Tue.Oct 13, 2020

Blogging isn’t Sexy but Done Well It Drives B2B Marketing Results [Study]

Sword and the Script

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Report: 21% of Marketers Do Not Know How to Measure the ROI of their ABM Strategy

KoMarketing Associates

Account-based marketing (ABM) continues to grow in popularity among marketers, but implementing ABM takes time, and new research has uncovered some of the biggest growing pains along the way.


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Should Marketing Take On Culture and Employee Engagement

Marketing Insider Group

No department understands the need for change like marketing does. We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Marketing has already gone through the ring of fire.

Digging Into Customer Churn Data: A Guide to Better Retention


The stress of onboarding new customers and keeping current ones is constantly exacerbated by the looming threat of high customer churn rates. Lost customers, or customer attrition, aren’t completely avoidable — but how many is too much? When does churn become a problem?

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Why You Need a 3D Product Strategy Post-COVID-19


Credit: Pixabay. When businesses reopen following the COVID-19 shutdowns, they have to adjust to new realities. While there’s a certain comfort in the idea that reopening is itself a return to normal, actual business practices are unlikely to be the same for some time yet.

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Customer Loyalty: why your company needs a loyalty program and 5 brands to inspire


In competitive markets, it is common to see CMOs investing too much in attracting new leads to reach their conversion goals. However, they end up putting aside a crucial portion of the audience: those who are already clients.

How to Choose the Best Digital Marketing Agency

Marketing Insider Group

As a lean B2B business, navigating the digital landscape is a challenge. Between understanding your target audience, choosing the right channels, and the increasing pressure from your C-suite, it can seem like you’re juggling too many tasks with not enough time.

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Are There Any Bad Marketing Metrics?


Are there any bad marketing metrics? You already know the answer is yes, absolutely. The real question is how to identify good marketing metrics from bad. First, let’s be clear that we are talking about metrics, not data.

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How to Optimize Your Site for Better Lead Conversion

Benchmark Email

The ultimate goal of your company’s website is to generate more leads so you can convert them into paying customers. But accomplishing this takes much more than simply adding a “click here” button to your home page.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Conduct a Social Media Sentiment Analysis (Tools + Free Template)


Imagine your business just released a product and everyone is talking about it on social media. There are thousands of Instagram posts, Facebook posts, and tweets. There is seemingly no end to the chatter. But is it positive or negative? You need more context. Enter: Social media sentiment.

Five Easy-To-Use Chatbot Tools of 2020


When people are able to easily message a business, they’re more likely to trust that business , and this is true around the world. Having the ability to quickly and easily ask questions or request key information means less wait time and quicker transparency. .

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How to Get Creatives to Harmonize With Metrics

Content Marketing Institute

Top-performing content takes the right balance of creative artistry and analytical insight. Break down the barriers that keep creatives from embracing and successfully applying data to their work.

How to Keep Website Revisions from Getting You Out Over Your Skis

Measure Up Marketing

In this episode of What’s Your Edge?, we’re discussing how to keep from getting out over your skis when making website changes. Over the past few months, we’ve probably heard phrases such as these more times than we can count: “We’re heads down revising our website.” “We’re

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Drive Thought Leadership with Content Curation


If you take a close look at the marketing and social media strategies of top thought leaders, you'll likely spot a key tactic that they've implemented: they're amazing content curators. Why is content curation important to include in your content marketing mix? And how do you get started? Read on.

3 Marketing Automation Tips for Start-ups


Start-ups are often pressed for both money and time. As they strive to make their presence felt, start-ups must cope with various business challenges and numerous operational tasks all at once. Marketing is one of the most critical concerns that many start-ups struggle to optimize.

The complete guide to email drip campaigns


Jump ahead. What is an email drip campaign. Why creators should use email drip campaigns. Types of email drip campaigns. How to set up an email drip campaign in ConvertKit. Chances are that somewhere along your creative business journey, someone told you to start an email list.

Common Issues Found During B2B Website Audits

BOP Design

We think of B2B websites as living, breathing organisms that can expand and evolve over time. It’s not just something that you build and then forget about. And we aren’t alone in this thinking.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How to Create a Popup With Contact Form 7 (Step by Step)


Do you want to create a popup with Contact Form 7 to let your site’s traffic get in touch with you more easily? Having a contact form on your website is a great way to communicate with your visitors.

5 Quick Tips to Promote Your Next Webinar

BOP Design

As more and more B2B businesses turn to webinars to connect with prospects and clients, we are getting more inquiries on how to promote webinars to increase attendance. Here, we provide five tips to get the word out about your upcoming webinar. Send an Email Invite to Your Audience.

B2B Buying Trends for 2021: Latest Research


2020 has been an “interesting” year for for B2B marketers and buyers alike, to say the least. But now that companies have adjusted their processes and plans, what does the outlook for 2021 look like? How have plans changed since the third quarter ?

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Rethink PowerPoint Presentations


PowerPoint has been around since 1987, and it’s still the go-to or just about any business presentation. Think about it. Hundreds of millions of people around the world use a 33-year-old application for their public business face, as well internal communication and training.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to Create an Ecommerce Website Step by Step

Single Grain

The e-commerce space is expanding at an astounding pace. In the first quarter of 2020, e-commerce accounted for 11.5% of all U.S. retail sales — a 14.5% increase over Q1 2019.

Understanding the New [2020] Contextual Marketing Features in HubSpot

SmartBug Media

As marketers, we’re constantly seeking out ways to improve the customer experience—and to understand their needs to tailor our efforts to their individual situation. This is what exactly makes contextual marketing in HubSpot such a powerful tool to utilize within your inbound marketing strategy.

How COVID-19 is affecting AI-based technology


30-second summary: The advent of COVID-19 has compromised the usefulness of data sets that were compiled pre-pandemic – resulting in significant error rates on the AI platforms they empower. One area affected by this phenomenon is vocalization.

The Essential Components of a CMO Dashboard


A CMO Dashboard must provide the high-level data a CMO needs to measure campaign efficacy quickly and determine strategic objectives. Digital & Performance Marketing CMOs Digital Marketing marketing dashboards marketing intelligence marketing intelligence platforms

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.