Vision Edge Marketing

NOVEMBER 29, 2018

Most of the recommendations for improving Marketing and Sales alignment revolve around how these two organizations need to work together. Misalignment is often attributed to a variety of factors, such as different goals, different timelines, and different psychologies. Market dynamics such as commoditization, the Internet, mobility and virtualization, and changing business models only compound the problem.

Work Management 181

Work Management Tools Marketing Management Planning 181

Marketing Insider Group

NOVEMBER 29, 2018

Brands with strong content marketing have a consistent voice, tone, and personality. The quality and style of your brand’s content can become as strong of a marker of your brand as your logo for dedicated readers. However, it can be difficult to preserve these qualities if you have a growing business with many writers who […]. The post Content Marketing Guidelines: Why and How To Create Them?

Guidelines 251

Guidelines Content Marketing Content Marketing 251

Zoominfo

NOVEMBER 29, 2018

In today’s marketing landscape, personalization has quickly become the gold standard—and for good reason! In this content-saturated marketplace, personalized marketing is the only way for companies to stand apart from the competition. Luckily, as technology advances, it’s easier for marketers to personalize their efforts. . Today, we show you 26 B2B personalization statistics: Your prospects and customers want personalized content. 1.

Statistics 214

Statistics B2B Marketing Personalization Paid Search Agency 214

KoMarketing Associates

NOVEMBER 29, 2018

Marketers spend an ample amount of time ensuring that their B2B content makes it in front of prospects and existing customers, but how are they really coming across it? Clutch conducted a survey and discovered that 87 percent of people are now finding relevant content via search engines. This was followed by social media (85 percent) and company websites (75 percent).

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

NOVEMBER 29, 2018

In today’s episode, Steve and I talk about capitalizing on site search insights and the first thing they tell clients to do to improve search. If your site search is failing, the problem isn’t likely your search engine — it’s your improvement program. Site search improvement done manually can only go so far. Google’s launch of AI-powered algorithms points us to where the future of search will need to go.

Marketing AI 133

Marketing AI Search Marketing Google Twitter 133

Buffer

NOVEMBER 29, 2018

Black Friday is the busiest shopping day of the year in the U.S., with more than 116 million people hitting the shops in search of a great deal. But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. For the fourth year in a row, REI closed its doors on Black Friday 2018, giving every one of its 12,000 employees the day off to enjoy the outdoors.

Branding 98

Branding Brand Identity Opt-out Opt-in 98

Hubspot

NOVEMBER 29, 2018

As technology advances, so has the real estate industry. And videos have become key tools for realtors to share their listings and introduce themselves to prospective clients. Real estate mogul, Barbara Corcoran , began by recording videotapes of her listings. They were initially recorded on VHS tapes, but she found the greatest success when she uploaded the videos to her website.

Video Marketing 95

Video Marketing Ideal Customer Profiles Best Practices Lead Scoring 95

Spiralytics

NOVEMBER 29, 2018

As we progress through an era of Web 3.0 , it’s becoming increasingly more important for websites to serve the right content that fits their audience’s needs. A huge part of this is about creating the right content, but an equally important aspect is getting it in front of the right people.

Keywords 86

Keywords Research SEO Marketing Websites 86

Bannersnack

NOVEMBER 29, 2018

Stop improvising and start using professional graphics! Your presence here means that you’ve had enough with improvising on Social Media and have finally acknowledged the importance of high-quality promotional materials. Like many, you’ve postponed investing in better-looking visuals, for a long time. Hiring a dedicated designer for your Social Media posts was never on top […].

Social Media 85

Social Media Template Media High Quality Lead 85

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SEMrush

NOVEMBER 29, 2018

We know what a challenge it is to create consistent content for social media and to add to the challenge, you have to come up with attractive, high-quality images that will appeal to multiple audiences. SEMrush understands how difficult it can be to find and create enough images to keep your social media performance strong, and we wanted to help. So, we created the Image Editor feature.

High Quality Lead 79

High Quality Lead Social Media Features Media 79

Kapost

NOVEMBER 29, 2018

This won’t come as a surprise to you, but I’m a writer, plain and simple. Sometimes I’m a copywriter, sometimes I’m a content writer. Throughout my life, I’ve tried on. The post Why Your Marketing Writers Need to Do More Than Write appeared first on Kapost Content Marketing Blog.

Copywriting 75

Copywriting Marketing & Strategy Marketing Content Marketing 75

Hubspot

NOVEMBER 29, 2018

When it comes to determining what you want your WordPress website to look like, you’ll first need to consider the theme that you plan on installing — that’s because WordPress themes are how you actually design and customize the look of your entire website. No matter what industry you’re in or which style you’re envisioning for your website, a simple theme — meaning minimalist, clean, and well-organized — is often ideal for businesses, visitors, and customers.

Best Practices 77

Best Practices Enterprise Management Blogger Display 77

Industrial Marketing Today

NOVEMBER 29, 2018

Tired of a slow-loading site or your site being down often? Those are typical problems with inexpensive shared hosting. Don’t want to pay the high cost of a managed hosting service? SiteGround is an excellent hybrid solution that gives you the best of both shared and fully-managed WordPress hosting services that you can control. This … SiteGround – Web Hosting Read More » The post SiteGround – Web Hosting by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a

Marketing Management 60

Marketing Management Cost Service Marketing Websites 60

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Engagio

NOVEMBER 29, 2018

The rise of Account Based Marketing has sparked a great debate: should we do ABM or demand generation? They’re both very effective strategies when done the correctly. However, this debate misses the point. Just like black and white are often viewed at opposing, they actually balance each other out. Take the yin-yang for example – the black and white portions complement each other and provide balance.

Account Based Marketing 59

Account Based Marketing Demand Generation ABM Lead Ranking 59

Heinz Marketing

NOVEMBER 29, 2018

By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions.

Work Management 63

Work Management Cable Marketing Management B2B Sales 63

Moz

NOVEMBER 29, 2018

Posted by Whitespark In the past year, local SEO has run at a startling and near-constant pace of change. From an explosion of new Google My Business features to an ever-increasing emphasis on the importance of reviews, it's almost too much to keep up with. In today's Whiteboard Friday, we welcome our friend Darren Shaw to explain what local is like today, dive into the key takeaways from his 2018 Local Search Ranking Factors survey, and offer us a glimpse into the future according to the local

Lead Scoring 63

Lead Scoring Lead Ranking Dwell Customer Surveys 63

Hubspot

NOVEMBER 29, 2018

What do the lines “You ain’t nothin’ but a hound dog, cryin’ all the time”, “Baby, you’re a firework”, and “Life is a highway, I want to ride it all night long” all have in common? The obvious answer is that they’re lyrics from famous songs. The not so obvious answer is that they’re also metaphors. Most of our favorite artists use metaphors to figuratively describe their thoughts and emotions, making them more vivid and easy to understand.

Opinions 68

Opinions Research Studies Advertisements 68

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Litmus

NOVEMBER 29, 2018

Email success looks different to different kinds of companies because they don’t all have the same business models and goals. This was made clear when we asked nearly 400 marketers what their email marketing key performance indicators are. The vast majority indicated that clicks and opens are key. Half said conversions are. Then it fell off significantly, with only one-quarter saying email revenue overall is and less than 15% saying email marketing return on investment.

Email Marketing 60

Email Marketing Branding Brand Identity Peer-to-peer 60

Hubspot

NOVEMBER 29, 2018

Welcome to The Science Behind Success -- a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we're showing you how psychology can help you overcome workplace obstacles and excel in your career. Because a little mindset change could go a long way.

Work Management 66

Work Management Marketing Management Blogger Interactive Marketing 66

Exo B2B

NOVEMBER 29, 2018

In a world where marketing departments must constantly justify their existence and measure their results, being able to predict the success of a campaign seems to be fictional. And yet, predictive analysis aided by artificial intelligence (AI) is a growing trend in marketing. In a longer B2B cycle that requires numerous interventions and concerted efforts from several departments, the value of AI in predictive analysis is tenfold.

Marketing AI 60

Marketing AI Digital Transformation Digital Marketing Funnels Sales Cycle 60

JotForm

NOVEMBER 29, 2018

Workflows aren’t the easiest thing to manage unless you have powerful software tools. JotForm and ProcessMaker noticed this pain point among organizations and decided to create a new integration to help teams develop seamless approval workflows and get more done in less time. Now we’re joining.

Software 54

Software Organization Tools Product 54

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Bannerflow

NOVEMBER 29, 2018

Cart abandonment is an issue facing many brands in the age of online purchasing. But nowhere is this more obvious than in the travel industry. In fact, travel marketers are facing many challenges linked to changes in consumer behaviour. With a longer sales cycle, numerous touchpoints, competition from emerging OTAs, D2Cs, and an oversaturated market – it’s a wonder that purchases are completed at all!

Branding 56

Branding Brand Identity Mobile Advertising Display 56

BOP Design

NOVEMBER 29, 2018

As Art Director at a B2B web design agency , I see a lot of website designs. While some of what defines “good” web design is subjective (color palates, image choices, movement, etc.), there is a fair amount of design choices that are better than others for very specific reasons. In this article, I take a quick look at 3 different website designs that I think work well and explain why they work well from a marketing and design perspective.

Design 50

Design Differentiation Trust Marketing User-Generated Content 50

DivvyHQ

NOVEMBER 29, 2018

Hello? Hello? Is this thing on? This cliched response from comedians who fail to land a laugh is usually delivered tongue-in-cheek. Sometimes the non-reaction is so surprising though, the comedian wonders, “Did I really just whiff that hard? Or can they honestly not hear me?” There’s legitimate confusion. When it comes to determining whether or not a content marketing program is “always on,” marketers are legitimately confused.

Bandwidth 53

Bandwidth Advertising Agencies Paid Search Agency Work Management 53

Varicent

NOVEMBER 29, 2018

December 13, 2018 2PM ET/11AM PT. Register Now. About the webinar Join Marko Savic and our special guest (to be announced) for a preview of FunnelCake’s upcoming Lead Response Management whitepaper. We’ll show you how lead response management can grow predictable revenue for your organization, align your teams, and remove funnel roadblocks. What you’ll learn What a lead is (it’s more complicated than you think!

Webinar Metrics 53

Webinar Metrics Lead Ranking Leads Lead 53

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Canadian Marketing Association

NOVEMBER 29, 2018

You need the cool adjacent one! You’d be hard pressed to find a brand that doesn’t want to be seen as contemporary and cool. The problem is this often leads to the folly pursuit of cool agencies – and not necessarily agencies that do cool work. The problem with a cool agency is its source of coolness tends to be a singular vibe. They’re edgy!

Ad Agencies 48

Ad Agencies Storytelling Press Creativity 48

Golden Spiral

NOVEMBER 29, 2018

Do you remember the days when you had to use an actual map to get from point A to point B? Or, when printing step-by-step MapQuest directions seemed like a revolutionary change to navigation — even though it wasn’t always helpful if you made a wrong turn or if you were driving solo. Navigation has come a long ways since then, with mobile apps like Waze that not only help us get to our destination quickly, but also alert us about accidents, nearby police, road work, and alternate routes.

Marketing Websites 48

Marketing Websites Click Rate Mobile Marketing Rules 48

Content4Demand

NOVEMBER 29, 2018

Here is our countdown of the top-trending pieces and posts generating buzz and airplay this month in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. 1. The Chatbots Are Coming! The 3 Ways That Artificial Intelligence Will Change Content Marketing.

Marketing AI 46

Marketing AI Content Forrester Buzz 46