Tue.Oct 13, 2020

Blogging isn’t Sexy but Done Well It Drives B2B Marketing Results [Study]

Sword and the Script

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Should Marketing Take On Culture and Employee Engagement

Marketing Insider Group

No department understands the need for change like marketing does. We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Marketing has already gone through the ring of fire.

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Report: 21% of Marketers Do Not Know How to Measure the ROI of their ABM Strategy

KoMarketing Associates

Account-based marketing (ABM) continues to grow in popularity among marketers, but implementing ABM takes time, and new research has uncovered some of the biggest growing pains along the way.

Customer Loyalty: why your company needs a loyalty program and 5 brands to inspire


In competitive markets, it is common to see CMOs investing too much in attracting new leads to reach their conversion goals. However, they end up putting aside a crucial portion of the audience: those who are already clients.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

How to Choose the Best Digital Marketing Agency

Marketing Insider Group

As a lean B2B business, navigating the digital landscape is a challenge. Between understanding your target audience, choosing the right channels, and the increasing pressure from your C-suite, it can seem like you’re juggling too many tasks with not enough time.

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More Trending

Why You Need a 3D Product Strategy Post-COVID-19


Credit: Pixabay. When businesses reopen following the COVID-19 shutdowns, they have to adjust to new realities. While there’s a certain comfort in the idea that reopening is itself a return to normal, actual business practices are unlikely to be the same for some time yet.

How to Conduct a Social Media Sentiment Analysis (Tools + Free Template)


Imagine your business just released a product and everyone is talking about it on social media. There are thousands of Instagram posts, Facebook posts, and tweets. There is seemingly no end to the chatter. But is it positive or negative? You need more context. Enter: Social media sentiment.

B2B Buying Trends for 2021: Latest Research


2020 has been an “interesting” year for for B2B marketers and buyers alike, to say the least. But now that companies have adjusted their processes and plans, what does the outlook for 2021 look like? How have plans changed since the third quarter ?

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How to Get Creatives to Harmonize With Metrics

Content Marketing Institute

Top-performing content takes the right balance of creative artistry and analytical insight. Break down the barriers that keep creatives from embracing and successfully applying data to their work.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

How to Keep Website Revisions from Getting You Out Over Your Skis

Measure Up Marketing

In this episode of What’s Your Edge?, we’re discussing how to keep from getting out over your skis when making website changes. Over the past few months, we’ve probably heard phrases such as these more times than we can count: “We’re heads down revising our website.” “We’re

How to Optimize Your Site for Better Lead Conversion

Benchmark Email

The ultimate goal of your company’s website is to generate more leads so you can convert them into paying customers. But accomplishing this takes much more than simply adding a “click here” button to your home page.

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How to Drive Thought Leadership with Content Curation


If you take a close look at the marketing and social media strategies of top thought leaders, you'll likely spot a key tactic that they've implemented: they're amazing content curators. Why is content curation important to include in your content marketing mix? And how do you get started? Read on.

Common Issues Found During B2B Website Audits

BOP Design

We think of B2B websites as living, breathing organisms that can expand and evolve over time. It’s not just something that you build and then forget about. And we aren’t alone in this thinking.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How COVID-19 is affecting AI-based technology


30-second summary: The advent of COVID-19 has compromised the usefulness of data sets that were compiled pre-pandemic – resulting in significant error rates on the AI platforms they empower. One area affected by this phenomenon is vocalization.

Five Easy-To-Use Chatbot Tools of 2020


When people are able to easily message a business, they’re more likely to trust that business , and this is true around the world. Having the ability to quickly and easily ask questions or request key information means less wait time and quicker transparency. .

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5 Quick Tips to Promote Your Next Webinar

BOP Design

As more and more B2B businesses turn to webinars to connect with prospects and clients, we are getting more inquiries on how to promote webinars to increase attendance. Here, we provide five tips to get the word out about your upcoming webinar. Send an Email Invite to Your Audience.

The Future of B2B is Changing. Are You Ready?


In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. Even in the five short years since I started Engagio and the ABM movement took off, the landscape began to look completely different.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Create a Popup With Contact Form 7 (Step by Step)


Do you want to create a popup with Contact Form 7 to let your site’s traffic get in touch with you more easily? Having a contact form on your website is a great way to communicate with your visitors.

Rethink PowerPoint Presentations


PowerPoint has been around since 1987, and it’s still the go-to or just about any business presentation. Think about it. Hundreds of millions of people around the world use a 33-year-old application for their public business face, as well internal communication and training.

Understand consumers: The link between neuroscience and marketing strategy


30-second summary: Consumers are only human and are driven by needs and wants that have been shaped by evolutionary forces rather than modern consumption. Brands can better understand consumer demand and how to connect with their target audience when applying basic principles of neuroscience.

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How to Create an Ecommerce Website Step by Step

Single Grain

The e-commerce space is expanding at an astounding pace. In the first quarter of 2020, e-commerce accounted for 11.5% of all U.S. retail sales — a 14.5% increase over Q1 2019.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

The complete guide to email drip campaigns


Jump ahead. What is an email drip campaign. Why creators should use email drip campaigns. Types of email drip campaigns. How to set up an email drip campaign in ConvertKit. Chances are that somewhere along your creative business journey, someone told you to start an email list.

3 Marketing Automation Tips for Start-ups


Start-ups are often pressed for both money and time. As they strive to make their presence felt, start-ups must cope with various business challenges and numerous operational tasks all at once. Marketing is one of the most critical concerns that many start-ups struggle to optimize.

Understanding the New [2020] Contextual Marketing Features in HubSpot

SmartBug Media

As marketers, we’re constantly seeking out ways to improve the customer experience—and to understand their needs to tailor our efforts to their individual situation. This is what exactly makes contextual marketing in HubSpot such a powerful tool to utilize within your inbound marketing strategy.

The Essential Components of a CMO Dashboard


A CMO Dashboard must provide the high-level data a CMO needs to measure campaign efficacy quickly and determine strategic objectives. Digital & Performance Marketing CMOs Digital Marketing marketing dashboards marketing intelligence marketing intelligence platforms

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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.