Influitive
OCTOBER 25, 2019
Great user experience hinges on your ability to understand how consumers think. It’s all well and good if your product feels intuitive to you, but if your customers don’t feel the same way, they won’t continue using your platform. Involving your user base directly into your design processes is necessary to ensure your product’s user […]. The post The 5 Stages of Customer Centric Design appeared first on Influitive.
Zoominfo
OCTOBER 25, 2019
You may encounter the term corporate social responsibility (CSR) and question whether it’s just another industry buzzword. Is CSR nothing more than a PR gimmick designed to boost a company’s brand or public image? Or is it a realistic method for companies to integrate environmental and social issues into their business models? Let’s consider the statistics ( source ): More than half of millennials would defend a socially and ethically conscious company if people spoke badly about it. 71% of U.S.
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Influitive
OCTOBER 25, 2019
Did you know that the average smartphone user logs a minimum of 4 hours a day on their smartphone? According to eMarketer, mobile is likely to exceed TV in average daily screen time this year. Unlike TVs, our smartphones travel with us everywhere we go. We use them at work, in transit, while we walk, […]. The post The Mobile Experience: Table Stakes for Community Activation & Engagement appeared first on Influitive.
Zoominfo
OCTOBER 25, 2019
You may encounter the term corporate social responsibility (CSR) and question whether it’s just another industry buzzword. Is CSR nothing more than a PR gimmick designed to boost a company’s brand or public image? Or is it a realistic method for companies to integrate environmental and social issues into their business models? Let’s consider the statistics ( source ): More than half of millennials would defend a socially and ethically conscious company if people spoke badly about it. 71% of U.S.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Biznology
OCTOBER 25, 2019
Computer-Aided Design software is absolutely crucial for industries such as industrial objects, mechanical objects, industrial design, architecture, engineering. When you have a CAD model on your hands, you get data for things like material properties, dimensions, manufacturing processes, and tolerance. Basically, you get freedom for advanced rendering and animation, while having some menial and annoying parts of the job basically given to you on a platter.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Directive Agency
OCTOBER 25, 2019
Three. It only takes three conversion rate optimization tips to advance your team’s sales. In today’s digital landscape, it’s often beneficial to consume CRO articles with over 10 pointers to lead you to better results. If you want to see these comprehensive articles, I’ve created them for various digital outlets here: Moz: How to Optimize Your Conversion Funnel, from ToFu to BoFu.
Martech Advisor
OCTOBER 25, 2019
A holiday marketing strategy is incomplete if you haven’t given your customers memorable experiences. Experiential marketing is the best fit to help you drive your brand message wrapped in fun and festive holiday campaigns. Here are three tips to boost your holiday marketing strategy with experiential marketing. The holidays are approaching and marketers have the perfect opportunity to connect with and engage customers by joining in the festivities.
Hubspot
OCTOBER 25, 2019
What comes to mind when you think of SEO? "Permalink" probably isn't the first or second thing, maybe not even the tenth thing. The truth is, though, permalinks and SEO have a lot more in common than you may think, and — when done correctly — can only benefit your website in the long run. Luckily, permalinks are fairly simple to master, which is good, and vital to SEO value.
Salesforce Marketing Cloud
OCTOBER 25, 2019
Take a second to think about all the different ways you interact with businesses like your favorite clothing brand, your local coffee shop, or your bank. Whether you physically go into a store, engage with the company on their website or mobile app, interact with their emails, call them on the phone, etc.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
OCTOBER 25, 2019
One day I was scrolling through BuzzFeed (as one does … ), when, all of a sudden, I got the dreaded 404 error code. As a user, I didn’t understand why I was getting an HTTP status code, or what it meant. If you're anything like me, you're probably wondering, Wait…What’s an HTTP status code? Simply put, HTTP stands for HyperText Transfer Protocol. Essentially, this is the protocol that facilitates communication between your browser and a web server.
Martech Advisor
OCTOBER 25, 2019
Are you struggling to create content that resonates with your target customers? Abhishek Talreja, Founder of Prolific Content Marketing explores five unique strategies to create audience-centric content, geared to get results for your business. In today’s times, almost every business is producing content. If your branded content isn’t fetching you a growing audience, it’s failing at the very purpose of content marketing.
SendGrid
OCTOBER 25, 2019
SMS and MMS drive the majority of messaging communications. We define them and show their crossover with products like iMessage, Whatsapp, and other apps. The post What Are SMS and MMS and How Do They Differ? appeared first on SendGrid.
ClickZ
OCTOBER 25, 2019
Many online brands use behavioral targeting as part of a remarketing strategy to track customers on websites and use that data for smarter remarketing campaigns. As any Amazon shopper knows, sometimes being reminded of products you previously viewed or added to your cart will nudge you toward going back and purchasing those items. SaleCyle is one such martech company that increases sales via remarketing cart and booking abandonment , primarily suited for retail, travel, and financial services in
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Kapost
OCTOBER 25, 2019
Marketing conferences get a lot of hype. 136 vendors on the floor! 12,000 attendees! Parties! Happy hours! Continental breakfast! The promotional videos jump from soundbites of flashy presenters on elaborate. The post 3 Reasons I Can’t Wait for the 2019 Content Ops Summit appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.
Stevens & Tate
OCTOBER 25, 2019
When it comes to marketing models, the 4P marketing model is the most traditional, business-oriented one — and the one you’re most likely familiar with. The 4Ps represent product, price, promotion, and place. For a more customer-oriented model, you may want to follow the 4C marketing model. The 4C marketing model was first proposed by Bob Lauterborn in an article published in Advertising Age in 1990.
SmartBug Media
OCTOBER 25, 2019
The time has finally arrived! You’ve spent several months mapping out the structure, designing the layout, putting everything into code in HubSpot, and you’re now ready to present your organization to the internet. Happy website launch day! Building a website is not always an easy task—it requires time, skill, and a dedicated team to put in the hours, the strategy, and the due diligence to create what will be a fully functional virtual home where online visitors can learn more about your busines
Heinz Marketing
OCTOBER 25, 2019
By Matt Heinz , President of Heinz Marketing. It’s one thing to talk about a revenue-responsible marketing department at the sales kick-off. It’s fairly common these days to have sales and marketing leaders agree to common objectives. It’s quite another thing, of course, for these two teams to know how to work together on a Tuesday. True alignment between sales and marketing doesn’t happen at sales kick-off, it happens via the tactics, processes and habits that connect the two groups on a dail
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
BenchmarkONE
OCTOBER 25, 2019
Every online marketer loves a good A/B test. It’s almost fun to tweak a call to action, video, or a chunk of copy and meticulously study the results. . The keyword that we always throw around is “optimize.” You want to optimize your traffic, your open rates, your clicks, and your purchases. So, think about standing in a retail store for a moment. When you’re in the aisle, the packaging draws you in, the copy on the box starts the sale, but what do you glance at next?
DivvyHQ
OCTOBER 25, 2019
Visuals are vital to your content marketing efforts. Humans are visual creatures, after all. If you want to boost awareness and make your content memorable, you’re going to want to create more visual assets in 2020. Here's a list of our favorite tools to help you create professional-looking visuals to get your content noticed.
Content Marketing Institute
OCTOBER 25, 2019
This week Robert Rose reflects on marketing bumps in the night. He mulls Verizon’s startling move, talks differentiation with a creative agency leader, and points to an article that might just have you and your agency singing Kumbaya. Continue reading → The post The Weekly Wrap: The 1 Thing That Goes Bump in a Marketer’s Night (and Day) appeared first on Content Marketing Institute.
Stevens & Tate
OCTOBER 25, 2019
When it comes to marketing models, the 4P marketing model is the most traditional, business-oriented one — and the one you’re most likely familiar with. The 4Ps represent product, price, promotion, and place. For a more customer-oriented model, you may want to follow the 4C marketing model. The 4C marketing model was first proposed by Bob Lauterborn in an article published in Advertising Age in 1990.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
DivvyHQ
OCTOBER 25, 2019
Visuals are vital to your content marketing efforts. Humans are visual creatures, after all. If you want to boost awareness and make your content memorable, you’re going to want to create more visual assets in 2020. Here's a list of our favorite tools to help you create professional-looking visuals to get your content noticed.
PFL
OCTOBER 25, 2019
Has the ghost of a supposedly dead B2B account visited you during strategy meetings or in the long hours of the night? When situations like this occur, we at PFL recommend making the play to wake the dead.
DivvyHQ
OCTOBER 25, 2019
Visuals are vital to your content marketing efforts. Humans are visual creatures, after all. If you want to boost awareness and make your content memorable, you’re going to want to create more visual assets in 2020. Here's a list of our favorite tools to help you create professional-looking visuals to get your content noticed.
Alaniz
OCTOBER 25, 2019
Marketing attribution is one of the hardest challenges we face as marketers. A prospect can have anywhere from 1 to 100s of touchpoints before making a purchasing decision. In order to optimize ROI, marketers need to identify the effectiveness of their campaigns and figure out which channels are actually driving revenue. Here we explain the premise behind attribution as well as some tips further below.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
TrustRadius Marketing
OCTOBER 25, 2019
Today’s Community Contributor is Nate Casimiro. He is the Marketing Operations Manager at Simpleview. Nate purchases, implements and integrates various marketing technology tools that ultimately result in lead generation. He has written several in-depth reviews of marketing and travel software. Travel and tourism is big business in the United States.
Integrated B2B
OCTOBER 25, 2019
The Agency Partner of the Year award recognizes outstanding commitment and contribution to the international B2B marcomms agency BBN. Along with representatives from many of the 30 BBN agencies from around the globe, we attended the annual BBN Golden Bee Awards earlier this month, held at Schloss Löwenstein, Kleinheubach, near Frankfurt, Germany. The hotly contested awards are presented during a glamorous evening event – the social highlight of BBN’s year – recognizing outstanding achievements i
Content Science Review
OCTOBER 25, 2019
See what you can expect from Introduction to Content Marketing, a LinkedIn Learning course by Colleen Jones, and enjoy access as a subscriber.
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