Marketing Insider Group

MAY 12, 2025

With so many moving parts from keywords to landing pages even small missteps can drain your budget. Your landing page needs to match your ad alignment is key for conversions. Once segmented, craft unique messaging, landing pages, and offers for each group to increase relevance and conversion rates.

PPC 257

PPC Advertising Agencies ROI Advertising 257

Webbiquity

NOVEMBER 17, 2022

While every page on your website should serve a purpose and add value for visitors, landing pages deserve special attention. These are the pages you actually pay to drive traffic to, such as when a prospective clicks on one of your search ads and is taken to a page with a call-to-action (CTA).

Landing Pages 219

Landing Pages Optimization Conversion Rate Lead Scoring 219

Orange Owl Blog

FEBRUARY 17, 2025

B2B Marketing The Ultimate Guide to Creating High-Converting Landing Page Orange Owl February 17, 2025 Share : Table of Contents Introduction: The Power of an Effective Landing Page In the fast-paced world of digital marketing, businesses invest significant time and resources in driving traffic to their websites.

Landing Pages 52

Landing Pages Paid Content Lead Ranking Click Rate 52

SendX

MARCH 16, 2021

Step 4: Smart landing page to convert your visitors A landing page is the last stage of your marketing campaign. So, your target is to make the landing page as attractive, informative & reliable as possible. Source: Postalytics Just take a look at the above landing page.

Email Marketing 369

Email Marketing Planning Practices Best Practices 369

Marketing Insider Group

SEPTEMBER 22, 2020

Content downloads. Create a Landing Page. Think of the landing page as the hub of your marketing campaign. The goal of landing pages may be simple, but they require a careful, thoughtful approach to design. Having a landing page isn’t enough, though. Sale discounts. Upcoming events.

Lead Generation 354

Lead Generation Campaigns Generation Planning 354

WordAgents

JUNE 17, 2025

It builds campaigns that serve a purpose, to generate leads, drive direct sales, or push traffic to a landing page. That might mean a post that pushes users to a landing page where a video explains a product feature, or a remarketing ad to finish an abandoned signup. A strong agency doesn’t post just to fill a feed.

Paid Search Agency 195

Paid Search Agency Paid Social Agency Advertising Agencies Ad Agencies 195

Marketing Insider Group

AUGUST 10, 2021

Are we targeting leads in the consideration-stage who are comparing and contrasting solutions and might benefit from downloading a case study? For example, Download Now, Get Details, Read the eBook, or Request a Demo all tell the visitor exactly what action to take—making it very clear what will happen once they click.

Lead Generation 363

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 363

Marketing Insider Group

DECEMBER 20, 2021

Cost-per-action (CPA): A tracking and pricing model referring to a user completing a specified action, such as a form submission, download, sale, or click. Impressions: How many individual times an ad is viewed by a visitor or displayed on a web page. Entrances: The number of website sessions initiated on a particular page.

Cost per Acquisition 361

Cost per Acquisition Campaigns Lead Ranking Planning 361

Webbiquity

MARCH 17, 2023

By producing and gating valuable content, not only can you attract potential customers and learn about their interests, but also have their contact information for later outreach (as to download your free resources, they’ll leave their name, email, and/or phone number). Make your landing page clear, concise, and compelling.

Tactics 326

Tactics Sales Qualified Leads Generation Lead Scoring 326

Marketing Insider Group

MARCH 17, 2025

Whether the goal is purchases, sign-ups, or downloads, SEO must lead to action. Pages bringing in traffic but failing to convert may need better calls to action, stronger messaging, or an easier path to the next step. High-intent keywords should send visitors to pages designed to close the deal, not generic blog posts.

Analytics 185

Analytics SEO Marketing & Strategy Lead Scoring 185

Martech

APRIL 23, 2025

” Example: “This cybersecurity company went from a 1% lead-to-demo rate to 15% by using thisto rewrite their landing pages.” Better CTA examples Instead of: “Download our white paper.” Embed those in your blog or landing page to boost clarity and conversions.

Tactics 126

Tactics Top of Funnel Lead Ranking B2B Thought Leadership 126

Webbiquity

SEPTEMBER 19, 2023

To start a campaign where you have a clear call to action with a landing page form paired to a post-submit thank you page (e.g., When naming your campaign, use descriptive names with dates, e.g., “2022-06 Automotive Market Ebook Download with LI Lead Gen.” They don’t have to wait for your landing page to load.

Linkedin 302

Linkedin Advertising Advertisements Practices 302

Webbiquity

JULY 30, 2024

You could publish content such as video tutorials of your products or services and ask people to click the link in your bio (where you send them to a landing page) to learn more. Visit his website to download free social media visual templates for Instagram, Facebook, Pinterest, and more networks.

Top of Funnel 198

Top of Funnel Effectiveness B2B Business 198

Marketing Insider Group

SEPTEMBER 7, 2020

Sure, content is a necessity, but the end goal is to see these readers act and make a purchase, download a document, or give us their contact information for later use. Longer landing pages, when optimized correctly, can generate upwards of 22% more leads than shorter pages that include an above-the-fold CTA.

Conversion Rate 360

Conversion Rate Tactics Optimization Conversion 360

Martech

JUNE 19, 2025

filling out a form, downloading a resource, requesting a demo). For B2B, this might involve tracking form submissions from social ads, website visits from social media that lead to a demo request or downloads of gated content shared on social platforms. It tells you the content was downloaded, that’s all. Marketo, Pardot).

Paid Content 78

Paid Content Cost per Acquisition Marketing Attribution Lead Ranking 78

Marketing Insider Group

MAY 25, 2021

generating leads through landing pages, contact forms, subscriptions, etc.). Many businesses collect contact information using gated content – like a form someone fills out in exchange for an ebook download. Downloadable resources (e.g., Internal data is first-party information you can gather through your website (i.e.,

Buyer Intent 363

Buyer Intent Top of Funnel Intent Marketing AI 363

Martech

NOVEMBER 6, 2024

You can add calls to action that drive users to landing pages, prompt app downloads or boost organic reach. Unmatched adaptability: Tailoring ad campaigns with precision TikTok offers various ad formats and targeting options, from in-feed ads to branded hashtag challenges.

Advertising Agencies 126

Advertising Agencies Advertising Advertisements Paid Search Agency 126

Marketing Insider Group

SEPTEMBER 2, 2020

You can customize ads for a whole range of triggers: web visits, email openings, newsletter sign-ups, link clicks, lead magnet downloads, and more. Conversion campaigns encourage users to take a next step – whether that involves completing the checkout process, filling out a landing page form, downloading a freebie, or making a purchase.

Cost per Lead 279

Cost per Lead Urgency Marketing CPL Landing Pages 279

Martech

AUGUST 5, 2024

Additionally, consider using search engine marketing (SEM) to target specific keywords that potential contacts might be searching for, driving them to your landing pages. Lead downloads: Track how many people download your resources. Martech tools: HubSpot: For content management and analytics.

Lead Gen 122

Lead Gen Tactics Sales Qualified Leads Lead Ranking 122

Marketing Insider Group

AUGUST 16, 2021

Is your inbox full of ebooks and other downloads you swore you needed but never read? We’ve curated 9 awesome ebook examples that demonstrate how brands can not only offer downloadable content, but make it convert like crazy. If you take a closer look at their ebook landing page, you’ll notice that it’s pretty simple.

Examples 362

Examples Work Management Marketing Management Peer-to-peer 362

Lead Forensics

JULY 30, 2024

Landing and thank you page The landing page will be an individual page on your website that describes the particular offer and what it is. This page should also include the form that people have to fill in to be able to download it. It needs to contain a link to download the offer.

Top of Funnel 93

Top of Funnel Work Management B2B Marketing Sales Qualified Leads 93

FunnelEnvy

DECEMBER 23, 2024

Unlike general website visitors, MQLs show intent through actions such as downloading a whitepaper, signing up for a webinar, or filling out a form. A well-optimized site ensures visitors quickly find the information they need and take action, such as filling out a form or downloading a resource.

Top of Funnel 69

Top of Funnel Lead Ranking Marketing Qualified Leads MQL 69

Marketing Insider Group

OCTOBER 11, 2021

But what if you have an optimized landing page designed to send users on a path straight to conversion? It’s a valid question, but the truth is that on average, web visitors only spend 15 seconds or less on a landing page. And if someone does click away from your landing page to read one? Create Blogs Page.

Paid Search Agency 350

Paid Search Agency Companies RSS Ad Frequency 350

Convince & Convert

SEPTEMBER 14, 2024

Tools like Optimizely or Adobe Target enable marketers to personalize landing pages or email campaigns on the fly. For more in-depth insights and strategies on how AI can transform your marketing efforts, download the entire research report and explore additional studies at Ascend2.com.

Trends 141

Trends Tips Paid Search Agency Planning 141

Webbiquity

AUGUST 18, 2020

Give visitors a virtual briefcase that lets them download anything they see. Features include HD audio and video, the ability to sell sponsorships, free or paid events, speed networking, interactive polls and Q&A, and group screen sharing, all with no software to download. Host virtual conferences, trade shows, job fairs, and more.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

The Point

FEBRUARY 28, 2020

Save My Seat”, “Download Guide”, “View Webinar” are all examples of CTAs that let the reader know EXACTLY what to expect when he/she clicks on the button. Is the landing page “short and sweet”? When an email recipient gets to the landing page, he/she should be already “sold” for the most part. If so, do it.

B2B 239

B2B Landing Pages Paper Webinar Metrics 239

Martech

JULY 23, 2024

Stock photo surprises: Managing image rights What if you re-used a stock image of a married couple on a website landing page and one member of the couple landed on the page and became enraged? Hey, that rhymes!)

Digital Asset Management 115

Digital Asset Management Enterprise Management Work Management Marketing Management 115

Oktopost

AUGUST 1, 2024

From hyper-engaging videos to customized landing pages, lead generation in 2024 ensures that your messaging resonates with your customers’ specific interests and pain points. You should track listener metrics such as downloads and streams, social media engagement, and reviews to measure success.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Top of Funnel 118

FunnelEnvy

NOVEMBER 25, 2024

A Marketing Qualified Lead (MQL) is a lead that has shown interest in a company’s offerings through actions such as downloading content, filling out a form, or engaging with specific web pages. Power Up Your Landing Pages Design for Conversion : High-converting landing pages are critical to capturing MQLs.

High Quality Lead 72

High Quality Lead Lead Ranking Marketing Qualified Leads Sales Qualified Leads 72

Marketing Insider Group

JANUARY 12, 2021

For example, if you have a persona group that meets a lead score because of specific actions—downloading content, opening emails, attending a webinar, or other steps—you can personalize how you present content to them, so that it’s relevant. Think about post-click landing pages. Personalization Based on Channels.

Marketing & Strategy 352

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 352

Sword and the Script | B2B

SEPTEMBER 17, 2024

A/B testing and landing page optimization “A/B testing and email automation have been instrumental to our success,” says Joe Amaral. An A/B test for a SaaS client demonstrated that landing page optimization improved results by 63%. He leads a digital marketing agency called Anthem Software.

Work Management 116

Work Management B2B Marketing Paid Search Agency Marketing Management 116

FunnelEnvy

SEPTEMBER 30, 2024

To encourage clicks and form submissions, your CTAs should communicate the value of the action the user is about to take—whether it’s downloading a whitepaper or scheduling a demo. Landing Page Optimization Your landing pages should focus and align with the intent of the traffic source driving visitors there.

Lead Gen 64

Lead Gen Paid Content Sales Qualified Leads Marketing Budget 64

Marketing Insider Group

NOVEMBER 9, 2020

The output for our clients is two articles per week, one long-form article, and one landing page per month. Landing page copywriting. Then we analyze your conversion paths and make sure we have enough offers, subscriber landing pages and calls to action. That’s roughly nine pieces a month. Goal tracking.

Marketing Budget 351

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 351

Marketing Insider Group

JULY 17, 2023

Subscribe or Download Image Source: GetSiteControl “Subscribe” or “download” CTAs are mostly used to get site visitors to subscribe to a service or download a resource, like: Ebooks Whitepapers Infographics Templates Webinars These types of CTAs are a great way to build an email list and provide users with valuable content.

Conversion 246

Conversion Lead Scoring Lead Ranking Barriers 246

SocialPilot

OCTOBER 15, 2024

Individual Suitable Buffer Individuals Plans : Free Plan (3 channels) Essential Features Included: Content Planning Scheduling and Publishing AI Assistant Landing Page Builder Basic Social Media Analytics Buffer’s free plan is perfect for individuals managing three or fewer accounts, including basic social media scheduling.

Price 111

Price Pricing Enterprise Management Paid Search Agency 111

The Point

APRIL 23, 2020

If someone found your blog through search results, how easy is it for that visitor to subscribe to the blog or downloaded related assets? Update and refresh email and landing page templates. Are your landing pages and forms compliant with data privacy laws like GDPR? Clean up your data.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

Only B2B

JULY 24, 2024

Landing Pages: Design optimized landing pages to capture lead information. For instance: A cybersecurity firm might run Google Ads targeting phrases like “best cybersecurity software,” leading visitors to a landing page offering a free trial. website visits, content downloads).

Sales Qualified Leads 71

Sales Qualified Leads Ideal Customer Profiles Lead Ranking High Quality Lead 71