KoMarketing Associates

MAY 4, 2022

As B2B marketers look for more impactful ways to resonate with their customers and prospects, new research indicates that content may be the key to making a lasting impression. DemandGen recently published the “2022 Content Preferences Survey Report,” and statistics indicated that the majority of B2B buyers (42%) consume between three and five pieces of content marketing before engaging with a salesperson.

Marketing Report 246

Marketing Report Purchase B2B Marketing B2B 246

Hinge Marketing

MAY 4, 2022

We have all seen?or at least heard of?the “Mid-Life Crisis.” Typically, there is an abrupt change in behavior in someone who is middle-aged. That behavior may cause some to abandon responsibilities in lieu of more fun, rewards, or satisfaction. But were you aware of the rapidly growing “Mid-Career Crisis”? Typically, there is an abrupt change in behavior in someone who is in mid-career.

Lead Scoring 158

Lead Scoring Lead Ranking Thought Leadership Work Management 158

Search Engine Journal

MAY 4, 2022

Facebook-parent Meta has partnered with Adobe to create Express Your Brand, a free online training program intended to help small business owners grow online. The post Meta, Adobe Partner On Free Training Program For Small Businesses appeared first on Search Engine Journal.

Small Business Marketing 129

Small Business Marketing Training Business Facebook 129

Only B2B

MAY 4, 2022

Let’s talk about some of your mistakes. Don’t run away! Let’s speak about how to avoid the unintentional errors you make while scheduling B2B appointments. There are many different B2B appointment strategies to learn and keep up with, but knowing how not to drop the ball is just as important. It will be easy to develop your own approach to avoid the frequent appointment setting mistakes that others have made if you are aware of them.

Top of Funnel 118

Top of Funnel B2B Sales Work Management Ideal Customer Profiles 118

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

The Daily Egg

MAY 4, 2022

Mailchimp is one of the best-known marketing automation platforms on the market, thanks to its hefty advertising budget. The platform promises to. The post Mailchimp Review appeared first on The Daily Egg.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Advertisements Advertising 122

Search Engine Journal

MAY 4, 2022

WordPress 6.0 takes big step toward fulfilling Gutenberg's promise to make WordPress easy to create websites and publish content. The post New Details of WordPress 6.0 Reveal Major Improvements appeared first on Search Engine Journal.

Fulfillment 115

Fulfillment Marketing Websites Content 115

Martech

MAY 4, 2022

Sidharth Iyer is an SEO marketing consultant who has worked in marketing for more than a decade. Born in India, he immigrated to Canada five years ago, becoming a full-fledged citizen just before we spoke last month. Below is the transcript of our conversation. How did you come to be in marketing? What was the path that brought you here? I started as a journalist covering the media, entertainment and technology space back in India in 2013.

SEO 115

SEO Cross-Selling Marketing & Strategy Storytelling 115

The Daily Egg

MAY 4, 2022

When you get project management software, you want to know it can handle your business’s workflow. Both Asana and Monday.com have their. The post Asana Vs. Monday appeared first on The Daily Egg.

Software 111

Software 111

Martech

MAY 4, 2022

Marketing is more complex than ever. And its evolution is accelerating. Agile, automation, blockchain, attribution… web3, DMP, CDP, DKIM… the metaverse …. Keeping up is essential. Are you? Test your martech IQ with our fun and informative 10-question quiz! The post So you think you’re a martech genius? appeared first on MarTech.

Automation 112

Automation Marketing 112

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Sprout Social

MAY 4, 2022

Totally new to the concept of TikTok challenges? Challenges are a cornerstone of TikTok and represent some of the platform’s most popular videos. From the dance-offs to make-up hacks and beyond, TikTok creators aren’t shy about answering the call to create content. Heck, TikTok hashtag challenges like the #OldTownRoadChallenge or Chipotle’s #GuacDance boasts over a billion views each.

Brand Identity 111

Brand Identity Branding Tagging Viral Marketing 111

Martech

MAY 4, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and which comes first…trust or experience? Good experience gives customers what they want, bringing them closer to a sale, seamlessly.

Social Media 117

Social Media Trust Marketing Conference Internet Marketing 117

Search Engine Journal

MAY 4, 2022

With the right knowledge, tools, and help, managing hreflang tags for international webpages can be easy. Avoid mistakes and set it up with this beginner-friendly guide. The post Hreflang For Beginners: Getting Started With Multilingual Website Tags appeared first on Search Engine Journal.

Tagging 110

Tagging Marketing Websites Tools Content 110

Martech

MAY 4, 2022

“It’s provocative [for us] to position ABM as entirely different from the status quo of demand gen,” said Jodi Cerretani, senior director of demand generation at RollWorks, in her presentation at The MarTech Conference. “For some organizations and some leaders, the core tenants of ABM truly are a revolution.” Traditional demand gen, by itself, isn’t enough to encompass an effective ABM strategy ; marketers need to treat ABM as a separate activity.

Account Based Marketing 112

Account Based Marketing ABM Webinar Metrics Effectiveness 112

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Search Engine Journal

MAY 4, 2022

Performance Max campaigns let advertisers promote their products & services across all of Google’s advertising channels. Here's what you need to know. The post Performance Max: 7 PPC Community & Google Team Insights appeared first on Search Engine Journal.

PPC 108

PPC Communities Google Advertisements 108

Benchmark Email

MAY 4, 2022

It’s vogue to think of social media and other new channels as the way to go with marketing these days. Indeed, Instagram marketing is on-trend due to the platform’s one billion active monthly users – it’s simply not possible to ignore those kinds of numbers. And most businesses have responded by upping their social media efforts –… The post 5 Ways Your Business Can Use Instagram to Grow Your Email Marketing List appeared first on Benchmark Email.

Email Marketing 105

Email Marketing Advertising Benchmark Business Social Media 105

Industrial Marketer

MAY 4, 2022

B2B marketing has evolved in leaps and bounds with new B2B marketing trends appearing almost daily. Creative social media marketing, inventive content marketing, and influencer marketing are just a few of the trends the B2B marketing industry has experienced of late. As an industrial marketer, it’s important to keep up with the latest B2B marketing.

Trends 105

Trends B2B Marketing B2B Social Media 105

Search Engine Journal

MAY 4, 2022

Google's John Mueller answers if a technical site problem immediately preceding a core algorithm update could cause a loss of rankings. The post Technical Issues Usually Not a Trigger for Core Update Problems appeared first on Search Engine Journal.

Google 105

Google SEO 105

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Conductor

MAY 4, 2022

As SEO professionals, it’s challenging to get people to buy into and care about what we do. Sometimes it’s even hard to get them to remember what SEO stands for. However, more and more companies are putting their efforts and attention into building out their digital marketing teams, especially within organic marketing or SEO. The last couple of years has shown us that companies can no longer rely on their brick-and-mortar or traditional marketing methods alone.

Efficiency 99

Efficiency Organization Paid Search Agency SME 99

Search Engine Journal

MAY 4, 2022

Get tips on how you can better connect with prospects and customers by leveraging the power of first-party data. The post How To Harness First-Party Data & Win In A Cookieless Future appeared first on Search Engine Journal.

Tips 102

Tips Webinar Metrics SEO Media 102

Bannersnack

MAY 4, 2022

18 minutes read It’s believed that the first ad was made in Ancient Egypt on a sheet of papyrus in the city of Thebes. Fast forward a few thousand years, and we see ads everywhere we look. In all formats. Except for papyrus, maybe. Successful ads usually have a thing in common: excellent copy that lives in our heads rent-free. How can copywriters thrive in the “survival of the smartest” industry (as John Hegarty named it in his book Hegarty on Advertising)?

Copywriting 98

Copywriting Creativity Ads Examples 98

SmartBug Media

MAY 4, 2022

Have you ever visited a store’s online shop for the first time and been prompted by a pop-up to buy from them? That interruption can be incredibly frustrating, especially if you don’t even know what the company is or what you’re being sold. Targeting messages based on customer awareness is a game of right place, right time, and right person. In our example above, a person who is unaware of the brand will not only avoid purchasing but is likely to be annoyed and associate that feeling with the br

SMS 98

SMS Buy Process Paid Search Agency 98

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Salesforce Marketing Cloud

MAY 4, 2022

The Pathfinder program, a workforce development initiative Rewrite the traditional hiring script 1. Internships are the gatekeepers to experience 2. Don’t reinvent the wheel, leverage existing programs 3. Keep it simple with direct-to-hire from training programs Hear from Pathfinder Trailblazers who have landed roles The ecosystem, working together.

Paid Search Agency 98

Paid Search Agency Peer-to-peer Work Management Companies 98

Search Engine Journal

MAY 4, 2022

Get ahead of the competition by understanding how local news sites can give you an advantage. Support your link building approach with these tips. The post 4 Tips For Getting Your Story On The Local News appeared first on Search Engine Journal.

Tips 96

Tips Link Building Ad Building 96

Buffer

MAY 4, 2022

You’ve probably never envisioned yourself as a blogger. After all, you’re a small business owner, and probably not a trained writer. But you don’t have to be the perfect wordsmith to write compelling and engaging posts. Creating a successful blog really just requires being passionate about a certain topic — a characteristic you already possess as an ambitious entrepreneur!

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Search Engine Journal

MAY 4, 2022

YouTube rolls out cross-channel live redirects, a new feature that allows streamers to send live viewers to other channels. The post YouTube Live Streamers Can Redirect Viewers To Other Channels appeared first on Search Engine Journal.

Youtube 94

Youtube Advertising Channels Features 94

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

DivvyHQ

MAY 4, 2022

A web content request form is an essential tool for any digital content team that wants to be organized and efficient. It allows you to capture requests from other teams around your company, review them, prioritize them, and get them scheduled when appropriate. Additionally, a content request form can help you keep track of who has requested what content, so that you can follow up with them if necessary.

Content 85

Content Efficiency Organization Tools 85

RDW Group

MAY 4, 2022

When it comes to effectively marketing your products, there are three key types of media to consider. From digital marketing … The post The Value of Owned, Earned, and Paid Media in Marketing appeared first on RDW Group.

Media 79

Media Marketing & Strategy Marketing Effectiveness 79

Optinmonster

MAY 4, 2022

Do you want to set up an ActiveCampaign WordPress form to send marketing emails? There are several plugins that make it easy. We’ll show you the options with their pros and cons. You’ll also learn how to set up our top pick for the best ActiveCampaign WordPress plugin. Here’s a table of contents to help you find what you need quickly: Table of Contents.

API 78

API Lock-In Opt-out Opt-in 78