Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study. Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing r

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

KoMarketing Associates

OCTOBER 13, 2020

Account-based marketing (ABM) continues to grow in popularity among marketers, but implementing ABM takes time, and new research has uncovered some of the biggest growing pains along the way. Demandbase recently published the “2020 ABM Market Research Study,” and statistics showed that the majority of marketers (21%) said they do not know how to measure the return-on-investment (ROI) of their ABM strategy.

Account Based Marketing 286

Account Based Marketing ABM Marketing Report ROI 286

Biznology

OCTOBER 13, 2020

Are there any bad marketing metrics? You already know the answer is yes, absolutely. The real question is how to identify good marketing metrics from bad. First, let’s be clear that we are talking about metrics, not data. Bad data is an entirely different story — like the clients we’ve seen with analytics racking snippets installed on their staging sites, effectively double-counting visits and and engagement.

Advertising Agencies 197

Advertising Agencies Vendors Marketing Lead Scoring 197

Zoominfo

OCTOBER 13, 2020

The stress of onboarding new customers and keeping current ones is constantly exacerbated by the looming threat of high customer churn rates. Lost customers, or customer attrition, aren’t completely avoidable — but how many is too much? When does churn become a problem? The answer varies based on the unique attributes of your company. That’s why it’s crucial to compile, analyze, and build customer retention strategies with churn data.

Churn Rate 173

Churn Rate Analysis Act-On Webinar Metrics 173

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Kaon

OCTOBER 13, 2020

Credit: Pixabay. When businesses reopen following the COVID-19 shutdowns, they have to adjust to new realities. While there’s a certain comfort in the idea that reopening is itself a return to normal, actual business practices are unlikely to be the same for some time yet. And one of the shifts we’re likely to see is that companies pitching products to one another may no longer be as able or willing to do so in person.

Product 162

Product Marketing & Strategy Interactive Marketing Lead Ranking 162

Vision Edge Marketing

OCTOBER 13, 2020

In this episode of What’s Your Edge?, we’re discussing how to keep from getting out over your skis when making website changes. Over the past few months, we’ve probably heard phrases such as these more times than we can count: “We’re heads down revising our website.” “We’re revamping our website.” “We’re relaunching our website.” “We’re redesigning our website.

Marketing Websites 130

Marketing Websites Work Management Marketing Management Tactics 130

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. The most important question for businesses that incorporate social media — albeit the natural rise and fall of a particular platform’s dominance is: Does social media really improve the bottom line?

Social Media 130

Social Media Generation Media Peer-to-peer 130

Benchmark Email

OCTOBER 13, 2020

The ultimate goal of your company’s website is to generate more leads so you can convert them into paying customers. But accomplishing this takes much more than simply adding a “click here” button to your home page. Today’s marketers must be savvy and strategic in how they optimize their websites for improved lead generation. But… The post How to Optimize Your Site for Better Lead Conversion appeared first on Benchmarkemail.

Optimization 145

Optimization Conversion Leads Lead 145

Zoominfo

OCTOBER 13, 2020

The stress of onboarding new customers and keeping current ones is constantly exacerbated by the looming threat of high customer churn rates. Lost customers, or customer attrition, aren’t completely avoidable — but how many is too much? When does churn become a problem? The answer varies based on the unique attributes of your company. That’s why it’s crucial to compile, analyze, and build customer retention strategies with churn data.

Churn Rate 130

Churn Rate Analysis Act-On Webinar Metrics 130

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Marketing Institute

OCTOBER 13, 2020

Top-performing content takes the right balance of creative artistry and analytical insight. Break down the barriers that keep creatives from embracing and successfully applying data to their work. Continue reading → The post How to Get Creatives to Harmonize With Metrics appeared first on Content Marketing Institute.

Creativity 132

Creativity Barriers Analytics Content Marketing 132

BOP Design

OCTOBER 13, 2020

As more and more B2B businesses turn to webinars to connect with prospects and clients, we are getting more inquiries on how to promote webinars to increase attendance. Here, we provide five tips to get the word out about your upcoming webinar. Send an Email Invite to Your Audience. Even if the purpose of your webinar is to attract new leads and prospects, you should leverage your existing email list.

Webinar Metrics 122

Webinar Metrics Promotion Tips Paid Social Agency 122

Sharpspring

OCTOBER 13, 2020

Start-ups are often pressed for both money and time. As they strive to make their presence felt, start-ups must cope with various business challenges and numerous operational tasks all at once. Marketing is one of the most critical concerns that many start-ups struggle to optimize. Practical marketing, or lack thereof, can make or break your business.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Automation Tips 114

ClickZ

OCTOBER 13, 2020

30-second summary: The advent of COVID-19 has compromised the usefulness of data sets that were compiled pre-pandemic – resulting in significant error rates on the AI platforms they empower. One area affected by this phenomenon is vocalization. While datasets were developed to accommodate real life variables such as accents and background noise, they aren’t diverse enough to distinguish voice commands issued from behind a face mask.

Marketing AI 111

Marketing AI Sample Lead Ranking Training 111

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SmartBug Media

OCTOBER 13, 2020

As marketers, we’re constantly seeking out ways to improve the customer experience—and to understand their needs to tailor our efforts to their individual situation. This is what exactly makes contextual marketing in HubSpot such a powerful tool to utilize within your inbound marketing strategy. If the concept of “context marketing” is new to you, it means using the “context” of a customer’s experience and the information you know about them within your marketing efforts.

Hubspot 111

Hubspot Features Planning Landing Pages 111

ClickZ

OCTOBER 13, 2020

30-second summary: Consumers are only human and are driven by needs and wants that have been shaped by evolutionary forces rather than modern consumption. Brands can better understand consumer demand and how to connect with their target audience when applying basic principles of neuroscience. When tapping into consumers unconscious needs and wants, it’s important to measure implicit needs.

Marketing Strategy 109

Marketing Strategy Marketing & Strategy Paid Search Agency Ideal Customer Profiles 109

Smarte

OCTOBER 13, 2020

We live in a world that’s dynamic to its core – Employees switch jobs, companies merge and relocate. In such a scenario, the data that seems relevant to you today might become stale as early as tomorrow. To cleanse and enrich your data, it is critical to conduct an audit to assess gaps, uncover errors […]. The post A 5-Step Guide to Get Your Data in Shape appeared first on SMARTe Inc.

Relevance 105

Relevance Paid Search Agency Companies CRM 105

EveryoneSocial

OCTOBER 13, 2020

Although the concept of virtual selling is not new, it’s safe to say that this sales process has grown significantly as remote work has become more normalized over the years. Additionally, throw in the wild year of 2020 and Covid-19 – virtual selling has become a must-mastered technique for your sales department. Since employees are scattered throughout the world, less and less are working in-person or attending live events, many salespeople are inundated with digital communications and struggle

Tips 105

Tips Marketing & Strategy Work Management Statistics 105

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Sprout Social

OCTOBER 13, 2020

Communicating with customers on the front lines is a challenging and nuanced endeavor, especially for social media managers. While customers reach out via social and expect timely and relevant responses, there is often critical context and collaboration happening behind the scenes that is necessary to create seamless and effective interactions. In fact, according to data in the most recent Sprout Social Index, social marketers said their greatest challenge was identifying and reaching their targ

CRM 103

CRM Work Management Hubspot Sales Qualified Leads 103

33Across

OCTOBER 13, 2020

Like everything in 2020, Election Day will look a lot different than prior years. Due to the obstacles from COVID-19 and the importance of voting, 33Across is giving its employees the day off to exercise their civic duty. We do hope that for. The post Why 33Across is Giving Employees Election Day Off appeared first on 33Across.

Features 96

Features 96

BenchmarkONE

OCTOBER 13, 2020

When people are able to easily message a business, they’re more likely to trust that business , and this is true around the world. Having the ability to quickly and easily ask questions or request key information means less wait time and quicker transparency. . But chatbots offer more than just trust and less wait time for customers and businesses. When done right, website chatbots can help your business meet certain goals and offer specific options for your customers.

Tools 98

Tools Skype SMS Template 98

Hubspot

OCTOBER 13, 2020

Expression, passion, style, persuasion, authenticity. These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

Case Studies 101

Case Studies Case Study Studies Work Management 101

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

DivvyHQ

OCTOBER 13, 2020

If you take a close look at the marketing and social media strategies of top thought leaders, you'll likely spot a key tactic that they've implemented: they're amazing content curators. Why is content curation important to include in your content marketing mix? And how do you get started? Read on.

Thought Leadership 92

Thought Leadership Curation Content Marketing Mix 92

Optinmonster

OCTOBER 13, 2020

Do you want to create a popup with Contact Form 7 to let your site’s traffic get in touch with you more easily? Having a contact form on your website is a great way to communicate with your visitors. But some people may need an extra nudge to fill out a contact form to reach out with questions, problems, or general inquiries. That’s why creating a contact form popup can be a great way to boost user experience (UX) while simultaneously growing your email list.

Contacts 92

Contacts Marketing Management Template Rules 92

BOP Design

OCTOBER 13, 2020

We think of B2B websites as living, breathing organisms that can expand and evolve over time. It’s not just something that you build and then forget about. And we aren’t alone in this thinking. Even search engines like Google and Bing reward websites with new, fresh content by showing them in search results. If you haven’t updated your website – even to post a new blog – in the past six months, it’s time to do an audit.

Marketing Websites 76

Marketing Websites B2B B2B Sales Design 76

Content4Demand

OCTOBER 13, 2020

PowerPoint has been around since 1987, and it’s still the go-to or just about any business presentation. Think about it. Hundreds of millions of people around the world use a 33-year-old application for their public business face, as well internal communication and training. For context, 8-track tapes were still in production until 1988. PowerPoint critics say the simplified linear nature of the application kills conversation and creativity and is not so good at helping people remember informati

Peer-to-peer 77

Peer-to-peer Webcast Multi-Channel Case Study 77

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Hubspot

OCTOBER 13, 2020

Do you have a new class of sales development reps starting soon? If so, you're probably thinking about how to train them and conduct effective coaching. While it might seem like a hassle to spend a lot of time on training, it's crucial to prioritize. Did you know that most SDRs require 4.1 months to fully ramp ? That's why training is so important for your sales team.

Training 82

Training Hubspot Enterprise Management Work Management 82

Visitor Queue

OCTOBER 13, 2020

It’s a Friday night, you and a friend want to go out to a dance club. You are walking around and come across ten different dance clubs. Eight of those clubs have people in it, and the other two are completely empty; it is almost second nature to choose the ones people are already enjoying. […]. The post What is Social Proof Marketing appeared first on Blog Visitor Queue.

Social Marketing 74

Social Marketing Marketing & Strategy Marketing Marketing Strategy 74

ClearVoice

OCTOBER 13, 2020

Two things likely happened when you decided to click and read this piece about parallel structure. You either had a flashback to daydreaming at your crappy little desk in English class or you flew through your brain files in a frenzy to try and remember the definition of parallel structure — and you’re here because you’re at a loss. Content creators are masters of all things messaging, but sometimes we forget to follow important grammatical cues.

Comparison 71

Comparison Content Class Customer Satisfaction 71