How to Make a Lead Capture Form That Actually Converts

Optinmonster

That may be true, but there’s something else hiding out in those details: A higher lead conversion rate. Because if you want to capture the most leads, you should be thinking about every single detail in your lead generation strategy. That includes building the perfect lead capture form. So today, we’re going to teach you how to build the perfect lead capture form. We’ll cover: What is a lead capture form?

The Anatomy of a Great Event Lead Capture Form

Lead Liaison

When exhibiting at a trade show or other marketing event, your lead capture form drives success. But without an effective and efficient event lead capture form, you’ll inevitably fall behind. That’s why we wanted to provide an outline of a great event lead capture form. A complicated lead capture process can turn an interaction into an interrogation. So simplify your event lead capture form by narrowing it down to the suggestions below.

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Questions to Ask Trade Show Organizers When Using An Independent Lead Capture Solution

Lead Liaison

Trade show exhibitors often hesitate when integrating an independent lead capture solution with show-appointed lead retrieval. By connecting with the show’s lead retrieval provider, you will get the contact information that the show collects upon registration (name, email, company, job title). Regardless of the outcome of the below conversation, you will still be able to (and are encouraged to) include other qualifying questions in your lead capture form.

How to Create a Lead Capture Popup in Jimdo (The Easy Way)

Optinmonster

A Jimdo popup is a lead capture form that’s specifically designed to grab your audience’s attention when they land on your site. Offer lead magnet download: What’s a common customer problem? Popular lead magnet types include: Ebook. Do lead magnets work?

What Is Lead Capture (+ How To Use Lead Capture Pages To Skyrocket Your Leads)

Albacross

You’re probably familiar with the concept of lead generation, but what is lead capture ? Lead capture simply refers to the act of capturing leads. If you’re looking at this term in the context of a CRM system, it could also allude to the process of saving lead information in your system. What’s a lead capture page, and how do you use it to generate more leads? What is a lead capture page? Download now.

The 5 Critical Components of Fantastic Lead-Capture Forms

Hubspot

Did you know that without a lead-capture form , your digital content can't generate leads? The lead-capture form is the main focus of a lead-capture page -- better known as a landing page. Because the formatting and design of your lead-capture form has a direct impact on your conversion rates, it's absolutely critical that you approach them wisely. Here are the five most critical components of successful lead-capture forms.

How To Use Lead Capture Pages To Skyrocket Your Leads

Albacross

You’re probably familiar with the concept of lead generation , but what is lead capture ? Lead capture simply refers to the act of capturing leads. If you’re looking at this term in the context of a CRM system , it could also allude to the process of saving lead information in your system. What’s a lead capture page, and how do you use it to generate more leads? What is a lead capture page? Download now.

Forms Aren't Dead: The State of Email Lead Capture in 2019

Hubspot

Email lead capture is the process marketers use to collect information from their website visitors. Typically, this is done through a traditional web form , although you can also capture leads through popups , chatbots , live chat , quizzes , surveys, and more. Despite the process being fairly straightforward, our strategies often fluctuate in how we accomplish lead capture. We filtered for marketers working full-time on lead capture and lead generation.

Aww, shucks! NetLine recognized as Leader by G2 Crowd for ‘Lead Capture’ Technology

NetLine

When G2 Crowd told us that we’ve been recognized as a Leader in the Lead Capture Software category, we were like, “Aww, shucks!” If you’re not familiar with G2 Crowd , it is the world’s leading business solutions review website. For NetLine, we’ve received the Leader rating on the Spring 2018 Grid and Index reports by receiving positive reviews in the Lead Capture category. Lead Generation client focus lead generation netline corporation

The 5 Critical Components of Fantastic Lead-Capture Forms

Hubspot

To download your free copy of the complete ebook, click here. On any given landing page, the lead-capture form is the most crucial element. Without the form, lead generation simply wouldn't be possible. Here are the five most critical components of fantastic lead-capture forms. This is a tricky question, because the length of your form inevitably leads to a tradeoff between the quantity and quality of the leads you generate.

How to Prepare for a Marketing Event

Lead Liaison

Lead Liaison uses a three (3) panel display with plenty of images. Lead Capture. One of the most important things to consider when thinking about how to prepare for a marketing event is how you will capture your leads. Marketers must think through how they’ll capture leads at the marketing event. There are varying levels of lead capture. Most event organizers will contract a company for their lead retrieval system.

Lead Generation: How Lithium Technologies uses webinars to grow its customer database

B2B Lead Generation

Tweet If you’re looking for a consistent way to build a list of highly qualified leads – then you might want to pay closer attention to what Bonnie Thomas, Director of Content Strategy, Lithium Technologies, is doing. Significant percentages of the 1,000-plus people who attend are new leads. Webcasts enhance Lithium’s content library since broadcasts are available on demand immediately after the event and are used in lead nurturing efforts.

B2B Selling: 4 steps to gain customer intelligence before your sales call

B2B Lead Generation

Tweet They’ve downloaded your whitepapers, attended your webinars, read your blogs. They’re actively engaged with your content, and their lead score is consistently climbing. Shonka relates the story of a sales rep for a leading printing company. Lead Nurturing: Market to personality and behavior, not job title. Books lead capture Lead Nurturing research teleprospecting

The Importance of Event Follow-Up: Part 1

Lead Liaison

You spent lots of marketing dollars trying to make an impact, and hopefully creating a lot of leads. Your onsite representatives collected tons of leads! of respondents say their firm takes four days or longer to follow up with event leads. Just 2% of respondents say their firm follows up with event leads on the same day.” Event lead capture methods, like our app GoCapture!™ , are an important part of any marketing automation platform.

Creative Strategies for Your Next Trade Show or Marketing Event

Lead Liaison

Consider how you’re going to capture leads at the event (badge scan, business card transcription, upload registrants, manual form fill, etc.). Some event lead management solutions offer all of these! Extra Tip: Ensure consistent lead follow up by setting up an automated process to segment, tag, distribute, and follow up with those leads. We’ve included this infographic below for you to download and/or share with your colleagues.

40 Event Marketing Statistics

Lead Liaison

Download the infographic here. 63% of marketers use tradeshows as a form of lead generation ( source ). calls to close a sale without an exhibition lead, and only 3.5 sales calls to close a sale with a lead from an exhibition ( source ). The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). Event Lead Management. Post-Event Lead Workflow Sample.

How to Optimize Marketing Forms for Lead Capture

Sales Intelligence View

Our marketing forms need to be streamlined enough to capture this momentum without missing a step. This way, not only will the chances of our lead complying with our requests be improved, but so will the efficiency of our in-house sales department as all leads can be channeled directly to the right sales contact. For example, in our initial sign up form the amount of information collected must be just enough to contact and qualify the lead.

The Attract Issue

Ontraport

Follow the step-by-step instructions to add UTM tracking to your URLs so you can see where your leads and sales are coming from. SMS Lead Capture and Follow-up campaign. To follow along with the Level Up Your Lead Generation Strategy article from the magazine, download this campaign. Download here arrow_forward. Lead Capture Opt-in and Delivery campaign. To create and market your own free value offer, download this marketplace campaign.

SMS 52

The Attract Issue

Ontraport

Follow the step-by-step instructions to add UTM tracking to your URLs so you can see where your leads and sales are coming from. SMS Lead Capture and Follow-up campaign. To follow along with the Level Up Your Lead Generation Strategy article from the magazine, download this campaign. Download here arrow_forward. Lead Capture Opt-in and Delivery campaign. To create and market your own free value offer, download this marketplace campaign.

SMS 48

Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight

Act-On

This is part two in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture, nurture, convert, and expand. Once you’ve managed to attract the attention of your prospects, it’s time to capture their information and convert them into leads. Now let’s take a look at the metrics that can help you measure the progress of your lead capturing efforts. Capture Metrics.

Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark

First, let’s assume you have the following conversion goals set up for lead capture on Google Analytics: White Paper landing page form submit (for advertising) (WPLP). Website White paper 1 download form submit (WWP1). Website White paper 2 download form submit (WWP2). Now let’s assume you have the following event labels set-up on your website (website actions that do not involve lead capture). Google Adwords Cost Per lead or sale (with agency mark-up).

The Best WordPress Lead Generation Tools and Plugins in 2019

Hubspot

Collecting high-quality leads is a major struggle for most marketers -- in fact, 61% of B2B marketers think generating high-quality leads is one of their biggest challenges. For instance, let's say you figure out you're generating tons of leads on your new WordPress site. Typically, you need an effective lead capture tool to figure out how to convert prospects into strong leads for your CRM, so that your lead generation efforts get the payoff they deserve.

How to Assess Your B2B Website to Increase Lead Conversions

NuSpark

Many B2B websites aren’t designed well for email capture for a specific product or service. Sites should attempt to capture email addresses (or calls) in a number of ways: The dreaded Contact Us menu item. Newsletter leads are good. You’ll capture them if blogs and content are thought-provoking and address business problems. With gates, you’ll capture leads. These top-funnel leads should go into marketing automation workflows for nurturing.

Customer Intelligence: The Hidden Power of Interactive Content

The ROI Guy

You download that white paper, and because it’s gated, you’re required to fill out a lead capture form – your name, email address, Company, title, location, phone number, name of first born…Worse, you know you’re immediately going to get that lame phone call or email follow-up: “I see you downloaded our white paper, want to talk?”. You certainly can’t get this from a lead capture form, or discerning from site visits and view / download actions.

Reporting Guide

ContentMX

Active Accounts An account is considered active if a user has signed into the account or has published or downloaded an item from the dashboard within the provided date range. When filtering by channel, this is the number accounts that have signed in and selected the channel(s) OR have published or downloaded content assigned to the channel(s) in the dashboard. An engaged account has published or downloaded content from the dashboard within the provided date range.

Email Marketing: 3 lead nurture paths you should automate

B2B Lead Generation

Tweet Marketing automation can help you manage lead nurturing efforts in a complex marketplace. In today’s B2B Lead Roundtable Blog post, we’ll look at three lead nurture tracks you should automate to aid your email marketing efforts from a MarketingSherpa Lead Gen Summit 2013 presentation featuring Keith Lincoln, Vice President of Marketing, SmartBear. Lead Generation: 2 simple tactics to determine cost per lead [More from the blogs].

The 22 Best Virtual Event Platforms

Webbiquity

Leading Edge Virtual Event Platforms. Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites.

How to Prepare for a Successful Trade Show

Lead Liaison

To download the checklist, which you can edit and personalize to your business needs, click here. Include the cost of the booth space, booth display, booth attractions, lighting, rigging, electrical, Wi-Fi, carpet, T&E, lodging, and lead retrieval. Evaluate lead capture options – Most trade shows partner with a lead retrieval provider for exhibitor lead capture. Consider an event lead management solution, like GoExhibit!,

B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation

Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. With eBooks and white papers, you can see that someone downloads the asset, but you lose visibility on how engaged they really are. One of the things we really like about the platform, aside from our ability to personalize videos and integrate calls-to-action and lead capture forms at any point in the video, is the rich analytics.”

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21 Questions to Ask Your Event Lead Management Vendor Before Making a Purchase

Lead Liaison

To download the PDF of this resource, click here. . To access our Event Lead Management Kit, which includes this resource, click here. . Choosing the right event lead management solution for lead capture will be the most important decision you make. What good is capturing lead information if you don’t accurately save the information and prepare it for follow up? The amount of time that goes by before you take action on your leads is important.

How to Build a B2B Email List That Boosts Your Revenue

Optinmonster

Right away, you can tap into a list of warm leads that are already interested in your industry. Verify Leads Before Adding Them to Your B2B Email List. So, how do you make sure you’re only adding high quality leads to your B2B email list? Use B2B Lead Magnets.

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The Ultimate Landing Page Checklist: 5 Must-Have Elements

SmartBug Media

Landing pages are critical to any inbound marketing campaign, and they can skyrocket the number of leads you capture. If you want your landing pages to churn out leads, they have to be carefully crafted and built to perform.

8 Webinar Tools to Boost Attendance and Drive More Sales

Optinmonster

You’ll need to download the GoToWebinar app to use this webinar tool. With OptinMonster , you can build lead capture forms for your webinar quickly using a drag and drop builder. It’s a browser-based webinar tool, so you won’t need to download an app.

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Measuring by Anecdote with SlideShare

Oracle

Woods’ tool would allow leads captured using SlideShare’s LeadShare product to be fed automatically into the account holder’s Eloqua database (cool, right?). Then one day I found myself kicking around in SlideShare’s analytics dashboards (which are remarkable, by the way) and I saw a bunch of leads captured via LeadShare I rifled through them, until one name jumped out at me: Greg Thorne of JMP Securities. by Joe Chernov | Tweet this.

Introducing Analytics for PDFs (and More!)

Contently

Much of it goes on this blog, but as any marketer worth their lead funnel knows, there’s a whole universe of downloadable content (like sales decks, PDFs, and case studies) that lives elsewhere. But while our engagement analytics suite gives us an accurate sense of what people are interested in on The Content Strategist, until recently we didn’t have a clear picture of how well our middle- and lower-funnel downloads performed.

B2B Marketers: How To Convert Your Website Visitors Into Leads

The Forward Observer

The next step is to get your website visitors to convert from prospects into leads. Here are the basics of what you need to convert all those website visitors into leads. CTAs are key to lead generation. Try testing different colors, words and placement (using A/B testing) to see which CTAs get more clicks and leads. Place your top-of-the-funnel offers (informational downloads like white papers and e-books) on top-level pages.

10 Things Event Managers Should Do During A B2B Event

Lead Liaison

We’ve created several process resources to help B2B event planners, like our Trade Show Preparation Checklist , Questions to Ask When Integrating Independent Lead Capture , or our Post-Show Questionnaire. Download the infographic here , or read below for more details about each item. . Test your lead retrieval on each other. Make notes on how to tweak your lead capture process. They say that event planning is one of the most stressful jobs.