with some super-simple workflows using Keyword Explorer.

Keywords 64

Keywords Distribution Research SERP 64

Digital Marketing World Forum

JANUARY 8, 2020

Edwin Toh has more than 10 years of experience in marketing, specialising in digital marketing. He started off as a freelancer, and gained interest in digital marketing. Edwin held multiple management positions in different industries and was an expatriate in Thailand for 3 years, only recently did he return to Singapore. He conducted many workshops and seminars, and mentored his team members and workshop participants.

Planning 62

Planning SEM Advertising Agencies Paid Search Agency 62

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

B2B Marketing Analytics

JANUARY 8, 2020

Over the past few years, Account Based Marketing (ABM) has emerged to be one of the key components of demand generation strategies across all marketing organizations and it has been delivering tremendous results especially for growth marketing teams that are leading the charge for revenue marketing. The importance of ABM in 2020 continues to grow and it has become a more mainstream tactic for B2B marketing.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Account Based Marketing ABM 59

DivvyHQ

JANUARY 8, 2020

Considering everything that's going on in the world of automation, just getting started is a big challenge. However, content marketing is one area where automation is a natural fit. Let’s take a look at 5 content marketing tasks that can be automated right now.

Automation 57

Automation Content Marketing Content Marketing 57

Martech Advisor

JANUARY 8, 2020

Streaming services are the new kings of online entertainment, but fraudsters are stealing from the advertising jewels in their crown. Asaf Greiner from Protected Media discusses why the streaming industry is under threat. When a party’s in full swing and everybody’s having fun, who wants to point out that the punch has been spiked and some of the guests are stealing your possessions?

Mobile Advertising 53

Mobile Advertising Cable Click Rate Broadcasting 53