Marketing Insider Group

JANUARY 9, 2024

Current marketing practices take customer needs into consideration when producing content for lead generation programs. This same practice needs to be considered for B2B lead generation strategies. Finding success with B2B lead nurturing in today’s market means profiling customers to identify the decision-maker.

Lead Nurturing 186

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 186

The Point

OCTOBER 25, 2018

The analysts at Demand Gen Report just published their “ 2018 Lead Nurturing & Acceleration Survey Report ” and one conclusion is no surprise: many B2B companies are still really bad at lead nurturing. It’s not just that 44% of respondents said that their lead nurturing “needs improvement.”

Lead Nurturing 177

Lead Nurturing Marketing Report Lead Ranking Lead Scoring 177

Oktopost

JULY 29, 2021

Helping leads along their buyer’s journey by developing valuable relationships with them creates long term success for your business. In this article, we’ll take you through 11 steps and goals to help develop your B2B lead nurturing process into an effective conversion machine. What is Lead Nurturing?

Lead Nurturing 166

Lead Nurturing Top of Funnel Lead Ranking Lead Scoring 166

Sales Engine

AUGUST 2, 2017

This kind of buyer isn’t ready to be handed over to a senior sales executive and should instead be nurtured, or so common wisdom dictates. But can the sales impact of nurturing be quantified? Lessons Learned In the case of this client, nurtured leads converted nearly nine times better than cold leads.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

Inbox Insight

MARCH 5, 2025

If you can establish your brand as an expert, as a thought leadership in the space, then your ideal customer profile will inherently look to you and go to you when they need help with their job without feeling like Oh, Verse is just going to sell me if I download this piece of content, it’s not going to be worth it.

Thought Leadership 59

Thought Leadership Lead Nurturing Ideal Customer Profiles Lead Ranking 59

markempa

JANUARY 5, 2015

Tweet Lead nurturing involves a number of activities and channels such as “under the hood” tracking and scoring of prospects behavior and engagement with your campaigns as well as follow-up telephone at times whenever that tactic fits into an overall lead nurturing program. Background on the campaign.

Lead Nurturing 120

Lead Nurturing Lead Ranking Top of Funnel Lead Scoring 120

Engagio

SEPTEMBER 29, 2023

That’s why lead nurturing remains such a key element of a good B2B go-to-market. Lead nurturing is the process of building a relationship with prospects that are not yet sales-ready, by conducting an informative dialog, regardless of the lead’s budget, authority, or timing. It just makes sense.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

markempa

JUNE 23, 2014

Tweet Marketing automation can help you manage lead nurturing efforts in a complex marketplace. As Keith explained, the product download is where the track begins, followed by responding to those product usages with emails offering helpful content. So where do you even begin in terms of an automation strategy?

Lead Nurturing 120

Lead Nurturing Email Marketing Automation Marketing Management 120

markempa

MARCH 2, 2017

Lead nurturing is one of those things that’s easy to talk about but hard to do. In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Download lead generation channel mindmap.

Lead Nurturing 120

Lead Nurturing Top of Funnel Sales Qualified Leads Tactics 120

BOP Design

MARCH 30, 2021

In the first post of our four-part series on email marketing, we take a look at best practices for using B2B email marketing for lead nurturing. 73% of successful content marketers nurture subscribers, audiences, or leads. Is your list only prospects who downloaded a piece of content from your website? Source ).

Lead Nurturing 127

Lead Nurturing Planning Top of Funnel Work Management 127

Stevens & Tate

OCTOBER 14, 2022

That differentiation starts with a shift in your marketing towards your potential buyers in the form of lead nurturing : granular, tailored messages focused on the information you’ve gathered through them during the awareness stage. Lead Nurturing Campaigns. Drive Website Conversions Throughout the Buyer’s Journey.

Lead Nurturing 132

Lead Nurturing Sales Qualified Leads Marketing Qualified Leads Lead Ranking 132

NetLine

JUNE 21, 2022

Let’s establish what lead nurturing is and why staggering your initial follow-up message is crucial to your success. What is B2B Lead Nurturing? Markempa CEO and Founder Brian Carroll summarized the purpose of B2B lead nurturing quite well in an interview while acting as Marketing Sherpa’s CEO.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

markempa

APRIL 27, 2017

People aren’t looking for a reason to read your email nurturing messages, they’re looking for a reason to delete them. This is important because marketers rely on email as the top lead-nurturing tactic and according to Econsultancy, it’s the best channel for ROI. Think about it. You probably do this with your inbox too.

Top of Funnel 306

Top of Funnel Tips Sales Qualified Leads Lead Nurturing 306

Sharpspring

JULY 27, 2021

With the term “lead nurturing” trending lately, you’ve probably noticed that a hot topic in conversations about sales and marketing recently has been lead nurturing funnels and programs. In case you’re wondering, lead nurturing is exactly what it sounds like! Current Status of Lead Nurturing.

Lead Nurturing 101

Lead Nurturing Advertising Agencies Paid Search Agency Ad Agencies 101

markempa

DECEMBER 29, 2014

Topic #1 — Lead generation is king. Lead generation was a huge topic for 2014 and for good reason. Every lead nurturing campaign, every lead conversion, every sale depends on first generating a lead. But what’s the best way to optimize your lead gen efforts? Lead nurturing, that is.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

Envy

MARCH 4, 2021

B2B lead nurturing is crucial for driving conversions and revenue scientifically and removing "gut instinct" from the equation. These B2B lead nurturing nuggets will help you tweak your funnel for better results. 74% of companies say converting leads is their TOP PRIORITY. Don’t miss your chance.

Lead Nurturing 109

Lead Nurturing Sales Management Lead Ranking Lead Scoring 109

ViewPoint

MAY 5, 2015

I feel so strongly that nurturing needs to be a focus, I asked a panel of 11 experts to weigh in on the best lead nurturing programs (and processes) and what to expect in the coming year. To be clear, lead nurturing is not an isolated activity or stand-alone “campaign” as so many in the industry have described it.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring Peer-to-peer 120

Zoominfo

DECEMBER 6, 2021

Scenario Capturing leads who download your content is a great way to seed your database with potential buyers. But what happens to those leads after they are collected? Content downloads and webinar leads often aren’t “hot” enough to assign to a sales rep.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

SEPTEMBER 22, 2020

Content downloads. It allows you to determine which copy or background music will help you generate more leads. Don’t Neglect Lead Nurturing Opportunities. Once your campaign is up and running and the leads are rolling in, it’s time to nurture them. This practice is called—you guessed it—lead nurturing.

Lead Generation 354

Lead Generation Campaigns Generation Planning 354

The Point

AUGUST 25, 2022

At our agency , we generally recommend live Webinars only as part of a client’s lead nurture or customer marketing or partner marketing programs, where there’s already a relationship and a measure of brand recognition. . So yes, a Webinar lead might be more qualified by virtue of being willing to dedicate 45 minutes of his/her time.

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

Martech

JUNE 19, 2025

filling out a form, downloading a resource, requesting a demo). Suggested replacement metric: Social media leads and conversions Why they’re stronger: This metric focuses on how many leads or actual customers your social media efforts generate. It tells you the content was downloaded, that’s all.

Paid Content 78

Paid Content Cost per Acquisition Marketing Attribution Lead Ranking 78

The Point

JULY 17, 2017

This year’s report (download a copy here – registration required) is striking in the degree and pace of change reported, since only last year, in how B2B buyers describe their research and purchase processes. To download a free copy of the 2017 survey report, click here.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Martech

SEPTEMBER 4, 2024

By simulating customer touchpoints like demo requests, webinar sign-ups and content downloads, I aimed to see how a CDP could improve marketing efficiency and drive sales. Without the unified view a CDP provides, marketing efforts are less targeted, and sales cycles tend to drag on longer due to less effective lead nurturing.

Lead Ranking 120

Lead Ranking Digital Asset Management Top of Funnel Marketing AI 120

The Point

SEPTEMBER 10, 2024

Even in an era of ABM, intent data, and AI-driven marketing, lead nurturing still has an essential role to play in helping B2B marketers drive revenue and maximize the ROI from their demand generation efforts. You just downloaded our white paper. How about a demo?”)

Top of Funnel 176

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 176

The Point

MAY 23, 2017

I’ve argued recently that, in part, the reason for ABM’s sudden popularity is that marketers are really bad at inbound marketing , and, in particular: lead nurturing. But in general, I would argue, and with the right systems, people, and processes, you can do better by nurturing and qualifying leads in-house.

Sales Qualified Leads 110

Sales Qualified Leads Cost per Lead High Quality Lead CPL 110

Act-On

APRIL 29, 2024

What’s more, AI-driven lead scoring and AI-powered segmentation are pushing lead management into new, exciting directions. Lead scoring tools: Lead nurturing Marketing automation uses segmentation to execute lead nurturing programs at scale. As Suzy Balk, Sr.

Lead Ranking 239

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 239

The Point

APRIL 21, 2025

When prospects download or otherwise request gated content (like a white paper, for example), do they generally read that content immediately? Translated, that means when someone fills out a form to download a white paper from your website say, its almost two whole days on average before that content is actually opened and read.

Webinar Metrics 144

Webinar Metrics Fulfillment Marketing & Strategy Paper 144

Marketing Insider Group

JULY 16, 2020

Not scoring your leads, however, can severely cut into profit margins and slow down the sales cycle if marketing and sales teams focus on engaging and converting leads that are irrelevant or uninterested. The key to lead scoring is understanding who your “best” customers are and which ones have the highest chances of converting.

Lead Ranking 263

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 263

Act-On

SEPTEMBER 28, 2023

An audience that opens your emails , comments on your blogs, downloads your eBooks — or whatever. Lead Nurturing Once you’ve acquired the lead, it’s time to guide them through the funnel along a fun and educational experience. How Small Marketing Teams Can Drive Engagement at Scale Superfans. Everybody wants them, right?

Paid Search Agency 246

Paid Search Agency Work Management Planning Marketing Automation Services 246

The Point

APRIL 19, 2017

In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons. Does your title communicate specifically what the reader will learn or gain by registering for or downloading the content? To download a free copy, click here.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

Only B2B

OCTOBER 23, 2024

For example, a prospect downloading a whitepaper may still be in the research phase, whereas someone visiting the pricing page could be further along in the decision-making process. Leveraging Intent Signals for Lead Nurturing Intent signals are not just powerful for immediate outreach but are also crucial for lead nurturing.

Intent Signal 71

Intent Signal Top of Funnel Intent B2B Sales 71

Marketing Insider Group

JULY 21, 2020

You want to be able to identify patterns that indicate qualified leads so that your team’s efforts to convert them can be more strategic. For example, if 45% of leads that download your business’s white paper eventually convert, then a future lead that follows the same behavior pattern should deserve more attention from your sales team.

Lead Generation 277

Lead Generation Top of Funnel Marketing AI Lead Ranking 277

The Point

APRIL 16, 2019

Without a solid, back-end lead nurturing program in place, most search leads are likely to be ignored by sales, and very few will convert into pipeline or customers. . In B2B search campaigns, an effective lead nurturing.

Cost per Acquisition 231

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 231

Martech

JULY 29, 2024

This means that users can directly access and import assets from the DAM into the CMS without needing to download and upload files manually. Marketing automation tools: These help automate marketing tasks such as email campaigns, social media posting, and lead nurturing. Examples include HubSpot and Marketo.

Digital Asset Management 118

Digital Asset Management Work Management Marketing Management Industry CMS 118

Trade Press Services

MAY 19, 2025

Whether in-person, virtual, or a hybrid of the two, events offer unique opportunities for real-time engagement, trust-building, and lead nurturing. Examples include the number of qualified leads, meeting bookings, attendee engagement, and content downloads.

Event Marketing 95

Event Marketing Webinar Metrics Sales Qualified Leads Lead Ranking 95

Lusha

JULY 21, 2024

Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details. There are three main types of lead-scoring models: Point-Based System: This is the most common model. The total score determines the lead’s quality.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

markempa

AUGUST 12, 2021

If you’d like more help on this topic, feel free to check out my empathy map checklist where I’ll walk you through it more thoroughly ( download it here ). Our marketing and lead nurturing are anchored on this idea. For more, check out 7 Tips to Boost Lead Nurturing Email Results Immediately.

Paid Search Agency 390

Paid Search Agency B2B Sales Account Based Marketing Marketing 390