Thu.Nov 15, 2018

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How to Help Your Employees Become Influencers

Onalytica B2B

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition. But if we actually take a step back, what do we really mean by the term ‘influencer’?

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The Role of Marketing in Prototyping: Creating Prototypes with POP

Marketing Insider Group

Pictured: Students at JMU Prototyping using POP The role of marketing in prototyping and other technical aspects of new product development is often very small. There are many reasons underpinning this, but the biggest reason is that marketing students aren’t taught technical skills. I am to fix that and I started with my class at […]. The post The Role of Marketing in Prototyping: Creating Prototypes with POP appeared first on Marketing Insider Group.

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Report: Only 17% of Marketers Measure the ROI of All their Marketing Activities

KoMarketing Associates

Although marketers have a slew of different ways to reach out to their target audiences, new research suggests that they are failing to measure the ROI of their initiatives. Kantar-Millward Brown recently published the “Getting Media Right 2018” report and discovered that only 17 percent of marketers measure the ROI of all of their marketing activities.

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How to Use Attribution Models to Decipher the Right Mix

Vision Edge Marketing

How do you assign value to your channels and touch points? There are a variety of attribution model methods. For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar that generated an online demo of offline conversation? Or do you give equal weight across all the touch points? Maybe you use a graduated scale where you give touch points closer to the end of the buying journey more value than touches earlier in the process?

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Search is Evolving, So Should Your Approach to SEO Content

KoMarketing Associates

SEO and content work together – or, at least, they should. When SEO and content efforts operate in conjunction with one another, marketers are able to generate better results, ensure digital efforts are aligned, and even become more efficient. Without content, SEO efforts will remain stagnant, and vice versa. Imagine building out an editorial calendar without having done keyword research first.

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Three exciting B2B video trends for 2019

Vidyard

As a product marketer, I tend to talk to a lot of customers. Trying to find out what’s been working for them, what hasn’t been working, and what they’re focused on for the next year. And if there’s one thing I keep hearing over and over again it’s: “I’m being asked to drive more leads and pipeline for next year and I don’t have an increase in budget.” Sound familiar?

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How Marketing Can Win the Love of Sales

Rev

Who wouldn’t want to win the love of sales? Alignment with sales is not the most important priority in marketing, but it’s very difficult for marketing to reach its full potential without a good working relationship with sales. Alignment with sales is hard. Misalignment is much harder. The symptoms of misalignment are many: Complaints from sales about lead quality; Complaints from sales about lead volume; Concerns in marketing about rapid, comprehensive lead follow-up; Insufficient, uneven feedb

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Digital out-of-home (DOOH) advertising trends 2019

Bannerflow

Digital out-of-home (DOOH) is developing at speed. Yet, like every advertising channel it is undergoing disruption. There are new players challenging established brands, and out-of-home (OOH) networks are expanding digital signage as fast as they can. The trends defined in this article are some of the most important. Building on the success of OOH. Out-of-home advertising offers a brand safe environment, with unparalleled viewability.

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Introducing Stories Creator: Quickly Create Thumb-Stopping Content for Stories

Buffer

As a social media marketer, a big part of your job is to build awareness of your brand and drive conversions on various social channels. This could mean creating an engaging video for Facebook. Planning out and scheduling your tweets for the week. Writing a thought-provoking article for LinkedIn Pulse. The list goes on…. You do all of this because you want to use the unique, native features of each channel to connect with your audience.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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3 (more) stats that prove how newsletters create community engagement

Parse.ly

Often we think of social media as a form of community. But why not email? Interactions with newsletters aren’t visible in the form of likes and shares in a news feed, but that doesn’t mean they’re any less an indication of belonging. When a reader interacts with a newsletter, they’re participating in a community of people who value the same information.

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Vidyard Named One of Deloitte’s 2018 Fast 50™ and Technology Fast 500™ Fastest Growing Companies

Vidyard

Attributes 1,198% percent revenue growth to focus on innovation, culture and customer centricity. WATERLOO, November 15, 2018 — Vidyard , the leading video platform for business, has been recognized for its rapid revenue growth, bold innovation, and entrepreneurial as a recipient of Deloitte Fast 50™ and Technology Fast 500™ lists.

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How can Cloud Players benefit from Technographics?

DemandMatrix

The cloud computing industry is not new, yet it is always in a state of flux owing to the range of offerings such as public versus private versus hybrid, and IaaS/PaaS/SaaS/NaaS/ FaaS. The industry is set to grow fast, about 17.3 percent in 2019 to a total of $206.2 billion, up from $175.8 billion in 2018 (Gartner). More growth will come from more services and more competition.

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2019’s Biggest Business Trend is Already Here: Personalized Videos, Made Just for You

Vidyard

New engagement tactics go beyond traditional, tired ‘Insert First Name’ strategies. With Vidyard’s latest product updates, marketing and sales reps can connect with more prospects using personalized video messages at scale. WATERLOO, Ontario – November 15, 2018 – Vidyard , the leading video platform for business, today unveiled new enhancements to its flagship video messaging app, Vidyard GoVideo , to enable Sales and Customer Service reps to easily create and share

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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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How Earned and Owned Media Work Together to Generate Leads

Atomic Reach

Lead Generation is both the biggest goal and the biggest challenge of every marketing team out there. Countless tactics and initiatives can be carried out, and I’m sure either you or your marketing team has tried them all. But ensuring that your plan of action is effective and will yield the results you’re after is no simple feat. At Influence & Co., we’ve found that our most consistent and cost-effective strategy for generating leads is content marketing.

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Conversion-Boosting Tips for Your Landing Pages

Ontraport

Use these five simple tips to bring in quality leads and conversions for your business. The post Conversion-Boosting Tips for Your Landing Pages appeared first on The ONTRAPORT Blog.

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How to Find Affiliates That Generate Quality Leads

SEMrush

In this article, we describe the main ways of finding new prospective affiliates and offer a simple method of assessing their salesmanship with the help of the SEMrush Competitive Research toolkit.

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Make Next Year Your Best B2B Content Marketing Year Yet!

The Mx Group

As the leaves change colors (while the snow falls here in Chicago!) and the year winds down, we’re turning our thoughts to 2019 planning. For our clients — and ourselves — I’ve been thinking a lot about what we need to do to take B2B content marketing plans to the next level in the new year. When I meet marketers at events or workshops we run for clients, I often hear the same challenges.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Get to connection faster: social customer care powered by HubSpot and Sprout

Sprout Social

Social media has evolved from a nascent marketing channel to an integrated part of all business functions. It’s become critical for businesses to develop a sophisticated approach for how they find, communicate with and support their customers on social. Gone are the days when brands could broadcast discounts, deals and product information and “go dark” when a customer raised a complaint.

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It’s time to monitor your competition using Technographics

DemandMatrix

Marketing is increasingly becoming more and more data-driven. This is old news. But this is also why Marketers are moving beyond traditional data sources such as social demographics and firmographics, and aligning more with other kinds or sources of data, in order to unlock deeper insights about their current and potential audience base.

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Mobile vs Desktop Conversion Rates: Unexpected Gains from Google Analytics

Convert

You probably have a well-oiled CRO machine that is constantly testing different creatives and content for the best conversion rates. But get one landing page and shrink down the width of the browser manually. Your page is probably mobile responsive so the content and layout change multiple times as the screen width shrinks down to.

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Vidyard Named One of Deloitte’s 2018 Fast 50™ and Technology Fast 500™ Fastest Growing Companies

Vidyard

Attributes 1,198% percent revenue growth to focus on innovation, culture and customer centricity. WATERLOO, November 15, 2018 — Vidyard , the leading video platform for business, has been recognized for its rapid revenue growth, bold innovation, and entrepreneurial spirit as a recipient of Deloitte Fast 50™ and Technology Fast 500™ lists. The Fast 50 program honours the 50 Canadian technology companies with the highest revenue-growth percentage over the past four years.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Should e-signature companies use Technographics?

DemandMatrix

The electronic signature industry is growing fast, the global e-signature market is expected to grow at a CAGR of 34.7% during the forecast period, to reach $9,073.1 million by 2023*. Much of this growth is due to a compelling need to shorten business closure times, curtail costs, improve workflow efficiencies, enhance security measures, and government impetus for digitalization.

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2019’s Biggest Business Trend is Already Here: Personalized Videos, Made Just for You

Vidyard

New engagement tactics go beyond traditional, tired ‘Insert First Name’ strategies. With Vidyard’s latest product updates, marketing and sales reps can connect with more prospects using personalized video messages at scale. WATERLOO, Ontario – November 15, 2018 – Vidyard , the leading video platform for business, today unveiled new enhancements to its flagship video messaging app, Vidyard GoVideo , to enable Sales and Customer Service reps to easily create and share highly-personalized video mes

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33Across Ranked Among the Fastest Growing Tech Companies in North America on Deloitte’s 2018 Technology Fast 500™

33Across

33Across today announced it ranked #362 on Deloitte’s Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. 33Across grew more than 200% in the most recent.

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5 Great Examples of Content Marketing Campaign

Scoop.it

The unstoppable advancing tech-life has dramatically molded our lives in various ways. From buying recipe books to searching your favorite recipe online within minutes, indeed it’s a drastic change in lifestyle. Similarly, 85 percent of brands use content marketing instead of any other form of marketing. However, according to Zazzle Media , the ratio of success with content marketing is quite low, as the percentages highlight.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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33Across Ranked Among the Fastest Growing Tech Companies in North America on Deloitte’s 2018 Technology Fast 500™

33Across

33Across today announced it ranked #362 on Deloitte’s Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. 33Across grew more than 200% in the most recent.

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Why the New Google My Business App Makes for a Pivotal Marketing Moment

Hubspot

Earlier today, I saw a tweet that impressively captured the space between a proverbial rock and hard place where many marketers and small-to-midsize businesses (SMBs) might find themselves. The tweet was part of an ongoing conversation in response to a recent New York Times investigation of never-before-reported events that led to Facebook's high-profile crises and missteps over the past few years.

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YouTube SEO: Top Factors to Invest In - Whiteboard Friday

Moz

Posted by randfish If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab!

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